Bigmouthmedia Reveals Most UK Brands Don’t Understand The Value Of Mobile Visitors

A bigmouthmedia survey has revealed that more than three quarters of the UK’s big brands do not understand the value of a visitor via mobile compared to other digital channels

The research, which polled the views of key decision makers at a raft of leading UK companies, shows that despite a significant 89.2% of respondents sharing the belief that mobile marketing will become increasingly important over the next 12 months, very few have fully embraced the channel. Reflecting the uncertainty with which many businesses regard the emerging the field, 70.3% of those surveyed currently don’t have any engagement with mobile marketing at all.

“We are at a critical point in the evolution of mobile marketing. A growing group of organisations are starting to derive competitive advantage from their early mover status in the channel, yet the vast majority of companies have yet to gauge the impact it is likely to have on their business,” said Simon Heyes, Head of International Sales Operations at Bigmouthmedia.

“There are no benefits to be derived from being slow on the uptake. With the mobile channel set to become increasingly influential over the next few years, companies need to move now, engage with the medium and start building the campaigns that are going to keep them ahead of the game.”

Despite an apparent lack of engagement with the channel the research revealed a keen awareness of the potential advantages, with 75.7% of respondents citing increased brand awareness as the main benefit of undertaking mobile marketing, and 67.6% believing increased customer engagement to also be a major benefit. Over 60% also believed that increased traffic, leads and sales were also a major driver.

Bigmouthmedia’s survey – conducted amongst a large group of large and medium sized enterprises – showed that just 5.4% companies describe themselves as being “heavily involved” in mobile marketing at the current time. Another statistic to emerge is that while they considered the channel increasingly influential, 75% of the respondents claimed not to know the relative value of a visitor from mobile compared to other channels.

“What is clear from our research is that while the vast majority of businesses accept that mobile is going to become a critical part of the marketing mix, there is a great deal of uncertainty over how to approach the channel, and in particular how to get buy in from the wider organisation. Companies know they need to get on board the mobile bandwagon, but a lack of clear understanding is holding many back from exploiting its potential,” said Heyes.

Via EPR Network
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Masterseek Expands Its Search Engine In China

After creating a lot of buzz and earning huge success in the US., the popular B2B global search engine has now expanded its hands in China. The users now can search for the companies, organizations and business professionals in China, which is a big and highly potential market. This is a giant Asian market where loads of business practices are conducted. There are hundreds of unique companies that provide immaculate business opportunities. Masterseek has taken a wise step by expanding its search engine in China.

Expanding the search engine activities in the Chinese market ensures that the users can search from the huge number of business houses. There are three million Chinese companies that can be searched over by the users of Masterseek. That is a huge resource for the users to meet up new business persons and companies and enhance the scope of business. The company aims to become the preferred search engine among the business communities in China where the users can research and analyze new business opportunities, monitor different markets, search and find potential buyers, customers and business partners.

Masterseek has made a clever move by deciding to enhance its spread in China. The leading global search engine Google has stopped its censorship of search service in China, which is Google.cn. It is soon going to be pulled out of China, leaving a vacuum of high quality search engines. Masterseek can fill up a significant portion of that space with its top-notch business search engine. It is proving to be a good move by Masterseek to establish its foray in the Asian market.

At present, China act as a major business partner of U.S. where the trade value has increases more than 350 billion US dollars. The U.S. market also imports numerous affordable consumer goods. Rasmus Refer of Masterseek corp says, “This trade also automatically increases the interest in finding new partners and suppliers between China and the U.S., while the number of Internet users in China soared in the last two years, which now reaches over 355 million Internet users. It is a huge market we will now try to get a share in within B2B searches”.

Most importantly, the China – specific business search engine will display results in English so that the content can be viewed by global audience. The search engine will not only help in finding business opportunities and business people, but also news and press releases related to China.

Via EPR Network
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