Category Archives: Contextual

Mando Group Partner With Microsoft To Deliver ‘Concept To Cloud’ Event

The event will focus on using Windows Azure to deliver business benefit through scalability and enhanced user experience.

Mando Group has hosted a number of well attended knowledge sharing events over the last 18 months, attracting business decision makers from across a wide spectrum of sectors. This event comes hot on the heels of the hugely successful ‘SharePoint 2013’ event held in January 2013.

The ‘Concept to Cloud’ event is free to attend and is being held on Thursday 14th March at the Double Tree Hilton in central Manchester. Registration will be at 12pm followed by lunch and an opportunity to network with industry experts. The event itself will be exploring the benefits of Microsoft Azure for the corporate world. Delegates will hear about the opportunities Windows Azure can present to organisations, increasing customer satisfaction, reducing time to market and driving down costs for IT and Marketing projects.

Mando Group has partnered with Microsoft to develop the agenda and the content for the event which will be exclusively focused on Windows Azure. There will be a number of speakers both from Mando Group and Microsoft as well demonstrations from UK’s leading provider of B2B data networking and telephony solutions, TalkTalk Business and accountancy leaders Brookson. Both companies will be demonstrating their Cloud based apps, presenting their own experiences of Microsoft Azure and talking through the resulting benefits of these projects.

There will also be an opportunity for all attendees to learn how they might be able to benefit from Microsoft funding so that they can develop a pilot Azure-based application or site.

For more information and bookings for the event, contact Cheryl Swann at Mando Group on 0845 365 4040, or cheryl.swann@mandogroup.com

Via EPR Network
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Bigmouthmedia Extends Collaboration With Microsoft Germany

In the wake of a successful collaboration with Microsoft Germany, bigmouthmedia, Europe’s largest independent digital marketing agency, plan to extend the 2B-Found Project by offering a range of SEO tools to the software giant’s sales network. Providing a range of services to the manufacturer and its partners, the new framework will afford access to a set of analysis and optimisation modules designed to help members fine tune their websites for search engines.

bigmouthmedia

“Having worked with Microsoft for the last 18 months, we have developed a very strong relationship with them. It is the next logical step to extend our collaboration. We are very excited to be working more closely with Microsoft and look forward to developing 2B-Found further. For their part, Microsoft are pleased with the results and to have the recommendation of such a major software player is a fantastic endorsement,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

The deal follows the success of bigmouthmedia’s search engine optimisation campaign promoting the Microsoft Dynamics brand across Germany. Since launching in early 2008 the team promoting the software manufacturer’s enterprise products has achieved rapid results, doubling the percentage of search engine traffic to the Dynamics site.

“These results have exceeded our expectations. Bigmouthmedia has quickly and clearly increased our traffic and the visibility of our Microsoft Dynamics brand, so we have therefore decided to expand our cooperation further and make the know-how of the company’s SEO experts available to our distribution partners”, said Antje Reichelt, Audience Marketing Manager at Microsoft Dynamics.

The Microsoft Dynamics brand is one of the world’s largest providers of enterprise software. Distributed through partners, its products are used by 300,000 corporate clients across the globe.

“Following our collaboration, Microsoft Dynamics is now showing a significantly greater proportion of prominent placements in search engine rankings. In just a few months we have been able to reach the first places in searched terms at Google for Microsoft’s most important keywords, a ten percent increase in comparison to its competitors,” said Isabell Wagner, Managing Director of bigmouthmedia Germany.

“We are pleased that project’s success means the continuation of our cooperation, which means that Microsoft’s partners will also now benefit from our services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search (SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Reports That Further Changes Unveiled By Google To Its International Trademark Policy Could Cost The World’s Major Companies Millions In The Short Term As They Struggle To Protect Their Brands Online

While not unexpected, Google’s decision to allow anyone to bid for trademarked keywords in a total of 194 countries including Saudi Arabia, South Africa and Russia is widely predicted to lead to price rises in the markets affected. However, evidence from the UK – where the policy change was first rolled out in 2008 – indicates that while bidding on some brand terms could increase by as much as 500% in the short term, the impact is unlikely to be permanent.

“While dropping trademark protection didn’t send costs skyrocketing to the extent many feared in the UK, during the initial scramble to bid on competitor brand terms we saw cost-per-click (CPC) prices rise by an average of 400-500%. Those levels proved unsustainable in the long term however, and we would expect any spike in keyword prices to normalise within a matter of weeks, “said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Our international offices have been working with such a system in the US and UK for years and we know how to deal with it, but the news is likely to precipitate changes in some international markets as brands move budgets about within digital channels to maximise return.”

Bringing the new territories into line with its North American and UK businesses, Google will now allow open keyword bidding on all terms in 194 countries worldwide. This means it is now possible for more than one advertiser to appear in the list of sponsored links that appears after a user has typed in a search query using a trademarked term.

Experience from the UK indicates that successful legal challenges to the rule changes seem unlikely, although commentators will note that Google has yet to relax restrictions in France, Italy or Germany, where copyright laws are particularly robust.

While bad news for major brands, the move is likely to be good news for smaller competitors looking to close the gap. The announcement is also likely to have a profound effect on all affiliate partners, with the ability to bid on competitor keywords greatly increasing the scope and range of their operations.

“While brands might be tempted to bid on competitor keywords in the newly opened markets, Google’s rules mean that while they are allowed to bid on brand terms they can’t use them in their advert copy, something that frequently results in a low quality score and a high average CPC. They are also likely to experience poor conversion rates, because the fact of the matter is that if a customer searches for a particular brand name, that’s the one they’re interesting in buying,” said Robin Richmond, bigmouthmedia’s Head of Pay Per Click (PPC).

“Google’s revised rules will add new layers of complexity to the search landscape though. Look at affiliate marketing and PPC: many brands restrict their affiliates from brand bidding but these policies may now need to be reviewed if they wish to protect their real estate from direct competitors.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and search engine optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Air Berlin, Barclays, Sky, British Telecom and Wall Street Institute.

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Bigmouthmedia Sounds Cautious Welcome To The Google About-Turn On Paid Search Advertising For Gambling Websites In The UK

Bigmouthmedia has sounded a cautious welcome to the news that Google is set to make a dramatic u-turn tomorrow when it lifts its ban on paid search advertising for gambling websites in the UK.

The decision, which overturns the search giant’s policy of refusing to carry AdWords advertisements for gambling operations such as online bingo and casino sites, is expected to presage an online gold rush as bidders hurry to tap into a potentially lucrative new sales vertical.

In addition to opening up a new keywords bidding war, the move could also have a substantial impact on Yahoo. The search engine has until now profited from the PPC revenue from gambling advertisers barred from using Google, but with the field now open stands to lose a considerable chunk of its turnover.

“This is another sudden change that has taken most of the sector by surprise. It will certainly lead to a big switch in the way that advertisers and agencies manage search engine optimisation campaigns for gambling sector clients and opens up a potentially lucrative new vertical for the industry,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

She continued, “While many will welcome the addition of a new and highly competitive advertising platform for gambling advertisers, it remains to be seen what impact the move will have on other services. Competition is good for business, and it would be a great shame if this were to further weaken Yahoo’s hold on the market.”

When it first introduced the ban 16 months ago, Google was heavily criticised by gaming and gambling companies for not providing them with evidence that its users wanted the ban. The company, which claims that the change has been under review for some time, says that it consulted the Gambling Commission prior to changing its policy.

Via EPR Network
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Correct in-text contextual linked words via LinkedWords’ contextual platform help small to mid level sites gain web visibility and attract truly targeted traffic

Launched back in the middle of 2006 LinkedWords has essentially proven over the past years to be very effective vehicle in helping web sites get contextually linked on a content area level so that Internet users and smart robots discover their information in context. Since then the contextual platform has rapidly grown from 30,000 uniques per month back in its early days during 2006 to over 1 million unique visitors per month these past months of 2008.

The successful formula seems to be simple yet very effective: the higher the number of small to mid level sites’ content areas contextually linked in LW’s platform – the higher the number of contextually targeted unique visitors shared among those web sites linked in.

The results: More than 4.5 million contextually targeted unique visitors have effectively been shared among the web sites contextually linked in during the entire 2007. This year the figures seem even better and the site is currently on track to surpass the 10M uniques mark for the entire 2008. Small to mid level sites are really benefiting from having their web sites, pages and content areas contextually linked in LinkedWords’ massive contextual platform built upon 38 Million English words, phrases and whole sentences organized into semantic structures from contextual paths to deep meaningful categories.

What does LinkedWords do after all?

LinkedWords (LW) is an innovative contextual platform built upon millions of English words and phrases organized into contextual categories, paths, and semantic URLs whose mission is to maximize contextual linking among web sites across the Web. Since its launch in June 2006 LW’s concept has essentially proven to be very effective vehicle in helping web sites getcontextually linked on a content area level so thatInternet users and smart robots discover their information in context. Correct in-text contextual linked words (hyper links) help our platform, 3rd party sites and semantic search engines all direct relevant Internet users to the web sites contextually linked in.

1)
Once your site is contextually connected with LW’s platform (by hyper-linking strategic words and phrases in the texts of your site to the same words/phrases at LW within the appropriate categories and contextual paths) it helps us send you targeted traffic from what the platform’s reach is – 4.5M for the entire 2007 and 5M for the first 4 months of the 2008;
2)
It also helps contextually connected web sites through LW drive precisely targeted traffic among themselves by connecting content areas with the same context around Web anytime other sites link to the same words/phrases at LW from within the same or highly relevant context;
3)
It guides software agents and algorithmic robots discover (your) information in context. Contextual categories, paths, semantic URLs and in-context hyper-links are format that can be read, understood and used by software agents, thus permitting them to find, classify and organize your information in context on Web;
4)
It helps common users find relevant information (could be yours) on-demand, in the context of the subject they are reading around the Web, by clicking on the same contextually… linked words! Visitors coming from static in-context hyper-links inside meaningful text contextually relevant to your content are highly likely to be targeted at the highest precise level possible;
5)
And the last but not the least, it is FREE for your web site to contextually connect to the LW’s platform and start getting targeted traffic, today.

Ok, but how do I contextually link my site to LW’s platform? After getting familiar with how it’s done you can browse or search the 38,050,000+ English words-, phrases- and sentences-based pages and categories organized into contextual paths, find the strategic ones for your web site / content and get then contextually linked with. Small to mid-level web publishers looking to improve the visibility and increase the targeted traffic of their web sites can make as many as possible contextual links through LW’s platform. Alternatively, practical examples of already linked words can anytime be seen on the site’s home page.

The last, but not the least, LW is all about contextual information therefore to assure best results make sure 1) the context of your page, in which you make your linked words, matches the contextual path to the words/phrases you make the contextual links to at LW’s platform, and 2) you link only words/phrases that grammatically belong to and are organically found within sentences inside your text and these linked words are surrounded by meaningful content otherwise no contextual connections can be created, which yields no results and is ground for deletion. Proper contextual paths/categories and in-text linked words yield better contextual results. If no words or phrases are found for your specific content, or they are not in the right contextual paths/categories, you can always create your own words and phrases in the most appropriate paths/categories to match your page’s context.

You can find out more by visiting us at the following web address: linkedwords.com

Via EPR Network

Via Web 2.0 Innovations

Via LinkedWords’ Blog

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This New Ebook Offers A Concise Guide To All The Basics Of Writing Online

Successful writer and online marketer Marige O’Brien (Tracker MO) has just released her second ebook, entitled “Tracker Mo’s Writing For The Internet.”

This 109-page ebook is a quick, yet thorough guide to business writing online, with its focus on writing techniques successful in today’s internet environment. In section one, it covers basics such as GPS (Grammar, Punctuation and Spelling), editing and proofreading. But it does so entirely from the vantage point of the internet business arena, focusing on those aspects that affect business writing online the most.

Section two features general ways to improve virtually any content by focusing on those details essential to success in all formats. And section three rounds out this concept by offering specific advice for each type of online writing: web content, articles, ebooks, reports, email, advertising and blogs. Most of all, “Writing For The Internet” explains each of these things in a very readable, easy-to-understand manner.

“Writing For The Internet” is the second ebook by Marige O’Brien, a successful freelance writer and online marketer. Her first ebook, “Tracker Mo’s Bootcamp”(released in June, 2007), has been called as one of the most helpful and comprehensive online tutorials available today.

To learn more, visit http://www.trackermo.com/wfti/index.php. To learn more about Marige’s background please go to http://www.trackermo.com/about.html.

Via EPR Network
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Welcome to EPR Internet News

EPR Internet News is a new blog, part of EPR Network, that is going to be focused on and will be covering the Internet news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution