Category Archives: eCommerce

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Bing’s Move Towards Social Networking Integration Is A Smart Move, Says Seo Company Queryclick.com

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Microsoft’s Bing has been trying to chip away at Google’s prime position in a number of ways, and now the search engine has revealed a new social integration strategy sure to get industry experts talking.

As an increasing number of web users turn to social networks for information and breaking news, search engines are being forced to reassess their traditional methods of ranking. This means that search engine results are changing, and the introduction of ties with Twitter and Facebook indicates Bing is embracing the new order.

The search engine will now offer real-time Twitter updates in Bing News, as well as in other SERPS, as a way to offer searchers up-to-date and breaking news in their search results. This way, the search engine hopes it will allow users to keep on top of trending topics without bypassing the search engine altogether.

This is the kind of move search engines need to be making if they want to engage with a new audience, claims SEO company Queryclick.com. A spokesperson said: “Integration like this is the best way search engines have of safeguarding their position as the top place for searchers.

“As social media channels become stronger, search engines face the danger of losing younger generations. By offering users the chance to make their searches a little more social, Bing could help tempt them to stay on one, centralised engine, rather than choosing to search within their favourite social networks.”

Additionally, Bing has announced a new partnership with Facebook, which will see Bing’s entertainment results instantly shared to Facebook users, if they are signed in to both. This feature will utilise Bing’s liked Results functionality and will allow users to share news of their favourite films, artists, musicians and TV shows to all of their Facebook friends.

The Bing and Facebook integration will also offer an overview tab that will allow Facebook users to update their statuses directly from the Bing entertainment results.

By keeping users in the search results, Bing could create an advantage for itself, said search engine optimisation experts explained. “If Bing can persuade its searchers to update their Facebook pages without having to leave the SERPs, it will have achieved something of a coup.

Via EPR Network
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Google Moving Into Mobile Phone Credit Cards, SEO Company Queryclick.com Says It’s Got Its Eyes On The Money

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Mountain View giant Google is said to be considering a move into mobile phone credit card payments, according to sources speaking to the Wall Street Journal.

Reports suggest that the search engine is poised to forge bonds with MasterCard and Citigroup so that Android users will have the ability to pay for purchases with the help of ‘near-field communications’ technology (NFC).

At the launch of the Nexus S, allusions were made to such a move, and fans of Android are welcoming the development. NFC mobile payments are also rumoured to be making their way to Apple devices in the near future, with many expecting subsequent iPhones to be equipped with NFC chips, while Orange has already joined forces with Barclaycard with the aim of offering contactless payments.

If the reports are true, Google could be set to open a new round of iPhone versus Android debates, claims SEO company Queryclick.com. A spokesperson said: “It’s a slow burning battle, but Google’s Android and Apple’s iPhones are set to continue squabbling for top position in the hearts of smartphones fans for years to come.

“While Apple may have had the initial advantage, technology geeks quickly embrace the flexibility and functionality of the Android operating system. New moves like this are exactly the kind of thing Google can use to its advantage, and if it beats Apple to the punch with contactless payments, it could cement its place at the top.”

The Nexus S is currently the only NFC ready phone on the market, although Samsung is slated to be releasing the Galaxy S II with this functionality in the summer. Apple CEO Steve Jobs has already announced NFC technology will not be included in the iPhone 5, stating his belief that the technology is still at too early a stage of its evolutionary process.

Via EPR Network
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SEO Experts QueryClick Welcome Launch of Google’s New Online Magazine Think Quarterly

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In a word dominated by constant algorithm updates and product launches, Google’s release of this polished, beautifully crafted, and highly informative magazine (or book as it is referred to by the search engine giant) offers a more reflective and in-depth look at the wider issues surrounding online business.

As Matt Brittin, Managing Director of Google’s UK and Ireland Operations, insists, Think Quarterly is:

“a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”

For UK SEO company QueryClick.com, the online magazine is a very welcome addition to the industry. A QueryClick spokesperson commented on the benefits of the publication:

“Although the vast majority of businesses are highly aware of the importance of online marketing, and SEM in particular, there remains a degree of inhibition regarding the ins and outs of search engines and the extent of the importance of active engagement with search engine optimisation.

“Think Quarterly will hopefully serve to demystify some of the more inaccessible tenets of search engine operations by reaching out to businesses on a more accessible level.

“By attracting a broad spectrum of business minded individuals hoping to gain a better understanding of online culture, the significance of SEM will hopefully permeate (whether directly or indirectly) through the pages of the magazine.”

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UK SEO Company QueryClick Ltd Analyse The Updated Version of Google Analytics

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Four days ago, Google announced that a new version of Google Analytics would be rolled out to all GA users. For UK SEO company QueryClick.com, the new and improved feature means an enhanced ability to analyse data and report their findings back to clients.

The announcement came at the Google Analytics User Conference in San Francisco last Thursday. Though the new version will not be immediately available to users, a closed beta version has been offered out to willing test participants, eager to get a first look at any changes and improvements.

Many of the refinements which have been implemented were the result of feedback from frequent GA users, something which has been backed by the SEO experts at QueryClick.com:

“By assessing the actual user experience, and acting upon feedback provided by those who rely on Google Analytics on a daily basis, Google has demonstrated its ambition to create a truly user-friendly experience.”

Some of the major refurbishments include the ability to view various advanced segments without the need to compare against ‘All Visits’, as well as the option to customize an account dashboard. The latter provides users with a greater level of control over the hierarchy of their data, as well as allowing for enhanced visual customization; you can view data in whichever format (pie chart, timeline, table etc…) you prefer.

Much of the renovation has been focused on the look and feel of the user interface, with significant alterations being made to the overall design, as well as to the report nomenclature. What was previously categorised as Goals will now be labelled as Conversions, while Network Properties and browser capabilities will now fall under the umbrella of Technology.

For QueryClick.com, the allowance for multiple dashboards per client is one of the more attractive new features. A spokesperson said:

“This allows for a far more comprehensive set of account highlights, offering users the ability to access the key points of different aspects of any campaign with far greater ease.

“For example, those who track the social media performance of a site, or have a particular interest in specific site activity, can collate all the basic info they need in an easy to reach location.”

The latest development has come following the recent integration of Google Analytics with Google Webmaster Tools. Though the integration was not deeply rooted – users can now access a client’s referral traffic report from the GWT links section – it provides a preview of things to come.

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Apple or Google: Which Stock Will Perform Better?

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Stockpair.com has announced the launch of the first ever Pair Options trading platform. Pair Options are a new category of market-neutral online trading products that are based on the relative performance of stocks. Pair Options trading is based on picking the best performing stock within a given stock pair (such as Apple/Google, Vodafone/BT etc.) therefore limiting the exposure to general market direction. Stockpair has taken elements from the professional Pair Trading strategy and turned it into a compelling, intuitive and trader-friendly product.

“What’s extremely valuable is that since you trade on the relative performance of two stocks, you’re essentially using a market neutral instrument,” commented Yoel Mann, Stockpair’s VP of Marketing. “What really matters is how one stock has performed against another, and not necessarily how it performs in absolute terms, so even if the market goes down, there is no affect on profits.”

The platform services the global community of traders, professionals and beginners. Within the fairly conservative financial industry, stockpair’s launch is a rare occasion on which a completely new product is to be introduced to the market, not to mention a product that simplifies a proven trading technique and makes a new effective trading paradigm accessible to traders of all levels of experience.

Via EPR Network
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Closure of MyBlogLog Indicative of The Stifling Effects of The Yahoo Brand According To SEO Experts QueryClick.com

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It comes as no surprise that the MyBlogLog service will be closing this year, following the leaked statement in December 2010 concerning the closure of a stream of services including Delicious, Yahoo Buzz and Yahoo Picks. The leaked screenshot surfaced when it was posted to Twitter by former Yahoo employee and founder of MyBlogLog, Eric Marcoullier.

MyBlogLog was acquired by Yahoo little over 3 years ago for a sum of $10 million. Its purpose was the creation of widgets which site owners could insert in order to track fellow MyBlogLog members who read their blogs. Similar to the idea behind the display of “like” widgets by external websites.

The service is to be officially shut down on the 24th May this year, with any unused subscription portions due to be refunded back to premium service users.

UK SEO company QueryClick.com commented on the familiarity of the ill-fated acquisition:

“The demise of MyBlogLog is the latest in a series of failed acquisitions by the company. Such an anti-climactic relationship has become a miserable familiarity where Yahoo is involved, with many citing the persistent failure to follow up on initial hopes and promises as the major flaw of both sides.”

Several examples can be cited, such as the largely forgotten acquisition of ‘Upcoming’ (a site providing a local and national listing of events) in 2005 and the deal between Yahoo and Flickr dating back to the same year. The latter promised much, but has since withered into the background for anyone except photo enthusiasts, with Facebook consuming up more and more of the photo sharing market. Upcoming on the other hand, was one of the Yahoo services earmarked for mergers or consolidation in the leaked screenshot of December 2010.

The cuts being made are in accordance with the overall plan to reduce costs within Yahoo, who had also made the decision to layoff hundreds of staff at the end of last year.

The demise of so many of Yahoo’s acquisitions can be categorised under one main defect, largely the neglect of the acquired company following the initial phase of thrill and ambition for the future. A spokesperson for SEO experts QueryClick.com pin-pointed the common factor between the doomed Yahoo acquisitions:

“For so many of those start-ups taken on by Yahoo, a primary sense of optimism was soon stifled by an excess of bureaucracy and an inability to agree and get to work on new products or innovations.”

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Three new domain names bought for undisclosed fees by leading online commerce and advice network

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ASAP Ventures has continued its growth in the online commerce industry, by acquiring three more new domains to help people keep up to date with football ticket news, motor racing tickets and buying ferry tickets. The latest sites are announced as SilverstoneTickets.co.uk, CheapFerryTickets.com and ArsenalTickets.co.uk.

Due to the high demand for seats in the Emirates Stadium, getting hold of Arsenal tickets can be difficult. But with ASAP’s new site ArsenalTickets.co.uk, people can go online and find the best place to buy tickets easily. The new domain is perfect for Arsenal fans and for football fans whose team are playing the Gunners.

Cheap ferry tickets can make a holiday on a cruise ship just that little bit more enjoyable, and with CheapFerryTickets.com from ASAP Ventures, people looking to book their next holiday to Norway or Denmark on a boat can do so. The new site compares the best prices from top operators including Brittany, Stena and P&O.

Silverstone tickets can be difficult to get hold of for motor racing fans, especially when the Formula 1 races are held. The new SilverstoneTickets.co.uk site from ASAP Ventures helps people find the best priced tickets for major sporting events and lots of information surrounding the races themselves.

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Web-based business group announces triple site launch based on consumer advice and information

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The online business network ASAP Ventures Ltd has added to its growing network with three new sites; FinancialAdvisors.org.uk, Government.org.uk and LadiesBoots.co.uk. They are designed to offer consumer advice and information to the UK’s web-users and cover a wide variety of subject matters.

Managing one’s money and financial situation is a topic on many people’s minds right now, and with ASAP Ventures’ new site FinancialAdvisors.org.uk there are ways to find financial advice. Financial advisors are expensive to employ, which is why the new site will be popular with people looking to organise their money more efficiently without wasting it.

To find out about the government, at both a national and a local level, the new Government.org.uk site from ASAP Ventures is chocked full of important information. The latest news from public services, education and defence can be found on the site, keeping web-users up to date on pressing issues.

Ladies boots are bought all year round and are very popular as both a fashion item and for function during the colder months. The latest fashionable boots, such as Ugg Boots or leather boots, can be found on the LadiesBoots.co.uk site from ASAP, as well as some great bargains too.

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Bing’s Integration of Facebook ‘Likes’ Is The Next Phase In Social Search, Claims SEO Experts QueryClick

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True to form, the world of social media shows little sign of slowing down in terms of infiltrating every aspect of our lives; search engines being no exception.

While Google laid bare plans to include relevant content from social media sources such as YouTube, Flickr and Twitter, Microsoft’s own search engine – Bing – has been preparing its move into the realm of social search with a much touted tie with Facebook.

Now Facebook “liked results” will become integrated with everyday Bing searches which Bing’s development team described as “part of a longer journey” into an improved cohesion between search and the social sphere.

Commenting on Bing’s inclusion of Facebook ‘liked results’, a spokesperson for Edinburgh-based SEO experts QueryClick said:

“QueryClick are not surprised to see Bing announce a tie with Facebook in a bid to keep shoulder to shoulder with Google following the launch of the latter’s real time, social media search results some 18 months ago.

“The ability to ‘like’ search results and see those that your friends have ‘liked’ is another step closer to a much more personalised search experience that pulls in the activities and opinions of an individual’s social circle.

“It’s also highly likely that personalised search will lead to a much greater emphasis on personalised advertising which has already been seen on Facebook.”

The introduction of the ‘Bing Bar’ – a simple tool bar function – will also serve to blur the line between search engine and social media platform even further.

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Google’s Decision To Include Social Media Updates In SERPs Is The Latest Move Towards A Greater Emphasis On The Social Sphere, Says Search Engine Optimisation Experts QueryClick

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In true Google style, barely a month goes by without the search giant making a tweak here or a change there to its algorithm.

While some changes are kept under lock and key to prevent spammers and unethical SEO practices degrading the quality of search results, other tweaks are allowed to create something of a stir.

Google’s most recent announcement regarding its inclusion of social media results in SERPs was one such change that – quite appropriately – caused sites like Twitter to get all in a flutter.

Working by aggregating content from social networking sites such as YouTube, Twitter and MySpace, the move is yet another step towards a bold blend of search and social; all under one roof.

Commenting on Google’s decision to make its search results richer in social media-related content, a spokesperson for SEO experts QueryClick said:

“QueryClick’s SEO predictions for 2011 contained a big focus on the move to mobile search as well as a greater emphasis on social media so it’s not surprising that Google have taken the step to introduce more social media-specific content in their SERPs.

“In terms of the benefits of this change for search engine optimisation, there’s now improved opportunities for sites which are under performing or in highly competitive verticals, jumping onto the first page – albeit temporarily – if their social media output relates to search terms.”

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Business customers, asset management and fashion style domains added to the leading web-based business group

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Advising the UK public on a range of important topics, ASAP Ventures Ltd has added to its network of information and advice sites. The new domains which were acquired are Catwalk.co.uk, AssetManagement.org.uk and Clients.co.uk, each one bolstering the company’s standing as the leading web-based group in the UK.

Fashion gurus around the UK can now find out the latest catwalk items from major designer labels such as Marc Jacobs, Miu Miu or Gucci, with ASAP’s new Catwalk.co.uk site. Information from top fashion houses and products are now based under one site.

AssetManagement.org.uk, is the new financial site from ASAP Ventures, designed to help people look after their money via asset management tips. The site will grow into a great resource for people to go to when needing financial advice.

In business, looking after clients and managing customers is paramount to staying on top, and ASAP Ventures Ltd’s new Clients.co.uk does just that. The new site is another great addition to the ever-growing network.

Derek Paulson, spokesperson for ASAP Ventures Ltd, commented on the latest sites:
“We are really proud of acquiring these domain names and are looking forward to making them grow into the number one resourceful sites in their respective fields. Business skills, finances and fashion are hot topics right now, and we are looking to add to our group further over the next few months.”

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New sites, SportsMemorabilia.org.uk, Super-Bikes.co.uk and Stag-Parties.co.uk brought to market by leading online business group

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ASAP Ventures, the leading network for consumer advice sites, has launched Super-Bikes.co.uk, Stag-parties.co.uk and SportsMemorabilia.org.uk. The new sites are on a wide variety of subjects, which gives UK consumers the chance to find out information, news and advice on their favourite topics.

SportsMemorabilia.org.uk is the new site from ASAP which helps sports fans find products such as autographed items, medals and collectors products. Sports memorabilia is a growing trend in the UK, especially on the internet, and the new site can help people find that elusive sporting product.

Continuing on with the sports theme, Super-Bikes.co.uk helps UK motorsport fans find out information about super bikes and big bikes in general. With the British Superbikes Championship season starting in April through to October, the new site is perfectly timed for fans to capture the latest season events.

ASAP Ventures Ltd shows its diversity with the new Stag-Parties.co.uk site. Helping men all over Britain make informed choices on where to hold stag parties, whether in the UK or abroad for a weekend in Prague, there are some great ideas for a pre-wedding party.

Commenting on the latest sites, Derek Paulson, spokesperson for ASAP Ventures Ltd, says: “All of our sites are designed to help the UK public make smart choices on an array of subjects, and our latest websites are a great addition to our range of businesses. The new sports and travel advice fit our company’s ethos perfectly.”

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Leading Web Stable ASAP Ventures Launches New Sites on Printers and Online Contact Forms

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ASAP Ventures Ltd, the market-leading Internet commerce company, has introduced new websites intended to help users discover all that they need to make informed choices about buying a new computer printer or setting up online contact forms. The new raft of sites includes Cheap-printers.co.uk, ContactForms.co.uk and ContactForm.co.uk.

UK citizens who are thinking about adding to their IT kit with a new cheap printer are now able to visit Cheap-Printers.co.uk and read all about the latest and best value printer kit around, whether they are thinking of purchasing an inkjet, wireless or deskjet printer.

ASAP Ventures has a commitment to making UK online shoppers as well informed as possible on all manner of subject matter, and featured in the new site launches are two sites detailing information on online contact forms. Users can visit ContactForms.co.uk or ContactForm.co.uk for all of the very latest information on setting up a dedicated online contact form on a website.

Derek Paulson, spokesperson for ASAP Ventures Ltd, said, “Users trust us to always update our websites and offer them the latest information available at all times. This new set of launches includes the best advice on printers and an online contact form around for our consumers.”

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New ASAP Ventures Sites Offer News and Advice on Portuguese, Personal Finance and Repossessed Houses

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Home finances, translation into Portuguese language and information on repossessed properties are on show in the latest round of websites introduced by leading web stable ASAP Ventures Ltd. The company has announced the introduction of PersonalFinance.org.uk, Portuguese-Translation.co.uk and RepossessedProperty.org.uk to give UK consumers more information than ever.

Purchasing a house from the repossessions market is a complicated project and ASAP Ventures is now helping people to read up on repossessed property and how to buy one thanks to new site RepossessedProperty.org.uk. All the latest news and detail on buying a repossession house is on hand on the new site.

Learning some Portuguese vocabulary ahead of a trip or holiday to the Algarve has been made possible now thanks to the new ASAP Ventures introduction of site Portuguese-Traslation.co.uk. The site offers people simple Portuguese translation services on an easy to use website.

Managing the home bank account is nobody’s idea of fun but it is still very important to know what one is doing. The new ASAP dedicated personal finance website PersonalFinance.org.uk is there to help people stay informed about personal loans, credit cards, home mortgages and more besides.

Derek Paulson, spokesperson for ASAP Ventures Ltd, says, “Our network of sites is there to help people stay informed all about new consumer issues including financial ones, so we hope that this latest round of sites is of great use to people.”

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Advice on Health, Languages and Jobs Thanks to New ASAP Ventures Sites

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Leading online web stable ASAP Ventures has launched new websites which will further augment its stable of consumer advice sites and now offers people the latest on subjects including jobs, languages and health. The new sites feature Language-Translation.co.uk, LondonJobs.org.uk and MedicalCentre.co.uk.

Lots of people look to refresh their careers in a New Year and one of the new ASAP sites is here to help them in that regard. People who are thinking of looking into what London jobs are available can visit LondonJobs.org.uk to get themselves up to speed about getting a new career on the move in the country’s capital city.

Getting away for some sunshine in the midwinter is another popular New Year move, and to help people get their heads around some new language skills and language translation techniques ahead of travelling to their destination, ASAP has launched new site Language-Translation.co.uk.

Also on show from the latest site introductions in the ASAP Ventures stable is health and medical advice site MedicalCentre.co.uk. Consumers and web users can log on to find out all they need to know about a wide range of health and medical centre subjects including cardiology, dermatology, neurology and more.

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Wikipedia Is The Site To Beat According To SEO Experts QueryClick.com

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“Wikipedia (WIK-i-PEE-dee-ə) is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 17 million articles (over 3.5 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. Wikipedia was launched in 2001 by Jimmy Wales and Larry Sanger and has become the largest and most popular general reference work on the Internet, ranking eighth among all websites on Alexa and having 365 million readers.”

Based on the wisdom of crowds, nothing summarises a concept better than Wikipedia. The reference site has came a long way in its ten years in existence. From a heavily criticised agglomeration of unreliable information, and the bane of the teaching profession, to the most widely used point of reference on the internet.

Its credibility derives largely from the very aspect of its being which was the cause of such negativity in the early days; the indiscriminate access to the article editing process. By not only affording everyone the chance to modify, update and add to existing articles, but to encourage this strategy, the site attracted many sceptics.

However, following some extensive Wiki-vandalism, in which users would deliberately and cynically alter information, it seems that the joke has worn off. Prevailing attitudes have demonstrated the overwhelming success of the open approach to knowledge sharing, in which it has been proven that those who actively edit and submit articles are the people who care enough about a particular subject to do so.

According to SEO company QueryClick.com, such an approach has unquestionably paid off, a fact powerfully demonstrated by the strength of Wikipedia’s performance with search engines. A spokesperson from QueryClick said:

“From personal experience, we are all aware of the unrivalled visibility of the online encyclopedia in search engine results pages. It is often we find that all that stands between our clients and the top spot is a Wikipedia entry on that particular subject.”

Speaking of a venture which has paid off, the relative success of Wikipedia seems all the more impressive given its non-commercial status. It is entirely free to use, and is funded by the Wikipedia Foundation which in turn relies on public contributions and grants.

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Online Consumer Site Specialist ASAP Ventures Acquires Latest New Domain Names

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Leading online business group ASAP Ventures Ltd has reported that it has acquired new domain names to augment the range of sites it offers to UK web users. The group has announced the acquisition of Fly.org.uk, Hottub.org.uk and InsurancePolicies.org.uk for unannounced sums and will build sites on the URLs.

As Christmas vanishes into memory and people look to a warm weather break in January, ASAP Ventures has announced that it has acquired a new domain to offer flight information on, Fly.org.uk. Anyone wanting to look up information about where to fly online can visit the new site to do so.

Another way of keeping warm for the winter which is increasingly popular with Brits is that of installing a hottub either in their garden or in their home. As such ASAP Ventures has announced the acquisition of Hottub.org.uk which will build to become a vital online information resource for the UK’s web users.

Another domain purchase by ASAP Ventures this week is InsurancePolicies.org.uk, a URL which will be developed into a website which tells people about the latest news and views on insurance policies and where they can purchase the correct cover for them.

Derek Paulson, spokesperson for ASAP Ventures Ltd, commented, “our website users trust us to always help them get hold of the very best and most up to date information on a wide range of topics and products, so our latest acquisitions are just the ticket for helping people learn about these diverse areas.”

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SEO Experts QueryClick Welcome The Rise In Professional Usage of Social Media

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The consistent growth of social media interaction throughout society has been a central topic of technological discourse over the past few years. The more recent uptake of the platform as a base from which to broaden business, as well as social connectivity, has become the latest development in the evolution of the social media phenomenon.

A study published by Trendstream on Tuesday demonstrates the progressive adoption of social media by businesses as a key tool in their inventory, equipping them more effectively and further enabling them to better communicate their message. The research, as part of the wider Global Web Index project, purports to illustrate the evolutionary shift in social networking over the past 18 months.

It is now believed that approximately 60% of Fortune 500 companies have created a Twitter account; almost double of the figure for the previous year. At the consumer end, research by ExactTarget stated that 40% of a survey had expressed their approval of a company or brand via Facebook in order to receive promotions and discounts.

A QueryClick.com spokesperson commented on the positive findings of the report:

“From the research carried out it is clear that the growing trend for B2C interaction via sites such as Facebook and Twitter has been bolstered at both ends by the behavioural modifications which have taken place.”

According to the findings of Trendstream, the advertising and marketing industry are leading the way in their involvement in real-time social media activity. Behind them – and by some distance – comes IT, retail, healthcare and the financial services, all of whom have embraced the business potential offered by social media activity.

Whilst the participation of the study respondents in real-time social networking and microblogging increased by some 20% over the time-scale, contribution and engagement with blogging and other static online dialogues decreased significantly. Blog writing has fallen by 4%, while forum contribution has undergone an 11% decrease.

The move away from the creation platforms (blogs and forums) to real-time networks mirrors the move into the world of immediate updates and constant communication by professional individuals and firms. One insightful statistic provided by the Trendstream report sheds further light on the connection between these factors: that the increase in links to company news stories was bettered only by the rise in the upload and browsing of personal photos.

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Bing Making Friends With Facebook Is A Wise Choice For Microsoft’s Search Engine Claims Edinburgh SEO Company Queryclick.com

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Microsoft’s bid at the search engine market has been slowly chipping away at Google’s stupendous lead, but Bing still has a long way to go before it could have any dreams of clinching the top spot.

However, a massive upgrade to the decision engine could see Bing with a new selection of offerings that will draw young, savvy searchers its way. One of the biggest changes are the way the engine will return some searches with less of a traditional results page and more an interactive app that allows searchers to quickly modify the results. The other is the inclusion of a social search feature.

By teaming up with Facebook, Bing will look through recommendations made by your friends in the aim of returning more relevant and personalised results to your searches.

A spokesperson for SEO company Queryclick.com said this was a good choice for the company, and one that could pay off for it in the future. “When you look back at the way the social market has grown in the last few years, it’s clear to see that more and more people are turning to the internet as a way to interact with friends as well as a way to find information.

“By combining search results with a social aspect, Bing could prove attractive to web users who spend the majority of their time on Facebook – and there are plenty of those out there.”

The new feature is the result of a deal between the decision engine and the leading social networking site. Providing users have recently logged into their Facebook account, Bing will automatically recognise their account and search through all of the content associated friends have chosen to click a ‘Like’ button for.

The brand power of Facebook could be a huge asset to the decision engine and the partnership could also see Bing able to offer something new to the search market. While Google has also attempted to tap into the social networking market, its success has been nowhere near that of Facebook, and by partnering with the biggest social networking site of the time Bing may have the power to shake the foundations of Google’s prime position.

Via EPR Network
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