Tag Archives: debtor tracing

B2b, B2C, Database, Online, Search, Searching, Services, Tracing

Data Cleansing Experts Shortlisted for Industry Award

Consumer data specialists Tracesmart have been shortlisted for a new industry award. Following the submission of an application into the ‘Best PR/Advertising Campaign’ category of the CSA (Credit Services Association) Awards, the Tracesmart Corporate ‘Nobody home?’ campaign has made the shortlist.The winner is to be announced at the CSA’s annual Gala Dinner, which concludes the CSA & DBSG (Debt Buyers and Sellers Group) Conference in Brighton later this month.

Tracesmart’s ‘Nobody home?’ entry, employs a variety of promotional mediums to communicate its message. The campaign promotes the Tracesmart Corporate data cleansing and debtor tracing services, which can be utilised to verify debtor residency and trace people.

The message which the campaign conveys is that Tracesmart’s services make it simple to confirm whether a debtor is resident or not – a task which is even more pertinent in the current economic climate, as more individuals attempt to avoid paying debt. Commenting on the imagery used to symbolise how difficult it can be to confirm residency, Adam Smith – Tracesmart’s Marketing Manager – commented,

“Our creative brainstorming session led to the idea of a vacant house to symbolise someone who may no longer be resident, however this concept did not deliver the striking imagery we required. It eventually evolved into the more abstract concept of an empty tortoise shell. This image ticked all the boxes; whilst the shell appears empty, it could still have a resident, thus epitomising the problem of confirming debtor residency.”

The concept has clearly worked for Smith’s team as Tracesmart have seen impressive results from the campaign. Commenting on the effectiveness of the ‘Nobody home?’ campaign, Chris Rothwell – Sales Director for Tracesmart – remarked, “The campaign’s creative concept has been well received by the industry and this has been reflected in the campaign results to date.

So far, in comparison to our last financial year, lead generation is up 53% for the sector, which has significantly boosted sales of the services promoted by the campaign. From a brand awareness point of view, this campaign has definitely helped to highlight how we can help debt collection agencies and enforcers verify debtor residency and locate gone aways.”

Via EPR Network
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B2C, Database, Online, Search, Searching, Services, Tracing

Electoral Register Is Updated With 1m Changes

Over the last six months Tracesmart, one of the UK’s leading providers of consumer data services, has made over 1,000,000 amendments to their Electoral Register 2009 data. Conducted over the period January ’09 to June ’09, the changes were made possible through the Rolling Register updates which the company receives on a monthly basis – ensuring Tracesmart holds the most accurate data available.

Both the full and edited Electoral Registers play a key role in the company’s Tracesmart Corporate suite of services. Edited Electoral Register data is utilised in the business’s data cleansing, existence check and debtor tracing systems. Whilst Tracesmart’s electronic identity verification service, AML, draws upon full Electoral Register data.

Tracesmart’s Electoral Register records were refreshed using monthly Rolling Register updates. The Rolling Register is a monthly update which provides individuals whose personal circumstances change during the electoral year – for example a home move or marriage – with the opportunity to re-register on the Electoral Register with their new details. Prior to the inception of the Rolling Register this was only possible once a year.

These updates allow Tracesmart to refresh their records on a monthly basis – ensuring their clients can access the most up-to-date consumer information available. It is essential that the company’s d a t a s e t s are constantly updated, as many of their services are relied upon for legal compliance. For example their AML service which facilitates electronic identity checks, helps Tracesmart clients to ensure they comply with UK anti-money laundering legislation, making it imperative that data provided is as current and accurate as possible.

Commenting on the company’s continued commitment to data quality, Paul Weathersby, Technical Director for Tracesmart, noted, “All of our services, whether for corporate or consumer use, draw upon the most recent data available. We conduct updates on an annual, monthly, weekly and even daily basis to ensure accuracy. In addition to regular updates, the company conducts its own data collation projects; some of which involve extensive digitisation of data held in hard copy format. This commitment to data quality and diversity allows for constant service augmentation and innovation, which in turn allows us to retain our market leading position.”

About Tracesmart: Tracesmart Ltd was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and tracing tools to a wide variety of industries. Their client base ranges f r o m SME to blue chip companies; all recipients of bespoke solutions, built around their specific needs.

Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.

Via EPR Network
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