Category Archives: Online

Absolutely “POSI+IVE”: Two-Spirit pop artist Tony Enos releases career defining album as a person openly living with HIV

Philadelphia, PA, USA, 2020-Jul-1 — /EPR Network/ — “I know faith can move mountains, and yes I’m absolutely positive.” That line alone from the title song of out pop icon Tony Enos’ 4th studio album encapsulates the past 14 years of his living with HIV.

Enos’ new album is called “POSI+IVE,” and it chronicles the Two-Spirit singer/songwriter/producer’s journey of thriving as a person living with HIV (PLWH) since his diagnosis in July of 2006. But the inspiration for the album didn’t come until Enos opened the United States Conference on AIDS on August 5th, 2019 in Washington, DC.

“Here I was in this amazing affirming space for PLWH, and I’m hiding this huge secret about myself from everyone,” admits Enos.

“Secrets keep you sick, and I’m tired of carrying it. It’s not doing anyone else any good by my hiding it. Least of all me.”

“POSI+TIVE” doesn’t hide anything. While the the record is positive and uplifting, and maintains a pop music genre labeling, “POSI+IVE” boasts an eclectic offering of acoustic love ballads, EDM, R&B, and New Country. Enos has masterfully penned songs about finding and losing love, navigating toxic relationships as a PLWH, self-worth, socio-political themes and issues, and of course thriving with HIV.

Writing and producing the entire album himself along with his assistant vocal producer and sister Vienna Enos, he is no slouch in the production area, and his impeccable vocal performance on this album is his finest yet.

While ballads like “Losing Season,” and “He Was So Beautiful,” show off a more vulnerable Enos, EDM tracks like “Based On A True Story,” and the timely acoustic-anchored “This Close To Freedom,” gives T-Bones the essentials they’re looking for.

At the heart of the album, it is driven by activism, empathy, pain and redemption, compassion, love, and – as the album’s closing track “Based On A True Story” states – “wind and fire, guts and glory.”

“From the moment I received my HIV diagnosis, I was living to die,” says Enos.

“It was years before I gave myself permission to live again.”

Scheduled to perform at the International Conference on AIDS, “AIDS 2020” this July, Enos said in interview footage for the performance, “If I can make the experience even a hairline easier for someone living with HIV, then it’s all worth it.”

“POSI+IVE,” is now available on iTunes and all your favorite digital music platforms!

Visit Tony Enos online at www.tonyenosmusic.com

Via EPR Network
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PayPerHead Agents See Huge Uptick in Online Casino Gaming

San Jose, Costa Rica, 2020-Jun-10 — /EPR INTERNET NEWS/ — PayPerHead.com, a sportsbook technology leader, wanted a grasp of how the sports shutdown affected online casino gaming.

The company’s revenue results showed that sports bettors turned to casino gaming in droves. Overall casino revenue rose from March 11, the day the NBA shut down their season, to the end of May.

The most significant percentage surge came via live dealer casinos. From January to May, PayPerHead.com’s live dealer casino segment saw a revenue increase of 317%. The growth percentage dwarfs the digital casino revenue increase of 185%.

The numbers suggest that live dealer casino play is growing on an accelerated trajectory. What could account for the difference in revenue growth percentages?

PayPerHead’s Product Manager Nate Johnson spoke about how live dealer casinos bring “Vegas-like excitement.” Per Johnson, “Sportsbook software allows players to stream live dealer games on their tablets and mobile phones. Digital casinos use animation, and its cool animation. But many casino players still crave the human element.”

“Numbers don’t lie. If you’re a PayPerHead agent that doesn’t offer a live dealer casino, add it to your offerings. Las Vegas may never be the same. And, I’ll put our dealers up against any dealer you find in a brick and mortar casino,” Johnson said.

The biggest question is whether the growth in both digital casino and live dealer casino play will continue after the pandemic. Here again, it’s good news for PayPerHead agents.

PayPerHead’s revenue stats imply that sports shutdowns didn’t cause an upward trend and that the growth in casino play won’t stop anytime soon. The uptick in digital casino handle rose from $63.519M in January to $93.323M in February. From February to March, the digital casino handle rose to $110.758M.

Handle in PayPerHead.com agent run live dealer casinos rose from $9.95M in January to $12.02M in February to $22.82M in March. The numbers imply that casino play, both digital and live dealer, should continue to rise even after regular sports return. The growth trend should remain intact well into 2021 and beyond. Johnson said that when sports return, it may help raise casino gaming revenue. “Sports bettors wager on casino games while casino players don’t always wager on sports. If anything, PayPerHead agents are likely to see an uptick in all gaming segments once major US sports return.”

About PayPerHead:
Founded in 1997, PayPerHead is the industry’s leading online sportsbook software provider. The company prides itself on being a sports betting tech leader and customer-centric organization. Currently, PayPerHead provides sportsbook software solutions to over 15,000 bookies with over 75,000 players.

Via EPR Network
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VIRGINIC defends its case and stands up to Virgin after attack on Linkedin profiles of shocked VIRGINIC employees

SEATTLE, Washington, 2020-Jun-02 — /EPR INTERNET NEWS/ — Last week Virgin launched a new attack on shocked VIRGINIC employees and threatened in court to serve them lawsuits directly to their Linkedin profiles. Virgin then followed its threats and served its lawsuits to unrelated email addresses of those individuals it found on the internet. Virgin revealed it has been spying on VIRGINIC employees social media and private Linkedin profiles and provided the Court daily screenshots of such profiles as evidence.

“Put it simply, it is bullying and VIRGINIC will stand up to it” – says a former employee of VIRGINIC, Mark Russell.

Thomas M Monagan from Norvell IP is the lawyer hired by Virgin in USA, together with Geoff Hussey from A.A. Thornton in UK to tear apart the business fabric of VIRGINIC and to destroy the start up company and force it to stop selling allergy-free organic creams.

According to Mark Russell, “the harassment Virgin lawyers have been maliciously applying for the past 2 years have adversely and financially affected many workers employed who lost their jobs because of the hardship caused by Virgin. Virgin has been trying to starve a small start up company financially to death for past 2 years and it’s a miracle VIRGINIC is still standing up straight by pure force of resilience, integrity and business pride”.

The former worker adds: “Virgin opened multiple lawsuits in multiple countries and demanded we close and commit a business suicide. VIRGINIC heroically stood up to it. All employees gave their 200% knowing it costs a fortune to hire lawyers in all those countries and a lot of us declared to work for reduced wage to support our mission-based company and stand up to bullying. Everyone with common sense knew Virgin’s claims were not only lacking factual merits but were in bulk part a legal manipulation aiming to attack for no reason, just like Virgin successfully destroyed through litigation many other start ups in the past including small Virgin Olive Oil producers”.

Question remains, should Virgin and its lawyers be held liable for damages they have caused including loss of jobs of VIRGINIC employees and financial hardships caused to many families? VIRGINIC is defending its case vigorously with the limited means it has but the irony is, what wrong did they do at the first place.

VIRGINIC is an honest, cruelty-free and natural-ingredients-only beauty company. The name is different from Virgin. They sell entirely different products. Their logo and branding is different. Customers buying VIRGINIC oraganic face cream jars online are certainly not confused thinking they are buying from Virgin Airlines/Mobile or Virgin Galactic.

Nevertheless VIRGINIC workers who lost their jobs due to high costs of multiple international lawsuits and whose private social media profiles are daily watched and taken screenshots of, are the ones to shoulder the burden. At the event of US Court eventually ruling for VIRGINIC, will the multi-billion dollar giant Virgin be ordered to compensate those employees for loss of income and privacy invasion?

Mark Russell comments: “US judges have a good reputation regarding protecting the rights of their citizens and US companies so despite Virgin’s army of lawyers and their tactics of spying and harassment on privacy, I hope the judge will make things right to VIRGINIC. I hope the saying that the party with more money for lawyers always wins, despite the merits and common sense, will not turn out to be a sad truth here. Maybe Richard Branson will be notified about what’s happening and will make things right”.

He adds: “There comes a point when you have to stand up to behavior of ruthless lawyers, because they destroy people and they destroy lives, just because there is a company with deep pockets willing to pay for it. Bullying like this scares and silences people but we all know this is not an acceptable practice. There needs to be accountability for false and malicious storytelling in courts and daily spying on private profiles and hiring private investigators to find out where those employees live, which is also what Virgin said in Court they did and presented those private investigators findings to Court as evidence. Virgin’s infamous and low litigation and personal harassment tactics are now a part of a public record so everything is out there to be seen and accounted for.”

A former employee who fell victim to this case, finishes by saying: “There is a human cost to this malicious bullying. VIRGINIC has continued to put on a brave face and has been boldly fighting back for the past two years, but I cannot begin to describe how painful it has been to many VIRGINIC employees. They lost their jobs, their privacy was violated. The multi-billion dollar giant attacked a small mission-based start up with no merits, because they could and because lawyers had to justify their fees. All this at the direct expense of many honest and hard working young people, their family income and the better mission-based future they have been building”.

The case progresses and it is unclear how quickly the Court might rule.

Via EPR Network
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A New Cryptocurrency – BitcoinPoS – Bitcoin Proof of Stake

Chicago, IL, 2020-Jun-1 — /EPR INTERNET NEWS/ — Investing in Bitcoin (BTC) is now expensive, and getting your own through mining is nearly impossible for the average person. However, a new opportunity can be found in Bitcoin Proof of Stake.

BitcoinPoS: The Best of Bitcoin and PoS
Bitcoin Proof of Stake (BTP) was created by a team of developers that recognized the capabilities of the Bitcoin code and sought to improve them. They did this by replacing Bitcoin’s Proof of Work consensus protocol with Proof of Stake, resulting in a new and improved coin called BTP.

Proof of Work has proven that it is a less efficient protocol when compared to PoS, as it moves slower, cannot be easily scaled, and can favor centralization.

To improve upon the unique features of the Bitcoin code, the developers introduced Proof of Stake, thus creating a new coin, BTP, which challenges the boundaries of crypto functionality. If the Bitcoin core goes through an update, then BitcoinPoS will be immediately updated to include the new alterations.

The BitcoinPoS network can create no more than 21 million BTP. The new coins are generated not by mining, but through staking. The supply of BTP is managed from its protocol, which cuts the block reward once every 4 years by 25% every 700k blocks. BTC decreases with 50% of the reward every 4 years.

BitcoinPoS and Its Advantages

Pro-Decentralization Design
Mining is an energy-intensive process, as miners compete to be the first to solve the complex mathematical equations in order to get the block reward. In a Proof of Stake network, the stakers, or validators, can get new coins by keeping a number of BTP in an active wallet.

Due to its design, staking does not demand energy in high quantities, like in PoW systems. Most Bitcoin mining operations are now controlled by big companies, as only they have the capital to invest in many performant mining rigs. This leaves out regular people who cannot afford mining hardware, and thus the hashrate of the network becomes centralized, limited to only a few big mining farms. But with BTP, all users can stake coins, therefore, encouraging participation from more people and distribution of power throughout the network.

Resilience Against 51% Attacks
Centralization in PoW-based coins is an issue, as it leaves the network susceptible to a 51% attack, where one entity takes hold of 51% of the network hashrate. This person then has absolute power over the network and can manipulate transactions and block creation.

BitcoinPoS is resistant to 51% attacks, as the PoS protocol was designed to promote decentralization. BTP also uses a variation of the Proof of Stake model known as Mutualized Proof of Stake consensus, which is almost impossible to breach by an attacker, as it requires a lot of resources.

99% Reduction in Power Consumption
A PoS system does not need users to solve complex algorithms that are energy-consuming. This allows staking to be a more economical process of generating new BTP, using 99% less than Bitcoin mining.

Friendly to the Environment
All PoW mining operations are taxing on the environment because of its high energy consumption. Bitcoin PoS can function and issue new coins without the need for mining farms, and thus it is more eco-friendly.

Universally Accessible to Users
Setting up and managing a mining rig to mine Bitcoin is a big investment that not many people can afford. BTPs can be easily staked by all people, as a laptop or a personal computer is powerful enough to be used in staking.

Bitcoin Proof of Stake (BTP) allows all types of users to easily invest in a more efficient version of Bitcoin that carries with it all the perks of a PoS model.

Via EPR Network
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Matvil Corp. Continues Its Fight Against Illegal Actions of the Legal System of Moldova

A case of intellectual rights dispute sheds light on the corrupt legal system of Moldova

TORONTO, Canada, 2020-May-15 — /EPR INTERNET NEWS/ — As one of the leading online ethnic TV providers, operating in North America, Matvil Corp. discovered, there is no reliable system in place that protects legal broadcasters from dishonest competition. In their attempts to enter the US and Canadian markets, Internet pirates commit fraud and manipulate data in order to influence the corrupt legal system of Eastern European countries and try to destabilize operations of successful companies, cause financial damage and hurt their reputation.

The case Radio Star Ltd. against Matvil Corp. is a vivid proof of such practices.

On June 8, 2018, Radio Star Ltd. filed a lawsuit against Matvil Corp. in the court of Chisinau, Moldova, stating that the latter illegally broadcasted a number of Russian and Ukrainian channels on the territory of Moldova.

It should be noted right away that in support of its demands, Radio Star (Moldova), knowingly and deliberately used various methods to circumvent technical protection measures undertaken by Matvil Corp., and subsequently presented them as evidence. Using ExpressVPN program, accomplices or employees of Radio Star (Moldova), (which in this case is a media “pirate”), physically located in the Republic of Moldova, created user accounts and, using American IP addresses, with location in New Jersey, USA, registered on the Matvil Corp website, thereby creating the illusion of receiving services offered by the company.

It should be clarified that ExpressVPN program is a virtual tunnel that virtually changes the physical location of a computer or other electronic device, assigning this device a virtual IP address, indicating a virtual location anywhere in the world (at the choice of the user of this program), while physically, the electronic device is located in its territorial space.

Matvil Corp is a respectable media provider that provides online TV broadcasting services in Canada and the United States. Subscription access to the service for users from the countries of former USSR and Russia is strictly prohibited and unavailable.

However, malicious desire for illegal enrichment pushes such adversaries as Radio Star (Moldova) to resort to illegal actions, falsification, fraud and the commission of crimes using IT technologies.

Moreover, as it became known already in the framework of the trial, Radio Star (Moldova) does not have exclusive rights at all to broadcast Russian and Ukrainian television channels in the territory of the Republic of Moldova. Radio Star (Moldova) is just an agent for the distribution and conclusion of contracts with the end consumer and with a limited duration of contractual agreements.

In addition, Matvil Corp did not receive any claims from the copyright holders, and Radio Star (Moldova) did not provide any evidence that authority was granted by the copyright holders to protect their interests.

Despite all of the above, on January 18, 2019, Chisinau Court of First Instance, Judge Oksana Parfeni, ruled in favor of Radio Star, accepting all their fabricated evidence as reliable, but denied Matvil Corp representatives the right to hear IT experts / specialists and also denied the right to hear those persons who allegedly gained access to the service.

If the court were objective and impartial, then these adversaries would be asked only one question: “For what reason and why did they use ExpressVPN program, used American IP addresses, with location in New Jersey, USA, and did not try to log in on Matvil Corp website under valid Moldovan IP addresses? ”

On February 2, 2019 lawyer Matvil Corp appealed the decision of the first instance, however, even here Matvil Corp had to face partiality.

On April 5, 2019, that is, after 2 months, Chisinau Appeal Chamber issued a Decision, which decided to return the appeal because it was filed by an unauthorized person. The reason for this decision was a banal and completely illegal motive: the power of attorney issued to the company’s lawyer was allegedly not legalized in the Ministry of Foreign Affairs of the Republic of Moldova.

It should be noted that this Decision was not sent to Matvil Corp lawyers until May 15, 2019 (apparently it was concealed in order to have the appeal dates expire). Only after applying with an official statement and demanding to indicate at what stage the filed appeal was, the court deigned to issue this Decision.

On the same day, May 15, 2019, the lawyer filed a protest against the Decision dated April 5, 2019, where it was decided to return the appeal, and on June 6, 2019, the Higher Trial Chamber of the Republic of Moldova ruled that the power of attorney was legal, and therefore obliged the Appeals Chamber to consider on its own merits the appeal about the decision of the first instance of the Court.

Thus, the first ray of hope for the objectivity and honesty of the Moldovan Judicial System appeared.

November 14, 2019 – The Appeal Court acknowledged the fact that Radio Star (Moldova) does not have any exclusive rights to broadcast TV programs and does not have the authority to protect the interest of copyright holders and, as a result, reversed the decision of the first instance and dismissed adversaries’ lawsuit.

It seemed as though that justice has triumphed!!!

However, the miracles of the legal / judicial system of Moldova continued.

Just by accident and thanks to the vigilance of the lawyers, it became known that Radio Star submitted cassation appeal to the Supreme Court of Justice on January 14, 2020.

This information appeared on the court’s website, but until today, neither Matvil Corp nor the company’s lawyer have received a copy of this complaint and have not been officially informed of its existence.

Moreover, on March 18, 2020 this complaint has already passed the admissibility procedure, and the review itself is scheduled for May 20, 2020 and, what is noteworthy, without the participation of the parties!

This series of non-compliance with the requirements of the Law by the system itself, which was created to protect it, shows that it serves the interests of a certain group of people.

Using the Moldovan judicial system, unscrupulous competitors try to destabilize the business and cause serious financial and reputational damage to American and Canadian companies that do not conduct and did not intend on conducting business in Moldova.

Via EPR Network
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PayPerHead® Sportsbook Software Helps Online Bookies Stay in Business

San Jose, Costa Rica, 2020-May-12 — /EPR INTERNET NEWS/ — Major U.S. Sportsbooks saw betting numbers cut in half year over year in March 2020, as the coronavirus pandemic swept the nation, putting a stop to major events, including sports.

Normally one of the busiest months in the betting industry, the American Gaming Association estimates that profits for the brick and mortar gambling hubs have taken a financial hit of approximately 60% overall, and well over 500,000 workers have been affected.

Joe Asher, CEO of William Hill U.S., which operates sportsbooks in Nevada, New Jersey, and several other states told ESPN, “I do not see a scenario where [the pandemic] goes on sort of too long and somehow the industry withers away… The fundamentals of the sports betting business are pretty strong.”

PayPerHead and the Sportsbook owners that partner with them understand that the single most important fundamental of sports betting is entertainment. In response, they have become increasingly creative in providing their customers with the gambling entertainment their players crave.

The upside is, independent bookmakers are discovering that their clients who normally only wager on sports are becoming more and more engaged in digital offerings such as iRacing, eSports, casino gaming, and simulated sports. Essentially, this pandemic is creating a whole new kind of bettor.

Nate Johnson, Product Manager at PayPerHead® said, “Gone are the days that sports bettors will go into hibernation the day after Superbowl. This [coronavirus pandemic] has been rough, but it’s also got a silver lining. Our agents are turning their players into horse bettors, eSports enthusiasts, iRacing bettors, sim sports fans, and casino gamers. Those bettors won’t just walk away from all that when sports start up again; now they’ll be cross-platform players.”

Indeed, it seems clear that independent online gaming is growing exponentially in the face of the pandemic, and existing bookies and new agents alike are discovering that they can have a viable and lucrative home business by using a turnkey sportsbook operating system like that offered by PayPerHead.

In fact, many new bookmakers who may have hesitated to get into the business before are getting started now, and “doing quite well,” according to Johnson.

PayPerHead made an unprecedented move in response to the pandemic, offering its software services free of charge until major U.S. sports return. Says Johnson of PayPerHead’s offering, “It’s a pretty good start-up opportunity for a new agent; you can’t beat free. Bookies can test the waters and get their new business off the ground. With no deposit required and free access to all the prime features of the system, new agents can just concentrate on building their player base and making money, without any of the overhead costs normally associated with starting an online sportsbook ”

Via EPR Network
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Gxlden Doll a.k.a GENE$IS signs management deal with Underground Hits Production

Kansas City, MO, USA, 2020-May-11 — /EPR INTERNET NEWS/ — Gxlden Doll a.k.a. GENE$I$ is a 19-year old American singer, rapper, songwriter, model and entertainer, born and raised in between Kansas and Atlanta, Ga. Gxlden Doll began singing at the age of 9 when her mother discovered her vocal skills. Although her voice was certainly a gift, it was a curse as well, because she could also rap. Gxlden Doll and her family moved to Atlanta, Ga following her fathers career. She did not want to leave her friends behind in Kansas, however, that decision became a blessing in disguise and an integral part of the journey to her dream.

Upon arriving in a new city filled with talent and opportunity, Gxlden Doll’s passion for music intensified as well as her focus on academics, becoming an A and B student at school. She was inspired to delve into her inner songwriter skills and perfect her vocals; these efforts combined with her natural ability led to Gxlden Doll becoming a better artist in music.

In addition Gxlden Doll has remained dedicated to honing her skills as an all around performer, engaging her audience with her command of the stage and pure passion into every show. In a short period of time, Gxlden Doll has garnered the respect of peers and veterans of the music industry alike. Because of her dedication, the Kansas City Peoples Choice Awards nominated Gxlden Dollin in 4 separate categories for Best Female Vocalist, Best Female Rapper, Best Makeup Artist and Best Model for the 2020 event.

Gxlden Doll currently signed to a management deal with Underground Hits Productions whose current roster includes Richard Petty Motor Sports, NASCAR driver Bubba Wallace, Urban producer/ performer Y.F.R.S., and Urban recording artist Eli. Gxlden Doll currently resides in Lenexa, Ks a suburb of Kansas City, Ks where she continues to work on her projects while lending her melodic voice and life experience through lyric to others.

Via EPR Network
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Olivier Gerey-Bak joins Mono Solutions as Chief Product Officer (CPO)

COPENHAGEN, 4-May-2020 — /EPR INTERNET NEWS/ — Mono Solutions has recruited Olivier Gerey-Bak as Chief Product Officer (CPO) and welcomes him as the newest member of the Executive Management team effective as of May 1, 2020.

As part of Mono’s vision to deliver the ultimate platform for small businesses to drive their business online, the onboarding of a CPO will help strengthen the continued delivery of best-in-class technology to Mono’s worldwide network of partners. Olivier’s role will focus on Mono’s product vision and strategy, as well as managing the roadmap of for all Mono services and offerings.

With my background in digital products, I’m delighted to be joining Mono Solutions to continue to bring innovation, knowledge and structure to our product development. As a leader, I hope to bring an agile and cross-functional approach to Mono’s Product Team and deliver solutions that translate the needs of small businesses and our partners into our platform” says Olivier Gerey-Bak, CPO at Mono Solutions

Olivier is an experienced leader of global product management teams with recent management positions at Planday and Endomondo, as well as a background working for other B2B software solutions including BMC Software and Symantec. He also brings experience from companies with white-label solutions, 24i and Xstream, where he delivered online media applications and services for leading brands like Tennis Channel, FuboTV and Canal Digital – a part of Telenor.

We’re thrilled to welcome Olivier to the Mono Team. As a technology company, we’ve always prided ourselves on delivering the best solution to our partners – and the addition of Olivier as Mono’s CPO is a testament to our continued dedication to providing the SMB market with the ultimate digital solutions for succeeding online.” says Louise Lachmann, CEO & Co-founder at Mono Solutions

Olivier holds a Masters Degree in Electronic Engineering & Telecommunications from the University of Nantes in France. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

Despite No Sports, PayPerHead® Keeps Players In Action

San Jose, Costa Rica, 2020-Apr-30 — /EPR Network/ — While major sporting events have been canceled across the board due to social distancing protocols, sportsbooks are finding ways to keep players in action.

With wagering available on eSports, simulated sports, one-on-one competitions such as boxing or tennis, horse racing, digital casino gaming, live dealer casino, and even election results, people are still betting as a form of entertainment.

Studies have shown that during times of economic recession, war, or crises, people turn to entertainment to ease anxiety and stress. Books, films, gambling, digital gaming, and social media are all ways that people “check out” of their current reality, even if for just a few hours of relief.

Likewise, studies indicate that retired adults, whose daily activities might be the most similar to unemployed citizens or citizens who are sheltering in place during social distancing protocols, are more likely to gamble for stimulation and for boredom relief rather than for winning money. In interviews, gamblers have indicated that boredom is among the primary motivators for engaging in gambling activity

With few sports available to speculate on these days, organizations like PayPerhead, a sportsbook software company, have become increasingly creative in providing their customers with the gambling entertainment their players crave.

Simulated sports and eSports, two newcomers to the gambling field of play, were already set to become multibillion-dollar industries long before COVID-19 disrupted traditional sports betting.

eSports (also called electronic sports, e-sports, or Esports) is a form of competition by video games. Esports often take the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams.

Unlike esports, which are controlled by humans, simulation sports are comprised solely of games between a computer’s AI (artificial intelligence) and are typically based on traditional sporting events such as basketball or football.

In addition to the above mentioned digital events that gamblers can bet on, PayPerHead bookies are also able to offer horse race betting, digital casino gaming, and live dealer casino gaming on blackjack, baccarat or roulette.

Unlike traditional sports betting, the new digital gaming, horse racing, and online casino gaming allow players to bet on a much lower budget, and can sometimes deliver big payouts. For that reason, PayPerHead bookmakers are finding this downturn in sports betting to be extra advantageous, because previously sports-betting-only players are now adding a whole new repertoire to their regular gambling activities.

As more and more people search the internet for work from home opportunities, new bookies are finding a whole new niche in the online sportsbook and casino industry. With unheard-of rate drops (PayPerHead is offering free service until major U.S. sports start again) during this coronavirus crises, now is a great time to start.

Via EPR Network
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PayPerHead® Steps Up To Help Small Business Owners

SAN JOSE, Costa Rica, 2020-Apr-15 — /EPR INTERNET NEWS/ — In response to the coronavirus pandemic, organizations around the world are exploring relief efforts to assist freelancers, entrepreneurs and small business owners that are being financially hit by the COVID-19 crisis. PayPerHead® is one such organization.

While businesses outside of the healthcare sector are producing hand sanitizer, masks and other supplies to help stop the spread of the virus, many software and tech companies are doing what they can to help keep the economy afloat by putting into place deep price cuts and educational content. As a result, they are helping mass numbers of the newly unemployed build home businesses and work online.

PayPerHead®, a sportsbook software company based out of San Jose, Costa Rica, is a Software as a Service (SaaS) organization that is making big strides in helping people start a new business that can weather this storm or stay alive in an industry they are already part of.

While major sporting events have been cancelled across the board due to social distancing protocols, sportsbooks are finding ways to keep players in action. With wagering available on eSports, one-on-one competitions such as boxing or tennis, horse racing, casino gaming, and even election results, people are still betting as a form of entertainment.

Slashing rates to zero, PayPerHead® recently announced that all of their services, except those that entail outside software costs, will be offered to bookie agents free of charge until the first major sporting event begins again, or by September 1, 2020, whichever comes first.

Market research has positioned the pay per head sportsbook and casino industry to eclipse $155 billion by 2024. “If ever there was a good time to seek out an industry that can survive an economic downturn, now is it.” said Nate Johnson, Product Manager at PayPerHead®. “We know that times are tough, but we’ve been down this road before. When businesses were going bankrupt during the housing crisis of 2008, we stayed in the game. We’ll do it again and we’ll help others to do it too.”

Via EPR Network
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SaaS expert Kim Mortensen appointed CCO of Mono Solutions

COPENHAGEN, 31-Mar-2020 — /EPR INTERNET NEWS/ — Mono Solutions announces that Kim Mortensen has joined the Executive Management team as Chief Commercial Officer (CCO) effective March 16, 2020.

The Executive Management team is excited to onboard a Chief Commercial Officer that can help support Mono’s growing partner channel. Kim’s role will focus on strengthening the commercial and partner-facing departments to accelerate overall growth. In addition, he will also continue to expand Mono’s global partner network to leverage the full potential for growth in select markets and verticals.

“It’s great to welcome Kim Mortensen as the newest member of our Executive Management team. When we joined Bauer Media Group, we made a promise to our partners to strengthen our partnerships and offerings to help our partners grow successfully by helping small businesses to succeed online. Kim brings a wealth of relevant experience that will help drive more business for Mono, our partners and their small business clients.”, says Louise Lachmann, CEO at Mono Solutions.

With extensive leadership experience from software-as-a-service (SaaS) scale-ups within the digital marketing industry, Kim will work closely with the Executive Management team at Mono to continue to accelerate the growth of the business.

“I am truly excited to join Mono Solutions, a company that has shown outstanding performance in the past and with a significant growth potential for the future. With the new ownership and a fantastic team, I see a great opportunity for Mono to help our partners serve even more small businesses. In addition, I hope that my experience from scaling SaaS companies will contribute to the continued success of Mono Solutions.” says Kim Mortensen, CCO at Mono Solutions

Kim comes from a position as CEO at BIM Object, the world’s leading building information modeling (BIM) content platform. He also brings more than 10 years executive experience from various SaaS companies – most notably APSIS, a leading Nordic marketing platform, where he worked in various roles including CPO, COO and CEO – for nearly eight years.

Kim holds a Graduate Diploma in Business Administration from Copenhagen Business School (CBS) in Denmark. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

CDP Industry in Europe 2020 report: number of vendors grew by 73%; employment by 80% in 2019

SWARTHMORE, PA, U.S.A., 9-Mar-2020 — /EPR INTERNET NEWS/ — Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors grew by 73% and employment grew by 80% during the year. Estimated revenue for Europe-based firms reached €260 million.

Europe-based Customer Data Platform Industry growth

The high growth came despite a near-total lack of outside funding for new CDP ventures. Only one Europe-based CDP announcing funding during 2019, for €10 million, compared with €450 million for eleven non-European vendors. One result is that European industry growth came primarily from established firms adding a CDP product, rather than new CDP start-ups. Another is that most European vendors are substantially smaller than their external counterparts and are more likely to serve a single national market.

The European industry remains highly fragmented, no single vendor exceeding 10% market share and the top five vendors combined accounting for one-third of total employment. A dozen European countries have at least one native CDP although the United Kingdom, France, and The Netherlands are home to half of all European CDP vendors and 60% of employment.

The report also lists non-European vendors with a presence in the European market. The CDP Institute estimates these firms earned €100 million in Europe in 2019 and will reach €135 in 2020. It expects that 2020 revenue for Europe-based CDP vendors will reach at least €350 million. Revenue may grow even more quickly as global software firms including Salesforce, Adobe, Oracle, Microsoft, and SAP start selling their own CDP products in Europe.

The new study also includes market-by-market analyses from local vendors. Their consensus is that buyers now have a clearer understanding of the value provided by CDPs. But vendors say that buyers are still cautious, with longer purchase cycles in Europe than other markets and relatively few completed implementations. They expect that sales to accelerate in 2020 as CDPs become increasingly familiar and global software vendors further educate the market.

A free copy of the complete CDP Industry in Europe 2020 report is available here. The CDP Institute’s latest global CDP Industry Update is available here.

SOURCE: EuropaWire

The CDP Institute expects Customer Data Platform Industry revenue to be at least $1.3 billion in 2020

SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added fourteen vendors and $236 million in new capital during the period while employment was up 64% over the previous year.

The CDP Institute estimates industry revenue for the 2019 at $1 billion and expects at least $1.3 billion in 2020. Growth will be driven by expansion outside the U.S. and entry of enterprise marketing vendors. Adobe, Microsoft, and Oracle all released RealCDPTM-compliant products during the period and Salesforce is expected to release one in mid-2020. RealCDP is the CDP Institute’s standard for capabilities required to provide expected CDP functions.

The dominant theme of the period was change. The period saw three acquisitions of CDP vendors by larger firms, four acquisitions of other firms by CDP vendors, seven major funding events, and the exits of nine firms through asset sales or repositioning. The trend continued in early 2020 with Salesforce’s February 3 acquisition of CDP Evergage. These developments show vendors positioning themselves to succeed in a crowded marketplace where no company has yet established a dominant position. The transactions were notably concentrated in the second tier of CDP vendors: eleven of the fourteen non-exit events involved firms ranking between 13th and 30th in the 101-company industry.

Significant CDP Industry Events, June 2019 – January 2020

Vendor Categories

The CDP Institute assigns CDP vendors to four categories based on the functions provided by their systems. Categories are:

  • These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts.  What distinguishes them from segmentation is they also specify the message to be delivered.
  • These systems provide data assembly, analytics, customer treatments, and message delivery. Delivery is typically through email, Web site, CRM, or several of these. Products in this category often started as delivery systems and added CDP functions later.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2129-CDPI-Industry-Update-January-2020

Edinburgh’s leading letting agent Clan Gordon dedicated to raising standards in the private rented sector for landlords and tenants

EDINBURGH, United Kingdom, 2020-Jan-30 — /EPR INTERNET NEWS/ — A LEADING Edinburgh letting agent has added a record number of properties to its portfolio in the last year – thanks in part to stronger legislation impacting the sector.

Clan Gordon, which focuses on high quality homes in or near the city centre, has seen its properties under management now exceed 500, growing by three per week on average – with 152 additional homes on its books in the latest 12 months to December.

The surging growth has largely been the result of switches from other letting agents where landlords were either unhappy with the level of service they were receiving or sensed a lax approach to the new regulations governing the sector.

Growth has also been driven by properties taken over from letting agents which have been forced to exit the sector as they were unable to meet the requirements of the new Letting Agent Code of Practice or, in one case, had been forced into liquidation.

Jonathan, who founded the business alongside his brother, Andrew, in 2008, believes it is a clear sign that the industry must continue to drive up standards – and that by protecting and respecting tenants, landlords can enjoy an improved and more profitable outcome.

He said: “It’s nothing less than a pivotal time for the sector – and with the approach Clan Gordon has taken we can only see our market share continue to expand.

“Edinburgh continues to see demand for long-term rental increasing while supply simply can’t keep up.

“While some landlords and agents may look to maximise short-term gain, a healthy relationship with the tenants, which we strive for at Clan Gordon, can produce a far better outcome for all parties. It creates fewer issues, cuts unnecessary turnover and typically results in a greater long-term financial return for the landlord.”

The latest Letting Agent Code of Practice and Letting Agent Registration introduced by the Scottish Government is seeking to increase professionalism in the sector.

It means that both landlords and tenants can challenge poor practice – and enforce it through a tribunal if necessary. Agents must now ensure all owners and managers are trained and have a qualification at (or at the equivalent of) Scottish Credit and Qualifications Framework (SCQF) level 6 or above.

As a Firm of Surveyors which has been regulated by the RICS (Royal Institution of Surveyors) since they started almost 12 years ago, Clan Gordon already met all of the requirements of the new Code of Practice and goes above and beyond this by ensuring all employees – not just managers – are qualified to this level.

Across the new properties, the letting agent took over 12 properties from CMC – after it went into liquidation. A further 20 properties switched from an English agent unwilling to join the new Letting Agent Register. A total of 50 transferred from an Edinburgh agent also unable to meet the new requirements.

A further 70 new properties are the result of switches from other agents, or from new landlords altogether.

Jonathan added: “We’re driven to provide the best letting experience in Edinburgh for both tenants and landlords.

“That means we already go the extra mile. We believe that the vast majority of landlords are looking for an honest, open and efficient service and are pleased to see these efforts to try to drive up standards across the board in the sector.

Via EPR Network
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SOULED OUT NAMED WINNER IN THE KNOT’S ‘BEST OF WEDDINGS 2020’

Lafayette, LA, 2019-Nov-21 — /EPR Network/ — Souled Out is pleased to announce that they have been selected as a 2020 winner in The Knot Best of Weddings, an award representing the highest-rated wedding professionals as reviewed by real couples, their families and wedding guests on The Knot, the leading online wedding brand and app. This is the 2nd consecutive year Souled Out has been selected for The Knot Best of Weddings.

In 2019, only four percent of hundreds of thousands of local wedding professionals listed on The Knot received this distinguished award. In its thirteenth annual year, The Knot continues its longstanding tradition of supporting local wedding vendors with The Knot Best of Weddings 2019, an annual by-couples, for-couples guide to the top wedding professionals across the country. To determine the winners, The Knot analyzed its millions of user reviews across various vendor categories, including venues, musicians, florists, photographers, caterers and more, to find the best and most rated vendors of the year. These winners represent the best of the best wedding professionals that a couple should consider booking for their own unique wedding.

“For any vendor in this industry, to achieve such an accolade is a testament to the level of excellence they provide to their clients. It’s certainly becomes more special for the industry vendors that are named ‘Best of Weddings’ in consecutive years. For us, it becomes more than just an award – it brings to light the tremendous amount of work and passion that is put forth by my group. I couldn’t be any prouder to share this award with them.” said David Mouton, owner and manager of Souled Out Entertainment LLC.

As the number one online wedding brand and app, The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely theirs. With a rich history of providing quality content and inspiration, The Knot is making it easier for couples to connect with and book just the right wedding professionals to create their perfect wedding day. Eight out of 10 couples come to The Knot where they can be connected to any of the approximately 300,000 local wedding professionals across the country. The Knot marries great technology with trusted content–and a little love–to make planning for the most important day of a person’s life easier and more enjoyable.

For more information about The Knot Best of Weddings and a complete list of winners, please visit https://www.theknot.com/vendors/best-ofweddings.

Via EPR Network
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Writers’ Connection Announces Launch of Publisher’s Portal

Denver, CO, 2019-Oct-14 — /EPR INTERNET NEWS/ — Writers’ Connection, an online community connecting new and traditionally unpublished authors with the resources required to publish a book, today announced the launch of its much anticipated Publisher Portal. This latest community feature connects the writer and author community with publishing industry professionals seeking new manuscripts to publish.

Since October 2017, Writers’ Connection has been a support network for emerging and established self-published authors, providing access to information on traditional and self-publishing options through a blog, social media outlets, articles and events. The Publisher Portal opens up the door for aspiring and existing authors to be contacted by legitimate agents and publishers specifically seeking their work. Agents and publishers can now browse new, unpublished manuscript descriptions and directly contact authors they are interested in publishing, providing detail specific submission guidelines for their organization.

“It’s essentially the reverse of the aging traditional publishing model,” said Anne Meick, CCO of Writers’ Connection. “Writers’ Connection strives to modernize the book publishing process by allowing publishers to seek and contact an author with the story they want to publish next, down to a very specific subject, story or mixed genre. The options for new works in progress is continuous and endless.”

The Publisher Portal is the latest addition to the growing Writers’ Connection community features. To date, thousands of emerging authors have joined Writers’ Connection, making social connections, and finding guidance, and information to get from book idea to their dream of published author credit.

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Launch of new global property portal Commercial People and Residential People

DURBAN, Kwa-Zulu Natal, South Africa, 2019-Sep-26 — /EPR Network/ — Introduction of Commercial People and Residential People global property portals to the international market now live in South Africa, UK, UAE, India & Nigeria.

Global property portal allows agencies to target international buyers and reduce their overheads with free property listings.

  • Commercial & Residential property portals now live across five countries (South Africa, UK, UAE, India & Nigeria)
  • Over 350,000 listings worldwide – Aiming for 1 Million by Q4 2019.
  • Major agents include Annenberg Property Group, Baker Street Properties, Broll, CCH, Chas Everitt and Meridian Realty
  • Imminent launches planned for Mainland Europe, China and the Middle East.

Two up-and-coming global property portals Commercial People and Residential People are helping to provide a beacon of hope for real estate agents across the country with their listings and international coverage.

Currently operating across South Africa, the UK, UAE, India and Nigeria, Commercial People (and its residential property equivalent Residential People) are uniquely positioned to attract both local and overseas buyers & investors interested in purchasing property throughout South Africa.

The portals which will also launch across France, Germany, China and other key markets in 2019, is threatening to disrupt the Property24 & Private Property duopoly, offering support for agents across the country struggling to pay the high costs of membership with a radical free to list solution.

In just a few months since their launch, both Commercial & Residential People have attracted some of the biggest names across the property sector including the likes of Broll, CCH, Chas Everitt and more.

Commercial & Residential People Co-Director Christopher May says: “We are targeting both merging and established markets alike. Alongside South Africa, we are currently operating across the UK, UAE and India, and despite our brand infancy, we are well on the way to being one of the biggest portals in the UAE and on the way to becoming one of the largest in India as well”

“Our USP is simple. Every agent we’ve spoken to is concerned about the rising costs of property portals; Commercial & Residential People are both global property portals that helps to eliminate some of the expenses agencies face.

”Since launching, Residential People has found that a growing number of searches on its UK site come from prospective overseas buyers looking to relocate here or investors keen to enter the market, this figure is replicated across the South African market as well, with a particular interest in Johannesburg, commercial property for rent in Cape Town and houses for sale in Pretoria.

Mr May continues: “One of our key selling points is that we are international. It is a fact that thousands of properties in certain areas – especially commercial and new build apartments are not being bought by locals but international buyers.”

“In the UAE, for example, after only a few months, we have a 75% market share of all properties.”With the global reach of Residential People, any local South African estate agent can tap into the growing foreign investment across the country, gaining more exposure on their listings for free not only from potential customers in the UK but also from successful expats across the UAE, and soon China.

Mr May concludes: “We want to make it abundantly clear that our aim is to work with agents and build an alternative to some of the portals that exist today. While we understand that international attention doesn’t appeal to every South African agent, our nationwide coverage can ensure increased exposure for the local market as well.  With agents’ support, we are hoping to disrupt the status quo and give agents an alternative to the current duopoly”

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BelVG Offers High-Level and Reliable Magento Support

Chicago, IL, USA, 2019-Sep-25 — /EPR INTERNET NEWS/ — As you run your online store with Magento, you have probably come to enjoy the platforms’ unlimited customization possibilities, a range of in-built features and the level of security it provides to store owners and customers alike. However, as no castle is impregnable, so is no system safe from downtime and hacker attack. If you leave your Magento online shop unprotected from all the possible dangers it is exposed, you will directly jeopardise the future of your business. However, if you want your online business to stay strong, profitable and successful, turn to BelVG, an experienced Magento developers, for outstanding Magento support services. To find out more visit https://belvg.com/magento-support

As it is your main priority – to grow and develop your business – you do not have time or energy to spare for other things, like day to day vulnerability checks and bug reviews. Leave this matter to Magento specialists! BelVG team will be on guard of your Magento store security and well-being, making sure the system runs smoothly and nothing hinders your customers’ pleasant shopping experience. And in case we notice a bug or vulnerability, we will make sure to deal with it as soon as possible so that it brought no harm to your business.

Do you need a dedicated Magento support team who you can rely on day and night, no matter what happens? BelVG can become such a team for your business. Entrust us with resolving whatever technical issue may occur at your online store and enjoy a bug-free performance of your ecommerce. We will become a part of your business and follow closely your progress to make sure that as you grow and upgrade, no vulnerabilities block your way to success. And if you are looking for experienced Magento developers who can bring to live the ecommerce concepts you envision for your business, we are up to this challenge as well! To learn more about Magento development services we provide, visit the page https://belvg.com/magento-development

No matter how hard you do want nothing bad to happen to your ecommerce, emergencies do occur – downtimes, hacker attacks, server breakdowns and so on. In times like this, you need people who will react fast and do exactly what is needed to save the day. BelVG can be this very team who has your best interests at heart and is available around the clock to support you in times of need. And, when the disaster is prevented, we will analyze your Magento webstore, detect vulnerabilities and fix them so that this situation never happens again.

Why choose BelVG? BelVG is a Magento development company that was established 10 years ago, at the dawn of ecommerce. Since then, we have been providing Magento development, webdesign, support, migration and integration services to businesses around the world. At the moment, we have helped over 400 companies with their Magento store, and the number of our clients is constantly growing. We take great pride in what we do and what value do we bring to the ecommerce world and we love to share our knowledge with other Magento developers who are as keen on learning as we are. Learn more at https://belvg.com/

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French producer Philippe Diaz and financial executive Aaron Brill join Fight To Fame, blockchain-based sports entertainment platform

PARIS, 11-Sep-2019 — /EPR INTERNET NEWS/ — Fight To Fame, the first blockchain-based sports entertainment platform paving new paths to fame for action superstars, today announces Fight To Fame Europe, combining the search for up-and-coming action stars with a growing network of local media and entertainment partnerships. Fight To Fame is creating the future of sports entertainment, powered by a blockchain-based platform to fuel everything from global fan engagement to fair and more transparent monetization opportunities for fighters.

With the backing of world champions like South Africa’s Chris Van Heerden—and more to be announced—the company is leading a worldwide talent competition to uncover the next generation of best-in-breed fighters. The European expansion includes the appointment of two new executives who will play strategic roles in the entertainment and finance components of the platform.

French producer Philippe Diaz, Chairman of Cinema Libre Studio, joins Fight To Fame as Chief Executive Officer of Film Committee. In addition to his long legacy of international film production and distribution experience in Europe and Hollywood, Diaz will help bring Fight To Fame’s vision to life through a production partnership with Cinema Libre, an award-winning independent studio. Cinema Libre will help secure roles for Fight To Fame’s winners in upcoming action films, and ensure a strong distribution and marketing strategy to fast-track the new talent to stardom. “It’s incredibly exciting to take part in something so unprecedented—especially in my hometown of Paris. I’m looking forward to being part of the Fight To Fame journey, and launching new talent into the spotlight with films that can really showcase their skills,” said Diaz.

Aaron Brill joins Fight To Fame as Chairman of European Operations. Brill’s expertise in finance began at World Savings and Loan in the 1990s and has continued into some of the world’s largest financial institutions, including JP Morgan and Wells Fargo. He also was instrumental in growing one of the largest privately held wholesale mortgage banks in the US, with annual closings surpassing $3 billion. Said Brill, “I’m excited to join the Fight To Fame team and help realize their vision of the BMS—or Blockchain-Movies-Sports—business model. I’ve long believed in the power of blockchain to fuel the next great cultural revolution. Applications like that of Fight To Fame stand not only to transform how we conduct business, but how we come together as a global community to solve shared challenges.”

Said Tim Smithe, Spokesperson and Chairman of Global Operations for Fight To Fame: “We couldn’t be more pleased to welcome Philippe and Aaron to the Fight To Fame family, and harness their respective talents and expertise to realize our vision. They represent a veritable one-two punch in helping us highlight the next generation of Jackie Chans and Stallones and ensure our platform’s technology delivers on its intended benefits.”

Beyond the talent competition, Fight To Fame’s greater mission is to foster new opportunities for people around the world and from all walks of life. The company has also teased its plans for additional components to its business model, including a reality TV show, eSports gaming, and additional entertainment partnerships to be revealed at a later date.

This European expansion is a major milestone in growing the company’s global footprint as it prepares to kick off its search for the next big action film star in Europe.

For more information, please visit www.fighttofame.com.

SOURCE: EuropaWire

CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire