Tag Archives: survey

Advertising, Apps, B2b, Database, eCommerce, Internet, Online, Services, Web, Web Marketing

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

Leave a comment

AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire

B2b, Dedicated Servers, Domain Names, E-mail, Hosting, Internet, Secure Hosting, Services

Survey Shows Fear Outweighs Cost Concerns With Business IT Needs

A new survey by IT specialists Fasthosts Internet has revealed that companies are being forced to re-evaluate their IT systems and question what they really need due to the unsettled economy. In these difficult times, one-third said they still hesitate to consider a replacement server even if it is necessary. At the same time, 53% of business owners are becoming more involved in decisions relating to their IT needs in light of the challenging economy.

Survey Shows Fear Outweighs Cost Concerns With Business IT Needs

When times get tough, a company’s budget spending strategy can seriously affect the quality and quantity of the company’s technology resources. The Fasthosts survey showed 29% of respondents have reviewed their budget for servers in the past six months. Nearly twice that number (54%) has analysed their finances during the last 12 months.

For many people the fear of what might happen when they replace their server looms over their decision. One in three survey participants (33%) said they would be fearful of switching to a new provider because of a potential disruption to their service. Perhaps bound by this fear, 22% have not updated or changed their server solution in at least three years even though at least 25% said they want to lower their external server costs.

Stephen Holford, chief marketing officer of Fasthosts Internet, says the company understands where its customers’ fears lay and hope they are able to clear up questions about servers.

He said: “Fasthosts products are offered by the leading provider for reseller web hosting in the UK, and one that is making a strong mark in the US. We try to emphasize that a background in IT isn’t necessary to use and profit from our servers and reseller solutions so that smaller businesses can better understand their IT needs. If given a closer look, they will see the top-of-the-line solutions that Fasthosts offers at very competitive prices.”

Getting the most value for their money is a concern many have when deciding how much should be spent on their IT provider, especially regarding servers. Almost half (45%) of survey participants said they felt overcharged for costs including monitoring fees, server management, additional memory and IP addresses, back-up space, consultancy fees and server traffic. One third of the respondents, however, pay more than just their provider to upkeep their server.

Holford added: “Balancing a budget is difficult, especially when there is uncertainty concerning necessary versus peripheral costs. IT solutions, like servers and online services, are important to any company. It seems that people must realize that there are providers out there like Fasthosts that can alleviate concerns by offering solutions that exhibit both quality and value for a reasonable cost.”

Via EPR Network
More Internet & Online press releases

eCommerce, Internet, Online, Search, Searching, Shopping, Web 2.0

New Research By bigmouthmedia Reveals Changes In Search Behaviour As Users Abandon Brand Name Searches In Favour Of A More Sophisticated Approach To Searching For Goods And Services Online

Despite online shoppers using the search box to access brand sites and browsers like Firefox and Chrome offering a single bar for both navigation and search, navigational keyword usage in Europe is down this year. Conducted by bigmouthmedia’s international offices in Germany, Italy, Spain, UK, France and the Nordics region, the research simultaneously reveals a growing tendency amongst users to employ increasingly complex search terms when looking for information online.

According to the survey, the steady increase in numbers of consumers using the web for entertainment has seen the percentage of keywords accounted for by navigational search fall, while the vast majority of European consumers now use two and three word search phrases to deliver more targeted results when surfing.

“Over the past few years consumers have become far more savvy about search, and as the recession drives people to hunt for the very best available deals, we’re seeing them adopt a sophisticated approach with the majority now employing more complicated phrases to find their way around the web,” said Andrew Girdwood, Head of Search at bigmouthmedia.

The research demonstrates a range of differing approaches from country to country. Web users in Italy, Great Britain and Germany were found to demonstrate the most complex search behaviour, topping the table for four-word phrases, while almost a quarter of consumers in France and Spain still rely on a single keyword when tracking down information, goods and services on the internet.

Girdwood added: “Clearly, the way that users approach the search landscape is changing. As consumers continue to become more comfortable with the technology and the sheer volume of online information proliferates it will be interesting to see how this trend develops over the next few years and how it may force many big brand companies to reassess their digital marketing strategies.” 

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news along with a series of bigmouthmedia tools to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
More Internet & Online press releases