Category Archives: SEM

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idott Choose Clickwork Media to Boost Online Visibility

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idott, a leading IT support company based in Manchester, has today announced that it has tasked Clickwork Media, an SEO agency based in Manchester specialising in link building services and Search Engine Optimisation Training, with its visibility in search.

idott specialises in providing a range of IT support services to clients based in Manchester– these services includes the provision of small business servers, cloud services and security services. Idott has set itself aside in a crowded marketplace by always putting the customer at the heart of IT support, and crafting it solutions according to customer demands and needs. It has tasked Clickwork Media with cultivating and expanding its already powerful offline reputation into the online space.

“The decision to choose Clickwork Media was a simple one – we have seen the results Gareth and the team has achieved for their clients, and we want to share in that success”, said Lee Wrall, CEO of idott.co.uk. “We know that our industry is a very crowded marketplace online, and more than anything else we were drawn by Gareth’s sensible and sales-focussed approach of targeting the granular level of search”.

idott.co.uk is a relatively new web presence but has been set-up with everything in place to maximise the potential of an SEO Campaign. “We are delighted to have Lee on-board. Above all else we appreciate the vision he has for idott.co.uk online, and we know that with the right strategy in place, he and the rest of the team at idott.co.uk can achieve the visibility they deserve from their web presence” Said Gareth Mailer, an SEO professional at Clickwork Media.

“It’s never easy starting with a brand new website in such a congested marketplace, however with Lee’s standard of service and his enthusiasm for developing the visibility of idott.co.uk online, we are really looking forward to making the campaign a massive success and developing a long-term relationship with the idott.co.uk team”.

Via EPR Network
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Warren Phillips Web Design Chooses Clickwork Media to Manage Online Visibility

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Warren Phillips Web Design, a leading web design company in Manchester, has announced today that it has chosen Clickwork Media, an SEO training and link building Company based in Chorlton, Manchester, to manage its visibility in search.

WarrenPhillipsWebDesign.co.uk has already established some visibility around some of its main target terms in search e.g. “web design Manchester”, however the decision to choose Clickwork Media was borne out of a desire to build upon this and really ramp up the effort to increase visibility around a wider range of terms.

“We decided to choose Clickwork Media for a number of reasons – we have worked with other SEO Companies in the past, but in this instance the decision was made not just on the quality of the link building packages, but also on the training element”, said Warren Phillips, CEO of WarrenPhillipsWebDesign.co.uk.

“We had seen Gareth and the team at Clickwork Media before, they came up for quite a few search terms when we were last in the market for an SEO Company – the decision was made after we got in touch, and we’re looking forward to starting what we’re sure will be a successful and mutually profitable SEO Campaign”.

WarrenPhillipsWebDesign.co.uk has undergone redevelopment over the last few weeks, and in particular the marketing strategy has been expanded with a revised focus on both Search Engine Optimisation and Social Media.

“We were delighted to hear from Warren and the team at Warren Phillips Web Design. One of the main things which made Warren stand out is that he got the “process” from the very beginning and he understands what needs to be done to launch and maintain a successful SEO Campaign”, said Gareth Mailer, Head of SEO at Clickwork Media.

“We are really enthusiastic about getting the campaign up and running and watching as the results unfold over the coming months of the campaign”.

Via EPR Network
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Facebook Could Soon Have a ‘Dislike’ Button

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Following recent speculation in the online industry, QueryClick comment on the news that Facebook have made a few changes to their Open Graph that could let users have the much wanted, ‘Dislike Button’.

At the recent F8 conference in September, a lot of publicity surrounded the announcements of some of Facebook’s biggest changes to date, such as Facebook’s new Timeline feature. However, this was not the only change to that users could experience, as developments have led to as a change in the Open Graph has opened up a whole lot of opportunities for users to express their opinions one their friends’ posts, say QueryClick.

Christopher Liversidge, QueryClick‘s Managing Director comments: “For a very long time, Facebook users have been able to ‘like’ their Facebook friends’ posts – this means that they could show their appreciation for something that a friend had posted on Facebook by hitting a ‘like’ button. But for as long as the like button has existed, users have been asking for a ‘dislike’ button, where they can show their disapproval or simply their negative feelings towards something they’ve posted. These recent changes to Facebook’s Open Graph have actually made it more possible for users to do this, thanks to Facebook’s new ‘Gestures’ feature, which follows their popular ‘verb any noun’ feature.

The ‘verb any noun’ feature gives users the chance to create their own actions, such as saying that they have ‘watched’ a particular movie, ‘listened’ to a song or alum or even ‘read’ a specific article online. While this may seem very different from ‘like’ and even ‘dislike’, this where ‘Gestures’ comes in because it gives the developers the power to create their own actions, such as ‘challenge’ and ‘cheer’, which means that a ‘dislike’ button may not seem that far away after all, say QueryClick.

Chris continues: “The ‘Gestures’ feature could really transform Facebook for users and developers, as it could open up so many possibilities for communicating with loved ones on the site. It would seem pretty logical that if developers can create buttons for specific actions, that a ‘dislike’ button could be within reach. While Facebook have yet to confirm that the ‘dislike’ button is to be added to the site, the ‘Gestures’ feature could lead to a new and different way of sharing information online, which is just fantastic.”

Via EPR Network
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Google AdWords Express Arrives in the UK and Germany

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After a long wait, Google’s latest addition to the Adwords family is now available in the UK and Germany, and could make advertising online even simpler for companies in Britain and Europe, say QueryClick.

This month it was announced that Google would be launching AdWords Express, a new service that they promise is a faster and simpler way for smaller and more specifically, local businesses to kick start and run a paid online advertising campaign. The service, which was launched in the US in Autumn last year, and was originally named Boost is a great addition to Google’s existing AdWords services, and will help inexperienced and smaller businesses gain a better online presence, say QueryClick.

Christopher Liversidge, QueryClick‘s Managing Director comments: “AdWords Express has been designed and created for businesses that don’t already use AdWords to help them become more visible online, and therefore attract more customers. Because Google is aware that using a new product like AdWords can be quite intimidating the very first time, they have specially created AdWords Express to be not only very easy to use but also very simple and quick to set up for the first time too.”

When a new user uses AdWords Express for the very first time, all they have to do is provide some very basic information, then create their ad using their own words, and their campaign will be finished and ready to go when the user is. AdWords Express will then work out what searches would trigger that ad to appear, and then the ad will only be shown to people who have been looking for the kind of products that that business has to offer. Also, the ad will be shown in Google Maps, using a blue pin, which means that users can see where a business is before they click on the website.

Christopher continues: “What’s really good about AdWords Express is that it allows people to create really specific ads, such as product specific and location specific, which means people in a certain area of the UK and Germany will be able to find you quicker and more easily. So, for instance, if a webmaster of a toy shop in Manchester signs up to AdWords Express, they will appear whenever a user searches for “toy shops in Manchester” or if they’re already in Manchester, then if they search for “toys” that ad will then appear, which means that search becomes easier for both the consumer and the webmaster.”

Via EPR Network
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The Latest on the Proposed Yahoo Buyout

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According to recent reports, both Google and Microsoft are currently engaged in a bidding war over just who will buy Yahoo, which could lead to new possibilities for Yahoo and the online community, say QueryClick.

Recently, a number of articles and blogs have revealed that Google and Microsoft, two of the biggest names in the online world, are reportedly exploring the possibility of buying another internet search engine, Yahoo. This news comes following a very dramatic and tumultuous year for Yahoo which saw it experience a number of high profile and negative events, such as the dismissal of Carol Bartz and this rumoured acquisition could not only signal the start of a new era for Yahoo, but also for internet users worldwide.

Christopher Liversidge, QueryClick’s Managing Director comments: “While these reports of Microsoft and Google are yet to be officially confirmed by either company, industry professionals and insiders have already been commenting on what acquiring Yahoo would mean for both companies. However, 2011 has proved to be a somewhat difficult year for Yahoo, with the sudden departure of their CEO, Carol Bartz earlier this year showed us that there is a lot going on behind the scenes at Yahoo.”

While Yahoo was once seen as one of the leaders of the online boom in the late 90s and early 00s, they have struggled to build and maintain a profitable business that rivals both Google and Microsoft. Over the last few years, Yahoo has shrunk considerably, and although it is still the second-largest search engine in the world, their interim CEO, Tim Morse, declined to answer any questions regarding Yahoo’s third-quarter earnings and operations report. Which means that this buyout could be a very good thing for Yahoo and its users, say QueryClick,

Chris continues: “Right now, it appears that Yahoo is at a crossroads of sorts, and with two of the biggest and best online companies allegedly considering making offers to buy it, this buyout could open new doors to Yahoo and reveal new opportunities that weren’t available to the company before, which could have a very positive effect on the people that this takeover affects the most: the user.

Via EPR Network
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New Research Reveals Gmail is Growing in Popularity

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New analytics reveal that just five years after its launch Gmail for business is poised to be more popular than Microsoft Outlook, say QueryClick.

Recent research from leading analysts at Gartner, the information technology and research company has revealed that Google’s cloud-based Gmail email for business has become a ‘viable’ alternative to Microsoft’s Outlook. While Microsoft’s Outlook service has traditionally been the email provider of choice for many companies, Gmail’s growing influence within the business sector means that the gap between these two providers is getting smaller, say Queryclick.

Christopher Liversidge, QueryClick’s Managing Director says: “The research from Gartner is really very interesting because it reveals that Gmail is not only a good service for personal emails but also a well-respected email service in what is still a relatively small market. Web-hosted email services account for around 3-4% of the enterprise email market, Gmail’s overall market share currently stands at 1%, which sounds minimal, but is actually quite a large section of the existing market.”

The cloud-based email system that Gmail uses is seen to be much more secure than traditional email systems, and much easier to access remotely, ie from home, work or even on holiday than any other system that’s currently available to users. While Microsoft have recently launched their own cloud-based email, Office 365, a new version of it’s well-known Exchange email server, the gap between these two technical giants could be getting smaller, as the cloud-based technology becomes more popular, say QueryClick.

Chris continues: “While both Microsoft Outlook and Gmail are considered to be very reliable email systems for both personal and commercial use, it is predicted that email services are going to grow over the nest few years, with email services expected to make up 20% of the total market in 2016, and grow to a 55% share by December 2020. This is obviously a prediction, but it’s true that businesses are becoming more reliant on emails as a method of communication, and they will obviously need an excellent email system to help them do that. So, with so much riding on email, both Microsoft and Google are bound to be making more and more updates to their existing systems, which can only be a good thing.”

Via EPR Network
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Facebook’s Smart Lists to Improve User Experience

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Facebook have decided auto-generate relevant content for users, which could help improve the overall user experience, say QueryClick.

Earlier this month, Facebook announced that it was going to improve its lists feature by introducing so-called ‘smart lists’, a new feature which auto-generates lists of updates and contents for users. The update which is already in operation was designed to group together associated pieces of information such as status updates, photographs and links into the correct list, or category, and could help make finding specific information much easier on the site, say QueryClick.

Christopher Liversidge, QueryClick’s Managing Director comments: “The new ‘Smart list’ feature was designed with user comfort in mind because it helps Facebook users in creating special categories or lists on their news feed, based on their information. For example, if a user has put down what school or University they attended, and some of their Facebook friends who went to the same school or University do too, then a Smart List for that very establishment will be created. So , if a user says that they went to Oxford University, and then their friends Bill and Ben also confirm that they studied there, then a smart list called ‘Oxford University’ will be created, with the original user, Bill and Ben all on it.”

All in all, there will be four categories that make up the auto-generated smart lists, namely: Work, School, Family and City, which means that users will be able to streamline their news feed and be able to concentrate on the people and the subjects that mean the most to them on any given day. So if a user wants to try to find an old school friend, all they have to do is go their school’s smart list and scroll through what’s there, which will save time and effort, according to QueryClick.

Chris continues: “The addition of these smart lists will really make it so much easier to find relevant information in Facebook, as everything associated with a certain place, such as a school or a place of work have been handily put together, which means that users will find what they’re searching for quite quickly, when compared to searching for it manually through the site. Users can also choose to add their Facebook friends as either a close friend or an acquaintance to filter content further, and Facebook can even suggest users to add to lists, which not only makes using the site much easier than before, but also a lot more fun.”

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LBi & bigmouthmedia Publish A Christmas Countdown

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To help retailers effectively plan for the Christmas spike in trade, which typically accounts for around 20-30% of the industry’s annual sales, global digital marketing and technology agency LBi and its media arm bigmouthmedia have published ‘A Christmas Countdown: Getting your online business ready for the holiday season’, a joint insight document which provides best practice advice and recommendations on how to plan and execute an effective Christmas ecommerce strategy.

The agency, which works with clients including Boots, Cath Kidston and Play.com, has developed a detailed month-by-month timeline packed with advice on how to best utilise online channels in the run up to the festive season.

Phil Gripton, MD at LBi and bigmouthmedia, said: “Last December there were 2.1 billion UK visits to online retail websites in the UK, with 44% of Britain’s online adult population spending more online than in the previous year, pushing the total value of online purchases to £2.8bn. This was in spite of the gloomy economic situation. The Christmas period is therefore vital to the health of a retailer’s bottom line, and with the digital media landscape constantly evolving, it’s important that retailers embrace the latest trends and techniques, which are featured in our insight document.

“We will continue to help our clients maximise their potential in the peak periods through challenging plans and assumptions, bringing the best practice and ideas to the activity and pushing hard to maximise opportunities. It’s an exciting time to work with our retail clients and our guys love the thrill of it.”

To download the full A Christmas Countdown report visit http://www.bigmouthmedia.com/brains/.

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Google Confirm Testing of New Search Options and Results, say QueryClick

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The search engine giant is currently testing out a number of new features on the search results page that could soon change the way the site identifies the most relevant results.

After months of speculation, Google has finally confirmed that it is indeed trying out a new user interface test on their search results page. The changes, which show the left side search filters are in a scrollable filter, are just part of their move towards testing a form of infinite scroll web search, which is when users don’t have to click a button to take them to the next page, as scrolling down will load more search results instantly, which will give users more and more results for their query.

Christopher Liversidge, QueryClick’s Managing Director comments: “Google’s decision to test infinite scroll web results comes less than a year after they were forced to deny that they were doing exactly that, when a report surfaced in November 2010 that they were already working towards creating these results. While these reports were found to be based on search results caused by a Chrome extension called FasterChrome, the potential for these kinds of results obviously interested Google.”

The news that Google is experimenting with new features on their search results page shows that the search engine is keen to give the user as many results in possible, and also means that they won’t have to continually click through to other pages in order to find what they’re looking for, say QueryClick.

Chris continues: “Over the past year it’s become clear that Google has made a number of tweaks and changes to the way they display their results, in order to make them more accessible to the user. For example, in July 2010, it was revealed that they were making big changes to their image search and Image Search Ads, including larger thumbnail previews, a hover pane, a new landing page, and of course, instant scrolling. So, if these trials are successful, instant scrolling and a whole host of other features could soon be the latest additions to Google’s search results, which can only be good news for Google’s users.”

Via EPR Network
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Bing’s Streetside Feature Now Available in the UK

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Following the recent announcement by Microsoft that Bing’s mapping feature, Streetside was coming to Europe, the first images of the project are beginning to appear, say QueryClick.

In April, Microsoft announced that Streetside, Bing’s visual mapping feature was going to appear in Europe in the coming months, its first images of London have already begun to appear online. The appearance of these images mark the first time that people outside of the US are able to use Streetside, and London is the first city to experience this new service, say QueryClick.

Christopher Liversidge, QueryClick’s Managing Director comments: “There was a lot of excitement earlier this year when it was revealed that the URL microsoftstreetside.co.uk has been registered, and following on from the official announcement it has emerged that the first images of London are now available online for all to see, which is great news for Bing users in the UK.”

Microsoft has previously said that it wasn’t going to be focusing on capturing every street or road in the capital, with the emphasis going on ‘urban and more heavily trafficked areas’, so not every single street in London will be available to view online. However, users can still use Streetside to view some of the busiest streets in London, and in either traditional 360 views seen in Google Streetview or as a basic panorama, which gives users a choice in how they view their maps, say QueryClick.

Chris continues: “If user want to view the images in 360, then they will have to have access to Silverlight, an alternative to Flash Player, which will enable them to see the streets in clear and high-quality image of the street in question. But if they don’t have Silverlight, then they can still view the images in what’s known as “Bing Maps Classic”, which is the official name for a panoramic image on Bing. While Bing has only been concentrating on London so far, they hope to expand their UK Streetside project to a number of other cities and towns in Britain in the future, which will give Bing users more options for when they want to use Bing’s maps.”

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Bigmouthmedia Appoints Mike Mason as Director of Product Portfolio

Bigmouthmedia, global digital media company, has announced the appointment of Mike Mason as director of product portfolio. Underlining the company’s commitment to high quality client service, Mike’s role will see him take operational responsibility for delivering a programme of best practice and continuous improvement to services across the entire bigmouthmedia client roster.

Mike will also take ownership of the day-to-day running of a broad range of services including search engine optimization, PPC, performance marketing, usability and reporting & analytics for bigmouthmedia’s mid-tier clients.

Mike has worked in the technology, mobile and telecoms sectors for over 20 years in operational and sales and marketing roles, including sales and marketing director at the post sales service provider Regenersis and a 10 year stint as a non-executive director for Codestuff. Mike has also led teams that designed and delivered successful services for some of the world’s leading technology and communications brands, including Telefonica, Panasonic, Deutsche Post (DHL), Vodafone, Sony and Apple.

Phil Gripton, MD at bigmouthmedia said: “bigmouthmedia is a mature company with a global footprint and delivering consistent, high quality campaigns to all of our clients is the central value of our business. Moreover our clients should, and do, expect this whether they are a start-up or a blue-chip brand. Mike’s breadth of experience will be a significant asset to the bigmouthmedia senior team and his proven track record in generating operational quality for some of the world’s most recognisable technology firms will be critical to us in the coming months. His appointment represents our clear commitment to best practice and client-centred service delivery. I’m very much looking forward to Mike’s contribution to the business.”

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Facebook Founder Calls For Lifting Of Age Restrictions, A Smart Move Says SEO Company Queryclick.com

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Following news that Mark Zuckerberg thinks children 13 years and younger should be allowed access to social networks, SEO experts Queryclick.com suggest he’s taking a logical stance.

Star of the social networking field Facebook has been at the centre of controversy recently, thanks to the suggestion from the CEO that age restrictions should be removed.

Founder of Facebook, Mark Zuckerberg, has said he believes children ages 13 and younger should be allowed to access the social networking site for the benefit of their education.

Speaking during the New Schools Venture Fund’s Summit in California, Zuckerberg said he expected education to become more social in the future, in the same way already seen in health, retail and finance sectors.

At the summit, which explored innovation in education, the Facebook founder explained he was passionate about education reform. Zuckerberg was relaxed as he spoke about the subject with interviewer, and venture capitalist, John Doerr.

He claimed that letting younger children interact with social sites could prove beneficial for them in the long term. SEO experts Queryclick.com said the young star of the social scene has a valid point, although he may find it difficult to win over his dissenters. “Social media has really exploded in the last few years, making it obvious to any doubters that the medium is here to stay,” said a spokesperson.

“Many young children are already very savvy when it comes to social networking, but many retain massive security concerns, which were born in an earlier era of the internet.”

As it currently stands, the Children’s Online Privacy Protection Act (COPPA) mandates that websites that collect information about users (like Facebook does) aren’t allowed to sign on anyone under the age of 13.

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Bigmouthmedia Wins Best Search Engine Agency Award at the Interactiva Awards

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Global digital marketing agency, bigmouthmedia, has been announced as winning a prestigious award in the ‘best search engine agency’ category at the Interactiva Awards in Madrid. The digital agency, which is the media arm of LBi, managed to achieve bronze medal status behind major technology and search companies Google and T2O.

The awards, which were created and hosted by the prominent Spanish marketing magazine Interactiva, are now in their 10th edition and recognise the very best work delivered by companies in communication, advertising, digital marketing, e-commerce and new technologies. Covering 14 categories including best support, best agency, best tool, best campaign and best SEO Project, the awards are judged by a panel of industry experts and are widely considered to be the ultimate industry accolade.

Lyndsay Menzies, CEO of bigmouthmedia, said: “After only two years in the Spanish market it is a huge achievement to be up there with companies such as Google and T2O. Our unique business culture and blended cross digital approach means that we are able to draw on a much wider digital skill set and blend this to create international campaigns that pull together social media, CRM, SEO, technology and creative ideas.”

Manuel Jurado Gras, general manager of bigmouthmedia Spain, added: “We will continue to provide our clients with this differentiated service and in particular I would like to thank our talented team for all the hard work, commitment and motivation which has ultimately underpinned our growth and success as a company.”

Via EPR Network
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Bing’s Move Towards Social Networking Integration Is A Smart Move, Says Seo Company Queryclick.com

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Microsoft’s Bing has been trying to chip away at Google’s prime position in a number of ways, and now the search engine has revealed a new social integration strategy sure to get industry experts talking.

As an increasing number of web users turn to social networks for information and breaking news, search engines are being forced to reassess their traditional methods of ranking. This means that search engine results are changing, and the introduction of ties with Twitter and Facebook indicates Bing is embracing the new order.

The search engine will now offer real-time Twitter updates in Bing News, as well as in other SERPS, as a way to offer searchers up-to-date and breaking news in their search results. This way, the search engine hopes it will allow users to keep on top of trending topics without bypassing the search engine altogether.

This is the kind of move search engines need to be making if they want to engage with a new audience, claims SEO company Queryclick.com. A spokesperson said: “Integration like this is the best way search engines have of safeguarding their position as the top place for searchers.

“As social media channels become stronger, search engines face the danger of losing younger generations. By offering users the chance to make their searches a little more social, Bing could help tempt them to stay on one, centralised engine, rather than choosing to search within their favourite social networks.”

Additionally, Bing has announced a new partnership with Facebook, which will see Bing’s entertainment results instantly shared to Facebook users, if they are signed in to both. This feature will utilise Bing’s liked Results functionality and will allow users to share news of their favourite films, artists, musicians and TV shows to all of their Facebook friends.

The Bing and Facebook integration will also offer an overview tab that will allow Facebook users to update their statuses directly from the Bing entertainment results.

By keeping users in the search results, Bing could create an advantage for itself, said search engine optimisation experts explained. “If Bing can persuade its searchers to update their Facebook pages without having to leave the SERPs, it will have achieved something of a coup.

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Google Moving Into Mobile Phone Credit Cards, SEO Company Queryclick.com Says It’s Got Its Eyes On The Money

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Mountain View giant Google is said to be considering a move into mobile phone credit card payments, according to sources speaking to the Wall Street Journal.

Reports suggest that the search engine is poised to forge bonds with MasterCard and Citigroup so that Android users will have the ability to pay for purchases with the help of ‘near-field communications’ technology (NFC).

At the launch of the Nexus S, allusions were made to such a move, and fans of Android are welcoming the development. NFC mobile payments are also rumoured to be making their way to Apple devices in the near future, with many expecting subsequent iPhones to be equipped with NFC chips, while Orange has already joined forces with Barclaycard with the aim of offering contactless payments.

If the reports are true, Google could be set to open a new round of iPhone versus Android debates, claims SEO company Queryclick.com. A spokesperson said: “It’s a slow burning battle, but Google’s Android and Apple’s iPhones are set to continue squabbling for top position in the hearts of smartphones fans for years to come.

“While Apple may have had the initial advantage, technology geeks quickly embrace the flexibility and functionality of the Android operating system. New moves like this are exactly the kind of thing Google can use to its advantage, and if it beats Apple to the punch with contactless payments, it could cement its place at the top.”

The Nexus S is currently the only NFC ready phone on the market, although Samsung is slated to be releasing the Galaxy S II with this functionality in the summer. Apple CEO Steve Jobs has already announced NFC technology will not be included in the iPhone 5, stating his belief that the technology is still at too early a stage of its evolutionary process.

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SEO Experts QueryClick Welcome Launch of Google’s New Online Magazine Think Quarterly

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In a word dominated by constant algorithm updates and product launches, Google’s release of this polished, beautifully crafted, and highly informative magazine (or book as it is referred to by the search engine giant) offers a more reflective and in-depth look at the wider issues surrounding online business.

As Matt Brittin, Managing Director of Google’s UK and Ireland Operations, insists, Think Quarterly is:

“a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”

For UK SEO company QueryClick.com, the online magazine is a very welcome addition to the industry. A QueryClick spokesperson commented on the benefits of the publication:

“Although the vast majority of businesses are highly aware of the importance of online marketing, and SEM in particular, there remains a degree of inhibition regarding the ins and outs of search engines and the extent of the importance of active engagement with search engine optimisation.

“Think Quarterly will hopefully serve to demystify some of the more inaccessible tenets of search engine operations by reaching out to businesses on a more accessible level.

“By attracting a broad spectrum of business minded individuals hoping to gain a better understanding of online culture, the significance of SEM will hopefully permeate (whether directly or indirectly) through the pages of the magazine.”

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UK SEO Company QueryClick Ltd Analyse The Updated Version of Google Analytics

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Four days ago, Google announced that a new version of Google Analytics would be rolled out to all GA users. For UK SEO company QueryClick.com, the new and improved feature means an enhanced ability to analyse data and report their findings back to clients.

The announcement came at the Google Analytics User Conference in San Francisco last Thursday. Though the new version will not be immediately available to users, a closed beta version has been offered out to willing test participants, eager to get a first look at any changes and improvements.

Many of the refinements which have been implemented were the result of feedback from frequent GA users, something which has been backed by the SEO experts at QueryClick.com:

“By assessing the actual user experience, and acting upon feedback provided by those who rely on Google Analytics on a daily basis, Google has demonstrated its ambition to create a truly user-friendly experience.”

Some of the major refurbishments include the ability to view various advanced segments without the need to compare against ‘All Visits’, as well as the option to customize an account dashboard. The latter provides users with a greater level of control over the hierarchy of their data, as well as allowing for enhanced visual customization; you can view data in whichever format (pie chart, timeline, table etc…) you prefer.

Much of the renovation has been focused on the look and feel of the user interface, with significant alterations being made to the overall design, as well as to the report nomenclature. What was previously categorised as Goals will now be labelled as Conversions, while Network Properties and browser capabilities will now fall under the umbrella of Technology.

For QueryClick.com, the allowance for multiple dashboards per client is one of the more attractive new features. A spokesperson said:

“This allows for a far more comprehensive set of account highlights, offering users the ability to access the key points of different aspects of any campaign with far greater ease.

“For example, those who track the social media performance of a site, or have a particular interest in specific site activity, can collate all the basic info they need in an easy to reach location.”

The latest development has come following the recent integration of Google Analytics with Google Webmaster Tools. Though the integration was not deeply rooted – users can now access a client’s referral traffic report from the GWT links section – it provides a preview of things to come.

Via EPR Network
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Closure of MyBlogLog Indicative of The Stifling Effects of The Yahoo Brand According To SEO Experts QueryClick.com

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It comes as no surprise that the MyBlogLog service will be closing this year, following the leaked statement in December 2010 concerning the closure of a stream of services including Delicious, Yahoo Buzz and Yahoo Picks. The leaked screenshot surfaced when it was posted to Twitter by former Yahoo employee and founder of MyBlogLog, Eric Marcoullier.

MyBlogLog was acquired by Yahoo little over 3 years ago for a sum of $10 million. Its purpose was the creation of widgets which site owners could insert in order to track fellow MyBlogLog members who read their blogs. Similar to the idea behind the display of “like” widgets by external websites.

The service is to be officially shut down on the 24th May this year, with any unused subscription portions due to be refunded back to premium service users.

UK SEO company QueryClick.com commented on the familiarity of the ill-fated acquisition:

“The demise of MyBlogLog is the latest in a series of failed acquisitions by the company. Such an anti-climactic relationship has become a miserable familiarity where Yahoo is involved, with many citing the persistent failure to follow up on initial hopes and promises as the major flaw of both sides.”

Several examples can be cited, such as the largely forgotten acquisition of ‘Upcoming’ (a site providing a local and national listing of events) in 2005 and the deal between Yahoo and Flickr dating back to the same year. The latter promised much, but has since withered into the background for anyone except photo enthusiasts, with Facebook consuming up more and more of the photo sharing market. Upcoming on the other hand, was one of the Yahoo services earmarked for mergers or consolidation in the leaked screenshot of December 2010.

The cuts being made are in accordance with the overall plan to reduce costs within Yahoo, who had also made the decision to layoff hundreds of staff at the end of last year.

The demise of so many of Yahoo’s acquisitions can be categorised under one main defect, largely the neglect of the acquired company following the initial phase of thrill and ambition for the future. A spokesperson for SEO experts QueryClick.com pin-pointed the common factor between the doomed Yahoo acquisitions:

“For so many of those start-ups taken on by Yahoo, a primary sense of optimism was soon stifled by an excess of bureaucracy and an inability to agree and get to work on new products or innovations.”

Via EPR Network
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Bing’s Integration of Facebook ‘Likes’ Is The Next Phase In Social Search, Claims SEO Experts QueryClick

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True to form, the world of social media shows little sign of slowing down in terms of infiltrating every aspect of our lives; search engines being no exception.

While Google laid bare plans to include relevant content from social media sources such as YouTube, Flickr and Twitter, Microsoft’s own search engine – Bing – has been preparing its move into the realm of social search with a much touted tie with Facebook.

Now Facebook “liked results” will become integrated with everyday Bing searches which Bing’s development team described as “part of a longer journey” into an improved cohesion between search and the social sphere.

Commenting on Bing’s inclusion of Facebook ‘liked results’, a spokesperson for Edinburgh-based SEO experts QueryClick said:

“QueryClick are not surprised to see Bing announce a tie with Facebook in a bid to keep shoulder to shoulder with Google following the launch of the latter’s real time, social media search results some 18 months ago.

“The ability to ‘like’ search results and see those that your friends have ‘liked’ is another step closer to a much more personalised search experience that pulls in the activities and opinions of an individual’s social circle.

“It’s also highly likely that personalised search will lead to a much greater emphasis on personalised advertising which has already been seen on Facebook.”

The introduction of the ‘Bing Bar’ – a simple tool bar function – will also serve to blur the line between search engine and social media platform even further.

Via EPR Network
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Google’s Decision To Include Social Media Updates In SERPs Is The Latest Move Towards A Greater Emphasis On The Social Sphere, Says Search Engine Optimisation Experts QueryClick

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In true Google style, barely a month goes by without the search giant making a tweak here or a change there to its algorithm.

While some changes are kept under lock and key to prevent spammers and unethical SEO practices degrading the quality of search results, other tweaks are allowed to create something of a stir.

Google’s most recent announcement regarding its inclusion of social media results in SERPs was one such change that – quite appropriately – caused sites like Twitter to get all in a flutter.

Working by aggregating content from social networking sites such as YouTube, Twitter and MySpace, the move is yet another step towards a bold blend of search and social; all under one roof.

Commenting on Google’s decision to make its search results richer in social media-related content, a spokesperson for SEO experts QueryClick said:

“QueryClick’s SEO predictions for 2011 contained a big focus on the move to mobile search as well as a greater emphasis on social media so it’s not surprising that Google have taken the step to introduce more social media-specific content in their SERPs.

“In terms of the benefits of this change for search engine optimisation, there’s now improved opportunities for sites which are under performing or in highly competitive verticals, jumping onto the first page – albeit temporarily – if their social media output relates to search terms.”

Via EPR Network
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