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BT Business And Google Today Announced An Agreement To Offer Digital Marketing Services To Small Businesses

The alliance will involve BT Business becoming a Google AdWordsâ„¢ Authorised Reseller. Small businesses can now access Google’s base of millions of UK users and receive professional, full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimisation, through BT Business.

More than one million businesses already served by BT Business, including the 350,000 members of BT Tradespace, will benefit from the agreement.

“Small businesses are looking to the internet to compete and grow in these tough economic times,” said Bill Murphy, managing director at BT Business. “Our own research across 700,000 small business websites shows that the majority need help to optimise search and effectively use search engine marketing. They don’t often have the skills internally to manage this and need affordable services and support. Working with Google AdWords will enable us to help smaller companies promote themselves and engage with customers, partners and suppliers online as well as larger businesses.”

The addition of the Google AdWords online advertising platform means BT Business can now offer customers a complete range of digital marketing services to help them promote their businesses effectively on the Web. From setting up a website and managing an online marketing campaign to ensuring they can effectively extend their business relationships through customer management tools and business social networking profiles such as BT Tradespace and other business applications.

Matt Brittin, Managing Director at Google UK & Ireland said: “Many businesses already use Google AdWords to reach new customers locally, across the UK and across the world. BT Business can now offer targeted, accountable and cost effective AdWords advertising to more than a million small businesses in the UK. We look forward to working with BT to help more small businesses get the most out of the online opportunity.”

About BT Business
BT Business understands the challenges that businesses face in the current climate, and supports cost control, improved productivity and winning business with technology including business broadband & internet, domain names and web hosting packages, IT support and mobile services including BlackBerry.

Via EPR Network
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B2b, B2C, Domain Names, E-mail, eCommerce, Events, Hosting, Internet, ISPs, Services, Web

BT Business Cuts The Price Of Web Hosting

BT Business has announced a major price cut to its web hosting Starter Pack to encourage small businesses to get online.

Web Hosting

The cost of a 5GB web hosting package with BT Business has been reduced by 40 per cent to an exclusive online price of £2.99* per month, including a host of extra business tools to help small businesses promote themselves with a professional and secure web presence.

With enough web space to create hundreds of pages, a professional business domain name and business email for up to 10 accounts, the price cut makes the BT Business Starter Pack one of the most high value web hosting packages specifically designed for small businesses in the UK offering 24/7 support.

One in five small businesses don’t have their own web site, despite 25 per cent -£78 billion – of UK retail spend in this year projected to come from online sales. According to BT Business research the vast majority that do are also not getting the most out of their websites or using them effectively to attract customers.

Helen Costello, founder of Aardvark Cakes in St Helens, Merseyside, has been a BT web hosting Starter Pack customer for three years. The mother-of-two, who works from home, said: “My business is my website and it is important for me that it is easy for customers to find what they are looking for and place orders. Having a trustworthy web hosting provider is vital to me as the site is an indispensable tool of my trade. In the past 12 months, trade has really escalated, showing just how important it is for a small business to have an online presence in this day and age.”

“Having a professional web site presence could mean the difference between winning and losing customers in the current climate,” said Jerry Thompson, director online, BT Business. “We are listening to small businesses that are citing overall cost, ease of use and 24/7 support amongst their top considerations when getting online. By offering a complete range of high value digital marketing services we want to ensure that small businesses can compete as effectively as bigger companies and can grow their online presence with them.”

The BT Business Starter Pack is available immediately. Additional features include free web site building software with 400 templates to get businesses started on creating their own web site without the need for technical expertise.

*Pricing on a 12 months contract. Price reverts to £5 after first 12 months. Terms and Conditions apply

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2009, BT Group’s revenue was £21,390 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

Via EPR Network
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