Lovetropolis.com and Couturemoda.com announced they are joining forces in an inventive partnership to market online dating services and contemporary fashion. The venture will make available Lovetropolis.com’s full range of dating and social networking services to Couturemoda.com’s savvy shoppers. The campaign will focus on looking your best to feel your best and put your best effort toward your love life. Couturemoda will be able to market its swank designer clothing to Lovetropolis.com’s upwardly mobile user base of over five million. The co-branding campaign will offer the most current trends in fashion and the most compelling range of online dating services in the marketplace.
Lovetropolis.com will feature Couturemoda clothing in multiple ways, including on a special content page, and drive traffic to the Couturemoda website. Couturemoda will promote the dating website to its single clientele and develop best deals and special packages to be extended only to Lovetropolis.com’s users. To celebrate the campaign’s launch, Lovetropolis.com members are being offered a special discount when they shop Couturemoda.com.
Couturemoda’s owner said, “We are very excited to enter into this agreement with Lovetropolis.com. Lovetropolis.com’s current reach represents a huge market for our designer fashions and today’s most exclusive style trends. We’re confident our partnership with Lovetropolis will drive new users and increased sales to Couturemoda.com.” According to the CEO of Lovetropolis.com, the partnership with Couturemoda will be mutually beneficial. He said, “Couturemoda has always focused on bringing superlative style and unrivaled fashion to its shoppers. With this collaboration, we can also bring Couturemoda clientele unmatched online dating opportunities through exclusive, innovative dating services they can take advantage of only when they join Lovetropolis.com.”