In a bid to continue taking noticeable bites out of Google’s market share, Bing has unleashed yet another ground-breaking web-based application to woo searchers.
An add-on to Bing Maps, the cutting-edge app known as ‘Taxi Fare Calculator’ now allows users to determine prospective cab costs when planning journeys in major cities.
Part of a raft of new applications currently sweeping Microsoft’s search engine, SEO industry experts QueryClick believe Bing’s continued innovation makes it even more capable of chipping away at Google’s market share:
“Since the late 90s Google has held an almost unbreakable stranglehold over the search industry accounting for a staggering 60% of the market share.
“Despite Bing serving a mere 12.7% of the industry, the speed with which Microsoft are swaying millions of web users is not to be ignored.
“Microsoft realised early on that it would have to offer netizens something other than search if it was to stand a chance at cracking Google which is why we will continue to see developers pulling out all the stop to create web applications that can’t be found anywhere else.”
The new features on Bing Maps don’t stop there however with a series of other applications that cover everything from weather reports to restaurant reviews.
Weatherbug, for example, takes internet weather forecasting to an entirely new level with radar imagery, live video from observation stations and satellite technology that can accurately track and predict weather systems days in advance.