Category Archives: SEM

Facebook Changes to Business Pages

SEOwhat.com, a national leader in internet marketing, web design, and search optimization company, that specializes in both on-page and off-page optimization is recommending that online retailers stay abreast of the continuing and constant changes to Facebook rules and regulations to ensure sales are not affected by non-compliance. Staying up-to-date of the adjustments to the policies Facebook enforces to the places pages is a necessary part of business these days. Social media marketing is a key part of success for many internet retailers.

The most recent changes to Facebook Pages may affect business negatively if they do not comply. Review the Page Management to make sure the business name accurately reflects the Page content. The name cannot have symbols or all capitals letters, except for acronyms. The name needs to be simply just the name of the business. Name Changes and Migrations cannot lead to an unintended connection, nor can they result in re-categorizing a Page, this may result in a loss of “friends” when a business would like to combine pages.

One of the biggest changes that will affect businesses on Facebook is to the covers. They are a popular place for promotions and Facebook has tightened up these restrictions, they can no longer include price or purchase information. Contact information cannot be included or any references to actions such as, “Like” or“Share”. Promotions must be administered with Apps on Facebook.com. These rules and regulations can be confusing to the business owner and they change frequently. SEOwhat.com has experts in social media services to help ensure the businesses page on Facebook complies with these changes and keeps the client up to date with changes that are coming. Noncompliance can result in the page being rejected or removed from Facebook.

Via EPR Network
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SEO Agency Generates New Visitors For Luxury Hotel Resort

Online marketing agency QueryClick has helped a luxury hotel resort dramatically improve its Natural Search returns by driving over 30,000 new unique visitors to its website between 2011-2012.

One of the specialities of the search marketing firm is to help businesses get better results online through Search Engine Optimisation (SEO), which ensures that their clients’ websites appear higher and perform better when Internet users make searches on Google.

The Edinburgh-based agency also helped generate 33,824 organic visits to the Rockliffe Hall website – an increase of 50% compared with the previous year. Of those visits, 3,883 came through on non-brand terms compared with 1,999 during the same period of the previous year. This represents a 94% increase in traffic from non-brand, organic keyphrases.

Chris Liversidge, founder of Queryclick, said: “We’re delighted with the success of our work with Rockliffe Hall since we started working on the search engine optimisation of their website in August last year.

“We helped with the design and launch of their new site at the beginning of December and since then it’s gone from strength to strength.

“The site has already reported a significant rise in total and organic traffic and in January the site achieved the highest level of traffic in 12 months with a total of over 48,500 hits with over 20,000 new visitors which is a massive achievement.”

Rockliffe Hall is the newest and most exciting 5-star luxury hotel resort to open in North East England and is set on a magnificent restored 18th century estate on the banks of River Tees. With there being strong competition in the hospitality industry success is increasingly linked to online performance.

Over the course of the campaign Queryclick ensured that Rockliffe Hall achieved a total of 82,926 organic SEO visits between January and March this year which is an increase of 23,008 during the same period in 2011.

Chris Liversidge added: “The results speak for themselves here and when you consider that since the new website went live in December there has been over 97,000 organic visits compared to 73,000 in the three months prior to launch, the value our expertise has brought the business is invaluable.”

“Going forward we’re eager to further improve website functionality and help increase traffic levels and conversion rates by implementing E-Commerce tracking, as well as completing outstanding page title and meta description updates.”

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Google To Move Underwater And Take Internet Surfers For A Dive, Says SEO Company SachaMango

From September, the Catlin Seaview Survey, run by the University of Queensland in conjunction with insurers the Caitlin Group, will take to the water to conduct 360 degree panoramic filming of the greatest reef on earth, with Google making all 50,000 images available on Google Results, Google Earth and Google Maps through a new feature in Panaramio. There will also be a dedicated YouTube channel and live streams of the expedition team at work.

Professor Hoegh-Guldberg, Director of the Global Chane Institute and Chief Scientist on the project, said “The Catlin Seaview Survey comprises a series of studies which will reveal to the public one of the last frontiers on Earth: the oceans.

“For the first time in history, we have the technology to broadcast the findings and expedition through Google. Millions of people will be able to experience the life, the science and the magic that exists under the surface of our oceans. This project is very exciting.”

The survey will take place in three stages; a shallow reef survey of 20 sites across the2300km of the reef, a deep water survey using robots to depths of 30-100 metres, and finally a mega-fauna survey that will explore how green turtles, tiger sharks and manta rays migrate in response to ocean temperatures.

A spokesperson for SEO Company SachaMango Media, said: “This is a great example of how technology can be used to not only to help make ground-breaking research a reality, but also to educate and inspire the public to learn more about the underwater world around us. It forms an important link between scientific knowledge and public awareness, and gives people an opportunity to see rare sites that they might never get to see unless they actually visited Australia and went underwater themselves. The project will allow us all to go for a virtual dive without ever leaving the comfort of our own armchairs!

The survey is set to begin in September, although the project’s website already has some images from initial equipment testing and a demo of how the panaramio images will be viewed. However, there are already plans underway to document some of the most important oceans in the rest of the world.

“It’s no surprise that Google has got involved,” said the spokesperson.” As the biggest occupier of search space in the UK – some 93% – and with the features like Google Results, Earth and Maps already popular with the public, it makes sense they should be the partner of choice to develop the applications needed on its advanced platforms to view the incredible images that will come from the project.”

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Ikroh SEO Rank 6th Best Enterprise SEO Company In February 2012

Ikroh SEO has once again ranked 6th on this month’s list of the best enterprise SEO companies. topseos release monthly rankings lists following rigorous evaluations, delivering a list of the best of the best internet marketing vendors working in the SEO industry in the United Kingdom.

“It is always a great honor for Ikroh SEO to be presented with such an acknowledgement. We hold topseos in high regard and being part of this ranking is an indication of our hard work and efforts,” said Daniel Wright, Managing Director.

Ikroh SEO has been included in this list for some time due to our consistent performance and the delivery of superior services to our clients. As always, this doesn’t mean Ikroh SEO are planning to stand still – they intend to continue to strive to be even better. The staff at Ikroh SEO prize customer service and want their clients to be happy with the services they receive as well as the way those services are delivered. Despite being the smallest company in the top ten, that definitely doesn’t reflect the size of Ikroh’s aspirations, so they have every intention of continuing to move up that list!

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The Google Homepage Redesign Explained

QueryClick advise users on the recent changes to the Google homepage as part of its ongoing revamp.

Google has unveiled a new look for its homepage in what is being described as one of the firms ‘biggest changes to date of its homepage’. The revamp, which has been rolled out to a few selected users, has been designed to showcase all of Google’s other products to users – without having taking up too much of the homepage.

Christopher Liversidge, Managing Director of QueryClick explains: “The revamp of Google’s homepage is something that’s been around for a few weeks, and essentially it has been created in order to streamline and ‘tidy up’ Google’s homepage. Currently a user may see the ‘revamp strip’ along the top of the Google homepage, and when this strip is clicked, it reveals seven different Google products, such as Maps, YouTube, Images and Google+ to the user, with the option to reveal another eight related topics, including Calendar, Translate and Reader.”

This revamp, which Google has explained has been created in order to promote all of Google’s services to users in the most accessible and tidiest way possible, unlike some of the other search engines available, such as Yahoo’s infamously ‘busy’ design. Users will also be able to navigate to certain Google services much more easily as this redesign means a maximum of two clicks is all that is needed for a user to move from the homepage to another Google page, such as News or YouTube.

Christopher continues: “The Google homepage had undergone various redesigns since 1998, but the homepage has always stuck to the original format, that is the Google logo, the search bar and the list of all Google’s other services. However, this is the first time that Google has moved away from this design, and it;s very likely that these changes will have come about because of user feedback and case studies, and at QueryClick we know how important SEO case studies are to the search industry, so we’re really looking forward to seeing how this redesign will be received by users.”

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Beyonce’s Baby Bump, Justin Bieber and Tigerblood: What the World Tweeted in 2011

A recent industry survey has revealed the most popular subjects for Twitter users last year, but what does this mean for 2012, ask QueryClick.

With 2012 just beginning, new online industry figures have revealed the topics that dominated Twitter throughout 2011 – and the results are rather surprising. The results, which were put into an infographic by the financial advice website, FrugalDad have revealed that 2011 was truly the year of the celebrity on Twitter, with events such as the singer Beyonce Knowles announcing her pregnancy at the MTV Music Awards generating an incredible 8,696 tweets per second.

Christopher Liversidge, Managing Director of the UK SEO agency, QueryClick comments: “2011 really was a very interesting year for Twitter, as a number of breaking news stories, such as the Japanese tsunami in March and the revolution in Egypt, were widely reported on using Twitter,in fact the hashtag #Egypt was the most used hashtag last year. However, celebrities dominated Twitter throughout most of 2011, with Justin Bieber’s tweets being the most retweeted, with 5 million retweets on average, compared to Barack Obama’s tweets receiving an average of 250,000 retweets.”

In terms of celebrities and Twitter, 2011 was the year that Charlie Sheen joined the social networking site, and broke the record for the fastest time to reach 1 million followers, as after joining on the 1st of March, Sheen hit an impressive 1.2 million followers in a mere 25 hours and 17 minutes. The second most popular hashtag of the year was Sheen’s infamous #tigerblood catchphrase, which was closely followed by the #Japan hashtag.

Christopher continues: “While last year was a very interesting year in terms of politics, international events and revolutions, it would appear that users are still using Twitter to follow their favourite celebrities. While this is probably one of the best ways to find out what famous people are doing, and stay on top of all the breaking gossip, it’s also a great tool for breaking news stories and other big events. Last year was a very important year for the social network, and while it has been dominated by famous names, we at QueryClick believe that in 2012 Twitter will be seen as a more reliable news source for users, and that it will will help them find out about important world events, which is a great use of this unique social network.”

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SEO-Peace.com Celebrates Christmas with $99 Link Building Packages

Christmas is an expensive time, and the team at SEO-Peace play Santa, by giving the gift of savings back to their clients. The company have announced a host of very attractive Christmas offers, including link building packages for just $99.

Understanding the need for business to continue in the midst of an expensive upcoming Christmas season, Search Engine Optimization experts, SEO-Peace.com, have launched a very merry range of heavily discounted Christmas SEO packages.

Priced at just $99 a piece, there’s a range of useful services on offer to boost any business to the top of Google – with packages ranging from articles, blog posts and linkwheel – right through to high quality niche contextual posts.

To make the packages even more festive, each comes with a free link building gift – ranging from a free Squidoo to free articles and hubs. Of course, being priced so low, there’s more money left in the bank for any business owner to spend on Christmas.

Sunita Biddu, SEO-Peace’s CEO, explains why the company felt it was important to open such a generous offering:

“Christmas is an expensive time for even the most wealthy of business owners, and ironically it is also a time where business can be a little quiet- meaning less money is flowing into the bank” she says. Miss Biddu continues “So, we have created a series of SEO packages that are affordable, and heavily discounted. Our hope is that they will be gentle on the cash flow, and position businesses in a healthy ranking for the start of a busy 2012 season”.

SEO Peace is regarded around the world as experts in their field. The long-established company places a very special focus on fast-turnaround, value for money and unparalleled, solid customer service.

“We don’t want to be a company without a human face. Therefore, we choose to listen to each of our clients and treat them as friends. We find we can do better business this way, and provide a more useful service to them” adds Sunita.

The discounted link building services are sure to be popular, so ensure to book while spaces are still available.

More information about this offer and all of the company’s services can be found athttp://www.seo-peace.com/currentspecialoffers.html.

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Clickwork Media Has Search Visibility Covered For The Fitted Wardrobe Company

The Fitted Wardrobe Company, a leading provider of custom fitted wardrobes, has today announced it has selected Clickwork Media, an SEO Agency based in Manchester specialising in providing tailored SEO training and link building services, to spearhead its SEO Campaign.

The Fitted Wardrobe Company, led by CEO Mark Assani, has a careful focus on not only providing bespoke fitted Wardrobes which integrate perfectly into their customers rooms, but also their lifestyles, too.

They offer functional solutions to customers in London and set themselves aside in the marketplace by offering a professional standard of service every step along the way, a service which is tailored precisely to the needs and wants of their customers.

“We chose Clickwork Media because we have become increasingly aware and fine tuned to the fact that our customers are searching for our services online – we know the customer-base is there, and we know that with the help of Gareth and the team at Clickwork Media, we will be better positioned to tap into the online market and generate more sales through our web presence.”

The Fitted Wardrobe Company is a brand with a careful emphasis on customer satisfaction – they provide customers with the ultimate storage solution, and one that is carefully crafted to meet their exact lifestyle and aesthetic requirements.

“We were delighted when Mark got in touch, simply because we have experience working in similar industries in the past, and we are very confident that we can help Mark and the team increase the visibility of TheFittedWardrobe.com in search and ultimately, make their website more profitable”, said Gareth Mailer, an SEO Professional at Clickwork Media.

“We know and understand the challenges which are presented in-front of us in this niche and we look forward to ultimately devising a strategy which will position TheFittedWardrobe.com not only ahead of the competition, but in a position to drive more sales. That, after all, is the ultimate aim for any SEO Campaign”.

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idott Choose Clickwork Media to Boost Online Visibility

idott, a leading IT support company based in Manchester, has today announced that it has tasked Clickwork Media, an SEO agency based in Manchester specialising in link building services and Search Engine Optimisation Training, with its visibility in search.

idott specialises in providing a range of IT support services to clients based in Manchester– these services includes the provision of small business servers, cloud services and security services. Idott has set itself aside in a crowded marketplace by always putting the customer at the heart of IT support, and crafting it solutions according to customer demands and needs. It has tasked Clickwork Media with cultivating and expanding its already powerful offline reputation into the online space.

“The decision to choose Clickwork Media was a simple one – we have seen the results Gareth and the team has achieved for their clients, and we want to share in that success”, said Lee Wrall, CEO of idott.co.uk. “We know that our industry is a very crowded marketplace online, and more than anything else we were drawn by Gareth’s sensible and sales-focussed approach of targeting the granular level of search”.

idott.co.uk is a relatively new web presence but has been set-up with everything in place to maximise the potential of an SEO Campaign. “We are delighted to have Lee on-board. Above all else we appreciate the vision he has for idott.co.uk online, and we know that with the right strategy in place, he and the rest of the team at idott.co.uk can achieve the visibility they deserve from their web presence” Said Gareth Mailer, an SEO professional at Clickwork Media.

“It’s never easy starting with a brand new website in such a congested marketplace, however with Lee’s standard of service and his enthusiasm for developing the visibility of idott.co.uk online, we are really looking forward to making the campaign a massive success and developing a long-term relationship with the idott.co.uk team”.

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Warren Phillips Web Design Chooses Clickwork Media to Manage Online Visibility

Warren Phillips Web Design, a leading web design company in Manchester, has announced today that it has chosen Clickwork Media, an SEO training and link building Company based in Chorlton, Manchester, to manage its visibility in search.

WarrenPhillipsWebDesign.co.uk has already established some visibility around some of its main target terms in search e.g. “web design Manchester”, however the decision to choose Clickwork Media was borne out of a desire to build upon this and really ramp up the effort to increase visibility around a wider range of terms.

“We decided to choose Clickwork Media for a number of reasons – we have worked with other SEO Companies in the past, but in this instance the decision was made not just on the quality of the link building packages, but also on the training element”, said Warren Phillips, CEO of WarrenPhillipsWebDesign.co.uk.

“We had seen Gareth and the team at Clickwork Media before, they came up for quite a few search terms when we were last in the market for an SEO Company – the decision was made after we got in touch, and we’re looking forward to starting what we’re sure will be a successful and mutually profitable SEO Campaign”.

WarrenPhillipsWebDesign.co.uk has undergone redevelopment over the last few weeks, and in particular the marketing strategy has been expanded with a revised focus on both Search Engine Optimisation and Social Media.

“We were delighted to hear from Warren and the team at Warren Phillips Web Design. One of the main things which made Warren stand out is that he got the “process” from the very beginning and he understands what needs to be done to launch and maintain a successful SEO Campaign”, said Gareth Mailer, Head of SEO at Clickwork Media.

“We are really enthusiastic about getting the campaign up and running and watching as the results unfold over the coming months of the campaign”.

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Facebook Could Soon Have a ‘Dislike’ Button

Following recent speculation in the online industry, QueryClick comment on the news that Facebook have made a few changes to their Open Graph that could let users have the much wanted, ‘Dislike Button’.

At the recent F8 conference in September, a lot of publicity surrounded the announcements of some of Facebook’s biggest changes to date, such as Facebook’s new Timeline feature. However, this was not the only change to that users could experience, as developments have led to as a change in the Open Graph has opened up a whole lot of opportunities for users to express their opinions one their friends’ posts, say QueryClick.

Christopher Liversidge, QueryClick‘s Managing Director comments: “For a very long time, Facebook users have been able to ‘like’ their Facebook friends’ posts – this means that they could show their appreciation for something that a friend had posted on Facebook by hitting a ‘like’ button. But for as long as the like button has existed, users have been asking for a ‘dislike’ button, where they can show their disapproval or simply their negative feelings towards something they’ve posted. These recent changes to Facebook’s Open Graph have actually made it more possible for users to do this, thanks to Facebook’s new ‘Gestures’ feature, which follows their popular ‘verb any noun’ feature.

The ‘verb any noun’ feature gives users the chance to create their own actions, such as saying that they have ‘watched’ a particular movie, ‘listened’ to a song or alum or even ‘read’ a specific article online. While this may seem very different from ‘like’ and even ‘dislike’, this where ‘Gestures’ comes in because it gives the developers the power to create their own actions, such as ‘challenge’ and ‘cheer’, which means that a ‘dislike’ button may not seem that far away after all, say QueryClick.

Chris continues: “The ‘Gestures’ feature could really transform Facebook for users and developers, as it could open up so many possibilities for communicating with loved ones on the site. It would seem pretty logical that if developers can create buttons for specific actions, that a ‘dislike’ button could be within reach. While Facebook have yet to confirm that the ‘dislike’ button is to be added to the site, the ‘Gestures’ feature could lead to a new and different way of sharing information online, which is just fantastic.”

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Google AdWords Express Arrives in the UK and Germany

After a long wait, Google’s latest addition to the Adwords family is now available in the UK and Germany, and could make advertising online even simpler for companies in Britain and Europe, say QueryClick.

This month it was announced that Google would be launching AdWords Express, a new service that they promise is a faster and simpler way for smaller and more specifically, local businesses to kick start and run a paid online advertising campaign. The service, which was launched in the US in Autumn last year, and was originally named Boost is a great addition to Google’s existing AdWords services, and will help inexperienced and smaller businesses gain a better online presence, say QueryClick.

Christopher Liversidge, QueryClick‘s Managing Director comments: “AdWords Express has been designed and created for businesses that don’t already use AdWords to help them become more visible online, and therefore attract more customers. Because Google is aware that using a new product like AdWords can be quite intimidating the very first time, they have specially created AdWords Express to be not only very easy to use but also very simple and quick to set up for the first time too.”

When a new user uses AdWords Express for the very first time, all they have to do is provide some very basic information, then create their ad using their own words, and their campaign will be finished and ready to go when the user is. AdWords Express will then work out what searches would trigger that ad to appear, and then the ad will only be shown to people who have been looking for the kind of products that that business has to offer. Also, the ad will be shown in Google Maps, using a blue pin, which means that users can see where a business is before they click on the website.

Christopher continues: “What’s really good about AdWords Express is that it allows people to create really specific ads, such as product specific and location specific, which means people in a certain area of the UK and Germany will be able to find you quicker and more easily. So, for instance, if a webmaster of a toy shop in Manchester signs up to AdWords Express, they will appear whenever a user searches for “toy shops in Manchester” or if they’re already in Manchester, then if they search for “toys” that ad will then appear, which means that search becomes easier for both the consumer and the webmaster.”

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The Latest on the Proposed Yahoo Buyout

According to recent reports, both Google and Microsoft are currently engaged in a bidding war over just who will buy Yahoo, which could lead to new possibilities for Yahoo and the online community, say QueryClick.

Recently, a number of articles and blogs have revealed that Google and Microsoft, two of the biggest names in the online world, are reportedly exploring the possibility of buying another internet search engine, Yahoo. This news comes following a very dramatic and tumultuous year for Yahoo which saw it experience a number of high profile and negative events, such as the dismissal of Carol Bartz and this rumoured acquisition could not only signal the start of a new era for Yahoo, but also for internet users worldwide.

Christopher Liversidge, QueryClick’s Managing Director comments: “While these reports of Microsoft and Google are yet to be officially confirmed by either company, industry professionals and insiders have already been commenting on what acquiring Yahoo would mean for both companies. However, 2011 has proved to be a somewhat difficult year for Yahoo, with the sudden departure of their CEO, Carol Bartz earlier this year showed us that there is a lot going on behind the scenes at Yahoo.”

While Yahoo was once seen as one of the leaders of the online boom in the late 90s and early 00s, they have struggled to build and maintain a profitable business that rivals both Google and Microsoft. Over the last few years, Yahoo has shrunk considerably, and although it is still the second-largest search engine in the world, their interim CEO, Tim Morse, declined to answer any questions regarding Yahoo’s third-quarter earnings and operations report. Which means that this buyout could be a very good thing for Yahoo and its users, say QueryClick,

Chris continues: “Right now, it appears that Yahoo is at a crossroads of sorts, and with two of the biggest and best online companies allegedly considering making offers to buy it, this buyout could open new doors to Yahoo and reveal new opportunities that weren’t available to the company before, which could have a very positive effect on the people that this takeover affects the most: the user.

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New Research Reveals Gmail is Growing in Popularity

New analytics reveal that just five years after its launch Gmail for business is poised to be more popular than Microsoft Outlook, say QueryClick.

Recent research from leading analysts at Gartner, the information technology and research company has revealed that Google’s cloud-based Gmail email for business has become a ‘viable’ alternative to Microsoft’s Outlook. While Microsoft’s Outlook service has traditionally been the email provider of choice for many companies, Gmail’s growing influence within the business sector means that the gap between these two providers is getting smaller, say Queryclick.

Christopher Liversidge, QueryClick’s Managing Director says: “The research from Gartner is really very interesting because it reveals that Gmail is not only a good service for personal emails but also a well-respected email service in what is still a relatively small market. Web-hosted email services account for around 3-4% of the enterprise email market, Gmail’s overall market share currently stands at 1%, which sounds minimal, but is actually quite a large section of the existing market.”

The cloud-based email system that Gmail uses is seen to be much more secure than traditional email systems, and much easier to access remotely, ie from home, work or even on holiday than any other system that’s currently available to users. While Microsoft have recently launched their own cloud-based email, Office 365, a new version of it’s well-known Exchange email server, the gap between these two technical giants could be getting smaller, as the cloud-based technology becomes more popular, say QueryClick.

Chris continues: “While both Microsoft Outlook and Gmail are considered to be very reliable email systems for both personal and commercial use, it is predicted that email services are going to grow over the nest few years, with email services expected to make up 20% of the total market in 2016, and grow to a 55% share by December 2020. This is obviously a prediction, but it’s true that businesses are becoming more reliant on emails as a method of communication, and they will obviously need an excellent email system to help them do that. So, with so much riding on email, both Microsoft and Google are bound to be making more and more updates to their existing systems, which can only be a good thing.”

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Facebook’s Smart Lists to Improve User Experience

Facebook have decided auto-generate relevant content for users, which could help improve the overall user experience, say QueryClick.

Earlier this month, Facebook announced that it was going to improve its lists feature by introducing so-called ‘smart lists’, a new feature which auto-generates lists of updates and contents for users. The update which is already in operation was designed to group together associated pieces of information such as status updates, photographs and links into the correct list, or category, and could help make finding specific information much easier on the site, say QueryClick.

Christopher Liversidge, QueryClick’s Managing Director comments: “The new ‘Smart list’ feature was designed with user comfort in mind because it helps Facebook users in creating special categories or lists on their news feed, based on their information. For example, if a user has put down what school or University they attended, and some of their Facebook friends who went to the same school or University do too, then a Smart List for that very establishment will be created. So , if a user says that they went to Oxford University, and then their friends Bill and Ben also confirm that they studied there, then a smart list called ‘Oxford University’ will be created, with the original user, Bill and Ben all on it.”

All in all, there will be four categories that make up the auto-generated smart lists, namely: Work, School, Family and City, which means that users will be able to streamline their news feed and be able to concentrate on the people and the subjects that mean the most to them on any given day. So if a user wants to try to find an old school friend, all they have to do is go their school’s smart list and scroll through what’s there, which will save time and effort, according to QueryClick.

Chris continues: “The addition of these smart lists will really make it so much easier to find relevant information in Facebook, as everything associated with a certain place, such as a school or a place of work have been handily put together, which means that users will find what they’re searching for quite quickly, when compared to searching for it manually through the site. Users can also choose to add their Facebook friends as either a close friend or an acquaintance to filter content further, and Facebook can even suggest users to add to lists, which not only makes using the site much easier than before, but also a lot more fun.”

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LBi & bigmouthmedia Publish A Christmas Countdown

To help retailers effectively plan for the Christmas spike in trade, which typically accounts for around 20-30% of the industry’s annual sales, global digital marketing and technology agency LBi and its media arm bigmouthmedia have published ‘A Christmas Countdown: Getting your online business ready for the holiday season’, a joint insight document which provides best practice advice and recommendations on how to plan and execute an effective Christmas ecommerce strategy.

The agency, which works with clients including Boots, Cath Kidston and Play.com, has developed a detailed month-by-month timeline packed with advice on how to best utilise online channels in the run up to the festive season.

Phil Gripton, MD at LBi and bigmouthmedia, said: “Last December there were 2.1 billion UK visits to online retail websites in the UK, with 44% of Britain’s online adult population spending more online than in the previous year, pushing the total value of online purchases to £2.8bn. This was in spite of the gloomy economic situation. The Christmas period is therefore vital to the health of a retailer’s bottom line, and with the digital media landscape constantly evolving, it’s important that retailers embrace the latest trends and techniques, which are featured in our insight document.

“We will continue to help our clients maximise their potential in the peak periods through challenging plans and assumptions, bringing the best practice and ideas to the activity and pushing hard to maximise opportunities. It’s an exciting time to work with our retail clients and our guys love the thrill of it.”

To download the full A Christmas Countdown report visit http://www.bigmouthmedia.com/brains/.

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Google Confirm Testing of New Search Options and Results, say QueryClick

The search engine giant is currently testing out a number of new features on the search results page that could soon change the way the site identifies the most relevant results.

After months of speculation, Google has finally confirmed that it is indeed trying out a new user interface test on their search results page. The changes, which show the left side search filters are in a scrollable filter, are just part of their move towards testing a form of infinite scroll web search, which is when users don’t have to click a button to take them to the next page, as scrolling down will load more search results instantly, which will give users more and more results for their query.

Christopher Liversidge, QueryClick’s Managing Director comments: “Google’s decision to test infinite scroll web results comes less than a year after they were forced to deny that they were doing exactly that, when a report surfaced in November 2010 that they were already working towards creating these results. While these reports were found to be based on search results caused by a Chrome extension called FasterChrome, the potential for these kinds of results obviously interested Google.”

The news that Google is experimenting with new features on their search results page shows that the search engine is keen to give the user as many results in possible, and also means that they won’t have to continually click through to other pages in order to find what they’re looking for, say QueryClick.

Chris continues: “Over the past year it’s become clear that Google has made a number of tweaks and changes to the way they display their results, in order to make them more accessible to the user. For example, in July 2010, it was revealed that they were making big changes to their image search and Image Search Ads, including larger thumbnail previews, a hover pane, a new landing page, and of course, instant scrolling. So, if these trials are successful, instant scrolling and a whole host of other features could soon be the latest additions to Google’s search results, which can only be good news for Google’s users.”

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Bing’s Streetside Feature Now Available in the UK

Following the recent announcement by Microsoft that Bing’s mapping feature, Streetside was coming to Europe, the first images of the project are beginning to appear, say QueryClick.

In April, Microsoft announced that Streetside, Bing’s visual mapping feature was going to appear in Europe in the coming months, its first images of London have already begun to appear online. The appearance of these images mark the first time that people outside of the US are able to use Streetside, and London is the first city to experience this new service, say QueryClick.

Christopher Liversidge, QueryClick’s Managing Director comments: “There was a lot of excitement earlier this year when it was revealed that the URL microsoftstreetside.co.uk has been registered, and following on from the official announcement it has emerged that the first images of London are now available online for all to see, which is great news for Bing users in the UK.”

Microsoft has previously said that it wasn’t going to be focusing on capturing every street or road in the capital, with the emphasis going on ‘urban and more heavily trafficked areas’, so not every single street in London will be available to view online. However, users can still use Streetside to view some of the busiest streets in London, and in either traditional 360 views seen in Google Streetview or as a basic panorama, which gives users a choice in how they view their maps, say QueryClick.

Chris continues: “If user want to view the images in 360, then they will have to have access to Silverlight, an alternative to Flash Player, which will enable them to see the streets in clear and high-quality image of the street in question. But if they don’t have Silverlight, then they can still view the images in what’s known as “Bing Maps Classic”, which is the official name for a panoramic image on Bing. While Bing has only been concentrating on London so far, they hope to expand their UK Streetside project to a number of other cities and towns in Britain in the future, which will give Bing users more options for when they want to use Bing’s maps.”

Via EPR Network
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Bigmouthmedia Appoints Mike Mason as Director of Product Portfolio

Bigmouthmedia, global digital media company, has announced the appointment of Mike Mason as director of product portfolio. Underlining the company’s commitment to high quality client service, Mike’s role will see him take operational responsibility for delivering a programme of best practice and continuous improvement to services across the entire bigmouthmedia client roster.

Mike will also take ownership of the day-to-day running of a broad range of services including search engine optimizationPPC, performance marketing, usability and reporting & analytics for bigmouthmedia’s mid-tier clients.

Mike has worked in the technology, mobile and telecoms sectors for over 20 years in operational and sales and marketing roles, including sales and marketing director at the post sales service provider Regenersis and a 10 year stint as a non-executive director for Codestuff. Mike has also led teams that designed and delivered successful services for some of the world’s leading technology and communications brands, including Telefonica, Panasonic, Deutsche Post (DHL), Vodafone, Sony and Apple.

Phil Gripton, MD at bigmouthmedia said: “bigmouthmedia is a mature company with a global footprint and delivering consistent, high quality campaigns to all of our clients is the central value of our business. Moreover our clients should, and do, expect this whether they are a start-up or a blue-chip brand. Mike’s breadth of experience will be a significant asset to the bigmouthmedia senior team and his proven track record in generating operational quality for some of the world’s most recognisable technology firms will be critical to us in the coming months. His appointment represents our clear commitment to best practice and client-centred service delivery. I’m very much looking forward to Mike’s contribution to the business.”

Via EPR Network
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Facebook Founder Calls For Lifting Of Age Restrictions, A Smart Move Says SEO Company Queryclick.com

Following news that Mark Zuckerberg thinks children 13 years and younger should be allowed access to social networks, SEO experts Queryclick.com suggest he’s taking a logical stance.

Star of the social networking field Facebook has been at the centre of controversy recently, thanks to the suggestion from the CEO that age restrictions should be removed.

Founder of Facebook, Mark Zuckerberg, has said he believes children ages 13 and younger should be allowed to access the social networking site for the benefit of their education.

Speaking during the New Schools Venture Fund’s Summit in California, Zuckerberg said he expected education to become more social in the future, in the same way already seen in health, retail and finance sectors.

At the summit, which explored innovation in education, the Facebook founder explained he was passionate about education reform. Zuckerberg was relaxed as he spoke about the subject with interviewer, and venture capitalist, John Doerr.

He claimed that letting younger children interact with social sites could prove beneficial for them in the long term. SEO experts Queryclick.com said the young star of the social scene has a valid point, although he may find it difficult to win over his dissenters. “Social media has really exploded in the last few years, making it obvious to any doubters that the medium is here to stay,” said a spokesperson.

“Many young children are already very savvy when it comes to social networking, but many retain massive security concerns, which were born in an earlier era of the internet.”

As it currently stands, the Children’s Online Privacy Protection Act (COPPA) mandates that websites that collect information about users (like Facebook does) aren’t allowed to sign on anyone under the age of 13.

Via EPR Network
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