Category Archives: Advertising

CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire

CDP Institute Global Member Survey 2019: CDP users have higher satisfaction than non-users among both business and consumer marketers

SWARTHMORE, PA, 30-May-2019 — /EPR INTERNET NEWS/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute.

The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business. But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.

Other survey finding suggest the change is coming just in time:

  • Business marketers are more likely than consumer marketers to rely on CRM or marketing automation systems to unify their customer data (22% vs 8%).
  • Business marketers using CRM or marketing automation in this way have below-average satisfaction with their martech investments.
  • CDP users have higher satisfaction than non-users among both business and consumer marketers.

Other survey findings include:

  • consumer marketers have more fragmented data than B2B marketers, with 62% reporting many disconnected systems compared with 48% of B2B marketers.
  • inability to assemble unified customer data is the most-cited obstacle to using customer data well, listed by 63% of respondents compared with incapable delivery systems (54%) or inaccessible source data (47%).
  • a unified customer view is the most important CDP benefit, listed by 86% of respondents. Many fewer cited applications such as predictive modeling (59%), message selection (49%) or cross-channel orchestration (49%).
  • companies with a specialized martech manager or staff are more satisfied with their marketing technology results than firms where marketing technology is run by a central IT department or left to individual groups within marketing.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2066-CDPI-Industry-Survey-2019

SOURCE: EuropaWire

The Wing Opens in Los Angeles; 42West Founder and CO-CEO Leslee Dart Helps Found a Members-Only, Female-Focused Networking Space

NEW YORK, NY, 2019-Apr-25 — /EPR INTERNET NEWS/ — The Wing, a networking space for women, opened its first California location in West Hollywood. Leslee Dart, a founding member understands the importance of having a female focused networking space that provides women and non-binary individuals in Los Angeles a place to work and a build a supportive community.

The Wing location in Los Angeles is an 11,000 square foot space that includes a full service café with offerings from several female owned restaurants, a Ladies Library, the Little Wing childcare center, an outdoor space, a quiet room, phone booths and conference rooms, showers and lockers, a beauty room and a pump room for breastfeeding mothers. The Wing also has multiple locations in New York City, and singular locations in Georgetown, San Francisco, Chicago, Boston, and one international location in London.

Leslee Dart a long time entertainment publicist for top Hollywood talent, is one of founding members of this female based work and networking space. Other big name founding members of the WeHo location include entertainers, Jessica Alba, Gia Coppola, Katy Perry, Shonda Rhimes, Margaret Cho, Maya Rudolph, Marisa Tomei ,Lucy Liu, Amandla Stenberg, Busy Philipps, Laverne Cox, Mindy Kaling, Lucy Hale, Sharon Stone, Susan Kelechi Watson, Sarah Silverman, Roxane Gay, Gabourey Sidibe, Hari Nef, and Liz Goldwyn. Other founding members include Rodarte founders Kate and Laura Mulleavy, Hollywood stylists Karla Welch and Jamie Mizrahi and Chefs Nancy Silverton and Samin Nosrat.

Via EPR Network
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RealCDP aims at reducing the confusion plaguing the Customer Data Platform industry

SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components:

  • RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database.
  • CDPFinder templates and vendor information to help buyers find the right CDP for their needs

“The CDP industry faces two challenges,” said CDP Institute Founder David Raab. “First, many firms offering a CDP or CDP alternative fail to build the complete, shareable customer database that is the heart of the CDP concept.  Second, legitimate CDPs vary hugely in the additional features they provide, leaving buyers confused by the range of options.  These two programs address each challenge separately and, taken together, we hope they will make it easier for buyers to find the products they truly need – and avoid alternatives that will leave them disappointed.”

SOURCE: EuropaWire

bfound will use Mono Platform to offer digital marketing solutions like email marketing, simple personalization and SMB-friendly customer management in UAE

COPENHAGEN, 31-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce our partnership with bfound, a provider of digital marketing solutions for small- and medium-sized businesses (SMBs) in the Middle East.

The partnership provides bfound with the technology to provide small businesses in the United Arab Emirates (UAE) with a professional digital presence, and extends Mono’s global partner base to the Middle East. The Mono Platform has enabled bfound with the opportunity to offer a wide variety of digital marketing solutions, including email marketing, simple personalization and SMB-friendly customer management.

With an established base of customers, bfound was searching for an SMB-friendly platform to help them build and manage websites at scale. In addition, bfound was focused on finding an established technology partner that was experienced within the small business segment, and already trusted by other local digital marketing providers around the world.

“From top notch performance to ease-of-use, the Mono Platform fulfilled all our needs in a digital marketing platform for small businesses in our market. In combination with their partner-first approach and helping us go-to-market with a website offering so quickly, we feel very confident that we will continue to have success in driving more business for small businesses across the Middle East .” says Erik Bjerlestam, CEO of bfound

With a strong partner-first approach, Mono is dedicated to empowering our partners with the best technology for a strong digital presence offering. To support bfound’s existing customer base in the Middle East, the Mono Platform was updated with Arabic language support as well as the ability for right-to-left writing. The addition of these critical features helped bfound to quickly go-to-market with competitive digital presence offering, including a professional website, Mono On-Site Engagements and Mono Email Marketing.

“Working with the bfound to begin offering digital presence offerings to small businesses in the Middle East has been a great experience. Their passion for helping their small business customers make the most out of their investment into digital marketing is truly admirable, and we look forward to support them in their expansion across the UAE and beyond. ” says Matt Matergia, Director of Business Development at Mono Solutions

Bfound launched on the Mono Platform in February 2018, and serves hundred of businesses across all verticals.

SOURCE: EuropaWire

Fonecta to use Mono Platform to expand its digital presence services

COPENHAGEN, 16-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce our newest partnership with Fonecta, the largest digital marketing service provider in Finland.

Fonecta was searching for an advanced Software-as-a-Service (SaaS) platform to strengthen and renew their suite of digital offerings for their SMB customers. With the addition of offerings from the Mono Platform, Fonecta will be able to expand their digital presence services to add customer engagement solutions, including native email marketing and simple on-site personalization, to help drive a real return-on-investment for their small business customers across Finland.

The Mono Platform came highly recommended by Fonecta’s sister companies, Herold and DTG, that are already operating on the Mono Platform in Austria and the Netherlands respectively. Previously using multiple platforms for websites, the Mono Platform will also allow Fonecta to streamline the fulfillment of digital presence services.

With the Mono Platform, we are able to even better help our customers to create credibility among their own customers and to extend their visibility and presence online. Finally we have also found a platform that makes it possible to migrate websites from many different platforms into one.”  says Mika Salminen, Head of Product Development from Fonecta.

Designed to manage website and digital offerings at scale, Mono was chosen as Fonecta’s platform-of-choice for it’s intuitive user interface. The multi-site management tools built-in to the Mono Platform will also empower Fonecta to more efficiently and cost-effectively deliver a professional online presence for their small business customers.

“We’re honored to partner with Fonecta and help them bring the technology platform behind their digital presence offerings to the next level. Fonecta already serves thousand of small businesses across Finland, and with the adoption of the data-driven Mono Platform they can rest assured that they have an easy-to-use platform in place that will help their small business customers to succeed online.” says Tricia Score, Global Head of Sales.

Fonecta officially launched on the Mono Platform in November 2018, and will expand their digital portfolio throughout 2019 to focus on encouraging more engagement from business owners in managing their online presence. With Fonecta launching on the Mono Platform, the entire European Directories Group (EDSA) is now partnered with Mono Solutions.

SOURCE: EuropaWire

Code18 Interactive Launches Ecommerce Redesign for C.O. Bigelow Apothecaries

NEW YORK, NY, 2019-Jan-11 — /EPR INTERNET NEWS/ — New York digital agency Code18 Interactive gives America’s oldest apothecary, C.O. Bigelow, a website redesign that celebrates the legendary Greenwich Village pharmacy and its unique and unusual personal care remedies. The new site is fully responsive and built on the Magento 2 platform.

Code18 Interactive, a boutique digital agency based in New York City, announces the launch of a newly redesigned website for C.O. Bigelow Apothecaries (http://www.bigelowchemists.com). The highly customized and fully responsive Magento 2 website is a well-known ecommerce destination in the luxury beauty, skincare and personal health sector.

“Shopping at C.O. Bigelow’s retail store in New York City is a unique experience, and we wanted to reflect that authenticity in the online shopping experience,” says Code18 Interactive’s Creative Director Steve Pilon. “That’s why it was so important for the site to embrace and express the company’s rich history and heritage, while also offering customers a modern, user-friendly and engaging shopping experience.”

As the oldest apothecary in America, C.O. Bigelow produces their own world-famous line of products under the C.O. Bigelow brand. They also offer an artfully hand-picked selection of the best emerging brands and time-tested favorites in Beauty, Skin Care, Bath & Body, Hair Care, Fragrance, and more. “The C.O. Bigelow catalog is a treasure trove of thousands of the best and most effective beauty and skincare products from around the world,” says Steve Pilon. “In an age where the web is full of cookie-cutter websites, Bigelow’s distinct personality and flawless taste make them a standout above the rest.”

Among the 200+ brands that are showcased at C.O. Bigelow, you will find: Proraso, Marvis, Gülsha, GLAMGLOW, Jane Iredale, Deborah Lippman, Sol de Janeiro, Cannuka, Graffitti Collective, and more. The site also features a wide selection of popular natural and homeopathic remedies from companies such as Strepsils, Hylands, Badger Balm, Boiron, and Banale.

Code18 Interactive is a New York Digital Agency that caters to national Consumer and Media brands. The agency specializes in the design and development of enterprise-level WordPress and Magento 2 websites. They have the pleasure of working with many wonderful brands, including: GoGo squeeZ, Boursin Cheese, Public Radio International, Grove Atlantic Publishing, and others. The C.O. Bigelow ecommerce project was developed in partnership with Ecommerce Partners (http://ecommercepartners.net), an ecommerce agency also headquartered in New York.

For more information, please visit http://www.code18.com

Contact-Details: Steve Pilon
Code18 Interactive
175 Varick Street, 8th Floor
New York, NY 10014
404-585-2725

Via EPR Network
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Marketing workshop on Customer Data Platforms in Brussels on January 22nd 2019

BRUSSELS, 21-Dec-2018 — /EPR INTERNET NEWS/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 22nd 2019, the Customer Data Platform Institute (CDPI) and partners NGDATA and Business & Decision, will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

The workshop will be held at Tech.Lounge in Brussels from 10:00 to 15:00, followed by a panel debate and networking event sponsored by NGDATA and Business & Decision. The workshop will be led by David Raab, founder of the international Customer Data Platform Institute.

This workshop in Belgium is part of in a series of programs that are being hosted in Europe and UK during 2019 by the CDP Institute and its partners. The workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:

  • how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends.
  • how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success.
  • selecting the right CDP, including requirements definition, key differentiators, specific features to look for and running an effective selection process.
  • CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a checklist of marketing technology functions needed to benefit from CDP
  • mapping CDP use cases to CDP system requirements
  • 27 key CDP features and how to know which you need
  • toolkit of vendor selection techniques

Attendees who complete the CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. To register and to learn more about customer data platform technology and related news, visit: www.ngdata.com/company/events/.

David Raab is founder and CEO of the CDP Institute. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges.

SOURCE: EuropaWire

CDPI / b.telligent: Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“ am 29. Januar einen

MÜNCHEN, 17-Dec-2018 — /EPR INTERNET NEWS/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, um schnell auf neue Herausforderungen reagieren zu können. Die Technologie der Customer Data Platform (CDP) verspricht, dieses Problem durch den Einsatz leicht zu verteilender Systeme zur Konsolidierung und gemeinsamen Nutzung von Daten und Ausspielung von Kampagnen in Echtzeit zu lösen. Marketer, IT-Experten und Manager fragen sich jedoch zu Recht: Kann CDP dieses Versprechen auch halten?

Um diese Frage zu beantworten, veranstaltet das Customer Data Platform Institute (CDPI) gemeinsam mit b.telligent am 29. Januar einen Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“. Die Veranstaltung gewährt einen fundierten Einblick in einen sich rapide entwickelnden Sektor mit einem prognostizierten Umsatz von über 200 Mio. Euro in Europa in 2019.

Der Workshop wird von 12:30 Uhr bis 18 Uhr im Rilano Hotel München unter der Leitung von David M. Raab, Gründer des internationalen Customer Data Platform Institute, stattfinden.

Sebastian Amtage, Gründer und CEO von b.telligent erklärt: „Das CDP Institute (CDPI) ist ein Vorreiter in der Entwicklung sogenannter Customer Data Platforms. Kampagnen der Zukunft sind real-time auf das Verhalten Ihrer Kunden abgestimmt, dabei kommt es umso mehr auf die Integration in die Systemlandschaft an. b.telligent freut sich darauf, diesen Wandel an der Seite des CDPI mit der größtmöglichen Expertise zu begleiten“.

Das Event in München ist Teil einer Veranstaltungsreihe, die im Laufe von 2019 vom CDPI und seinen Partnern in Europa und Großbritannien ausgerichtet wird und der einzige in Deutschland. Der gemeinsam mit b.telligent veranstaltete Workshop richtet sich an Senior Professionals aus den Bereichen Marketing, E-Commerce, CRM und CX und wird sich mit folgenden Themen befassen:

  • Wie sich eine Customer Data Platform (CDP) in die allgemeine Marketing-Datenarchitektur einfügt, die Hauptnutzen von CDPs und ein Überblick über die CDP-Branche und aktuelle Trends
  • Wie sich eine CDP in die Geschäfts- und Marketingstrategie einfügt, die Entwicklung von CDP-Anwendungsfällen sowie eine Darstellung der Anforderungen für den CDP-Erfolg.
  • Die Auswahl der passenden CDP, einschließlich von Anforderungsdefinition, Hauptunterscheidungsmerkmalen, speziellen Funktionen, auf die es ankommt, sowie dem Ablauf eines effektiven Auswahlprozesses.
  • CDP-Einführungsplanung, einschließlich einer Bereitschafts-Checkliste, die Überwindung organisatorischer Hürden, Projektplanung sowie Festlegung der richtigen Deployment-Sequenz.

Das nehmen Teilnehmer aus dem Workshop mit:

  • Checkliste von Marketingtechnologiefunktionen für die bestmögliche Ausnutzung von CDP
  • Zuordnung von CDP-Anwendungsfällen zu CDP-Systemanforderungen
  • 27 Schlüsselfunktionen von CDP und wie man erkennt, welche man benötigt
  • Toolkit für die Anbieterbewertung und -auswahl

Teilnehmer, die den CDPI-Workshop in München absolvieren, bekommen eine Teilnahmebescheinigung vom Customer Data Platform Institute ausgestellt. Der Workshop wird in englischer Sprache stattfinden. Deutschsprachige Berater von b.telligent stehen jedoch bei Bedarf für die Übersetzung zur Verfügung. Für die Anmeldung und weitere Informationen zur Technologie der Customer Data Platform sowie relevante Neuigkeiten besuchen Sie die Website von b.telligent.

David Raab ist Gründer und CEO des CDP Institute. Er hat den Begriff Customer Data Platform 2013 geprägt und gehört seitdem zu den führenden Experten, die erforschen und erklären, wie Marketer durch den Einsatz von CDPs die wichtigsten Herausforderungen im Marketing lösen können.

SOURCE: EuropaWire

David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute, een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa

AMSTERDAM, 15-Nov-2018 — /EPR INTERNET NEWS/ — Marketeers hebben vandaag de dag meer data tot hun beschikking dan ooit, maar worstelen om ze te combineren tot een bruikbare vorm. Customer Data Platform (CDP) technologie belooft dit probleem op te lossen in de vorm van makkelijk te implementeren systemen, die alle klantdata combineren en delen. Maar de vraag die marketeers, IT’ers en executives zich terecht stellen is: kan een CDP echt die beloften waarmaken?

Op 23 januari 2019 hosten het Customer Data Platform Institute (CDPI) en Squadra Group de intensieve marketing workshop, “Making the Most of Customer Data Platforms,” om die vraag te beantwoorden en deelnemers mee te nemen in een deep dive in deze, zich zeer snel ontwikkelende, martech sector, die begin 2019 naar verwachting de €200 miljoen omzet in Europa zal overtreffen.

De workshop zal plaatsvinden in Seats to Meet Utrecht CS (Hoog Catharijne) van 12.00 uur tot 18.00 uur en zal geleid worden door David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute. De dag erna zal hij ook een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa.

SOURCE: EuropaWire

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire

PA DIGITAL selects the Mono Platform to deliver modern websites and additional digital marketing services to SMBs in Spain

COPENHAGEN, 01-Aug-2018 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce a new partnership with the leading provider of digital services for small businesses in Spain, PA DIGITAL.

The partnership allows PA Digital to deliver modern websites and additional digital marketing services to small- and medium-sized businesses (SMBs) across all of Spain. PA DIGITAL has chosen the Mono Platform for its superior technology in building high-quality websites as well as its commitment to partner success.

With more than fifty years of experience in serving small businesses, PA DIGITAL’s strategic focus is to provide simple and efficient solutions to help Spanish SMBs successfully digitize their business. With existing offerings of website creation and maintenance, PA DIGITAL was on the search for a new technology platform to help them deliver more modern digital services in the most efficient and cost-effective manner.

“As we were looking for a new platform to support our website business, it was important to us to find a platform that allowed us to build at scale, offer best-in-class technical performance on our SMB customers’ websites and help us expand the digital offering to our clients with additional functionality over time. After engaging with Mono and testing their Software-as-a-Service platform, we were thrilled to see that they not only offered superior technology, meeting our requirements, but also confirmed that they will be a true partner in growing our business” says Paul Geldart, COO of PA DIGITAL.

Designed for large-scale website fulfillment, the Mono Platform meets the highest technical standards, including W3C compliance, lightning-fast performance and meticulous optimization for traditional, local and voice search with schema.org-friendly structured data. In addition, PA Digital will also benefit from Mono’s integration with Yext’s leading digital knowledge management solution for even faster go-to-market. The integration drives powerful automatic initial website production and keeps small business’ data consistent across the web.

New, more modern websites are not the only way to prevent churn. It was important to PA Digital to find a platform that would enable them to offer increased value to their customers. With fully-native e-commerce, CRM and customer engagement features, the Mono Platform enables PA DIGITAL to offer true ROI-driven services to their SMB customers.

“With a focus on selling websites to their established base of SMB customers, combined with their vision for providing additional digital services around the website, PA DIGITAL is a perfect partner for Mono. PA DIGITAL is our first partner in Spain and we look forward to helping them leverage our technology platform to deliver modern digital presence solutions to thousands of small businesses across Spain.” says Louise Lachmann, CEO at Mono Solutions.

SOURCE: EuropaWire

First-ever study of the European CDP industry analyzes 21 vendors employing more than 1,500 people and generating at least €130 million revenue in 2018

Philadelphia, USA, 11-Jul-2018 — /EPR INTERNET NEWS/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe.

The first-ever study of the European CDP industry analyzes 21 vendors employing more than 1,500 people and generating at least €130 million revenue in 2018. European firms account for one-quarter of worldwide CDP employment. Vendors covered in the report are: BlueConic, BlueVenn, Boxever, Camp de Bases, Celebrus/D4T4, CommandersAct, ContactLab, CrossEngage, Eulerian Technologies, Fospha, IntentHQ, Invicta, Jahia, LeadBoxer, NGDATA, Nominow, Piwik Pro, PRDCT, RedEye, Splio, and Ysance.

While most of the industry outside Europe sells products limited to database creation and analytics, the majority of European CDP vendors include these functions plus integrated applications such as Web site personalization or email message selection. Systems with these applications have generated nearly all industry growth worldwide in the past year, according to the CDP Institute’s recent analysis of the global industry.

“European marketers have special needs, such as compliance with GDPR, that are often best understood by local vendors,” said CDP Institute Europe CEO David Raab. “Development of a European CDP industry will help more marketers take advantage of CDP’s ability to make full use of their customer data.”

Customer Data Platforms are specialized software that creates a unified, persistent customer database. The world-wide industry has grown 76% in the past year and is expected to exceed $1 billion by 2019. Gartner recently called CDP one of six top marketing technologies to watch in 2018.

SOURCE: EuropaWire

Manesta Programmatic Agency, 10 year old Praha based ad agency, is a strong local player in the Czech Republic advertising market

Manesta Programmatic Agency are specialists at data collection, interpretation of smart analysis, and development of extremely unique advertising solutions that make brands stand out from their direct competition.

PRAHA, Czech Republic, 06-Jul-2018 — /EPR INTERNET NEWS — Standing out in a crowd of competitors is no easy task, and it’s getting more difficult by the day. There’s no one right way to stand out in business. It takes creativity, innovation and the right advertising campaign. And right now, there is no better agency to help businesses handle their advertising than Manesta Programmatic Agency.

Why is that?

Manesta Programmatic Agency follow easy step-by-step procedures to ensuring a brand is set apart from its competition. First they identify a brand’s audience, and then they do a deep channel analysis of the brand, before creating smart advertising campaigns. They then proceed to making sure the brand’s awareness is completely safe and healthy, which would eventually lead to an enhanced ROI for the brand.

How they do all of this?

What they do at Manesta Programmatic Agency is relatively simple; they collect a brand’s data from the inside, as well as external data used to create the brand’s consumer profiles, develop rich formulas and insights, and proceed to helping the brand create the most customized and customer targeted advertisement campaigns. They also use the best and latest technology to develop data insights that allows them completely revolutionize the way brands advertise.

SOURCE: EuropaWire

When Building Out Its Moonshots, This Washington DC Startup Knows When To Look For The Stars

Washington, DC, USA, 2018-Jan-15 — /EPR INTERNET NEWS/ — The year 2017 was known in the world of cryptocurrency-based crowdfunding as the age of the Wild West — infamous for its massive, oft-unwarranted treasure chests being entrusted to companies barely out of the whitepaper stage during their TGEs — Token Generation Events also known as Initial Coin Offerings, or ICOs — offset by regulatory uncertainty, frequent multi-million-dollar scams, and sometimes even wholesale freeze-outs of crypto assets in several countries previously friendly to practice.

The year 2018, on the other hand, is expected to issue in a certain sense of clarity and solidity to the markets, populated with ambitious projects at last aware of their own strengths and weakness, and carried on the shoulders of teams capable of actually bringing their lofty visions to life.

WishKnish (https://wishknish.com), a Washington, DC-based startup providing turnkey, decentralized, gamified marketplaces to businesses, social causes, and communities — along with tailored BaaS (Blockchain As A Service) solutions to enterprise clients — aims to be one of these latter entrants.

By bringing in Mr. Mohammed Ebrahim Al Fardan as the Executive Vice President of the MENA and APJ region, the group has now expanded its core team to broadcast its messaging far beyond existing marketing frontiers.

“It is not often that such a fortuitous meeting of the minds happens so seamlessly over thousands of miles,” says Alisa Gus, CEO of WishKnish, “but when an opportunity presents itself, it is up to an exec worth his — or her — salt to answer. Really, Mr. Al Fardan’s experience and connections, and our shared goals for the region and the role of WishKnish’s Blockchain-as-a-Service arm in making them happen, will undoubtedly make this one of the most strategic hires any company can hope to make, especially as it closes in on its own token generation event.”

A 2014 Entrepreneur of the Gulf region recipient, Mr. Al Fardan is the mastermind behind the concept, technical study and master plan for the MENA ICT hub city, a first and only fully integrated smart city in the world as stated by industry experts, and for many years one of the driving forces for the region’s Oil & Gas, Real Estate, Luxury Goods, Investment, Travel & Tourism, and Pharmaceutical industries.

“When you are a VC,” shares Michael Kapoor, the WishKnish’s Chief Operations Officer, and formerly a managing partner of San Francisco’s Propeller Venture Capital, “you’ve got your pick of interesting projects. But occasionally, a project comes along that reminds you of why you started out as an entrepreneur yourself back in the day, and makes you want to get your hands dirty and make this remarkable business take shape. I imagine that’s how Mr. Al Fardan has come to feel, too, and I really can’t be happier to have him on the team.”

Long excited to bring in the vision, power, and security of blockchain technology to the MENA business and government structures, revitilizing and decentralizing its most vital systems, Mr. Al Fardan has this to say about his decision to join the advisory board of WishKnish:

“I am proud and excited to join a team of world experts in Blockchain technologies at WishKnish,” Mr. Al Fardan remarks “I found the idea behind the company so unique and the founders are top class professionals. Such a team with such experiences will no doubt disrupt the industry providing clients globally with great utilization of Blockchain. Having clients talking to us from regions like Middle East & Asia Pacific at this stage makes us more committed and accountable to deliver on their expectations and exceeding them.”

The excitement of new possibilities is felt across all levels of the project’s management team:

“The advent of a truly global economy has come to be possible thanks to blockchain decentralization. We cannot allow ourselves to focus only on the parts of the world familiar to us if we want to make an impact on this exciting space. But doing so without an expert local member of the team is something I would not be prepared to tackle at any stage of the company’s lifecycle,” says Eugene Teplitsky, WishKnish CTO and Alisa’s long-term partner in multiple projects. “That Mr. Al Fardan has agreed to join us while we’re still young is, I think, both a testament to his forward thinking on where the technology is heading in the next decade — as well as to his confidence in WishKnish’s ability to deliver on our now shared vision. We can’t wait to see what 2018 brings to all of us in these next few months!”

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Adomik on ranking #14 in Deloitte 2017 TECHNOLOGY FAST 500: We have been working for 5 years with our publishers to help them better monetise their inventory

Adomik helps digital publishers earn more by improving programmatic and RTB yield management

Paris, France & New York, NY, USA, Dec-14-2017 — /EuropaWire/ — Created in 2001, The Fast 500 recognizes technology companies that have achieved the fastest rates of revenue growth in Europe, the Middle East, and Africa (EMEA) during the past four years. The program is supported by Deloitte Global’s Technology Fast 50 initiatives, which rank high-growth technology companies by location or specifically defined geographic area, and are run by Deloitte Global’s Technology, Media & Telecommunications (TMT) industry group. More information on the program is available at www.deloitte.com/fast500emea.

While Adomik earned its #14 ranking in the broader Fast 500 contest across Europe, the Middle East, and Africa, the Technology Fast 50 France award recognizes the most successful technology companies, based on the growth rate over the last four years in France. The Fast 50 accounts for the growth of French technology companies through seven regional rankings to provide the overall French ranking.

Adomik is pleased to receive the award and attributes its success to its agile methodology in responding to market changes and its customer-driven product process which ensures that Adomik’s software always solves key pain points for publishers in countries across the globe.

Adomik co-founder and CEO, Nicolas Schueller states: “We have been working for 5 years with our publishers to help them better monetise their inventory. I’m very happy for our team because this award rewards our capacity to innovate in an environment that is constantly evolving.”

ABOUT ADOMIK
Adomik provides the industry’s leading analytics and yield management platform for publishers. The Company’s machine-learning powered SaaS software enables media companies to operate more confidently in today’s digital ad ecosystem. With offices in Paris and New York, Adomik is backed by Iris Capital and Elaia Partners and has customers in countries across the globe. For more information, visit adomik.com

SOURCE: EuropaWire

Chad Lieberman From 6W Teaches SEO: PPC vs. Organic Marketing

New York City, NY, February 26, 2015 — /EPR INTERNET NEWS/ — Chad Ian Lieberman, the lead Search Engine Optimization (SEO) specialist at 6WSEO, today announced the release of yet another of the company’s awesome SEO trainings on Pay per Click (PPC) marketing versus organic marketing.

The training aims at giving businesses insights on why they should opt for search engine optimization for their business websites, as opposed to going for PPC marketing upfront.

“Unlike PPC, SEO offers a long term traffic solution to a business. With PPC, your traffic stops coming in as soon as your pockets run dry. Of course, if you have very deep pockets, you can go with PPC solely. But it is advisable to take advantage of organic traffic from the search engines because it is easily achievable, keeps flowing for the long term, and is very affordable”, said Chad.

Although the SEO process takes time for the results to be visible, Chad advises that it is the best option if what a business seeks are long-term solutions to its web traffic and visibility problems. Organic traffic is timeless and once it starts coming in, it does not stop. The only time it may stop is if the foundation of your SEO campaigns was not on the right pillars, or if you used black hat techniques to achieve your rankings. These reasons may get your site dropped in the rankings or banned altogether when the search engines update their algorithms.

“For new businesses websites, one may opt to go for both SEO and PPC simultaneously. The PPC brings in instant traffic to the website so that you can kick start the business’ web traffic as you wait for the SEO efforts to yield results. However, as soon as your organic traffic kicks in, you should switch off the PPC campaigns. In any case, the organic traffic, if targeted right, should bring in buyers who help you recover/compensate the PPC costs used”, adds Chad.

About 6WSEO
6WSEO is a leading USA SEO agency based in New York. It is a top 100 SEO Agency in the US offering cost effective search engine optimization services and keyword research, which leads to highly effective and affordable organic marketing. Its services help both small and big businesses to get better visibility online. It offers creative and customized SEO programs for its clients. Among its services are On-Page SEO, Off-Page SEO and keyword research. Learn more on its blog http://www.6WSEO.com/blog.

Contact-Details: Pramod Sotto
212-600-0775
info@6wseo.com

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Friendly Pagans Business Resource Website features Wedding Date Psychic

Friendly Pagans Business Resource Website – Friendly Pagans dot com Directory of Service Providers features Wedding Date Psychic

Be apart of the newest and most complete directory of pagan resources in the nation by listing your business, Free pagan related event posting, and linking to the website. FriendlyPagans.com is design to optimize Internet marketing and increase organic search engine results for everyone listed on the site. Soon to become the most advertised pagan resource on the net. for more info call: 978-224-1696

All Earth Centric businesses are welcomed to list here and the website will grow as new advertisers request new category pages. Link to http://ChicagoPagans.com FREE Of Charge!

Benefits of Marketing
Finely – a pagan friendly advertising mechanism that works on a professional level. FriendlyPagans will offer SEO benefits, drive quality traffic to your website and will help in improved brand visibility, enhanced online presence and better online reputation.

FriendlyPagans.com & ChicagoPagans.com Pagan Business Directory in conjunction with Pine Manor 401 news and events marketinghttps://www.facebook.com/pages/PineManor401com-Chicago-Area-Events-and-News/129097737141257 are design to optimize Internet marketing and increase organic search engine results. Our growing web directory welcomes listings for all pagan earth centric subject mater, including many of our competitors. The idea is FriendlyPagans would house all links to all pagan wares. Listing in our directory can be a crucial edge for your website to gain better organic search engine rankings and increase website traffic.

Pagan Friendly businesses are invited to exchange a link with us as part of your web promotion directory strategy. Also paid members will be featured in the monthly press release campaign such as this one, which includes a full Connections Marketing (sm) program among other PR tactics. Actively growing the ranking of your website along with FriendlyPagans.com This combines with links to your website, email and phone number on your ad will drive business directly to you without having to pay for leads. Ads are at a minimal cost, so everyone can afford to be apart of this huge effort including a FREE link option.

DIRECTORIES
If you have a website that is a directory or blog listings of practitioners, events or the like – All directory websites receive a FREE ad with a reciprocal link! Contact Rev. Pamela directly for your free account.

EVENTS
FREE event posting on pinemanor401 facebook feeds directly to friendlypagans.com for national exposure. Like us on facebook and Please forward the site’s information to everyone you can. Link to the site and spread the word – we will all benefit. https://www.facebook.com/pages/PineManor401com-Chicago-Area-Events-and-News/129097737141257

Our Featured Business of the Month
http://WeddingDatePsychic.com
Choosing an auspicious wedding date will get you started in the right direction to ensure a long life of happiness, harmony and prosperity. So how do you choose the LUCKIEST wedding date? You contact Reverend Pamela who will use divination and the astrology to select the luckiest dates for you.

Soul mate readings is a add on compatibility evaluation of the couples personality traits, star sign and numerology to predict the compatibility likenesses for the couple.

The site also has good luck talisman for weddings, bride good luck charms, good luck wedding charms, handmade unity candles and magickal gifts for luck and prays of protection for the couple.

Hand made handfasting cords, handfasting cord colors, custom made in ritual meditation to bless the couples union. This is a beautiful and magickal alternitive filled with energies of love, health and prosperity for your future!

Chinese couples consult a fortune-teller to help them choose the luckiest wedding date. This 5,000-year old tradition comes alive when Rev Pam does a wedding date reading for you. She will help you pick the luckiest date for your special day and give you backup lucky dates. Using Germanic Rune divination combined with personality, astrology and numerology evaluation to determine the luckiest date for you and your fiancé to get married. This will get you started in the right direction to ensure a couple’s lifelong happiness, harmony and prosperity The Wedding Date Psychic will inform you of lucky signs and fortunate omens based on astronomical activities, such as moon phases, Venus in retrograde and ole wedding traditions. Also studied are the names of the bride and groom as well as the year, month, day and hour of their birth dates, which is referred to as the Four Pillars of Destiny. Combine this information on birth order personality traits, a compatibility astrology chart and provide a complete write up which is often five to seven pages long.

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Maps by Zip Codes Through Topo.ly Online Mapping Help Companies Manage Teams

To gain business, entrepreneurs should have a knack of winning potential customers’ attention. They should be able to project the needs of customers and execute a plan to achieve their goals. A reliable tool like Topo.ly online mapping site is an easy-to-use BI tool that can readily help businesses win more customers. It allows its users to create a map based on location-target markets. By doing so, users can help their customers understand how the business will aid them every step to success.

Direct sales and marketing departments would want to make sure that their sales and managers are in the sales forefront in their respective territories. Business heads can tie-up with Topo.ly to create unlimited maps by zip codes. This will give their teams the necessary visuals on what strategies to take, plans to create and ideas to implement.

Online Mapping Solutions for Local and Targeted Marketing Issues

“Topo.ly is the easiest, most affordable and most flexible mapping solution for my web site I could find. Within 30 minutes I had my map up and when I hit a snag, customer service was right there to help. Thanks Topo.ly for making what I thought would be a mega job into something so easy!” That was well-said by Inez Steele from Realty Guild.

To be true to its commitment to make mapping simple, Topo.ly develops features that are user friendly and at the same time drive results better and faster. It makes creation of maps with zip codes possible in less than 5 minutes using one from the long list of territory zip code sets in the US. Direct sales organizations can customize their maps to give way to more in-depth analysis based from the individual performance of their sales agents.

Aside from US Zip Code territories, businesses can also take advantage of creating maps with zip codes like the 3-digit zip codes and PUMA territories.

Add-On Values by Topo.ly Online Mapping

Share Maps

To help the teams focused on one goal, maps by zip codes created through Topo.ly can be shared by team managers to their sales agents. This gives them access to view an exceptional data visualization and can immediately act upon not only to meet the goal but moreso, to exceed expectations for them.

Embed a Map

Company owners have the option to embed a map on their websites. It significantly plays as a guide to all teams on which areas they should focus.

Direct sales companies can maximize their efforts by using Topo.ly online mapping to monitor where they should focus each sales team, to identify opportunities, protect assets and create new and innovative ideas to promote the business.

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BigDayBliss gets ready for launch in 2013, engage with a new generation of Brides and Grooms

BigDayBliss is set to be the first service of its kind, offering a free social gateway for Brides and Grooms to share, plan and connect with local, national and worldwide network of wedding companies.

Unlike anything else on the market, BigDayBliss will incorporate an award-winning Website and App, providing companies selling wedding products free and instant access to their ideal target market. The service offers a perfect platform for a business to engage with consumers and promote individual products by making a profile for  brides, bloggers, celebrities, grooms and industry experts to explore and share.

Businesses build their online profile at Bigdaybliss.com and create an interactive, user-friendly catalogue of every product they have to offer. Brides and Grooms to-be can then construct their complete wedding by searching the endless database of products, connecting with other users to gain inspiration. They can “bliss” their favourite items, in order to build a wish list.

Although the website and App do not launch until next year, businesses and wedding service providers will have the opportunity to sign up for this one-of-a-kind service, free of charge. By registering early, companies beat their competitors to the market and can build an extensive portfolio which, when the service is launched, will appear to potential customers from day one.

As well as offering instant access to a niche audience, BigDayBliss provides an interactive showcase for a portfolio of products, in the setting of real weddings. After their big day, newlyweds publish their own photos to create a professional online album. This efficient interactive catalogue is an unmissable opportunity for any business in the wedding industry. Bridal recommendations and albums showing specific products in action will provide a boost to P.R.

Coming in early 2013, companies can be among the first to register by visiting BigDayBliss in order to take full advantage of its free gateway to the people who matter.

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