Russian mobile operator MTS successfully used iBwave Design to plan, design, deploy and manage modern high density and high capacity wireless networks for the WorldCup in Russia

MONTREAL, Canada, 06-Jul-2018 — /EPR INTERNET NEWS/ — iBwave, the global standard for designing multi-technology in-building networks announced today that MTS, the leading telecommunications group in Russia, has successfully used iBwave Design to plan, design, deploy and manage modern high density and high capacity wireless networks for the 2018 Soccer tournament.

One of the main challenges during a major event like this is to be ready for the massive data demands put forward by excited fans using multiple devices in a stadium’s complex environment. To enable a fast, reliable fan experience during the 2018 Soccer, MTS Russia leveraged iBwave Design’s planning, propagation and capacity modelling features to quickly deliver one the largest deployments of Massive MIMO in Europe to date. iBwave Design was used to successfully plan and deploy high capacity networks for the following stadiums and surrounding areas: Luzhniki Stadium, Moscow (capacity: 80,000), Spartak Stadium, Moscow (capacity 45000), Rostov Arena Rostov-on-Don (capacity 45000) and Kazan Arena, Kazan (capacity 45000).

Through iBwave’s ability to design mobile networks in large complex venues such as stadiums, operators like MTS can create the ultimate wireless experiences by meeting the demands of a large number of people at a specific time without compromising on speed and quality. There is no margin for error in such an environment when the service is needed then and there without any disruption. Many players are needed to create this experience and iBwave’s design capability ties this all together. With iBwave on its team, MTS was able to deliver a great end user experience by leveraging design features such as signal and capacity modeling right down to inclined surfaces, complex architecture and body-loss calculations when the stadium is filled to capacity.

“It is always difficult to predict mobile consumer needs in high density, high capacity environments- particularly for a world class sporting event such this, where thousands of sports fans are simultaneously using multiple devices across multiple technologies,” says Seth Roy, Vice President Product Line Management at iBwave. “Based on our experience of connecting major sporting events such as past World Cups and the Olympics, our tools are the ideal choice to prepare for the huge amounts of data requirements during the 2018 World Cup. We are proud to support MTS in this project and extremely excited to be part of the design and deployment of Europe’s largest Massive MIMO experiences”, he added.

More than 3 million spectators are estimated to watch the games live during this month-long event, which is underway until July 15th.

SOURCE: EuropaWire

Manesta Programmatic Agency, 10 year old Praha based ad agency, is a strong local player in the Czech Republic advertising market

Manesta Programmatic Agency are specialists at data collection, interpretation of smart analysis, and development of extremely unique advertising solutions that make brands stand out from their direct competition.

PRAHA, Czech Republic, 06-Jul-2018 — /EPR INTERNET NEWS — Standing out in a crowd of competitors is no easy task, and it’s getting more difficult by the day. There’s no one right way to stand out in business. It takes creativity, innovation and the right advertising campaign. And right now, there is no better agency to help businesses handle their advertising than Manesta Programmatic Agency.

Why is that?

Manesta Programmatic Agency follow easy step-by-step procedures to ensuring a brand is set apart from its competition. First they identify a brand’s audience, and then they do a deep channel analysis of the brand, before creating smart advertising campaigns. They then proceed to making sure the brand’s awareness is completely safe and healthy, which would eventually lead to an enhanced ROI for the brand.

How they do all of this?

What they do at Manesta Programmatic Agency is relatively simple; they collect a brand’s data from the inside, as well as external data used to create the brand’s consumer profiles, develop rich formulas and insights, and proceed to helping the brand create the most customized and customer targeted advertisement campaigns. They also use the best and latest technology to develop data insights that allows them completely revolutionize the way brands advertise.

SOURCE: EuropaWire