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Fasthosts Warns Businesses Not To Copy Others Website Material

Fasthosts Internet Ltd, has warned UK businesses not to be tempted to copy material from other companies’ websites.

This warning comes off the back of findings by the web hosting provider which showed that there was an 89% increase in the number of content disputes reported to its in-house Abuse Department from April 2008 to April 2009. The problem varies from the occasional image being used, right through to entire website designs being replicated. The practice can lead to consumers becoming confused, or even being misled into purchasing from the wrong company.

In many of the cases Fasthosts investigated, the offending businesses stated that they did not realise that copying items of online material could land them in trouble.

A recent Fasthosts’ commissioned survey of 152 UK businesses also found that ‘web envy’ can be a real temptation for time-stretched business owners, with 39% admitting they are presently envious of the website of a closely competing business. Additionally the survey showed that 1 in 4 companies are actually considering reducing their use of external website design services in order to cut costs despite the average company only rating their own website at just 6 out of 10 for effectiveness, yet aiming to treble its online revenue in 2009. At a time when there is a huge amount of pressure on small business owners’ to maximise their use of the web, the temptation to take shortcuts by duplicating material from other companies’ websites can sometimes prove overwhelming.

Steve Holford, CMO Fasthosts Internet, said: “Particularly in a challenging economic climate, business owners may be tempted by the quick-fix of copying another firm’s work. Replicating material for commercial use often breaches copyright. Always obtain permission before using anybody’s website material.”

Significantly, the Fasthosts survey also found that 10% of participants had at least one item of their own company website copied by a third party between March 2008 and March 2009. The issue actually proved to be twice as common as cyber-squatting or other online security breaches. As a result Fasthosts is advising all affected users to contact the offending website hosting provider who should then intervene on their behalf.

Holford added, “Website envy is not new, but the tough economy appears to have led more companies to act unfairly upon it. Businesses will gain a better foothold on the Web and earn most value through a regular output of their own compelling material, and applying time to their website in small manageable steps”.

About Fasthosts
Fasthosts is the UK’s number one web hosting company. Based in the UK and operating 24×7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel that provides customers with unparalleled online control, enabling them to manage hosted services including domain name registrations, shared web hosting, business-class email, dedicated servers, software-as-a-service, internet merchant accounts, reseller web hosting and unlimited broadband. Fasthosts’ highly successful reseller channel has recently been rated Number 1 for reseller hosting by industry portal Web Host Directory.

Via EPR Network
More Internet & Online press releases

Survey Finds 1 In 3 UK Businesses Have No Time To Improve Website

A new survey of 145 UK businesses by Fasthosts Internet Ltd, a leading web hosting company, has revealed that whilst 69% of firms realise certain aspects of their website may require attention, 32% repeatedly neglect making the changes in favour of spending the time on other aspects of the business.

Fasthosts Internet Ltd

According to the survey, the average small company rates their website at 6 out of 10 for effectiveness, but also aims to treble the income generated by their website during 2009. The research suggests a clear discrepancy between business owners’ online ambitions and how much time they currently invest.

As their shop window to the world, the majority of UK companies recognise that having a web presence is a vital aspect of modern business. However, 27% are unhappy with their website design and a further 25% are concerned that their website does not allow feature sufficient methods to communicate with customers. The research also showed that 1 in 10 businesses would like to replace their website entirely.

Whilst there are plenty of products and services on the market to help enhance business websites, 1 in 3 owners admit to being floored by a lack of time. During the first quarter of 2009, a further 32% of business owners repeatedly sidelined changes to their website. The figures are alarming in contrast to the tough targets the same businesses have set themselves for online activity this year. 71% aim to increase their overall visibility on the Web during 2009, while 55% aim to grow the size of their website and 22% intend to begin online advertising.

Currently, the average business earns 10% of its total sales revenue as a direct result of its website, but in 2009, businesses are hoping to increase this income to 21%-30% of total sales revenue.

Steve Holford, CMO Fasthosts Internet, said: “In challenging economic conditions, business owners are more stretched for time and resources than ever. However, it is important to remember that often the simplest improvements to a website can make a noticeable impact on sales conversion rates. Even a modest business website must receive regular attention to fulfil its potential.”

Fasthosts’ research suggests that UK businesses risk missing their online targets unless they can prioritise the work that their websites require. The issue is further supported by the fact that 26% of respondents admit that tough operating conditions has either already led or may lead them to cut-back on external consultants such as web designers or IT advisors.

As UK online spending continues to snowball, business owners clearly recognise the value in investing in an online presence. 94% believe that every size of enterprise should have a website, and 79% would not wish to go back to the days of solely off-line trading.

Holford added, “Businesses can often find the Internet to be as challenging as the high street. However, a big flashy website is not a prerequisite to achieving online sales growth. With a realistic online strategy and a consistent commitment of time and resource, every enterprise can better achieve their online potential this year.”

 

About Fasthosts
Fasthosts is the UK’s number one web hosting company. Based in the UK and operating 24×7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel that provides customers with unparalleled online control, enabling them to manage hosted services including domain name registrations, shared web hosting, business-class email, dedicated servers, software-as-a-service, internet merchant accounts and unlimited broadband. Fasthosts’ highly successful reseller channel has recently been rated Number 1 for reseller hosting by industry portal Web Host Directory.

Via EPR Network
More Internet & Online press releases