“We’ve been in business for over 20 years in the Springfield market,” said Greg Clift, owner of PC Net/85 Under. “We attribute this success to the fact that we’re always innovating and expanding our services to stay ahead of our customers’ growing needs.”
Because the PC Net and 85 Under companies have a symbiotic relationship, the branded identities needed to family. The result is a clean, powerful branding and icon structure that quickly and easily communicates a comprehensive array of services. “Some clients know us for IT, some as a data center, but not everyone sees the whole picture,” said Clift.
This was an important connection to make with customers since organic growth is important to their company prosperity. For example, a small start-up business may first establish a relationship with PC Net. “We’ll help new businesses solve connectivity, networking and systems,” said Clift. As the company grows, they may tap PC Net’s Pulse IT Management Services to help them manage their growing IT needs. And as they become even larger, the company will need a data center solution to service their back-up and collocation needs. Customers need to know that they can grow without having to deal with multiple IT and data security partners.
To deliver the new image with clarity and impact Clift identified all key branding touch points, from technician apparel and company vehicles to their web site, collateral and presentation materials. An icon language was designed and incorporated to not only reinforce the visual identity but to facilitate site navigation. The new http://www.pcnetinc.net and http://www.85under.com web sites were designed with a content management back-end to facilitate communication between technicians and clients as well as between management and technicians.
The result is a powerful branding system that clearly communicates all that PC Net and 85 Under can offer clients.
PC Net, Inc. has been providing best-in-class IT services to the Springfield community for more than 20 years. The company’s new Pulse IT Management offers growing businesses a cost-effective yet highly responsive way to outsource IT services that feel like they’re in-house. Located in Springfield Underground, 85 Under is a state-of-the-art data center offering data security, backups and collocation services to businesses throughout the country. For more information, contact Greg Clift at (417) 831-1700 or log on to http://www.pcnetinc.net and http://www.85under.com.