Parcel2Go launched its very own blog

The UK’s largest online parcel delivery service Parcel2Go has launched its very own blog to help people stay up-to-date on everything from changes involving eBay and Amazon to the very latest hints and tips for sending goods abroad with an international shipping courier.

Parcel2Go has been bringing its customers breaking news relating to the big players in the online retail and parcel delivery sectors for a number of years. The new blog, available at http://blog.parcel2go.com/ has been designed to offer yet another valuable resource to individuals and businesses as well as a place where people can find more light-hearted news, banter, hint and tips and debates.

The blog will be updated on a daily basis, and the moderation team will be around to approve new comments throughout the day.

Richard Mercer, Director of Marketing at Parcel2Go, said: “We’re really excited about the opportunities that our new blog will present. The team at Parcel2Go has been using social media to keep in touch with customers, offer advice and solve problems for a while, but this is the first time that we have run a daily blog.

“We hope that customers old and new will find posts on there that appeal, and we’re asking people to make full use of the comment facilities available. Blog posts aren’t a one way conversation, we want to get people involved – talking to us and each other about the issues and stories that are affecting them.”

Via EPR Network
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Plusnet Blows Its Own Trumpet in New TV Campaign

Plusnet, the Yorkshire-based ISP, has announced it will return with a new TV advertising campaign in August.

To celebrate Yorkshire Day, the Sheffield-based home broadband provider will debut the first 30-second commercial during the ad-break of “Emmerdale” (ITV1) on Monday 1st August at approx. 19.15hrs. The campaign, planned and bought by Maxus, will again make use of Yorkshire values and will feature a straight-talking character named Joe. The new advert will also introduce Joe’s Dad who will enter the public’s TV consciousness on a ride-on lawn mower.

The campaign, which will run throughout the remainder of 2011, will promote the UK-based, 24/7 customer support from the broadband provider. With call centre support based entirely in the UK, Plusnet is one of few broadband and phone companies where all advisors are technically trained and do not work from scripts – a point of reverence that has seen Plusnet already pick up six awards and be highly commended 13 times across the industry for its product and services in 2011*. Later in the month, Plusnet will air a second advert in which audiences will be treated to a rendition of Kaiser Chiefs’ “Ruby” played by the Plusnet Brass Band. This 40-second commercial will run for four weeks promoting Plusnet’s great value.

Nick Rawlings, Commercial Director at Plusnet said: “We’ve always been proud of our Sheffield roots. Our customer feedback suggests the 24/7 availability of our UK operations is popular so, we wanted to convey our local and friendly approach in the new campaign.”

Shot on location in Ilkley and Ripon, the adverts have been created by Karmarama ad agency and directed by film and TV director, Steve Bendelack, whose work includes “The Royle Family”, “The League of Gentlemen”, “Little Britain” and “Randall and Hopkirk (Deceased)”. Both Karmarama and Steve worked together when Plusnet made its TV advertising debut in 2010.

Sam Walker, the creative lead on the campaign at Karmarama said: “We have developed an ad that would best exemplify Plusnet’s key differential – a UK call centre that is free to call, from a landline, at any time.

“We chose to use a local theme and convey the emotional benefits of helpfulness and community that stem from this whilst keeping the character of Joe and the sense of Yorkshire we had created in our previous advertising. We have introduced his Dad after he worked well in radio executions back in the spring.”

Via EPR Network
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