Category Archives: Online

B2b, Internet, Online, Programming, SEM, SEO, Services, Web, Web Design & Development, Web Marketing

Florida Internet Marketing Company Starts 2010 With A Roar

Three new Web site development contracts and two new Internet marketing consulting contracts have been awarded to Florida-based Web site development and Internet marketing specialist Sales & Marketing Technologies (SMT).

Florida Internet Marketing Company Starts 2010 With A Roar

“For our company, it marks a very positive start to the new decade. The new contracts provide for services ranging from new Web site design development, including installation of our Conversion Site, a flexible content management system pioneered by SMT, to consultation on marketing. Four of the new clients are in the medical field, including a dental care specialist and Medicare supplement insurance provider.

The new clients who have contracted with Sales & Marketing Technologies for design and consulting services include:

• Pacific Breast Care, Costa Mesa, Calif., a leader in breast imaging, including prevention, detection and treatment of breast cancers.

• Michael A. Chiantella P.A. Estate Planning Services, Venice, Fla., legal experts and specialists in estate planning, power of attorney, living wills, retirement benefits, asset protection and bankruptcy exemption planning and trust planning.

• Dr. Ronald M. Olszewski D.D.S. Dental Services, Grand Rapids Mich., whose www.alwaysasmile.com provides information on the practice’s full range of dental services.

• Medicare Supplement Center, Dallas, Texas, insurance professionals providing Medicare Supplemental Insurance (MediGap) insurance policies used to assist clients in paying for copayments or deductibles of Medicare covered services.

• Advanced Cosmetic Technology’s ActNaturals.com, New York, NY the Web site for marketing and information about Advanced Cosmetic Technology’s permanent hair color and semi-permanent tinting shampoos and conditioners.

SMT President & CEO Dave Larson did not disclose the total financial impact of the new contracts, but described the total value as “one that makes a significant impact on our growth for 2010.”

Sales & Marketing Technologies (SMT) is a leading full-service Web development and Internet marketing company. SMT creates, develops and markets custom Websites for businesses in the U.S., U.K., Caribbean, and South America. Additionally, SMT offers Internet marketing and lead generation programs, consulting Web hosting services, strategic planning and social media integration. More information: 800-434-0339 & www.smtusa.com.

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B2b, Internet, Online, Services, Web

A Solid Solution for Digital Assets

Databasepublish.com - One of the greatest opportunities for many organizations involves the potential streamlining of their content structure for print, mobile or web applications. The time that it takes to structure content for these applications costs many organizations time, money and lost opportunity. A reliable content management system can help to create a competitive advantage in the marketplace.

A Solid Solution for Digital Assets

Many organizations own hundreds of thousands of digital assets. These include corporate logos, branding material, audio and video clips, still and stock photography, and a variety of archival content. Many of these assets were acquired over long periods of time and at great expense to the organization. Unfortunately, many organizations are unable to maximize the benefits of their digital assets due to a lack of an effective digital asset management solution.

Due to the critical nature of having digital assets organized and easily locatable, many organizations have implemented a digital asset management system. These organizations may have a slightly better grip on their digital asset management than an organization with no formal system. However, over time an organization’s needs change, which oftentimes necessitates customization, retraining of staff, and/ or the integration into a content management system or back-office software package.

For this reason, it is important to find consultants that are well-versed in tailoring a new or pre-existing digital asset management system to meet the current needs of the business. For example, an organization may be looking to find a digital asset management system that centralizes and manages the rights and permissions of a significant portion of all published editorial content, containing text, illustrations and photographs. Such a system could help non-technical staff members reuse both legacy and fresh content across print and digital media more effectively. Additionally, the organization may want the final implementation of the the digital asset management solution to be in-house.

For this example, many product options are available in the digital asset management market. Although the organization knows what capabilities they want, a prudent decision would require an interactive technology agency that can deliver an integrated content management system to help the organization refine its requirements and manage the request for proposal process.

A third-party consulting business that understands the technology, can assist in the refinement of requirements, and ensure an objective selection of vendors is indispensable. The mark of a truly valuable consultant is in their ability to quickly distill an organization’s needs for digital asset management and not only help identify the appropriate vendor, but also provide a new way of thinking. The type of thinking that helps the organization ensure they get the most out of their investment through the implementation of the digital asset management system.

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Apps, B2C, Entertainment, Internet, Online, Programming, Services, Shopping, Software, Web 2.0

Use Your iPhone And iPod Touch To Help You Learn A New Language

You’ve landed at your destination and it’s time to go through passport control and customs. Everyone knows that queasy feeling: please do everything right, hope they understand me, please no complications… With your phrasebook it’ll be over in a flash, and you’re on to the next challenge. Does the taxi driver understand me? Has it all gone smoothly with the hotel booking? No need to worry if you download the right iSayHello courses to your iPhone or iPod Touch f r o m the App Store. Offline and in your own time, even on the flight, you’ll be able to play back phrases for your holiday destination, and learn a few key words to be able to confidently handle common speaking situations.

The iSayHello language courses are specifically aimed at users with little or no foreign language skills. Many phrases and sentences are recorded by professional native speakers, and can be played back as many times as you require. What’s more, iSayHello for the iPhone will always be nearby, so that even in difficult situations, the phrasebook will be where you need it most – in your hands. “With the Favorites feature, you can put together personalized and quickly available selections of important sentences,” says Peter Heinz, Managing Director at language software development specialists Admovi.

With the tutorials Arriving, Welcome, Hotel, Shopping, Eating Out and Emergency, you’ll have a comprehensive basic vocabulary for spontaneous communication, and can travel with ease and confidence. We’ve even included a tutorial called Flirt. iSayHello is already available in English, French, Spanish, German, Portuguese, Italian, Japanese, Russian, Polish and Chinese. Reading and speaking in the Chinese course is supported with clearly displayed phonetic characters, aiding learning immensely.

“The ‘Best’ award f r o m iPhone Apps Plus for a number of our phrasebooks, such as for our Spanish and Italian language courses, is confirmation of the high quality of our voice software for the iPhone and iPod Touch. We provide communication solutions that can be used anytime and anywhere in this globalized world,” says Peter Heinz. iSayHello language courses are also in development for other smartphones. If you don’t have an iPhone or iPod Touch, you can go to http://www.travel-dictionary.com and download the language course for your mp3 player, or simply complete the tutorials directly on the Internet.

Easy, just download iSayHello f r o m the iTunes App Store iTunes App Store, and you’ll never again be left speechless on your vacation. A perfect holiday companion.

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B2b, Internet, Links, Online, SEM, SEO, Services, Web, Web Marketing

SEO-Peace.com Opens Exciting $29 SEO Combo And Updates New Year Special Offers

The growing competition in the field of search engine optimization marks a dire need of some affordable and quality packages for the online businesses.

SEO-Peace.com Opens Exciting $29 SEO Combo And Updates New Year Special Offers


Apart from the most appealing and value-plus $29 SEO combo and New Year SEO Offers at SEO-Peace.com include high-end link building methods from 30 contextual blogs package worth $285; now available at $199 to ranking booster 15 article marketing worth $199 to 3 grand special SEO 2010 packages that covers almost every advanced link building method at interestingly low cost.

Another add-on offer includes 25% extra service on every service package available
on site till January 10th of 2010.

To help webmasters get most benefits from advanced link building methods, SEO Peace added new services including hub creation, Link building through forums and blogs, high-PR contextual link building service. The customers can choose from the multitude of packages depending upon the requirement, budget, and website needs.

Though these packages are not full-service SEO packages, they will surely help customers and business owners to get good ranking boost in Google caffeine. With natural top rankings and ethical SEO strategies, SEO-Peace.com promises to continue delivering quality services for upcoming New Years.

About SEO-Peace.com
SEO Peace was founded by Sunita Biddu in January, 2008 as a sister company of Content Axis, Inc. With a team of experienced and professional search engine specialists, link builders, bloggers and niche writers, SEO-Peace.com offers 100% result oriented SEO Services and affordable SEO packages. In a short timeframe, SEO Peace has achieved a reputed position among global clientele through its responsive and quality services. If you would like to have more information on the services, feel free to call at 91-124-4261422.

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B2b, Blogs, Events, Internet, News, Online, Services, Social Networking, Web, Web 2.0, Web Marketing

FarmConnect.net – Social Networking for Farmers

A new social media site specifically set up for connecting farms and communities was launched a few days ago.

FarmConnect.net allows farms and those interested in telling agriculture’s important stories to get their own blog, create groups and discussion forums that are either public, private (by invitation only), or hidden (only viewable to invited members).

Farms who might have been daunted by getting their own website can easily set up a group with their farm name and easily keep in touch with friends, family, and their community.

If you are passionate about any aspect of agriculture, create your own discussion group on FarmConnect.net today and start sharing your passion.

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B2b, eCommerce, Hosting, Internet, Online, Services, Web

Easyspace Launches One Click Installs For Its Web Hosting Packages

Easyspace, one of UKs leading providers of domain names and web hosting services, has announced the launch of One-Click install SaaS Applications for its range of web hosting packages.

Having recently launched similar applications for its range of Virtual Servers, Easyspace has now integrated an easy-to-use interface into its customer control panel allowing customers to install and run over 50 of the Internet’s most popular SaaS applications through their own web hosting package.

Applications such as WordPress for blogging, OS Commerce and Cube Cart for eCommerce and Joomla, Drupal and Mambo for Content Management are just some of the range of applications available to web hosting customers as part of this development.

“We recently launched similar applications for our Virtual Server products, but the larger development has been in creating an easy-to-install application system for our shared web hosting environment.” comments Errol Vanderhorst, Managing Director at Easyspace.

“SaaS applications such as WordPress, Joomla and Cube Cart are allowing smaller business to grow more rapidly without the fully customised, and expensive, efforts once required to generate such applications. Our web hosting customers can now install fully functioning Content Management Systems, high end eCommerce solutions and various other applications such as forums, surveys, guest books and image galleries, all with just a few clicks.”

Allowing customers to grow their businesses online without unnecessary spend has been a focal point of the Easyspace web hosting packages for some time. With free email and a free domain name already included in all packages, and a Pic n Mix package allowing customers to choose the specification of their hosting package – and therefore the cost of their package – the new SaaS integration allows customers significantly more opportunity for growth online.

Errol continued “Most hosting companies, like Easyspace, offer high levels of disk space and bandwidth with their web hosting packages. We feel that the real benefit to customers is not in those specifications, but rather it’s in how those hosting packages can help grow a customers business. With access to online shops, content management systems, blogging software and more, there is now really very little a customer cannot do with an Easyspace web hosting package.”

To find out more about this new feature please visit http://blog.easyspace.com/2009/12/21/easyspace-launches-one-click-installs-for-its-web-hosting-packages/

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B2b, Internet, Online, Search, Searching, SEM, SEO, Social Networking, Web Marketing

Bigmouthmedia Looks Towards A Pivotal 2010 For Digital Marketing

Bigmouthmedia predicts that 2010 will be a pivotal year for the digital marketing industry, with mobile and social media playing a significant role in a series of developments set to sweep through the sector.

Bigmouthmedia analysts believe that an evolving search landscape, the continued rise of social media and advances in mobile technology will combine to make the next year one of the most eventful in the sector’s history. With these and other factors blurring the boundaries between PR, marketing and customer care, the company also predicts that the shape of the search business itself will begin to change.

“Digital marketing has always been a dynamic industry, but the introduction of real time search, the continued convergence of devices and the apparently unstoppable rise of social media have all come together at the same time, and we expect this to have a major impact upon the search landscape in 2010,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“The industry has matured, and already we are seeing some of the more prehistoric SEO business models out there beginning to fail. Major clients increasingly require partners with international scale, and as the downwards pressure on costs continues, small-scale agencies are going to struggle to cope in what is likely to become an environment dominated by a handful of major players.”

Bigmouthmedia’s sector-by-sector predictions for the year ahead indicate that the digital marketing business could be facing one of the most challenging years in its history.

Retailers are expected to continue investing in social media strategies designed to monetise direct marketing channels like Twitter and Facebook while simultaneously expanding their mobile marketing activities.

In the travel business, operators seeking to offset a fall in revenues caused by the global recession will increasingly look online. Some 57% of travel marketing budgets will be spent online in 2010, while the majority of companies are also predicted to increase spend on Social Media & Online PR and Search engine optimisation as they attempt to come to terms with this evolving channel.

In the world of finance, the advent of the widely predicted new supermarket banking services look set to dominate the sector’s year. A scramble has already begun, meanwhile, to win over the significant increase in consumers expected to return online and begin shopping for services again in 2010.

“The search marketing business has weathered the economic downturn better than most, but there is no room for complacency. For every one of the opportunities these new developments bring there are technical and logistical challenges to be overcome,” said Girdwood.

2010: The Year Ahead in Digital Marketing is available for download from bigmouthmedia.

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B2C, Entertainment, Internet, News, Online, Search, Services, Social Networking

Lovetropolis.com Named Finalist for Multiple iDate Awards

Lovetropolis.com has been recognized as a finalist in five of eleven categories for the 2010 iDate Awards. Lovetropolis.com is a nominee competing for top honors as Best Dating Site, Best Dating Site Design, Most Innovative Company, Best Marketing Campaign and Best Up and Coming Dating Site.

Designed to honor companies representing the best and most inventive ideas in the online dating industry, the iDate Awards are being held as part of the annual Internet Dating Conference. Following the nomination process, which heavily weighed the opinions of internet dating executives, Lovetropolis.com came away as a finalist in five categories. “We are very proud to be recognized in a variety of categories,” said Michael Lombard, CEO of Lovetropolis.com. “The nominations are a privilege and affirmation that Lovetropolis.com is on target to meet our objectives and market demand.”

Lovetropolis.com is known for its approach to full service online dating designed to inform singles and encourage them to make better dating and relationship decisions. Relying on a hybrid platform that delivers a signature blend of dating and connectivity features via interactive technology, Lovetropolis.com modernizes online dating by providing elements intended to promote safe socialization, dynamic interaction and lasting connections. The site is also a rich resource for information that will enhance the romance, dating and relationship skills of novice and practiced online daters alike.

According to a company spokesperson, “Lovetropolis.com’s primary goals are to be progressive and to provide singles dating online with the best service, features and information available on the Web. I think the iDate nominations signify that our approach is appreciated in the industry and by our membership.”

iDate award winners will be announced during a ceremony at the end of January.

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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing, Web Marketing

Tracesmart launches the 2010 Electoral Register

The end of the calendar year is the period when local authorities make available their amassed edited Electoral Registers, and again Tracesmart is at the forefront following the announcement that they have already started incorporating the newly released 2010 data into their extensive catalogue of consumer information. As one of the UK’s leading data specialists, Tracesmart maintains its position and reputation by ensuring the data they hold is the most up-to-date possible, providing their clients with access to the latest information obtainable.

The UK electorate populate two registers which are collated by local authorities. The first is the full Electoral Register, which is utilised to facilitate local and national elections and is also employed by credit reference agencies. The second is the edited Electoral Register which holds the data of those individuals who did not ‘opt-out’ whilst completing their registration form. This list is held in the public domain and is commercially available. Tracesmart utilises this information, along with previously accumulated data, to provide identity checks, data cleansing and tracing solutions to the nation’s businesses and industries.

Tracesmart Corporate has a diverse and constantly growing legion of companies employing their online facilities to trace people, and verify individuals as part of fraud prevention procedures. Edited Electoral Register records provide indispensable information for both identity checks and tracing exercises, as they contain names and addresses of UK citizens; key information needed to identify or locate an individual.

Commenting on the release of the newly uploaded Electoral Register data, Paul Weathersby, Tracesmart’s Technical Director, remarked, “Once again, Tracesmart leads the way in delivering Electoral Register information. We have uploaded millions of new records to our system in a very short period and they are already fully searchable. We pride ourselves on this rapid integration which guarantees our customers early access to the best data available.”

Loading of the 2010 edited Electoral Register data into Tracesmart’s systems will continue throughout December and January; it is anticipated that the edited register will be fully integrated by the end of January 2010.

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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing, Web Marketing

2010 Electoral Roll now available at Tracesmart

In addition to the Christmas festivities, the end of the year brings with it a period when local authorities make new Electoral Roll data available. As in previous years, Tracesmart lead the way, as they have already started incorporating the newly released 2010 data into their people search facility.

As the most up-to-date yearly snapshot of the UK’s adult population, the Electoral Roll is at the core of Tracesmart‘s people search service. There are two versions of the electoral database produced each year, the full Electoral Roll and the edited. Tracesmart utilises the edited version, together with a variety of other datasets such as directory enquiries and birth, death and marriage indexes, to make it as easy as possible for individuals to find relatives and friends.

Ensuring their customers have access to the most up-to-date data available has always been one of Tracesmart’s fundamental principles and loading Electoral Roll data at the earliest possible time is a key part of this ethos. Paul Weathersby, Technical Director at Tracesmart, explained further,

“Every year since Tracesmart formed, we have aimed to load the new edited Electoral Roll records earlier than the previous year, and ahead of our competitors. This year is no different and I am pleased to say that we have loaded new Electoral Roll records earlier than ever before, ensuring our customers have access to this important data at the earliest possible juncture.”

Now is the perfect time for Tracesmart customers to utilise the new 2010 electoral data within their searches as it can be used in an address search to update contact details in readiness for posting Christmas cards, gifts and party invites. Alternatively it can be used to locate relatives in time for a Christmas family reunion.

Commenting on the release of the newly uploaded Electoral Roll data, Owen Roberts, Tracesmart’s Communications Manager, remarked, “We hope the newly added Electoral Roll data will help make more reunions possible. Our researchers are already using it to great success and I am confident that the new data will benefit those gearing up for Christmas, who are looking to be reunited with loved ones.”

Tracesmart has added millions of edited Electoral Roll 2010 records onto their system and will continue to do so throughout December and January. It is anticipated that all of the edited Electoral Roll records for 2010 will be loaded by the end of January.

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B2C, Entertainment, Free Stuff, Internet, Online, Services, Software, Web, Web Images

NewFreeScreensavers.com – Spyware-, Adware- and Virus-Free Screensavers

NewFreeScreensavers.com, featuring a variety of free, colorful screensavers, announces its recent launch. All screensavers and downloads on NewFreeScreensavers.com feature no spyware, adware or viruses, meaning visitors can be assured that the screensavers they download will not harm their computers.

Nowadays, some net searches lead users to Web sites that expose their computers to spam, spyware and other dangerous downloads. According to some research, the most dangerous words to search for are “free screensavers”. NewFreeScreensavers.com was created with this in mind, to provide everyone online with a reliable, trusted site from which to view and download screensavers.

NewFreeScreensavers.com features a collection of completely free screensavers that are safe to install and run. ‘The screensavers featured on the site support Windows XP, Windows 7 and Vista. Another distinguishing feature of NewFreeScreensavers.com is the site’s simple design, allowing visitors to easily navigate its pages to find the screensaver they are looking for.

NewFreeScreensavers.com features many unique screensaver designs, including a time machine tube that gives viewers the sensation of the flight; a design featuring three cowboys crossing a field at dawn, reminiscent of the Wild West; and an illustrated screensaver that looks as if it jumped off the pages of a fairy-tale book. A range of screensavers with clocks are also available for download.

In addition to a collection of free screensavers, NewFreeScreensavers.com features a tips and tricks section about screen savers, screensaver reviews and a blog. To download a safe free screensaver, and to learn about the best screensaver available, visit: http://www.newfreescreensavers.com/the-best-free-screensaver.html.

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B2b, Internet, Online, Services, Web

DPCI: 10 Years And Going Strong With Implementation Of Ideal Digital Asset Management

After 10 years of service, DPCI continues to assist corporations, businesses, and numerous organizations find new ways to achieve increased speed and functionality in managing and updating online content. To begin the process a thorough evaluation of any existing content management system in use will be done by the professionals at DPCI. This allows them to determine if building upon or extending the existing environment is an option. The goal is efficiency, functionality, speed, cost effectiveness, and security, all in one.

This goal may be a daunting task for the typical IT personnel but for the experts at DPCI it is all in a day’s work. These professionals have a wide range of experience and expertise with implementation of CMS platforms and they offer a full service implementation shop. This is another convenient feature that is not often found in such services. The team has extensive knowledge about how a web content management system should work in an assortment of business environments. Their product services include business analysis, project management, product integration, extended programming, and training and support. The DPCI experts have worked with a great variety of clients; from large corporations to museums and many other types of organizations. This versatility ensures that DPCI can execute exactly the right digital a s s e t management system for each of its clients.

An organized system of digital a s s e t management is necessary for speed and functionality. Digital a s s e t s must be archived in a fashion that is easy to search, annotate, access and update, based on numerous criteria. A quality digital a s s e t management system will also include permissions and security controls for protection. This means that only authorized individuals will be able to access the system, which affords increased safeguards in protecting the company’s digital a s s e t s.

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B2b, Internet, Online, Services, Software, Web

State Of The Art Approaches to Digital Asset Management Implemented By DPCI

DPCI works to assist companies with increased speed and functionality in updating online content. An online presence is an absolute requirement of every modern day industry, corporation, business, and organization. But simply having a website does not guarantee visitors to the site. In fact, there are several things that must be in place before visitors can even find a website easily. Perhaps the most important concern is that of search engine optimization. This is a method of utilizing appropriate keywords and phrases in the correct way to get noticed by the search engines. A good ranking with search engines helps to ensure that people in need of a particular service or product will find the right site.

Another important part of having a positive online presence is having interesting content that keeps visitors coming back. This is sometimes done through the use of photos, videos, audio, logos and other branding materials. As a company grows and develops new products and services, the more of this digital content there is to manage. Obviously the digital asset management is a vital component of any content management system.

Depending on IT personnel to handle this responsibility is how some companies tackle the job. However, this is not the most efficient use of this personnel’s time. While it takes them away from other tasks that they are better suited for the content management system they may decide to incorporate is likely to be less effective than other options available. Any digital asset management system implemented will place more responsibility on marketing professionals and content experts and less on IT personnel.

Before deciding on the appropriate digital asset management system, DPCI performs a thorough evaluation of a company’s existing infrastructure. This is done to determine if building upon or extending the existing environment is a viable option. With over 10 years of business and a team of experts, DPCI is able to implement a modern approach to creating, managing, interpreting and delivering content. Their state of the art approaches to organizing staff, improving processes and implementing sensible technology to support content management system needs can make the difference between a company’s optimal success and mediocre stability.

The team at DPCI has a collective knowledge with wide experience in implementation of CMS platforms. A full service shop experience is offered; DPCI truly knows how a web content management system should work in various business environments. Some of the services include business analysis, project management, product integration, extended programming, training and support.

DPCI was incorporated 10 years ago. In ten years time Database Publishing Consultants, Inc.’s expert consultants have expanded their already extensive knowledge about what makes the perfect content management system. Whether working with a museum or a large corporation, DPCI can easily implement a digital asset management system that allows even non-technical personnel to become producers.

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Web Content Management System Provided By DPCI: Based On The Philosophy Of Instant Access

DPCI is committed to assisting companies to find the best content management system available to meet their particular needs. If a company’s website doesn’t leave an impression that lasts then its memory soon disappears from the mind of the visitor, which means sales are lost. A comprehensive web content management system considers search engine optimization as well as other important strategies.

With 10 years of experience, DPCI has a wide range of expertise in implementation of CMS platforms. DPCI offers a full service implementation, from knowledge about how web content should work in various business environments to business analysis, project management, product integration, extended programming, training and support. DPCI works diligently to assist companies in having increased speed and functionality when it comes to updating online content.

DPCI recognizes the power of online communities and as such, that power can be leveraged via a customized content management platform with online community services distinguished by a company’s private label. These private label offerings can assist in making communication more accessible between customers, suppliers, or partners, both internally and externally. Resources, information, and an online community relevant to the particular needs of the targeted market group will enhance the visitor’s experience.

Many companies rely on their IT personnel to develop, manage and deliver all web content used. This often takes the IT professional away from other tasks that require his/her expertise. Web content management systems implemented by DPCI are based on the belief that access should be instant and it should be convenient to use with a template driven web browser interface. With the right content management system, even non-technical personnel can become producers.

DPCI delivers systems that are easy to use and which place less responsibility on IT personnel and more on marketing professionals and content experts. Through careful evaluation DPCI determines the right content management system for a particular company and its business type. The system will be flexible and scalable – that is, it will have the capacity to grow with the company.

Every company has unique needs. DPCI can implement a digital asset management system that is geared specifically to the requirements of a large corporation or smaller organization. The fact is that over a short period of time companies acquire numerous corporate logos and branding materials, still and stock photography, audio and video clips, and archival content of all kinds. This must be organized and handled via digital asset management.

Database Publishing Consultants, Inc. is now celebrating 10 years of business. In that time DPCI has gained vast knowledge regarding what makes an ideal content management system. The team at DPCI is a collection of experts in various areas, each bringing wisdom to share with the group. This results in a solid foundation and intelligence that is used in the implementation of a company’s digital asset management system.

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B2C, Entertainment, Internet, News, Online, Search, Services, Social Networking

Yenta911.com – Jewish Social Network

The online Jewish dating site, Yenta911 is now recruiting Jewish daters over the age of 60 as volunteers to evaluate their online dating service. The over 60 daters are being offered a three month premium subscription in return for their feedback.

Co-founder and CEO Alexandra Weiss believes that there is a real business opportunity in the online dating market for Baby Boomers. However, a closer look needs to be taken as this population is not a natural market for online dating. “We strive to understand how to better serve these people. We see extraordinary potential in this vibrant group. The idea is to encourage this population to use the service, and most importantly to understand how we can better serve them.”

Yenta911, is the first dating site to take a serious look at this demographic, and to develop a program that will expand this market and better understand it.

“If we need to develop a whole online dating system based on our findings, in order to better serve this group, we are certainly ready to do so. This is considered an untapped market, and we are more than ready to capture it.” says Ms. Weiss.

Yenta911 will briefly phone screen all candidates to determine eligibility. If interested please email Yenta911.com at: email@yenta911.com, with subject line: Over 60 Focus group.

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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing, Web Marketing

Rise In Online People Searches In Time For Holiday Season

With Christmas fast approaching, many people start thinking about absent family members, and will look to the internet for help. Indeed, the rush to reunite with family and friends has already begun, with online people search providers, Tracesmart, reporting a marked rise in visitor numbers to their site.

Tracesmart celebrated their tenth year of tracing earlier this year, and with over 10,000 searches performed daily on their website the service goes from strength to strength.

The popularity of online self search websites has grown rapidly since the introduction of the edited electoral roll, and the growing trend in online searching has empowered people to independently locate individuals without the need to pay for a private investigator.

Even with limited information, it is now possible to use an address to locate a lead as part of a search as Tracesmart provides an address search facility. This is particularly helpful if someone already has a street and house number, but isn’t sure if the person still lives there. Additionally the free postcode search function is especially useful for this time of year as it can be used to update old address details, so that items aren’t unnecessarily delayed at the postal sorting office.

Tracesmart has an experienced customer service team, available all day and late into the evening to offer support and advice to novice tracers. Commenting on this surge in demand, Sarah Lawrence, Tracesmart’s Customer Services Manager, noted, “We are receiving lots more enquires this month, which is not unusual for this time of year. As always my team and I are fully prepared to deal with the amount of searches and transactions that are being carried out on the site. We hope and aim to be able to assist in reuniting as many friends and families as possible this month, to make their Christmas even more special this year.”

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Advertising, B2b, Internet, Online, Search, Searching, SEM, SEO, Social Networking, Web Marketing

Bigmouthmedia And Econsultancy Reveal Companies Plan Increased Social Media Spend In 2010

The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, has revealed that most companies are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity.

The report is based on a survey of over 1,100 companies and agencies, and is the most comprehensive study of its kind around how companies are using online PR and social media for marketing and customer service.

The results showed that 86% of companies plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget. 54% cited their biggest barrier to better social media engagement was a lack of resources, with 90% of businesses stating that social media is taking up more time internally than a year ago.

“The growth of social media and online PR has been meteoric, but until now there have been very few hard facts available on precisely how UK business is using the new channel and what they’re getting in return for their investment,” said Phil Gripton, Managing Director of bigmouthmedia UK.

“These statistics – the most detailed yet available – show that while an increasing number of companies are embracing social media, many are struggling to effectively manage their engagement and are consequently failing to make the most of a potentially enormous opportunity.”

The research found that many companies are experimenting with social media without yet reaping any measurable benefits. Only a quarter of companies said that they have gained “real, tangible value” from social media whereas 60% said they had gained “some benefit but nothing concrete”. However, 52% of respondents who are heavily involved said they have gained real value, compared to only 13% of companies who “experimented but not done much”.

Michelle Goodall, Econsultancy’s social media and online PR consultant at Econsultancy, said: “Before they think about their strategy and the best tactics, companies need to go back to basics and think in detail about how online PR and social media can help them deliver against their business objectives.

“The reality is that most businesses understand how to listen, what to measure and where to engage but are struggling to define the value of engagement and reputation in social spaces.”

There view of the benefits of Twitter is mixxed, with 31% of respondents saying there are “tremendous opportunities” available, but half reported their companies are “open-minded but not fully convinced about the value to the business”.

The majority of organisations (62%) are using the micro-blogging site for publicising new content, with 54% using the channel for marketing or brand monitoring (47%). Only 27% of companies are using Twitter as a customer service tool for reacting to issues and inquiries, while 25% use Twitter as a customer feedback tool. 7% felt that Twitter is over-hyped and a fad.

Via EPR Network
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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing, Web Marketing

JLT Findings Underline Benefit Of Tracesmart’s Existence Product

Following an assessment of their clients’ member screening procedures, JLT Benefit Solutions Ltd (JLT) established the distinct advantages of Tracesmart’s Existence checks facility. JLT were one of the first companies to employ Existence Alert in conjunction with Tracesmart’s tracing service and are able to quantify fully, the benefits of comprehensive screening and batch pension tracing.

Commenting on the service, Andrew Marson, Head of Administration Consulting, JLT said, “All JLT clients using this service are benefiting from the improvements it brings. A number have saved significant sums of money as a result. Our relationship with Tracesmart is well established.”

Tracesmart Corporate provide a broad spectrum of data intelligence services to the financial sector, including a multi-tiered consumer tracing solution utilised by a growing number of FTSE 100 companies. Tracesmart is also one of a small number of companies to receive a weekly feed of current UK Death Registration Information (DRI) from the General Register Office, crucial data which is employed to enhance the mortality screening functions of its anti-fraud services.

Established as the preferred choice within the pension industry for conducting existence checks, Tracesmart’s Existence service can boast the vast share of the relevant market. The process utilises DRI, historical death indexes and commercially aggregated mortality data to flag any deaths in the UK, whilst also confirming residency and identifying gone aways. This is carried out on a continual basis, permitting appropriate action to be taken to mitigate risk at the earliest possible moment.

Remarking on Existence and his company’s performance within the pension sector, Tracesmart’s Managing Director, Mike Trezise remarked, “Tracesmart’s combined existence checks and tracing services are industry leading. We are the principal player in this market now because we essentially understand the needs of the sector. As JLT has confirmed, our existence service delivers significant advantages. The process appreciably benefits all concerned, except that is, the fraudster.”

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Translator Network tolingo Launches English Language Website

The translator network tolingo (www.tolingo.de) has launched an international version of its translation portal. The website (www.tolingo.com) is in English and the aim is to ensure that the company’s services will also be used increasingly by customers from outside Germany.

“After a very promising start, we see the international site as the logical next step. We have a worldwide network of over 2500 qualified translators available. Why then shouldn’t customers around the globe benefit from it too? Besides the fast and uncomplicated processing of the submitted texts, the 24 hour global availability is one of the great benefits of offering translation services online,” says tolingo Managing Director Hanno von der Decken.

tolingo provides customers with quotations in real time, while this usually takes several hours or even days elsewhere in the industry. Automatic selection of the best available translators within the network for each document means that tolingo delivers translations of consistently high quality while keeping translation times to a minimum. In this way, the processing times that usually stretch to days in the industry can be shortened to just a few hours. Yet the prices for the translations are markedly lower than those of a conventional translation office.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Translation Services Firm Increases Sales By Providing Free Content

According to Ken Zwerdling, CEO of Foreign Translations, Inc., a global translation services firm, “Today’s savvy Internet user leaves little room to be directed by companies to take a particular course of action. The consumer has become the expert and is in control.” We have seen this change of power especially within the real estate industry. Consumers are on-line analyzing local markets and exploring homes via virtual tours with no help from a live individual, all the while making decisions without involving professionals. This trend has overflowed into many industries around the world. What does this mean for professional service companies that want to earn business? Be the first to offer consumers educational information about your services and give it away for free.

Be Known As The Expert In Your Industry

For companies that almost never achieve a face-to-face meeting with customers or potential customers, its on-line presence is the only means for consumers to validate its expertise and knowledge. This validation goes beyond graphics, ease of navigation, and client lists. It is found in the quality of the information that company provides. Some visitors know exactly what is wanted: price estimate, quote request, or contact information. Other visitors want to learn more about the different service offerings, while still others seek valuable free information to better understand the industry and guide the decision on who is contracted for service. By fulfilling the information needs of consumers via tutorials, instructional content and free tools a company will become the recognized expert in that field.

Keep the Consumer Coming Back

Free instructional articles are a valuable tool that directly serves the needs of many website visitors. The average number of page views a website visitor sees is only three. Offering instructional content will result in visitors who stay longer, view more pages, learn more about your company and become more educated. The key is to think like a customer and freely give away what is wanted. A company needs to ask itself, “What kind of information would I research if I wanted to learn more?” To stay ahead on consumer desires, a company should publish new articles periodically to accommodate ever-changing consumer interest. At Foreign Translations, Inc., the company offers a vast array of valuable instructional content. It provides white papers on topics such as How to Prepare for Globalization, Laws of Quality Translations, How to Find Growth in Non-Traditional Markets, Language Translation and Social Media, Marketing to Hispanics and Selling your Products and Services in Other Markets. In addition, there are informational articles on business etiquette in major countries such as China, Germany, and South Korea, the history of the world’s major languages, and what to expect when traveling to specific countries across the globe.

Some customers are simply looking for information. They want to complete due diligence and research the service needed before finalizing a purchase. You want to be the company that offers these consumers more than is expected, more than what can be gained from your competitors. Service companies must understand that instructional content can take many forms such as whitepapers, industry research, tips and free tools. Use this content effectively to make your website indispensable. Encourage your visitors to return again and again.

Via EPR Network
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