Category Archives: Search

Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

Bigmouthmedia launches campaign to promote search marketing as career option

Bigmouthmedia, independent digital marketing agency, has launched a new cross-industry campaign to promote a career in Search and digital marketing to university graduates.

The move follows the recent publication of survey results revealing that the majority of Scotland’s new graduates feel that higher education should do more to connect students to potential opportunities in emerging industries. The research, which was conducted earlier this year by bigmouthmedia, also revealed students’ beliefs that universities are failing to adequately prepare leavers for life in the real world.

Despite the fact that search marketing has grown from nothing to become a £1.2bn a year business in the last decade, until now none of the UK’s careers advisory bodies have listed search engine optimisation or digital marketing amongst the options available to graduates. However, following consultations with bigmouthmedia, Careers Scotland have now updated their records to reflect the industry’s growing significance.

While continuing to work with the relevant sector Skills Councils in Scotland to ensure that information is available to entry-level job seekers, bigmouthmedia now plans to carry the campaign to the rest of the UK and Europe.

“Every year companies like bigmouthmedia hire a raft of recent graduates, yet our experience attending university careers fairs tells us that many new entrants to the workforce are simply unaware of the opportunities available in the sector,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

She continued, “With a wide range of roles on offer the search marketing sector can offer a career path to both science graduates with Maths, Statistics or IT related degrees and social sciences students with creative, language and communications skills. We believe that new career paths like this have a vital role to play in the economy, and will continue campaigning to ensure that the relevant advisory bodies are kept up to date.”

“It’s often been joked in the search marketing space that no one wanted to be a search marketer when they grew up. Such jobs didn’t exist. Now they do, and it’s great to see that careers services are catching up to help provide education for this important career,” said Danny Sullivan, Editor In Chief, SearchEngineLand.com.

About bigmouthmedia

Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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Abuse, B2b, B2C, Internet, Online, Search, Searching, Tracing, Web

Tracesmart Aim To Make IOD Fraud A Thing Of The Past

Making a concerted effort to stamp out Impersonation of the Deceased (IOD) fraud, Tracesmart, leading suppliers of identity verification tools, have this week launched Existence – a new suite of services with the potential to eliminate IOD fraud.

IOD is a form of identity fraud – it is estimated by the Home Office Identity Fraud Steering Committee, that identity fraud costs the UK economy £1.7 billion annually. Whilst IOD fraud has historically been hard to tackle due to the lack of death records being made available, recent changes in legislation have allowed the UK General Register Offices (GRO) to release death registration information (DRI) to commercial bodies with the aim of preventing fraud. It is this move that has enabled Tracesmart to develop their suite of services which will tackle IOD fraud head on.

Combining in-depth mortality screening and residency verification, the service allows users to ascertain whether an individual is alive and if they reside at their given address. Paul Weathersby, Technical Director at Tracesmart, commented on the data which drives these checks.

“The mortality screening element of our Existence services draws upon the GRO’s DRI data and the residency verifier calls upon a variety of consumer datasets including historic Electoral Rolls, leading gone away files and BT OSIS amongst others. The combination of these checks allows us to confidently identify deceased individuals and gone aways.”

The Existence suite comprises three services with which clients can conduct existence checks. Existence Search is an online facility which can be used to conduct single ad-hoc checks; Existence Batch is a batch screening service where multiple persons can be verified and the third, and possibly most significant service, is Existence Alert – an early warning system that notifies users of mortalities at the earliest possible opportunity.

Tracesmart has long provided tools for conducting identity checks and has a strong history in the field of fraud prevention. The combination of this experience and access to DRI will enable the Existence services to effectively help put an end to IOD fraud. Mike Trezise, Managing Director at Tracesmart, has already seen a high volume of interest in the product.

“Prior to launch we approached several key clients in the pension and financial sectors to gauge market interest in the product. As we suspected, the demand is most certainly there and we already have prominent pensions administrators and large schemes utilising the system to replace certificate of existence exercises, and many in the financial sector are employing it as part of their know your customer checks. Preventing IOD fraud will save businesses considerable amounts of money and protect consumers from both fiscal and emotional harm.”

Via EPR Network
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B2C, Internet, Online, Search

Tracesmart Continues To Expand Technical Team

November signals the beginning of a new career for some, as Tracesmart announce further expansion of their IT workforce. The technical department, based at their waterfront headquarters in Cardiff Bay, has recruited three new team members as a result of escalating workloads arising from increased demand for their people and name search services.

Tracesmart has continued to invest heavily in their product range following the acquisition of the 2008 Electoral Roll in April, and visitors to the site can now access close to 300 million records. These enhancements have been a resounding success as the website has seen a sharp increase in visitors – prompting the company to expand their technical team. The IT department has recruited two web developers and a software analyst; the primary role of the web developers will be to improve and expand the range of services on offer and assist in the maintenance of existing tracing services; the software analyst will work on the planning and production of specifications for all new products, developing bespoke product ideas for their ever expanding portfolio.

The team is headed by Technical Director, Paul Weathersby, who as well as producing and developing Tracesmart‘s flagship people search facility, has established a committed and extremely competent IT department. Weathersby comments, “We are growing as a company and experiencing an influx of new customers, so we need more IT staff to maintain our high level of service. We are always looking for new ways to enhance our customers experience through value added services that complement our existing product range and to facilitate this it is necessary to expand our technical team.”

Further to developing consumer services, the new recruits will also be working on Tracesmart‘s corporate service suite. The new employees are part of a recruitment drive that has already seen the company double in size in the recent months, with numerous departments continuing to expand their workforce to handle the ever increasing demand for their services.

The growth of the company has been endorsed by Tracesmart’s Managing Director, Michael Trezise, who comments; “The rapid rate of recruitment throughout the last year can be attributed to the continued growth of our key products and services, and heightened media interest. Tracesmart continues to be the leading suppliers of tracing services to consumers and businesses alike; from customers needing a simple address search or a missing person search, to large financial institutions requiring assistance with data cleansing or asset reunification projects; the range of services we provide are endless.”

Via EPR Network
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Advertising, B2b, Internet, Search, SEM, SEO, Web, Web Marketing

Bigmouthmedia selected by Europcar to drive its natural search strategy across Europe

Europcar, the number one car rental company in Europe, has selected Bigmouthmedia to drive its natural search strategy across Europe.

Bigmouthmedia, Europe’s largest independent digital marketing agency will direct the company’s SEO activities across its portfolio of corporate websites. Designed to inject fresh impetus to the firm’s digital marketing strategy, the campaign will be responsible for boosting traffic to Europcar’s sites in Germany, France, Italy, Spain, Belgium and Portugal.

“This promises to be a challenging campaign. Aimed at a highly competitive market and requiring our team to work using a variety of languages, it’s the kind of contract you can really get your teeth into and we’re looking forward to meeting it head-on,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

Guirec Grand-Clement, Global Sales & Marketing Director at Europcar International commented, “Search Engine Optimisation is an ever-changing area that requires a special blend of skill and experience. Europcar selected Bigmouthmedia for its industry-leading status and unique multilingual capabilities which make them the perfect partner to help move us forward online.”

This partnership further develops the reputation of bigmouthmedia which currently leads the digital marketing strategies of a third of the UK’s most trusted brands. In addition to Europcar, Bigmouthmedia now services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Aer Lingus, Barclays, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Euler Hermes and Wall Street Institute.

About Europcar
Owned by the French private equity firm Eurazeo, Europcar is the European leader in passenger car and light utility vehicle rentals. The company serves business and leisure customers throughout Europe, the Middle East, Africa, Latin America and the Asia-Pacific region. Excluding franchise operations, in 2007 Europcar signed more than 10 million rental contracts, with 7,700 employees and a fleet exceeding 215,000 vehicles. In September 2008, Europcar and the leading player in North America, Enterprise Rent a Car, joined forces in a strategic alliance which forms the world’s largest car rental network, with more than 1.2 million vehicles and 13,000 locations in 162 countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

 

Via EPR Network
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B2b, Internet, Links, Online, Search, SEO, Traffic, Web Marketing

Affordable search engine optimization to improve your search engine ranking

Web SEO Elite announces the launch of their brand new website that includes a complete offering of search engine optimization services custom tailored to ensure you reach your marketing objectives. Our custom services are based on market data, your own site’s analysis, and your marketing objectives. Our search engine optimization services include competitor analysis, keyword phrase research, website analysis, inbound link submissions, link exchanges, and reports.

Our staff is comprised of a team of web designers, marketing specialists, engineers, and sales professionals all with over ten years experience in the international business arena. Please contact us today for a free consultation after you have viewed our site at: www.webseoelite.com

 

Via EPR Network
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B2C, Internet, Online, Search, Searching

A New Online Service Called GObrokers Is Using The Latest GObookings Appointmentdiary V8 ALF Technology To Simplify The Online Customers Needs In Finding The Best Mortgage, Leasing, Finance Or Insurance Deal

It was recognized most research in regard to mortgages, finance, leasing and insurance is carried out online after hours when businesses are closed.

Australia web designers WebStation Australia selected the GObookings AppointmentDiary V8 ALF technology to create an easy path for both the GObrokers customer and the service provider. The AppointmentDiary V8 ALF allows the customer to choose a service type and make a time which suits them for a consultant to telephone them.

The innovative new technology system called AppointmentDiary V8 ALF (auto-lead-filtering) used by GObrokers has been released by appointment scheduling software system specialists GObookings Systems. GObookings is an Australian based company with government, university, corporate and business clients within Australia and the USA.

The unique AppointmentDiary V8 ALF system, a configuration variant of the proven AppointmentDiary V8, is now being deployed for a variety of sales and services businesses. These businesses needed a way to further streamline their online customer services by quickly coupling customers with a support or sales consultant conversant in the particular service or product range of interest.

The ALF solution allows the customer to firstly select a product range. Once the customer has selected the product range and day; available times are then displayed reflecting the availability of the consultant(s) for that product. Customer appointments are then made in an easy seamless and user-friendly way. The customer is able to book the ‘right consultant’ to telephone them at a time and day which suits them, with an instant email confirmation.

Simultaneously the auto-lead-filtering process initiates an instant SMS text message and email to that particular consultant. The Sales Manager also receives an email confirmation for each appointment made and has the capability to view and report on the activity of the various consultants across any number of locations.

Feedback received to date has a similar message – “AppointmentDiary ALF has increased sales dramatically whilst delivering improved service to existing and new customers. With our large range of products it allows better access for customers to the appropriate qualified sales consultant.”

The AppointmentDiary V8 ALF system is secured by 128 bit SSL encryption throughout and has many powerful and unique features including time zone adjustment, daylight saving features, multi-location capability, irregular time slots, a forward time feature to control the flow of appointments and customizable interfaces for each consultant and support staff. Should it be needed a built-in option also exists for an intelligent auto-rostering system across sales personnel for the same service or product. In addition the same solution will work in conjunction with a call center to better manage sales leads from multiple sources. The AppointmentDiary V8 ALF system is available in Hosted Enterprise and Server Enterprise versions.

Via EPR Network
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B2b, B2C, Contextual, Free Stuff, Internet, Links, Programming, Search, Searching, SEM, SEO, Traffic, Web, Web 2.0, Web Directories, Web Marketing

Correct in-text contextual linked words via LinkedWords’ contextual platform help small to mid level sites gain web visibility and attract truly targeted traffic

Launched back in the middle of 2006 LinkedWords has essentially proven over the past years to be very effective vehicle in helping web sites get contextually linked on a content area level so that Internet users and smart robots discover their information in context. Since then the contextual platform has rapidly grown from 30,000 uniques per month back in its early days during 2006 to over 1 million unique visitors per month these past months of 2008.

The successful formula seems to be simple yet very effective: the higher the number of small to mid level sites’ content areas contextually linked in LW’s platform – the higher the number of contextually targeted unique visitors shared among those web sites linked in.

The results: More than 4.5 million contextually targeted unique visitors have effectively been shared among the web sites contextually linked in during the entire 2007. This year the figures seem even better and the site is currently on track to surpass the 10M uniques mark for the entire 2008. Small to mid level sites are really benefiting from having their web sites, pages and content areas contextually linked in LinkedWords’ massive contextual platform built upon 38 Million English words, phrases and whole sentences organized into semantic structures from contextual paths to deep meaningful categories.

What does LinkedWords do after all?

LinkedWords (LW) is an innovative contextual platform built upon millions of English words and phrases organized into contextual categories, paths, and semantic URLs whose mission is to maximize contextual linking among web sites across the Web. Since its launch in June 2006 LW’s concept has essentially proven to be very effective vehicle in helping web sites getcontextually linked on a content area level so thatInternet users and smart robots discover their information in context. Correct in-text contextual linked words (hyper links) help our platform, 3rd party sites and semantic search engines all direct relevant Internet users to the web sites contextually linked in.

1)
Once your site is contextually connected with LW’s platform (by hyper-linking strategic words and phrases in the texts of your site to the same words/phrases at LW within the appropriate categories and contextual paths) it helps us send you targeted traffic from what the platform’s reach is – 4.5M for the entire 2007 and 5M for the first 4 months of the 2008;
2)
It also helps contextually connected web sites through LW drive precisely targeted traffic among themselves by connecting content areas with the same context around Web anytime other sites link to the same words/phrases at LW from within the same or highly relevant context;
3)
It guides software agents and algorithmic robots discover (your) information in context. Contextual categories, paths, semantic URLs and in-context hyper-links are format that can be read, understood and used by software agents, thus permitting them to find, classify and organize your information in context on Web;
4)
It helps common users find relevant information (could be yours) on-demand, in the context of the subject they are reading around the Web, by clicking on the same contextually… linked words! Visitors coming from static in-context hyper-links inside meaningful text contextually relevant to your content are highly likely to be targeted at the highest precise level possible;
5)
And the last but not the least, it is FREE for your web site to contextually connect to the LW’s platform and start getting targeted traffic, today.

Ok, but how do I contextually link my site to LW’s platform? After getting familiar with how it’s done you can browse or search the 38,050,000+ English words-, phrases- and sentences-based pages and categories organized into contextual paths, find the strategic ones for your web site / content and get then contextually linked with. Small to mid-level web publishers looking to improve the visibility and increase the targeted traffic of their web sites can make as many as possible contextual links through LW’s platform. Alternatively, practical examples of already linked words can anytime be seen on the site’s home page.

The last, but not the least, LW is all about contextual information therefore to assure best results make sure 1) the context of your page, in which you make your linked words, matches the contextual path to the words/phrases you make the contextual links to at LW’s platform, and 2) you link only words/phrases that grammatically belong to and are organically found within sentences inside your text and these linked words are surrounded by meaningful content otherwise no contextual connections can be created, which yields no results and is ground for deletion. Proper contextual paths/categories and in-text linked words yield better contextual results. If no words or phrases are found for your specific content, or they are not in the right contextual paths/categories, you can always create your own words and phrases in the most appropriate paths/categories to match your page’s context.

You can find out more by visiting us at the following web address: linkedwords.com

Via EPR Network

Via Web 2.0 Innovations

Via LinkedWords’ Blog

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B2C, Internet, Online, Search, Searching

Online People Search Provider Improves Customer Service Following OSIS License

Tracesmart, a major leader in online electoral roll search facilities, announced they have been granted the licence to hold the directory enquires database in house and have fully integrated it into their services. The database, also known as OSIS, has already been incorporated into their online people search facility and is housed within their secure data centre. The list contains all listed telephone numbers in the UK and will improve the speed at which people can obtain telephone numbers for a missing person such as a lost friends or relatives.

Previously British Telecomm was the only organisation to hold a database of phone listings, with the exception of other licensed phone operators. This meant that many residential numbers were being left out, and as a result it was decided that changes were needed. In 1999 a subdivision of BT, The Directory Solutions Unit (DSU) was set up as an independent body to oversee the collection of listings from numerous sources including BT, cable companies and mobile phone providers. To date the DSU oversee OSIS and provide database licence holders a daily file update of between 30,000-100,000 new, deleted or amended records.

This daily update of OSIS information means that the Tracesmart system will have improved performance – as such telephone listings offered to Tracesmart’s customers carrying out an address search will be guaranteed. Paul Weathersby, Tracesmart’s Technical Director commented, ‘Following an in-depth security audit, which ensured our systems were strong and secure enough to hold this type of data, we are delighted to now be granted direct access to the OSIS data.’

Obtaining accurate telephone numbers when carrying out a people search is an essential tool that allows for instant communication with lost friends or relatives – therefore the OSIS data offers Tracesmart’s customers better value for money as they won’t have to waste time or money using outdated contact details.

Increasing performance is a key part of Tracesmart’s commitment to its customer base as Mike Trezise, Managing Director of Tracesmart, commented, ‘I know firsthand how utilising accurate data is paramount for successfully finding people and as such Tracesmart constantly aims to supply its customers with accurate, instantly accessible data in order to ensure they get the results they need when trying to find relatives find relatives or friends. As a company we are committed to constantly upgrading and improving our service offerings and new data acquisition is a key part of this process.’

Via EPR Network
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B2C, Internet, Online, Search, Tracing

People Search Experts Tracesmart Are Teaming Up With Alan Titchmarsh Show In A Campaign To Locate Missing Persons And Reunite Them With Loved Ones

Tracesmart is once again working with programme makers aiming to reunite missing friends and find relatives. The Alan Titchmarsh show, which is produced by Spungold TV, is appealing for people wishing to be reunited with someone in their life, and Tracesmart has been enlisted to help with the search.

The production team is eager to feature emotional or uplifting reunited stories on the show as part of their Christmas programming. The Alan Titchmarsh Show broadcasts on the ITV network in the afternoons, and is presently in its third series. The programme infuses real life stories, celebrity guests with everyday advice, and topical subject matter. The show also features a new debate everyday that is examined and discussed with guests which viewers are encouraged to participate. The Christmas shows will aim to feature some of the families that Tracesmart are able to reunite and also appeals for assistance with traces that may require the help of viewers.

“Tracesmart is regularly contacted by individuals needing help to find relatives or friends, and customers are suprised that through a simple address search using our electoral rollsearch facility they find the missing person is still at the same address,” comments Louise Hewlett, the PR and Trace Co-ordinator at Tracesmart.

Previously, Tracesmart has helped with stories for the hugely successful BBC daytime programme ‘Missing Live’. The series followed the work of the police and the charity Missing People in their efforts to uncover the whereabouts of hundreds of individuals every year. The programme makers also wanted to feature family reunions that had recently taken place, and highlight the difficulties some individuals encounter as they search to find the missing person.

Owen Roberts, Tracesmart’s Communications Manager commented, “Christmas always brings heartwarming stories to our screens and Tracesmart has always helped develop these stories more than most, so we are delighted to assist The Alan Titchmarsh Show. With our powerful people search facility we are confident of being able to reunite people and bring happiness to thousands who have long lost friends or relatives.”

If you would like to be reunited with a missing person and would like to be featured on The Alan Titchmarsh Show please email louise@tracesmart.co.uk

Tracesmart Limited – Since the launch of its website in 2004 Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.

Via EPR Network
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Abuse, APIs, Auctions, B2b, B2C, Broadcasting, Chat, Child Safety, Contextual, Dedicated Servers, Domain Names, E-mail, eCommerce, Free Stuff, Hosting, Internet, ISPs, Links, Online, Podcasts, Privacy, Programming, Search, Searching, Secure Hosting, SEM, SEO, Social Networking, SPAM, Tracing, Traffic, Video, VOIP, Web, Web 2.0, Web Design & Development, Web Directories, Web Images, Web Marketing

Welcome to EPR Internet News

EPR Internet News is a new blog, part of EPR Network, that is going to be focused on and will be covering the Internet news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution