Category Archives: eCommerce

New survey on freelancers uncovers unique and untapped growth opportunity for digital service providers

COPENHAGEN, 25-May-2021 — /EPR INTERNET NEWS/ — A new study looking into the business models and strategies of freelancers has revealed a unique and untapped growth opportunity for digital service providers.

Freelancers today represent a growing labour market segment, one which has been heavily boosted by the pandemic. According to Freelancer.com, in Q2 2020, as the pandemic’s first wave raged across Europe and the United States, freelance job openings increased by 25% compared to the first  quarter of 2020. Yet despite freelancers today accounting for 15% of the European labour market and up to 30% of the US labour market, these small business owners remain an untapped resource for SME service providers.

Keen to understand more about the popularity and profitability of this growing sector, SME service provider, Mono Solutions, and trade association, Localogy, conducted a survey in April 2021 of more than 550 freelancers across the United Kingdom, Germany and Sweden, to gather insights into how these professionals operate their businesses and what motivates them to opt out of more secure full-time employment.

The study found that while, for many, the Covid-19 pandemic and associated market changes were behind their career choice, for others, particularly those aged between 18 and 34, the career path is a lifestyle choice. Findings also revealed that, regardless of the reason or the industry in which these freelancers operate, they all have one thing in common; a need to market themselves.

Mie Bilberg, VP Marketing, Mono Solutions, says the study shows 85% of freelancers surveyed have their own website, 61% have their own blog and 38% have an ecommerce store. “Personal branding is especially important for a freelancer, which is why his or her first marketing investment is a website and a blog, both of which require some form of software to develop and run. Interestingly, 62% of freelancers tell us they actively recommend software to their clients, but only 16% of those we surveyed are software resellers themselves.”

Most of the surveyed freelancers who were not diversifying income through software resales, simply didn’t know the opportunity was available.

Mie believes any business selling digital products like websites, online booking, ecommerce or services like, SEO, graphic design or advertisement, should be looking to freelancers as potential clients as well as potential lead generators. “Many freelancers have trusted relationships with their small business customers. As accountants, marketing consultants, graphic designers etc., they are in a strong position to recommend software solutions to their clients. Solution providers should be looking at local freelancers as the influencers they are. It’s time to get to know your freelancers on another level, they could be your key to long-tail growth.”

These findings offer powerful insights into a potentially lucrative form of marketing for software and digital technology providers. To discover more insights from the study and to download the report in full, visit Mono Solution’s website.

SOURCE: EuropaWire

PayPerHead Agents Ready for NBA & NHL Playoffs Revenue Boost

San Jose, Costa Rica, 2021-May-17 — /EPR INTERNET NEWS/ — For PayPerHead agents, two of the most important events on the sports calendar happen in spring. The NBA Playoffs and NHL Playoffs both start in the second half of May.

Yearly, Major League Baseball, National Basketball Association, and National Hockey League sports betting generates $50 million to $80 million. Last August, when the NHL Playoffs and NBA Playoffs in Orlando happened simultaneously, U.S. sports bettors wagered a record $2.1 billion.

The August 2020 total was a 90.2% increase from August 2019. Recorded U.S. sports betting handle broke the August 2020 record in October, when American sports handicappers bet more than $3 billion for the first time.

Sports betting revenue information never provides a complete picture. PayPerHead agents don’t release betting revenue stats, which means statisticians underreport total sports wagering information. Agents are excited about a typical NHL Stanley Cup Playoffs and NBA Playoffs.

The National Basketball Association finished their 2019-2020 NBA Season at Disney World in Orlando. The National Hockey League finished their season in two Canadian cities, Edmonton and Toronto. Although both leagues had exciting finishes, the Tampa Bay Lightning beat the Dallas Stars to win the Stanley Cup, and the Los Angeles Lakers defeated the Miami Heat to win the NBA Finals, neither league produced the same television ratings as they did in the past.

Per Nate Johnson, PayPerHead’s Product Manager, that could be because of new viewing avenues. “We offer video streams via our Live+ platform,” Johnson said. With Live+, agents can also offer players game trackers. The in-game betting platform allows players to watch, check out stats, and wager on games while they happen.

PayPerHead also has a Premium Props platform where players can bet on star performances. Johnson said that sports bettors could wager on how many points a player like Kevin Durant or James Harden scores in a game during the NBA Playoffs.

Johnson added that PayPerHead designs digital platforms to boost action. “Premium Gaming has the latest 3D options, we provide two live dealer platforms for agent flexibility, and agents and players can use multiple options to deposit into their accounts via the Agent Payment Solution.”

“During promotions or trials, agents can use all prime platforms for free. We expect all agents, but especially newer agents, to see a big boost in action during the NBA Playoffs and NHL Playoffs,” he said.

Via EPR Network
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PayPerHead Agents Expect 2021 Triple Crown Revenue Bounce Back

San Jose, Costa Rica, 2021-Apr-28 — /EPR INTERNET NEWS/ — Because of the pandemic, the handle on the 2020 Kentucky Derby dropped significantly from the previous year. Handle on America’s signature horse race fell 49.8% from 2019. Churchill Downs didn’t run the race until September 5, four months after Derby’s traditional race day on the first Saturday in May.

PayPerHead agents are hopeful the 2021 Triple Crown results in a racebook revenue bounce back. The 2019 Kentucky Derby set a record handle of $165.5 million. 2019’s handle was 10% higher than 2018’s $149.9 million, which had been the previous record.

This year’s race lost star power after winter book favorite Life Is Good became injured. But Essential Quality is undefeated, owned by Godolphin, and trained by Brad Cox, who has ranked in the top ten in wins and earnings in the past four years.

The 2020 Breeders’ Cup Juvenile winner won’t be the only undefeated horse in the race. Rock Your World, who won the Grade 1 Santa Anita Derby, has victories over grass and dirt. Known Agenda, the Florida Derby winner, and Hot Rod Charlie, who won the Louisiana Derby, will also enter.

Although three races comprise the Triple Crown, for agents, the Kentucky Derby is the most important. Per Nate Johnson, PayPerHead’s product development manager, the Derby attracts more betting action than any other thoroughbred event.

“The Kentucky Derby may be the most popular horse race in the world. In 2019, Japan saw $4.1 million wagered on the Derby. It’s also the one race that should produce action for almost all of our agents,” Johnson said.

PayPerHead agents see most revenue from the sportsbook, live in-game betting platform, and products like the digital casino and live dealer. Johnson said few agents rely on horse racing revenue but that all see horse racing action on the Kentucky Derby and Preakness Stakes.

When asked about betting action on the Belmont, Johnson said it was hit or miss. “Everyone wants to see if the Derby winner can take the Preakness. If there’s a Triple Crown at stake, the same horse won both the Kentucky Derby and Preakness, the Belmont could attract more action for our agents than the Derby.”

Johnson added, “Our agents count on the Kentucky Derby for racebook revenue followed by the Preakness. If different horses win the Derby and Preakness, the Belmont becomes just another horse race.”

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The website of Norwegian lawyer Høgseth DA named Mono Solutions’ top website of 2021

COPENHAGEN, 14-Apr-2021 — /EPR INTERNET NEWS/ — Mono Solutions has named Norwegian lawyer’s Høgseth DA’s website, https://advokathogseth.no, as its top website of 2021.

The site, designed by Norwegian agency, Idium, topped 105 European entries – all  created on the Mono website builder platform – in a competition designed to raise awareness of the power of digital marketing done right.

Each entry was judged for overall customer experience, including page loading speed and intuitive web design and was subject to a conversion and trustworthiness health-check.

Mie Bilberg, VP of Marketing, Mono Solutions, says Idium’s work on Høgseth DA’s website stood out for being easy to navigate and very trustworthy. “The use of authentic pictures throughout added credibility to the business, as well as an opportunity for visitors to the website to make an instant connection. The site’s structure, visual formatting and navigation also made the brand’s content and call to action engaging and accessible.”   

“Idium is one of Norway’s largest website suppliers and has since 2017 had Mono as the primary supplier for its SME offering. We have spent 2020 converting more customers to the Mono platform, in effect reducing the number of platforms and enhancing the value chain internally. At the same time our customers have received a better product.” Says Odd-Geir Folland, CEO, Idium.

With research revealing the average customer decides in 50 milliseconds whether s/he likes a website or not, web designers need to be smart in the way they attract potential customers and address their needs and expectations.

“In a year where websites have been a lifeline for many small business owners, a powerful and user-friendly web presence and ecommerce channel is arguably more important than ever before. I was happy to see the increased quality of websites submitted to this year’s competition. It’s clear from the submissions that more businesses are investing in online business models, either by offering online booking functionality, ecommerce capabilities, or by optimizing pages for lead generation, as is the case of this year’s winning website. No longer is a website simply there to give small business owners an online presence, a website is now a critical revenue stream for small business owners.” says Mie.

With this shift comes a responsibility for digital service providers to enable small business clients with an online business model that offers a safe visiting and trading experience for customers, “Nothing converts like trust and, in 2021, an unsecured website is no longer acceptable. While all of this year’s entries came with recommended security features. In a more general picture of the global website landscape, we do still sadly see many websites lacking basic security features, such as SSL certificates and privacy policy and cookies policy. Designers who build on a Mono platform, can easily enable this with a Mono map module.”

The Mono website builder platform offers small businesses and design agencies white-label website technology to craft engaging, profitable, search and conversion-optimized websites with fast page speed – a top priority for high-performing websites in today’s digital age. Mono Solutions has 80 digital service provider resellers globally, and more than 125,000 small businesses subscribed to its website builder platform, with even more new subscribers joining every month.

Ann-Kristin Haug Lahmidi, Customer journey and Process Manager, Idium, says,

“Receiving such positive feedback on our Mono websites creates an increased positivity around the platform. As employees of Idium we, subsequently, take pride in working with Mono. At the same time, we strive to provide our customers all the opportunities which are present in the platform and utilize us as their advisor and supplier to achieve the goals they have set for their website.”

Find out more about Mono’s 2021 website of the year and Mono’s Best Website Competition. https://www.monosolutions.com/best-website-competition-winner-2021

SOURCE: EuropaWire

Xrysos Odigos to use Mono Solutions platform to help small businesses in Greece

COPENHAGEN, 12-Apr-2021 — /EPR INTERNET NEWS/ — Mono Solutions and Xrysos Odigos have partnered to bring websites and online business models to thousands of small businesses across Greece.

Xrysos Odigos provides turnkey digital marketing services to help small businesses thrive online, being a one-stop-shop for all digital marketing needs.

Xrysos Odigos needed a platform and a partner that could keep up with the newest technology trends and market demands while ensuring their team’s effectiveness to create the best digital experiences for their clients.

We decided to go with the Mono Platform, as the platform is strong within the customer experience. It´s build to please online search engines, thus getting higher rankings for our websites. It’s cost-effective and easy-to-use for small business owners. We are thrilled to have a strong technology partner like Mono Solutions to help us achieve the vision of providing the right digital marketing tools designed specifically for small businesses”, says Maria Spyropoulou, Head of Digital Services at Xrysos Odigos. 

By combining digital marketing services, with best-in-class technology, XO Greece helps small businesses establish themselves online.

We´re thrilled to be the platform of choice for Xrysos Odigos. Mono Solutions is here to empower small businesses with best-in-class marketing technology like website, eCommerce, and other services, this ambition we achieve through a strong partnership with local digital service providers like Xrysos Odigos. With a partnership with Xrysos Odigos, we can serve the needs of small businesses in Greece.”, says Henrik Stampe, CEO at Mono Solutions.

SOURCE: EuropaWire

2021 NFL Draft Should Break 2020’s Record Betting Handle

San Jose, Costa Rica, 2021-Apr-06 — /EPR INTERNET NEWS/ — Due to the coronavirus pandemic, 2020 saw the most wagering dollars flow to the NFL Draft than in the draft’s history. Because of this year’s pool of college players, per head agents, those who offer free betting software, expect handle to significantly increase on the draft’s first round on Thursday, April 29.

Sports bettors wagered $20 million on last year’s draft. The $20 million represents the money Vegas sportsbooks and other U.S.-based sportsbooks accepted. Offshore companies and local bookies don’t release wagering handle stats. The overall number from betting on the 2020 NFL Draft may have eclipsed $50 million.

The first player chosen in 2020, Joe Burrow, had won the Heisman Trophy. The Cincinnati Bengals drafted Burrow first. Ohio State player Chase Young went second to the Washington Football Team, and Young’s teammate, Buckeyes’ cornerback Jeff Okudah, went third to the Detroit Lions. A quarterback going first followed by a couple of defensive players is typical for the NFL Draft. Quarterbacks going with the first three picks in the draft has never happened.

2021 is unique because most analysts believe the Jacksonville Jaguars, New York Jets, and San Francisco 49ers, the teams with the first three picks, draft quarterbacks. The 49ers moved to third specifically to take a quarterback. The Jaguars have said they will draft Clemson signal-caller Trevor Lawrence. The Jets said they would take BYU QB Zach Wilson. The odds on Lawrence and Wilson are so low that most draft handicappers won’t bet on either option. What the 49ers do with the third pick is where it gets interesting.

The latest rumor is that San Francisco coach Kyle Shanahan wants Alabama quarterback Mac Jones. Before the 49ers moved up in the draft, many experts had Jones not going before pick 8 when the Carolina Panthers make their choice.

Agents don’t care so much about odds because, as one might expect, getting NFL Draft picks right is tricky. Each college football athlete represents a different betting option. Choosing who goes third, fourth, fifth, and so on correctly is close to impossible.

PayPerHead Product Manager Nate Johnson said that the company’s clients could offer betting on the NFL Draft for the first time. “Last year, we added a Premium Props platform to our offerings. Our agents can now provide betting options on the NFL Draft.”

Johnson said the props platform is a big hit. “Players love it because they don’t have to search for quarter and halftime lines. The NFL Draft is unique because it’s a single event. But most prop players like to bet on halftime and quarter lines.” Players also like to bet on individual sports star performances. “Agents should see a big uptick starting April 1. MLB started on the first, and baseball is tailor-made for prop betting,” Johnson said.

Johnson added that sports bettors love to wager on how many strikeouts pitchers get and how many hits, runs, and home runs batters account for in single games. “Our agents are excited about both the NFL Draft and the MLB Season. Most agents have seen at least a 15% rise in action after adding Premium Props. That rise could eclipse 20%, or even 25% once players get into baseball.”

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Bookies Expect the 2021 MLB Season to Drive Big Betting Action

San Jose, Costa Rica, 2021-Mar-23 — /EPR INTERNET NEWS/ — Like almost every sports league based in the U.S., the coronavirus pandemic affected baseball. MLB teams played a 60-game regular season in 2020, which is why American bookies are thrilled that on April 1, Major League Baseball begins a typical 162-game regular season.

In most MLB Seasons, U.S. sports bettors wager around $40 billion on baseball. 2021 should easily break the $40 billion mark due to the 162-game schedule and rising demand. Not only that, but the most popular teams in Major League Baseball, the Los Angeles Dodgers and New York Yankees, are also the favorites.

The Dodgers won the 2020 World Series for the first time since 1988. Heading into the 2021 season, the defending champions are the favorites to repeat, which makes sense because Los Angeles signed Trevor Bauer, the 2020 NL Cy Young Award winner. If the Dodgers win back-to-back titles, they will be the first team to do so since the New York Yankees took home trophies in 1999 and 2000. The Yankees added former Cy Young winner Corey Kluber.

Other teams like the San Diego Padres, Atlanta Braves, and Chicago White Sox, have attracted World Series future action. Those three teams upgraded their starting pitching rotations as well as their batting line-ups.

PayPerHead product manager Nate Johnson said the company provides platforms attractive to baseball handicappers. “Our Live+ and Premium Props platforms are perfect for baseball bettors. Live+ has game trackers and video streams. Props offer individual performance options like how many strikeouts Clayton Kershaw (the Dodgers ace pitcher) gets in a game. The best part is that agents and players can fund their accounts through the Agent Payment Solution via methods like bitcoin, credit and debit cards.”

Johnson also added many agents expect an uptick in action from their Premium Casino platforms. “Our premium platforms often add 15% or more as it is. Agents believe that players will flock to Premium Casino during baseball season because it’s got the latest 3D cinematic slot games. You have to remember, baseball is a great sport, but there’s a lot of downtimes, and players like to bet and watch baseball games live while also playing a few hands of blackjack or the slots.”

When asked if PayPerHead had anything special planned for the start of the 2021 Major League Baseball Season, Johnson said the organization does. “We almost always have a trial going, and we run multiple promotions. Right now, the trial is our March Madness special, where new agents pay $4 per head until April 4. On April 5, non-PayPerHead agents can expect a brand new $3 for 3 weeks trial celebrating the MLB’s 2021 start.”

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U.S. Bookies Starting to See Interest in Esports Rise Dramatically

San Jose, Costa Rica, 2021-Mar-09 — /EPR INTERNET NEWS/ — In the past, professional bookmakers in the United States didn’t think much about esports. Most considered it to be on par with horse racing and even though bookies offered it, but it wasn’t one of the more essential options. But, since mid-2020, though, the bookie viewpoint regarding esports has shifted significantly. Once a novelty, pay per head agents, bookies who use sportsbook software, have signed on more and more esports betting players. The increase in action can be traced and part of the reason to the fact that most online sportsbooks offer betting on Counter-strike (CS:GO), League of Legends (LoL), and Dota 2 matches.

CS:GO, League of Legends, and Dota 2 are the three most organized esports globally. Dota 2 is so popular that later this month, on March 25, Netflix will release an anime show starring Valve Dota, one of the game’s main characters. Twitch, the online streaming service, also broadcasts the most important and most essential esports matches. What’s interesting is that all three are older games. Dota 2 came out in 2013. League of Legends calls 2009 its birth year, and Counter-Strike began on Microsoft Windows in 1999.

Similar to what happens with the NFL, NBA, and MLB, esports enthusiasts latch onto specific teams and players. The two most popular games, Counter-strike and League of Legends, are attractive to different regions worldwide. The top four ranked CS:GO teams are from Russia and European nations. The best League of Legends teams call South Korea and China their homes.

Riot Games, which developed League of Legends, runs all regional tournaments and the LoL World Championships. Valve, Counter-Strike’s creator, runs major Counter-strike tournaments throughout the world. Valve also created Dota 2. The main Dota 2 event is The International. Valve shelved The International in 2020 due to the coronavirus. Although Valve has not released the dates for The International in 2021, most believe it will happen in Stockholm, Sweden, sometime in August.

When asked about esports, PayPerHead product manager Nate Johnson said, “Any time you’ve got a tournament with a $34 to $40 million prize pool, like The International, our agents will see action on those matches.” Johnson also added that players have helped esports popularity rise. Astralis Counter-Strike player Dev1ce, Nicholas Reedtz is his real name, has earned over $1.29 million. “Every CS:GO fan on the planet knows who Dev1ce is,” Johnson said, “which is why whenever Astralis plays, you can be sure Twitch is streaming it.”

Asked specifically about esports in the U.S., Johnson said, “U.S. bettors, to a large degree, have yet to catch on, which is why many of our agents haven’t seen a rise in esports betting action.” Johnson said that could soon change. “The Overwatch League is based in the United States and Robert Kraft, the New England Patriots owner, has a stake in Boston Uprising. Other major sports league figures are getting involved. As more football, baseball, and basketball figures get involved, esports should gain in popularity here in the states.”

“The 2021 Overwatch League starts play on April 16. So our agents could see a rise in esports action around that time,” Johnson added. “But agents mustn’t wait until April 16. Almost every week, there are multiple CS:GO, LoL, and Dota 2 tournaments. Now’s the time for agents to start telling their players about esports betting with all the exciting options now available.”

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American Bookies See Soccer’s Popularity Rise

San Jose, Costa Rica, 2021-Feb-25 — /EPR INTERNET NEWS/ — Most U.S. bookmakers understand that after the Super Bowl, they must turn their attention to the NCAA Men’s College Basketball Tournament. After the tournament, pay per head agents concentrate on the NBA and MLB. But because of the coronavirus pandemic, there’s a new revenue opportunity. Soccer’s popularity has continually climbed in the United States. It could break out the way a winning stock does this spring and summer.

FIFA, soccer’s international governing body, usually begins their World Cup Qualifying Tournament two years before the WC. However, because of the pandemic, the organization pushed the UEFA World Cup Qualifying tournament out to 2021 and 2022. The first days of play are on March 24 and 25 this year. Matchday 10, the final days of group play, are on November 16 and 17. But UEFA World Cup Qualifying isn’t the only major tournament happening this spring and summer. The UEFA Champions League is to their Round of 16. The UCL Final happens on May 29.

PayPerHead Product Manager Nate Johnson said sports bettors are the leading cause for the rise in soccer betting action. “In 2020, players looked for other options. The NCAA cancelled the March Madness Tournament, and the NBA and NHL paused their seasons. Not only that, but MLB played a 60-game regular season. Soccer returned to play quicker than any of the U.S. based sports leagues. It also helps that there are so many soccer leagues and soccer matches to choose from.”

U.S. broadcast outlets like Fox Sports 1, NBC Sports, and ESPN have helped introduce American bookies and players to the sport. U.S. sports networks air Champions League, English Premier League, Series A, and Bundesliga matches.“The networks may be the most important reason for the rise in soccer betting action,” Johnson said. “Teams like Manchester City and Man United, two of the most popular soccer teams, both play in the English Premier. Bayern plays in the Bundesliga. NBC’s streaming network, Peacock, shows most EPL games while FS1 showcases Bundesliga teams.”

The action has helped bookies maintain their monthly revenue after football season. But Johnson added a word of caution. “Make no mistake. Soccer has a long way to go before it approaches the action on football, basketball, or baseball. But the rise in betting activity is encouraging. Not only that, new soccer league seasons start at the end of August, and 2022 is a World Cup year. So our bookie software agents have reason to be bullish on soccer betting action. They must be careful about relying too much on it, though.”

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Guitarist ANIL UZUN to air guitar lessons YouTube

VALLETTA, Malta, 17-Feb-2021 — /EPR INTERNET NEWS/ — ANIL UZUN is going to launch a Youtube series to teach bass guitar. The lessons will start airing on Youtube on Monday, March 1, at 5pm. The lessons will be released weekly on every Monday in March and April. There will be 8 lessons in total and the curriculum will be released soon.

ANIL UZUN is a musician from Turkey that has a Youtube channel, where he shares his experiences and ideas with his followers. He occasionally launches guitar lessons on his channel. Right now there is a beginner guitar lesson playlist on air.

On his channel, he will launch a brand new guitar lessons series. He films the videos at his house during quarantine. He will give free bass guitar lessons for the people stuck at home.

ANIL UZUN says “When quarantine started I wanted to use the healing effect of music and started to give lessons on Youtube for the people who are interested in playing the guitar. That series got a lot of ratings and helped people in quarantine. So I thought maybe I could go on by giving bass guitar lessons for the ones who are into bass. Lessons will help people to beat anxiety and other negative feelings that the pandemic causes.”

Bass guitar lessons with ANIL UZUN will include a lesson per week and will last for 8 weeks. Each video will introduce a new lesson.

The series will air on Youtube on Monday, March 1, at 5pm. The curriculum will be released soon.

Who is ANIL UZUN?

ANIL UZUN is a guitarist from Turkey. He was born in 1982 and he started playing music in his grandfather’s home with his childhood friends. In high school, Anıl Uzun formed a rock band with his fellow friends. He made performances in school concerts and youth festivals. Today, he works as an independent musical arranger, event organizer, and a producer. He continues to cherish his music and tries to give a legacy to his beloved daughter.

Henrik Stampe joins Mono Solutions as the Company’s new CEO

COPENHAGEN, 15-Feb-2021 — /EPR INTERNET NEWS/ — Mono Solutions, part of Bauer Media Group, strengthens its leadership team with the appointment of Henrik Stampe as CEO, effective 15th February 2021.

Henrik will report to Natasha Zharinova, President of Bauer Media Group’s Business Area SME Services. Besides his responsibility for Mono Solutions’s daily operations he will have an additional focus on the commercial teams.

“Henrik has an extensive background in sales and a great understanding for the dynamics of digitally-driven markets. He is a seasoned leader and manager with a results-driven, hands-on attitude and a passion for bringing the best out of people“, says Natasha Zharinova. “I am delighted to welcome him to the team.”

Henrik brings more than 25 years of experience in senior sales and commercial roles in a digital and technology-driven environment, having worked for companies such as the Danish app development agency Nodes, tech giants like Microsoft and IBM and the anti-food-waste start-up Too Good To Go.

“I am honoured and excited to be joining the Mono Solutions team, at a time when marketing technology is the lifeline for most businesses. I look forward to building on the team’s fantastic work so far by continuing to provide our reselling partners and SMEs around the world with outstanding services and a future-proof technology,” says Henrik Stampe.

SOURCE: EuropaWire

Anna Mossberg, Silo AI: svenska företag riskerar att förlora sin konkurrensfördel utan AI

STOCKHOLM, Sverige, 10-Feb-2021 — /EPR INTERNET NEWS/ — Anna Mossberg, den nyutnämnda MD:n för Silo AI Sweden, tror att svenska företag riskerar att förlora sin konkurrensfördel utan AI. I sin nya roll siktar hon på att lösa de två stora utmaningarna som hindrar införandet av AI, brist på förståelse och svårigheten att hitta talang.

”Som styrelseproffs diskuterar jag dagligen med C-nivån. Företag har AI och digitalisering i sina strategier, men väldigt få har en vision om hur AI kan förändra deras verksamhet. Med AI kan man accelerera sin väg mot framgång men man måste börja experimentera och faktiskt göra saker, inte bara prata om att göra saker.”, säger Mossberg.

Endast 16 procent av de nordiska CXO:erna anser att de har en mycket god förståelse för hur AI kommer att påverka deras affärsmodell, enligt en ny rapport från McKinsey*. Tidigt införande av AI kan enligt McKinseys uppskattning fördubbla ett företags kassaflöde till 2030 jämfört med företag som inte använder sig av AI.

”Företagen som är ledande inom AI vet vilken typ av talang som behövs. En av de viktigaste drivkrafterna bakom Silo AIs förmåga till att leverera förstklassiga AI-lösningar har varit ett obevekligt fokus på att anställa de skickligaste talangerna inom området, och det är vad vi nu kan erbjuda de svenska företagen.”, Kommenterar Mossberg.

Mossberg har under större delen av sin karriär arbetat inom tech- och telekombranschen på bolag som Telia, Deutsche Telekom och Google. Hennes senaste operativa roll, innan Silo AI, var som affärsområdeschef på Google Sverige. Sedan dess har hon arbetat i styrelser i flera ledande nordiska företag, såsom mediekoncernen Schibsted, ledaren inom varumärken för den nordiska dagligvaruhandeln, Orkla, och Swedbank samt det schweiziska telekomföretaget Swisscoms styrelse.

Silo AI, ursprungligen från Finland, har blivit Nordens största privata AI-laboratorium med 130 AI-experter på tre år. Silo AI grundades av bland andra professor Peter Sarlin och ex-Nokia CTO Tero Ojanperä, och siktar på att bli det ledande europeiska AI-företaget och överbrygga klyftan mellan banbrytande AI-talang och konkreta affärsproblem.

* How artificial intelligence will transform Nordic businesses. McKinsey & Company: https://www.mckinsey.com/~/media/mckinsey/featured%20insights/artificial%20intelligence/how%20artificial%20in…

Silo AI

Silo AI är det största privata AI-labbet i Norden. Vi är en pålitlig partner, och med hjälp av artificiell intelligens stärker vi våra kunders konkurrenskraft i deras produktutveckling. Vi bygger AI-baserade lösningar och produkter för att möjliggöra självkörande fordon, industri 4.0 samt smarta enheter, nätverk och städer. Silo AI ger sina kunder unik tillgång till AI-expertis i världsklass samt infrastrukturen Silo OS, som accelererar AI-utveckling och -produktionssättning. Silo AI grundades 2017 och är på god väg att bli Europas ledande AI-företag med kontor i Helsingfors, Åbo, Uleåborg, Stockholm, London och Palo Alto.

SOURCE: EuropaWire

Bookies are Ready for NCAA March Madness to Return

San Jose, Costa Rica, 2021-Feb-10 — /EPR INTERNET NEWS/ — Sportsbook software companies like PayPerHead are gearing up for what should be an exciting NCAA Men’s College Basketball Tournament. Called March Madness, the three-week event starts on Thursday, March 18, and finishes on Monday, April 5, with the 2021 NCAA Men’s College Basketball National Championship.

The NCAA canceled the 2020 tournament due to the coronavirus pandemic. Although the pandemic remains, the body that governs college sports says there are no plans to cancel this year’s event. Instead, in early January, the NCAA declared that all games would take place in Indiana, with the majority of the sixty-seven NCAA Tournament games happening in Indianapolis.

Traditionally, the March Madness Tournament produces the second most sports betting action of the year. Historically, the Super Bowl drives the most wagering action. The NCAA Men’s Basketball Tournament is a close second. With no tournament in 2020, bookie software agents relied on other gambling, like live dealer casino betting, to replace lost revenue. This year, per head agents are excited about the return of March Madness and expect pent up demand from customers.

Pay-per-head companies, the organizations that provide bookmakers’ software to run their businesses, are also excited. PPH sportsbook provider PayPerHead.com will run a promotion starting on February 8 to the college hoops title game on April 5. During the promotion, new customers only pay $4 per head for the company’s Prime Package. Per product manager Nate Johnson, the low price encourages non-customers to discover how PayPerHead is different.

“We’ll never be the low-cost leader,” Johnson said, “because our digital platforms provide player stickiness. The stickiness means players stay on our platforms longer, which means that with our platforms, agents make more money.” Johnson also added that the $4 per head promotional rate includes Live+, the company’s updated in-game betting platform. Johnson said Live+ includes game trackers and video streams. “Players have access to game stats that help them make informed live bets. They can also view games through video streams.”

After the $4 March Madness promotion ends, the company believes most customers will stay. “Our software is the best,” Johnson said. “We also provide things that other organizations in the per head industry don’t. Agents can pay and collect online, offer two separate live dealer casinos, provide their players a props platform, and offer 3D casino games. We’ll even help you create a branded website, and if you’re a master agent, we just developed reseller tools.”

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Customer Data Platform Industry Update January 2021

MILFORD, CT, United States, 4-Feb-2021 — /EPR INTERNET NEWS/ — Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that ten of the 13 vendors entering the industry in the second half of 2020 provide campaign management or message delivery services in addition to the core CDP function of creating unified customer profiles. Such firms now account for 70% of the 133 CDP vendors identified in the report and 71% of industry employment.

Despite this trend, there is also strong demand for CDPs that provide only data management and analytics. Such firms actually grew the fastest of all CDPs types during the report period.

The report estimates CDP Industry revenue for 2020 at $1.3 billion and projects 2021 revenues will reach at least $1.55 billion. These figures measure revenues for all CDP product sales worldwide, including CDP components within other systems such as message delivery or ecommerce. It does not include related services or in-house customer data system development.

CDP employment grew by 25% in 2020, to just over 10,000, and the number of CDP vendors grew by 35% to 133. The COVID-19 pandemic resulted in deferred purchases by some potential buyers but accelerated purchases from buyers eager to improve their digital marketing capabilities.

The period saw several CDP acquisitions, most notably Twilio’s $3.2 billion purchase of Segment. In this and other deals, the buyer was a software company that planned to use the CDP as part of an integrated product stack. This contrasts with previous CDP purchases, which were often by firms outside of the software industry, such as Mastercard, who wanted to offer CDP capabilities to supplement other services.

About the Report

The CDP Industry Update Report provides detailed information on CDP vendors, employment, and funding broken by CDP type, location, founding year, and more. It includes four years of historical data collected at six month intervals. The report can downloaded for free at https://lp.cdpinstitute.venntive.com/DL2238-CDPI-Industry-Update-January-2021

SOURCE: EuropaWire

Bookies Expect Record-Breaking Super Bowl LV Action

San Jose, Costa Rica, 2021-Feb-1 — /EPR INTERNET NEWS/ — On February 7, the most wagered upon event of the year happens when the Tampa Bay Buccaneers and Kansas City Chiefs hit the gridiron for Super Bowl LV. Annually, the NFL Championship game attracts the most betting action of any single event of the year. As per PayPerHead, the world’s leading bookie software provider, the 2021 Super Bowl should break betting records. Every year, more and more people wager on the Lombardi Trophy game. Last year, betting action on the Super Bowl totaled over $6.8 billion worldwide. In last year’s Super Bowl, the Kansas City Chiefs beat the San Francisco 49ers 31-20.

Kansas City’s return to this year’s game is one reason bookmaking software companies are bullish on betting action exceeding 2020’s handle. The Chiefs and superstar quarterback Patrick Mahomes are back. So is quarterback Tom Brady, which makes it so interesting to bettors. Brady became the fourth quarterback in history to take two different teams to the Super Bowl after the Buccaneers beat the Green Bay Packers and won the NFC.

On February 7, Brady plays in his tenth Super Bowl. The idea of the best quarterback in the NFL, Mahomes, taking on the best player in NFL history, Brady, in a game for the title has heads spinning.

“Even if you don’t have the internet or television, you know about this game. Patrick Mahomes and Tom Brady are two of the most popular individuals, not just athletes, but people on the planet,” said Nate Johnson, product manager for PayPerHead.

The industry leader provides software that enables individual bookies to run branded sportsbooks online. With PayPerHead.com software, an individual bookmaker’s sportsbook can offer the same options that larger sportsbooks offer. Johnson said the organization added two digital platforms that should help their per head agents break individual Super Bowl betting action records. The first is Live+, an in-game wagering platform that offers game trackers and video streams.

“With Live+,” Johnson said, “players have no reason to leave our agents’ sites. They can check Super Bowl LV stats, check out video streams, and make bets while the action happens.” The other platform that has PayPerHead agents excited is what Johnson calls Premium Props. “In the past, players couldn’t bet on sports performances through the same agent platform. Now they can.”

So far, adopting agents have seen at least a 15% rise in action from Premium Props. Johnson expects Super Bowl LV to blow past that number. “The NFL has never had a Super Bowl like this before. The best current player in the league goes up against the best player of all time and all eyes will be watching and millions of dollars will be wagered. In the National Football League, quarterback is the most important position. Patrick Mahomes and the Kansas City Chiefs versus Tom Brady and the Tampa Bay Buccaneers? It’s a historical, dream matchup. With Live+ and Premium Props, our agents are in the best position to capitalize.”

 

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Offorte’s AI Textwriter automates the writing of business proposals

BREDA, The Netherlands, 21-Jan-2021 — /EPR INTERNET NEWS/ — Discover how business proposals almost write themselves with the use of Artificial Intelligence in a new update from Offorte.com. Proposal software Offorte makes it easy to create business proposals using the new artificial intelligence functionality, which helps you write proposal texts.

The new tool generates texts composed based on your limited personal input. You can create a company, product, and service description, plus the option to rewrite your texts. Use the system to generate ideas and brainstorm together for a perfect result. Staring at an empty screen is a thing of the past.

Behind the screen, the most advanced AI technology in the world is used to your advantage. This AI model aims at producing natural language and is trained by reading trillions of words and sentences online. The technology is still in its beta phase and cannot yet substitute a human touch, but it comes close to the desired result. Business proposals feature many nuances, all of them essential to win a contract, and to process it in your bid, you need to look at it and fine-tune your text. The AI Textwriter helps to inspire, create and automate.

For Offorte, this is the beginning of a new chapter with new possibilities to help our clients even more in the process of writing a proposal. Each business has its unique driving power and character. Using data and analysis, it becomes possible to gain more insight into what works and what doesn’t, creating a proposal that retains its identity. Thereby you achieve better results and save a lot of time.

The ultimate goal is a scenario whereby an account manager explains the main points of a sales pitch, the client’s interests, and what the proposal must contain as parameters. The system then automatically creates a perfect proposal and provide further support in the sales process. Things haven’t progressed so far yet, but with the new Offorte’s AI Textwriter, steps are made in the right direction.

SOURCE: EuropaWire

TIKTOK FOLLOWERS, VIEWS AND LIKES SERVICE

MIAMI, FL, U.S.A., 2021-Jan-15 — /EPR INTERNET NEWS/ — Not so long ago, a new service appeared in the field of TikTok promotion. And it is this service called TikTop that has proven itself quite Well. There are several reasons for this: over the history of its existence, it has gained a good reputation and, at the same time, offers services at quite pleasant prices compared to competitors.

Let’s see why this service is effective. So, the advantages:

The service allows Users to establish contact only with active users. Visiting Tiktoks, even adding videos from time to time, does not mean being active enough (from the point of view of an entrepreneur who promotes products, services, or just maintains their own content). But the video is uploaded by active users who are fond of Instagram.

Short stories. One video lasts a very short time. As a rule, users are not very attentive to short-term content posts, so they post several videos a day. And users can quickly view them.

First of all, profiles that TikTok thinks are interesting are displayed. However, viewing such pages is also more profitable for the buyer.

Only the video displays a list of people who viewed the content. But the person will not be able to find out who visited the profile.

And, finally, it is worth emphasizing once again that this service, as a method of attracting an audience and feedback from it, is still unknown to many. Therefore, users think that the owner of the TikTok account is actually gradually gaining popularity and is interested in content that attracts other users of the social network and encourages them to perform useful actions for clients (whether it’s likes, views , comments, or subscribers to the TikTok account).

What can the client get using the TikTop service ? And yet, what will be the result after performing the technique? Let’s look at what such a client can get in the end:

New subscribers. People who have viewed clients and those who are interested in the content offered by the user will subscribe to them. Most people watch interesting new videos anyway, so they are more likely to see the clients’ content directly. It only remains to flash in their field of view (this will be done by automatically attracting views).

The increase in coverage of the page. Even those who don’t subscribe to you will increase their reach – they will visit the page, put likes, watch videos, and leave comments. In General, even if the target audience does not increase, the page activity will increase, and this is also a positive result.

Attracting an active audience that is ready for action. Customers of the Tiktok service will not receive empty subscriptions, but they will attract those who often use TikTok and receive information from It.

A user interested in the TikTop service can choose one of the categories of people according to their target audience.

TikTop service is an unobtrusive advertising method. Now everyone knows that page subscriptions are made for profit. Comprehensive promotion is always effective, so if a customer is promoting their TikTok account, promoting the channel’s telegrams, if any, will be appropriate.

Another caveat: TikTop helps not only attract a new audience, but also keep the old one in touch. For example, your page is dedicated to music. The client is subscribed to by people who are not subscribed to by the client. Thanks to TikTop, the audience constantly watches videos of these users, again, very easily and unobtrusively reminding them of themselves. The person will go to the “interesting” section and see you when it is convenient for them. In the case of other services, pages are more Intrusive, often cause a negative reaction and refusal of the account owner to which the subscription is being made.

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Bookies Offering More NFL Playoff and Super Bowl Player Betting Options

San Jose, Costa Rica, 2021-Jan-12 — /EPR INTERNET NEWS/ — Most analysts believe the U.S. is in the middle of a sports betting boom. American bettors wagered $2.1 billion on sports in August 2020, representing a 90.2% increase from the same month in 2019. Companies like PayPerHead provide sportsbook software that allows individual operators to compete with larger organizations. As sports betting rises in popularity, the company believes its clients are in a position to capitalize.

Caesars Entertainment and MGM have also noticed the rise in sports betting and are ramping up. Caesars purchased William-Hill, one of the United Kingdom’s most popular sportsbook organizations, for $4 billion. Furthermore, MGM is currently in talks to buy UK company Ladbrokes for $11 billion.

PayPerHead, the gambling software leader for individual business owners, recently released a Prime Player Props platform where sports bettors can access the platform and wager on individual player performances. Nate Johnson, the company’s product manager, stated, “PayPerHead wanted to unveil Prime Player Props before the NFL Playoffs and Super Bowl so bookies can offer more.”

The average wagered worldwide on the Super Bowl is $6 billion. Every indication points to Super Bowl LV on February 7, breaking the $6 billion threshold and Johnson wanted to ensure their customers could offer all sports betting options on the big game. “But it’s not just the Super Bowl,” Johnson said. “Our agents can provide sports options on playoff games, like how many yards Tom Brady or Drew Brees throws. Basketball props are available as well. A player can wager on how many points James Harden scores, or whether Russell Westbrook gets a triple-double.”

PayPerHead recently added a premium casino, two live dealer options, and in-game betting platforms to their suite of offerings. Prime Player Props is another addition that Johnson is sure will help their agents increase action.

Johnson said that a sportsbook agent makes more money the longer players stick to their platforms. “The goal as a pay per head agent is to keep players on your digital platforms. The longer they stick to your platforms, the more action they deliver. The more action they deliver, the more wagers they make, the more money the agent makes.”
By offering everything a larger company can offer, bettors have no reason to leave a PayPerHead agent’s online sportsbook. “Our agents can now offer everything surrounding a single game. A player that wagers on a team to cover the spread can also wager on individual performances before the game. Then during the game, they can make in-game bets while watching the game in the Live+ software.”

Per Johnson, prime platforms have led to a 15% increase in wagering activity. Some of PayPerHead’s other customers have seen an even higher increase. “Some of our agents have seen a 30% rise in action after adopting premium platforms,” he said.

Johnson added that it’s all about providing value to PayPerHead’s customers. “The more value we give our clients, the more value they can give to their customers. The more money they make, the more money we make. At PayPerHead, we truly see our clients as partners.”

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Sportsbooks Getting Ready for NFL Super Bowl LV

San Jose, Costa Rica, 2020-Dec-15 — /EPR INTERNET NEWS/ — Although the NFL Season has had some hiccups, sportsbook software providing organizations are preparing for the most important day of the year. Companies like Costa Rica based PayPerHead.com have already released promotions designed to help their customers gain as much profit as possible on the 2021 Super Bowl.

Year in and year out, the Super Bowl accounts for the most betting revenue of any single sporting event. The betting handle on the Super Bowl is worldwide. Massive amounts of money are wagered on Super Bowl Sunday. Estimates range from $5.0 billion to $5.6 billion.

The total bet on the 2020 Super Bowl, where the Kansas City Chiefs rallied in the fourth quarter to beat the San Francisco 49ers, came in at $5.2 billion. The amount represented a 6% increase from 2019.

Gamblers living in the United States placed at least $270 million on Super Bowl LIV. With the prospect of a game between two popular teams this season, PayPerHead expects their customers to see even more significant revenue.

The Kansas City Chiefs and 2020 Super Bowl MVP Patrick Mahomes have the best record in football. The popular Pittsburgh Steelers have a record that equals Kansas City’s. Over in the NFC, the Seattle Seahawks, New Orleans Saints, Green Bay Packers, and Tampa Bay Buccaneers all appear capable of making it to the NFL’s championship game.

The biggest stars in the NFL are quarterbacks, and most contenders for this season’s Vince Lombardi Trophy are led by big name quarterbacks. Drew Brees plays for the Saints, Aaron Rodgers leads the Packers, Tom Brady crouches under center for the Tampa Bay Buccaneers, Ben Roethlisberger plays for the Steelers, and Russell Wilson is Seattle’s quarterback.

Las Vegas books and sportsbook software agents are drooling over the prospect of a matchup between Kansas City and Mahomes and either the Saints, Buccaneers or the Packers. Quarterbacks for all four teams will make it to the NFL Hall of Fame, and the idea of a head-to-head matchup between the future hall of fame quarterbacks has everyone excited.

One of those excited individuals is Nate Johnson, PayPerHead’s Product Manager. Johnson said the company’s latest promotion would help non-agents jump-start their sportsbook businesses.

The company’s newest promotion allows new agents to pay $3 per head from when they sign-up until Super Bowl LV on February 7. Johnson said that the promotion gives new agents a chance to use all of the company’s bookie software, including their in-game betting, live dealer casino, and digital casino platforms.

“Players, a sportsbook operator’s customers, are most active from the NFL Playoffs to the Super Bowl. We want to give them a sense of how we’re better from their current software provider or introduce them to pay per head and how it can help them make more money,” Johnson said.

He added that most sportsbook owners who sign up with PayPerHead had no idea how much more the company had to offer. “I’ve gotten calls from agents who signed up with us marveling at how much more money they’ve made. That makes us want to fight even harder to help our customers succeed.”

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No Negative COVID Effects on NFL Betting Action

San Jose, Costa Rica, 2020-Dec-08 — /EPR INTERNET NEWS/ — Leading price per head sportsbook software company PayPerHead.com recently announced that the coronavirus pandemic had no adverse effects on the amount of revenue their agents have acquired since the start of the 2020 NFL Season. In doing so, the software company echoed statements from other sportsbook organizations.

In hindsight, sportsbooks should have expected muted effects from the coronavirus pandemic. Before the NFL season began, the American Gaming Association released a national survey of expected sports betting activity for the 2020 National Football League season.

The survey showed that an estimated 33.2 million adults living in the U.S., that’s 13% of the population, planned to wager on NFL games. 20% of those surveyed, around 6.6 million, said they were wagering in brick and mortar, physical sportsbooks.

8.6 million adults, 26%, said they’d make what the industry calls casual bets, wagers in pools, in fantasy contests, or by purchasing squares. Another 50% said they’d bet with friends, family members, or coworkers.

In 2019, 18% said they’d wager in a physical sportsbook. Among the three categories, brick and mortar establishments are the only ones that saw their expected football sports betting activity rise. Expectations for casual bets, fantasy contests, pools, and squares, was down from 31% in 2019. Last year, 53% said they’d wager with friends, family, or coworkers.

The category where expectations rose the most was NFL bets on online platforms. 34% said they’d make a bet through an online sports betting platform. That was up 5% from 2019. So far, the numbers have proven correct.

If anything, the pandemic has caused NFL wagering handle on sites like those that Payperhead.com agents run to increase. The company stated that the rise in betting across all sectors, sports, live dealers, digital casinos, and racebooks saw a bump this year.

Nate Johnson, PayPerHead’s Product Manager, said about the NFL bolstered betting action. “Once the National Football League said they’d start their season on time, our agents saw an influx of future bets on things like league MVP and the Super Bowl.”

Now over ten weeks into the season, agents have witnessed no drop-off in football betting action. “People are at home all the time. Although Netflix, Hulu, Disney+, etc., have a lot of content, there’s only so much sports bettors can take. As long as the NFL plays games and as long as those games are on television, players will bet on pro football, which means our agents will profit.”

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players two live dealer casinos, a variety of digital casino games, a new premium casino, live in-game betting, a poker room, wagering options on 80+ sports leagues, and horse racing. PayPerHead also has a best in industry referral program so agents can add to their profitability and prides itself on providing industry-leading, top-class customer service with over 20 plus years of experience.

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