Category Archives: SEO

Mono Websites added to the leadhub platform

COPENHAGEN, 23-Sep-2020 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce a partnership with Lokale Internetwerbung GmbH & Co. KG, an expert in delivering a SaaS marketing solution to local businesses in more than 40 markets. This partnership brings the addition of Mono Websites to their proprietary toolbox offering, the leadhub platform.

As an established marketing provider with a focus on digital, leadhub is a spinoff from long-time Mono Partner, advantago. The leadhub platform was launched in 2012, and the addition of Mono Websites to the platform has been the perfect expansion alongside leadhub’s existing multi-channel, local marketing capabilities, including search engine advertising (SEA), display ads and Facebook ads.

“The launch of Mono in the leadhub platform is truly a testament to our long standing relationship and confidence in Mono’s technology. Throughout our partnership, Mono has always worked with us hand-in-hand to find solutions for new market developments and business opportunities – and it has therefore been a natural progression for us to involve them in our leadhub platform.” says Jens Unger, Executive Vice President at Lokale Internetwerbung, “We appreciate the openness and truly helpful nature of the Mono Team – and look forward to more exciting projects in the future.”

The leadhub platform focuses on providing marketing automation, as well as facilitating and optimizing the efforts of small businesses to reach more customers through the use of multi-channel online campaigns. With websites as a foundational element of any business’ digital presence, the addition of Mono Websites to leadhub was a central digital element to ensure that leadhubs’ small businesses clients can easily carry out- and effectively measure their digital advertising and marketing efforts.

“The leadhub project is very exciting, and we’re thrilled that Lokale Internetwerbung has included us on this exciting new journey to help small businesses. As a digital service provider with a proven track record, the leadhub platform is well positioned to bring more marketing automation to the digital efforts of small businesses. This aligns closely with our own vision of empowering small businesses to succeed online, and we’re thrilled to see our long-time partners, like Lokale Internetwerbung, forging innovative new concepts and ideas to bring professional websites to market”, says Svenn Andersen, COO at Mono Solutions.

Mono Websites were launched in the leadhub platform in August 2020.

S0URCE: EuropaWire

Mono Solutions, part of Bauer Media Group’s SME Services, welcomes Jeppe Gammelby as its new CFO

COPENHAGEN, 10-Aug-2020 — /EPR INTERNET NEWS/ — Mono Solutions, part of Bauer Media Group’s SME Services, welcomes Jeppe Gammelby in the role as Chief Financial Officer (CFO) starting August 1, 2020.

The Management team is delighted to onboard a new Chief Financial Officer who can continue to manage the financial growth of Mono’s global and partner-driven Software-as-a-Service (SaaS) business. In his role as CFO, Jeppe will be responsible for ensuring a sustainable financial strategy that supports Mono’s growth strategy. Jeppe replaces Kasper Boel Rousøe, who has decided to pursue new career opportunities outside Bauer Media Group.

“With a proven track record within SaaS and fintech, I’m thrilled to welcome Jeppe Gammelby as our new Chief Financial Officer. As we accelerate the growth of our business, strong financial management is vital and we warmly welcome Jeppe’s experience,” says Louise Lachmann, CEO & Co-founder of Mono Solutions.With a strong financial background, Jeppe brings more than 10 years of experience in financial controlling, planning and management. In his prior role as Finance Director at Verifone, Jeppe was responsible for leading the development and implementation of key financial strategies and initiatives, as well as the overall financial analysis to support and optimize strategic decisions. Jeppe holds a Master’s Degree in Business Economics and Auditing from Copenhagen Business School in Denmark.

New CFO for Bauer SME Services

At the same time, Thomas Loft was appointed Chief Financial Officer (CFO) for the Business Area SME Services, leading innovator and supplier of highly automated digital marketing services for small and mid-size companies. Thomas joins from the Danish company TimeExtender, where he was COO and CFO. Prior to that he had served for eBay in various senior Finance roles. Mono’s CFO Jeppe Gammelby will report directly to Thomas, as well as Louise Lachmann.

SOURCE: EuropaWire

Brandify to launch with Mono Scheduling in Q3 2020

COPENHAGEN, 10-Jul-2020 — /EPR INTERNET NEWS/ — Mono Solutions announces their partnership with Brandify, the leader in local presence for multi-location brands, to bring appointment booking to local businesses across North America.

With more than 20 years of experience providing businesses with comprehensive digital marketing solutions, Brandify was looking for a provider to deliver a scheduling solution to meet a wide variety of business use cases, and serve as a new digital presence opportunity for their more than 300 multi-location brand clients, as well as the 4.5 million brick-and-mortar locations that they serve.

“We needed a partner who could provide appointment booking functionality at the scale required by brand customers with hundreds or thousands of locations.” says Manish Patel, CEO at Brandify. “Mono Scheduling will help us build the next level of engagement between brand clients and customers.”

Mono Scheduling is a truly flexible solution that can be embedded on any platform to enable bookings on local store pages, online business listings, social media profiles such as Google My Business and Facebook, and elsewhere. With a simple booking flow, Mono Scheduling allows brick-and-mortar locations to focus on running their day-to-day business, and still accept new bookings from clients 24/7.

“We’re happy to announce our partnership with Brandify, and look forward to bringing our appointment booking solution to multi-location brands. It’s great to be partnered with an established brand, like Brandify, that has a truly impressive footprint in providing powerful software and services to local businesses, as well as delivering excellence in local digital presence.” says Matt Matergia, Vice President of Sales & General Manager of the Americas at Mono Solutions.

Brandify is launching with Mono Scheduling in Q3 2020 to enable online appointment booking for their professionals.

SOURCE: EuropaWire

Olivier Gerey-Bak joins Mono Solutions as Chief Product Officer (CPO)

COPENHAGEN, 4-May-2020 — /EPR INTERNET NEWS/ — Mono Solutions has recruited Olivier Gerey-Bak as Chief Product Officer (CPO) and welcomes him as the newest member of the Executive Management team effective as of May 1, 2020.

As part of Mono’s vision to deliver the ultimate platform for small businesses to drive their business online, the onboarding of a CPO will help strengthen the continued delivery of best-in-class technology to Mono’s worldwide network of partners. Olivier’s role will focus on Mono’s product vision and strategy, as well as managing the roadmap of for all Mono services and offerings.

With my background in digital products, I’m delighted to be joining Mono Solutions to continue to bring innovation, knowledge and structure to our product development. As a leader, I hope to bring an agile and cross-functional approach to Mono’s Product Team and deliver solutions that translate the needs of small businesses and our partners into our platform” says Olivier Gerey-Bak, CPO at Mono Solutions

Olivier is an experienced leader of global product management teams with recent management positions at Planday and Endomondo, as well as a background working for other B2B software solutions including BMC Software and Symantec. He also brings experience from companies with white-label solutions, 24i and Xstream, where he delivered online media applications and services for leading brands like Tennis Channel, FuboTV and Canal Digital – a part of Telenor.

We’re thrilled to welcome Olivier to the Mono Team. As a technology company, we’ve always prided ourselves on delivering the best solution to our partners – and the addition of Olivier as Mono’s CPO is a testament to our continued dedication to providing the SMB market with the ultimate digital solutions for succeeding online.” says Louise Lachmann, CEO & Co-founder at Mono Solutions

Olivier holds a Masters Degree in Electronic Engineering & Telecommunications from the University of Nantes in France. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

SaaS expert Kim Mortensen appointed CCO of Mono Solutions

COPENHAGEN, 31-Mar-2020 — /EPR INTERNET NEWS/ — Mono Solutions announces that Kim Mortensen has joined the Executive Management team as Chief Commercial Officer (CCO) effective March 16, 2020.

The Executive Management team is excited to onboard a Chief Commercial Officer that can help support Mono’s growing partner channel. Kim’s role will focus on strengthening the commercial and partner-facing departments to accelerate overall growth. In addition, he will also continue to expand Mono’s global partner network to leverage the full potential for growth in select markets and verticals.

“It’s great to welcome Kim Mortensen as the newest member of our Executive Management team. When we joined Bauer Media Group, we made a promise to our partners to strengthen our partnerships and offerings to help our partners grow successfully by helping small businesses to succeed online. Kim brings a wealth of relevant experience that will help drive more business for Mono, our partners and their small business clients.”, says Louise Lachmann, CEO at Mono Solutions.

With extensive leadership experience from software-as-a-service (SaaS) scale-ups within the digital marketing industry, Kim will work closely with the Executive Management team at Mono to continue to accelerate the growth of the business.

“I am truly excited to join Mono Solutions, a company that has shown outstanding performance in the past and with a significant growth potential for the future. With the new ownership and a fantastic team, I see a great opportunity for Mono to help our partners serve even more small businesses. In addition, I hope that my experience from scaling SaaS companies will contribute to the continued success of Mono Solutions.” says Kim Mortensen, CCO at Mono Solutions

Kim comes from a position as CEO at BIM Object, the world’s leading building information modeling (BIM) content platform. He also brings more than 10 years executive experience from various SaaS companies – most notably APSIS, a leading Nordic marketing platform, where he worked in various roles including CPO, COO and CEO – for nearly eight years.

Kim holds a Graduate Diploma in Business Administration from Copenhagen Business School (CBS) in Denmark. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

Launch of new global property portal Commercial People and Residential People

DURBAN, Kwa-Zulu Natal, South Africa, 2019-Sep-26 — /EPR Network/ — Introduction of Commercial People and Residential People global property portals to the international market now live in South Africa, UK, UAE, India & Nigeria.

Global property portal allows agencies to target international buyers and reduce their overheads with free property listings.

  • Commercial & Residential property portals now live across five countries (South Africa, UK, UAE, India & Nigeria)
  • Over 350,000 listings worldwide – Aiming for 1 Million by Q4 2019.
  • Major agents include Annenberg Property Group, Baker Street Properties, Broll, CCH, Chas Everitt and Meridian Realty
  • Imminent launches planned for Mainland Europe, China and the Middle East.

Two up-and-coming global property portals Commercial People and Residential People are helping to provide a beacon of hope for real estate agents across the country with their listings and international coverage.

Currently operating across South Africa, the UK, UAE, India and Nigeria, Commercial People (and its residential property equivalent Residential People) are uniquely positioned to attract both local and overseas buyers & investors interested in purchasing property throughout South Africa.

The portals which will also launch across France, Germany, China and other key markets in 2019, is threatening to disrupt the Property24 & Private Property duopoly, offering support for agents across the country struggling to pay the high costs of membership with a radical free to list solution.

In just a few months since their launch, both Commercial & Residential People have attracted some of the biggest names across the property sector including the likes of Broll, CCH, Chas Everitt and more.

Commercial & Residential People Co-Director Christopher May says: “We are targeting both merging and established markets alike. Alongside South Africa, we are currently operating across the UK, UAE and India, and despite our brand infancy, we are well on the way to being one of the biggest portals in the UAE and on the way to becoming one of the largest in India as well”

“Our USP is simple. Every agent we’ve spoken to is concerned about the rising costs of property portals; Commercial & Residential People are both global property portals that helps to eliminate some of the expenses agencies face.

”Since launching, Residential People has found that a growing number of searches on its UK site come from prospective overseas buyers looking to relocate here or investors keen to enter the market, this figure is replicated across the South African market as well, with a particular interest in Johannesburg, commercial property for rent in Cape Town and houses for sale in Pretoria.

Mr May continues: “One of our key selling points is that we are international. It is a fact that thousands of properties in certain areas – especially commercial and new build apartments are not being bought by locals but international buyers.”

“In the UAE, for example, after only a few months, we have a 75% market share of all properties.”With the global reach of Residential People, any local South African estate agent can tap into the growing foreign investment across the country, gaining more exposure on their listings for free not only from potential customers in the UK but also from successful expats across the UAE, and soon China.

Mr May concludes: “We want to make it abundantly clear that our aim is to work with agents and build an alternative to some of the portals that exist today. While we understand that international attention doesn’t appeal to every South African agent, our nationwide coverage can ensure increased exposure for the local market as well.  With agents’ support, we are hoping to disrupt the status quo and give agents an alternative to the current duopoly”

Via EPR Network
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Mono Solutions acquired by Bauer Media Group

COPENHAGEN / HAMBURG, 22-Jul-2019 — /EPR INTERNET NEWS/ — Leading white label small business Software-as-a-Service (SaaS) platform provider Mono Solutions joins Bauer Media Group. Bauer Media Group is a leading multi-business portfolio company with a strong focus on media and online services. The deal closed on Thursday, July 18th.

Together, Mono and Bauer will put more muscle and acceleration behind a shared product vision of data-driven and intelligent marketing solutions to drive SME success.

Mono has been looking for a way to accelerate product delivery and overall growth based on a strong conviction of the potential of the Mono platform to significantly help SMEs succeed online. SME marketing and sales services are an essential part of Bauer Media Group’s new business growth strategy. Bauer’s specific interest and belief in Mono’s current channel partner strategy is seen as an ideal head start.

Bauer Media’s COO Veit Dengler comments, “Mono’s strength in the market is driven by the perfect combination of leading technology with excellent service expertise to deliver best-in-class marketing solutions for SMEs at scale. Our newly established business area in SME marketing and sales services will strongly benefit from Mono’s expertise and position in the market. We are looking forward to working together and learning from each other.”

Both companies are clearly aligned on the vision, allowing Mono to continue to innovate together with Bauer’s ability to enable growth and provide a strong network. Louise Lachmann, co-founder and CEO of Mono Solutions underlines, “We found the perfect match with Bauer. Our visions are completely aligned and this transaction will significantly benefit our partners and the SMEs they serve by driving innovation to the market faster than ever before.”

Mono’s company name, branding, management and entire team structure remain as they were pre-acquisition, keeping the momentum and agility to support Mono’s and Bauer’s shared dedication to product innovation.

About Mono Solutions

Mono Solutions delivers the ultimate SaaS-based digital marketing platform for empowering small businesses across the digital landscape, making it easier for them to connect and drive business with their customers online. As a fully-white label solution, Mono empowers 70+ digital service providers across the globe with a true do-it-with-me (DIWM) approach to offering digital marketing solutions to increase engagement and deliver real ROI to their SME clients.

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SME. Family-owned in the 6th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 11,500 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

SOURCE: EuropaWire

Mono Solutions’ new platform interface for easier and more efficient website production will enable a true do-it-with-me (DIWM) experience

COPENHAGEN, 14-Feb-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to launch a completely new platform interface that will dramatically improve the overall user experience for even faster, easier and more efficient website production, as well as enable a true do-it-with-me (DIWM) experience for small businesses and their trusted service providers. As part of the new interface launch, Mono also announces the official launch of Mono Scheduling.

Watch our video to learn more about the new era of Mono.

THE ULTIMATE DIWM SOLUTION

The new Mono interface makes the platform ideal for SMBs and their digital service providers to work better together. Adaptable to different user skills and roles, the new interface will make it twice as fast for service providers to make advanced and unique website designs. At the same time, it is intuitive enough that business owners can easily update and manage their online presence themselves, offering greater flexibility and control.

“I am very proud of the new Mono interface – it is not just an interface improvement, it is a game changer. We see a growing need in the market for DIWM offerings where digital service providers and small businesses work more closely to ensure online success. Mono’s mission is to provide our partners with best in class technology and we truly look forward to working with our partners to embrace all the opportunities this new interface brings.”

– Louise Lachmann, CEO of Mono Solutions

INTRODUCING MONO SCHEDULING

With the launch of the new interface, Mono is also proud to announce the launch of Mono Scheduling, a native online appointment booking solution for small businesses.

“We see online appointment booking as a significant business driver for small businesses in many industries to meet consumer expectations. With Mono Scheduling our partners can offer their SMB clients the best online booking solution that matches their need for convenience and ideal budget. It was our vision to create a product tailored to these needs and I am very proud of the result”.

– Svenn Andersen, COO of Mono Solutions

Mono Scheduling features easy booking management, calendar synchronization, email and SMS reminders, and support for multiple languages, time zones and currencies. The solution drives an online wizard for seamless on-site appointment scheduling for website visitors, a dashboard with relevant statistics and unlimited access to all features including number of staff members, services and bookings. Learn more about Mono Scheduling.

EXPERIENCE THE NEW ERA OF MONO

Mono’s new interface offers digital service providers the ability to service small business owners at any level. It gives SMBs one single platform to work with to drive their business online and provides service providers with more products that enable recurring revenue beyond the website.

Mono will be exhibiting the new interface and Mono Scheduling at several conferences this spring, including LSA19 in Dana Point and SIINDA Localcomm in Dubai and London. It is also possible to book a demo with the Mono team.

SOURCE: EuropaWire

bfound will use Mono Platform to offer digital marketing solutions like email marketing, simple personalization and SMB-friendly customer management in UAE

COPENHAGEN, 31-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce our partnership with bfound, a provider of digital marketing solutions for small- and medium-sized businesses (SMBs) in the Middle East.

The partnership provides bfound with the technology to provide small businesses in the United Arab Emirates (UAE) with a professional digital presence, and extends Mono’s global partner base to the Middle East. The Mono Platform has enabled bfound with the opportunity to offer a wide variety of digital marketing solutions, including email marketing, simple personalization and SMB-friendly customer management.

With an established base of customers, bfound was searching for an SMB-friendly platform to help them build and manage websites at scale. In addition, bfound was focused on finding an established technology partner that was experienced within the small business segment, and already trusted by other local digital marketing providers around the world.

“From top notch performance to ease-of-use, the Mono Platform fulfilled all our needs in a digital marketing platform for small businesses in our market. In combination with their partner-first approach and helping us go-to-market with a website offering so quickly, we feel very confident that we will continue to have success in driving more business for small businesses across the Middle East .” says Erik Bjerlestam, CEO of bfound

With a strong partner-first approach, Mono is dedicated to empowering our partners with the best technology for a strong digital presence offering. To support bfound’s existing customer base in the Middle East, the Mono Platform was updated with Arabic language support as well as the ability for right-to-left writing. The addition of these critical features helped bfound to quickly go-to-market with competitive digital presence offering, including a professional website, Mono On-Site Engagements and Mono Email Marketing.

“Working with the bfound to begin offering digital presence offerings to small businesses in the Middle East has been a great experience. Their passion for helping their small business customers make the most out of their investment into digital marketing is truly admirable, and we look forward to support them in their expansion across the UAE and beyond. ” says Matt Matergia, Director of Business Development at Mono Solutions

Bfound launched on the Mono Platform in February 2018, and serves hundred of businesses across all verticals.

SOURCE: EuropaWire

Fonecta to use Mono Platform to expand its digital presence services

COPENHAGEN, 16-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce our newest partnership with Fonecta, the largest digital marketing service provider in Finland.

Fonecta was searching for an advanced Software-as-a-Service (SaaS) platform to strengthen and renew their suite of digital offerings for their SMB customers. With the addition of offerings from the Mono Platform, Fonecta will be able to expand their digital presence services to add customer engagement solutions, including native email marketing and simple on-site personalization, to help drive a real return-on-investment for their small business customers across Finland.

The Mono Platform came highly recommended by Fonecta’s sister companies, Herold and DTG, that are already operating on the Mono Platform in Austria and the Netherlands respectively. Previously using multiple platforms for websites, the Mono Platform will also allow Fonecta to streamline the fulfillment of digital presence services.

With the Mono Platform, we are able to even better help our customers to create credibility among their own customers and to extend their visibility and presence online. Finally we have also found a platform that makes it possible to migrate websites from many different platforms into one.”  says Mika Salminen, Head of Product Development from Fonecta.

Designed to manage website and digital offerings at scale, Mono was chosen as Fonecta’s platform-of-choice for it’s intuitive user interface. The multi-site management tools built-in to the Mono Platform will also empower Fonecta to more efficiently and cost-effectively deliver a professional online presence for their small business customers.

“We’re honored to partner with Fonecta and help them bring the technology platform behind their digital presence offerings to the next level. Fonecta already serves thousand of small businesses across Finland, and with the adoption of the data-driven Mono Platform they can rest assured that they have an easy-to-use platform in place that will help their small business customers to succeed online.” says Tricia Score, Global Head of Sales.

Fonecta officially launched on the Mono Platform in November 2018, and will expand their digital portfolio throughout 2019 to focus on encouraging more engagement from business owners in managing their online presence. With Fonecta launching on the Mono Platform, the entire European Directories Group (EDSA) is now partnered with Mono Solutions.

SOURCE: EuropaWire

Base Element, Cognigy partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands

LONDON, 16-Nov-2018 — /EPR INTERNET NEWS/ — Base Element, a European digital agency, and Cognigy, a leading conversational AI platform software provider have entered to a strategic partnership agreement. This partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands. The teaming up of Base Element and Cognigy will provide marketers with valuable tools to drive customer engagement and increase conversions, while maintaining meaningful relationships with their audiences through conversational AI interfaces.

“Brands are dynamic and living organisations. Conversing with their clients and prospects needs to be an organic process rather than just an engagement metric on a dashboard. It is a vital part of the customer experience,” Antonis Neocleous, Co-Founder and Director of Base Element, pointed out. “We have been deeply committed to enabling our clients to provide a consistent brand experience across touch points. Partnering with Cognigy, a pioneer in conversational AI technology, significantly supports this commitment.”

Cognigy’s partner ecosystem is at the heart of value creation for clients. They operate as a trusted advisor to both enable and guide clients to realize their potential and to assist them in implementing solutions to seize new opportunities. According to Cognigy’s spokesperson, “This includes understanding what it means to build a conversational practice, as well as how to configure, extend and maintain successful conversational AI projects. The team at Base Element know both the data and experience management space very well. We have a lot of confidence in what they can develop, execute and deliver.”

SOURCE: EuropaWire

PA DIGITAL selects the Mono Platform to deliver modern websites and additional digital marketing services to SMBs in Spain

COPENHAGEN, 01-Aug-2018 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce a new partnership with the leading provider of digital services for small businesses in Spain, PA DIGITAL.

The partnership allows PA Digital to deliver modern websites and additional digital marketing services to small- and medium-sized businesses (SMBs) across all of Spain. PA DIGITAL has chosen the Mono Platform for its superior technology in building high-quality websites as well as its commitment to partner success.

With more than fifty years of experience in serving small businesses, PA DIGITAL’s strategic focus is to provide simple and efficient solutions to help Spanish SMBs successfully digitize their business. With existing offerings of website creation and maintenance, PA DIGITAL was on the search for a new technology platform to help them deliver more modern digital services in the most efficient and cost-effective manner.

“As we were looking for a new platform to support our website business, it was important to us to find a platform that allowed us to build at scale, offer best-in-class technical performance on our SMB customers’ websites and help us expand the digital offering to our clients with additional functionality over time. After engaging with Mono and testing their Software-as-a-Service platform, we were thrilled to see that they not only offered superior technology, meeting our requirements, but also confirmed that they will be a true partner in growing our business” says Paul Geldart, COO of PA DIGITAL.

Designed for large-scale website fulfillment, the Mono Platform meets the highest technical standards, including W3C compliance, lightning-fast performance and meticulous optimization for traditional, local and voice search with schema.org-friendly structured data. In addition, PA Digital will also benefit from Mono’s integration with Yext’s leading digital knowledge management solution for even faster go-to-market. The integration drives powerful automatic initial website production and keeps small business’ data consistent across the web.

New, more modern websites are not the only way to prevent churn. It was important to PA Digital to find a platform that would enable them to offer increased value to their customers. With fully-native e-commerce, CRM and customer engagement features, the Mono Platform enables PA DIGITAL to offer true ROI-driven services to their SMB customers.

“With a focus on selling websites to their established base of SMB customers, combined with their vision for providing additional digital services around the website, PA DIGITAL is a perfect partner for Mono. PA DIGITAL is our first partner in Spain and we look forward to helping them leverage our technology platform to deliver modern digital presence solutions to thousands of small businesses across Spain.” says Louise Lachmann, CEO at Mono Solutions.

SOURCE: EuropaWire

Chad Lieberman From 6W Teaches SEO: PPC vs. Organic Marketing

New York City, NY, February 26, 2015 — /EPR INTERNET NEWS/ — Chad Ian Lieberman, the lead Search Engine Optimization (SEO) specialist at 6WSEO, today announced the release of yet another of the company’s awesome SEO trainings on Pay per Click (PPC) marketing versus organic marketing.

The training aims at giving businesses insights on why they should opt for search engine optimization for their business websites, as opposed to going for PPC marketing upfront.

“Unlike PPC, SEO offers a long term traffic solution to a business. With PPC, your traffic stops coming in as soon as your pockets run dry. Of course, if you have very deep pockets, you can go with PPC solely. But it is advisable to take advantage of organic traffic from the search engines because it is easily achievable, keeps flowing for the long term, and is very affordable”, said Chad.

Although the SEO process takes time for the results to be visible, Chad advises that it is the best option if what a business seeks are long-term solutions to its web traffic and visibility problems. Organic traffic is timeless and once it starts coming in, it does not stop. The only time it may stop is if the foundation of your SEO campaigns was not on the right pillars, or if you used black hat techniques to achieve your rankings. These reasons may get your site dropped in the rankings or banned altogether when the search engines update their algorithms.

“For new businesses websites, one may opt to go for both SEO and PPC simultaneously. The PPC brings in instant traffic to the website so that you can kick start the business’ web traffic as you wait for the SEO efforts to yield results. However, as soon as your organic traffic kicks in, you should switch off the PPC campaigns. In any case, the organic traffic, if targeted right, should bring in buyers who help you recover/compensate the PPC costs used”, adds Chad.

About 6WSEO
6WSEO is a leading USA SEO agency based in New York. It is a top 100 SEO Agency in the US offering cost effective search engine optimization services and keyword research, which leads to highly effective and affordable organic marketing. Its services help both small and big businesses to get better visibility online. It offers creative and customized SEO programs for its clients. Among its services are On-Page SEO, Off-Page SEO and keyword research. Learn more on its blog http://www.6WSEO.com/blog.

Contact-Details: Pramod Sotto
212-600-0775
info@6wseo.com

Via EPR Network
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The realWITS Company Launches Websites for Real Estate Companies Dubbed “Smarter”

An experienced and respected real estate participant and An experienced and respected real estate participant and SEO adviser has launched a new company, realWITS, to help brokers design actionable real estate company websites, get better results and learn how to integrate sales campaigns with modern techniques of leveraging real estate SEO benefits, providing interactive customer service and challenging not only with local online competitors but also with highly recognized online consumer real estate portals.

Real Estate Web Development Demands Compelling Websites

The company’s mantra is “Smarter Real Estate Websites,” and its mission is to educate real estate professionals about online marketing trends so that they can create more functional websites, optimize searches, integrate modern applications and produce dynamic content.

The real estate industry has traditionally resisted change, but modern real estate Web development and real estate SEO for websites require transformations from conservative advertising and marketing strategies to engage new generations of clients.

Randi Thornton, founder of realWITS, has built a reputation as the go-to SEO Google Gurufrom many years of experience in website development, online promotion and the real estate industry. Many real estate websites treat their online efforts as sideline activities or hobbies, and after working with big branded real estate company websites, Thornton feels strongly that the industry fail to take advantage of their full online marketing potential.

Major problems in most company real estate websites include the following shortcomings:

• Brokers do not control their online presence and messaging.
• Website designs fail to meet the needs of people who search online.
• Real estate websites struggle to achieve strong SEO rankings because of the original website build-out.
• Lack of regular technology upgrades force websites to become outdated.
• Failure to take advantage of website lead-generating capabilities.

Smarter Websites Integrate Design, Content and Functionality

Many real estate companies limit their prospects by only trying to compete with other brokerages, a strategy which fails to take advantage of today’s technologies used by other successful industries and the interactive potential of online marketing.

A popular destination real estate broker website strategically focuses on integration of successful leading websites approaches across all industries, and marketers need to incorporate key elements of design, fresh content, Google rankings, mobile technology, and fast processing speeds to keep up with competitors.

Savvy real estate brokers can optimize website performance by considering the following elements of design and function:

Create Distinctive Designs

Website design generates the platforms that launch successful online real estate marketing campaigns, and conceptual elements should compel a casual online website visitor to engage with actionable functionality by incorporating visually appealing design, easy to navigate structures and an intuitive user experience.

• Forward-thinking real estate brokers will take a look around them and learn from other applications that have gone viral.
• Stunning designs often depend on using a simplistic look and feel, clean site architecture, complementary color schemes, accessible search and intuitive controls.
• Functional copy includes compelling content that delivers quantifiable local communications that help buyers make informed and quicker buying decisions.
• A real estate company website needs to offer photo-centric platforms for property listings.
• Websites attract and retain buyers and sellers with property explore functionality that exposes robust search activity.
• Proper usage of on-site real estate SEO including keyword density, on-page SEO best practice techniques, optimize company brands, local authority rankings and online reputations.

Fluidity VS Static

Smarter real estate company websites create fluid designs that make incorporating changes and updating copy easy to accomplish. Google search engines now place great emphasis on freshness of content when ranking websites in organic searches. Effective sites leave room to make modular changes in designs and copy to take advantage of new technology and online trends.

Growing Impact of Mobile Devices

Consumers increasingly use their mobile devices to find products and services, keep track of personal appointments, make social connections and interact with local businesses. Real estate company website designs need to look good and provide searches with the information they seek on a variety of mobile-device screens.

Monitoring Traffic and Online Behavior

Analytic tools study behind-the-scenes practices and chart consumer behavior to help website owners tweak their designs, change their design strategies and respond to customer concerns and feedback. Smarter real estate company websites use these tools to generate leads, predict consumer behavior, stay ahead of marketing trends and create better real estate SEO campaigns.

Real Estate SEO Marketing

Real estate SEO (search engine optimization) marketing works differently than traditional advertising, and learning to leverage the benefits of on-site SEO helps real estate companies establish online authority, build reputations, interact and create enthusiasm for buyers and sellers, regions and neighborhoods.

Clever brokers will take advantage of unique community real estate data so people revisit for information and connections with a relevant, trend setting online real estate source.
Pinterest Type Usage of Imagery

Effective online real estate marketing requires correct usage of photos to productively showcase properties. No matter how well written a property description is it will never grab the attention of a buyer better than a picture will.

The main emphasis of a company real estate website should be imagery that tells a story and conveys “I want to see more” from buyers, says Randi Thornton.

The realWITS company offers expert real estate company website design, on site-SEO application, education, and strategy for savvy brokers who want to produce above-average returns from their online marketing dollars. The company will function as an authoritative source of designs, strategies and consultations on all the issues that impact a real estate company website.

Via EPR Network
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SearchCatalyst Highlights Why Duplicate Web Content is Bad for Small Businesses

Duplicate web page content is bad for any website because it greatly affects SEO, but SearchCatalyst, an SEO agency dealing exclusively in small business Internet marketing, says it is particularly bad news for small businesses.

Aside from negatively impacting on a user’s online experience, duplicate content is particularly disastrous for SEO. It affects the site’s credibility, which is one of the most important ways a site can rank highly, organically, on search engines like Google. Google ranks sites based on several criteria, each of which is built into its complicated search algorithm. Relevancy is the most important – does the site list content relevant to the search query? – but credibility is a close second.

However, this issue affects all businesses, big and small. An issue that is more likely to affect small businesses, or expanding ones in the processes of upgrading their websites and online presence comes down to duplicate content on developer sites. Quite often web developer domains – where developers work on websites – are indexed by Google. Developers can be completely unaware they have created duplicate content but as websites take a few months to develop they can sit on developer domains for a while and the duplicate pages will negatively affect search rankings on Google.

This generally impacts small businesses to a greater extent than larger companies because they don’t have the scope and finances to implement new pages quickly.

Google’s algorithms are highly sophisticated and can filter out sites that have duplicate content. Some may be labelled as spam as a result, whilst others will just be listed much lower down on the SERPs. Google has become much better at detecting duplicate content since the Panda algorithm update, which all small businesses and developers should be aware of.

SearchCatalyst offers affordable SEO services to small businesses looking to boost organic search rankings and gain greater online exposure at minimal cost.

Via EPR Network
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These Days A Professional, Efficient And Stylish Website Is A Vital Component Of Any Business Aiming To Be Successful

We are currently living in a very modern age of technology, which has filtered through into every aspect of our lives, from ordering our weekly groceries online, to booking train, cinema and concert tickets, to children’s online learning environments and schoolwork. Everything nowadays is done online.

A very important part of having a business in the twenty-first century is having a website. You need a website that clearly displays what you are and what you do, and immediately impacts to your customers why they desperately need you.

Not only do you need a website, but it has to be a good one. The best way to achieve the top website for your company is to hire a freelance web designer or a web design team. A web design team will generally give you a better result as each member of the team has his or her own strengths, that will all be pulled together to achieve the exact website you need and want.

There are hundreds and hundreds of web designers out there, so you need to carefully look through their online portfolios to see what captures your attention. There will be some work you really love and others that you don’t. You will also notice that some web design companies have worked for very large, international companies, whilst other have only done work for local businesses. Other companies will have worked for a range of large, successful companies and smaller, local companies.

Ideally you want to try and pick a web design company whose work you love, that is located near to your business. That way you can really connect with them personally and easily have meetings to discuss exactly what you need and what you want from them. It’s much easier to talk about web design in person rather than over the phone.

If you are in South East England, or more specifically in Kent, then the team you want is TME (http://www.tmesolutions.co.uk). They are a web design and online marketing agency, based in Kent, which has been running for seven years. They are a close-knit, family run team comprising of fourteen enthusiastic and creative coders, designers, online marketers and project consultants.

Over the years, they have built their business to be efficient, creative and successful, yet friendly. They’ve worked to provide web design in Kent for relatively small local companies such as Lau Hairdressing in Maidstone, Express Cleaning Supplies in Aylesford, and ACE Sheds in Ashford. Their new websites allowed these local companies to bloom; expanding greatly and increasing their profits rapidly.

As their own company grew, TME also started to work for some of the biggest, most successful and most profitable companies in the world. This includes the likes of Tile Depot, who own over twenty stores across the UK and Centroid Motion Capture who provide animation for major films. Additionally, Worldwide Parcel Services, who are one of the largest parcel couriers in the UK, and most impressively, an exclusive training portal for Samsung Mobile.

TME are one hundred percent committed to producing amazing, creative and useful websites. They take companies and aim to boost their profits, regardless of how famous they already are. They strive for improvement.

Via EPR Network
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Charity Educating the Children Benefits from Support of Leading Web Agency Alchemy Viral

Children in the Masai Mara region of Kenya will now be helped further following the announcement that one of the UK’s leading Web Search Optimisation agencies is backing charity Educating the Children. Alchemy Viral has this week announced its support for the leading international children’s charity.

Educating the Children works to raise awareness of the issues affecting children throughout the Masai Mara region, including things like Female Genital Mutilation (FGM) and enforced childhood marriages for young girls.

Masai Mara is a time-honoured favourite destination for tourists from all over the world, yet the region’s inhabitants remain neglected and abused. Educating the Children was set up after one of the charity’s founder visited Masai Mara and found poor education conditions, with not enough teachers and poor schooling levels for children throughout the region.

In Masai Mara some girls are forced into marriages as young as 8 years old. Andreas Voniatis, Managing Director of Alchemy Viral, wants his company to commit to supporting forward-looking projects like the current Educating the Children scheme to build a secondary school for girls in the region.

Andreas Voniatis says, “I have great sympathy with the aims of ETC. My daughter is just 3 months old. Like every parent in every country I have high hopes for her. I can’t imagine her being denied an education, or even worse being a victim of enforced marriage or FGM”.

“I want to spread the word about the charity’s work. We will be quite overt in our support of ETC to all of the people we communicate with, be it by email, our website, or corporate activities. We are also supporting the charity with what we do best… raising their profileon the web. We have already created a Facebook page for the charity and added a link to our Facebook page. We are Tweeting regularly about ETC and teaching them also the importance of regular publishing and how to earn coverage across the web”, Andreas went on.

Sonal Kadchha, co-founder of ETC, said of the backing of Alchemy Viral:

“I’m very pleased that Andreas has come on board to support ETC – not only is he contributing financially but his help in increasing our online presence is invaluable given the importance of social media in the world today”, commented Sonal.

Alchemy Viral’s Andreas Voniatis will visit Masai Mara this year to observe Educating the Children’s work for himself – the visit will coincide with Educating the Children having recently named one of the new school’s classrooms after Andreas’ daughter, Julia.

Via EPR Network
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Facebook Changes to Business Pages

SEOwhat.com, a national leader in internet marketing, web design, and search optimization company, that specializes in both on-page and off-page optimization is recommending that online retailers stay abreast of the continuing and constant changes to Facebook rules and regulations to ensure sales are not affected by non-compliance. Staying up-to-date of the adjustments to the policies Facebook enforces to the places pages is a necessary part of business these days. Social media marketing is a key part of success for many internet retailers.

The most recent changes to Facebook Pages may affect business negatively if they do not comply. Review the Page Management to make sure the business name accurately reflects the Page content. The name cannot have symbols or all capitals letters, except for acronyms. The name needs to be simply just the name of the business. Name Changes and Migrations cannot lead to an unintended connection, nor can they result in re-categorizing a Page, this may result in a loss of “friends” when a business would like to combine pages.

One of the biggest changes that will affect businesses on Facebook is to the covers. They are a popular place for promotions and Facebook has tightened up these restrictions, they can no longer include price or purchase information. Contact information cannot be included or any references to actions such as, “Like” or“Share”. Promotions must be administered with Apps on Facebook.com. These rules and regulations can be confusing to the business owner and they change frequently. SEOwhat.com has experts in social media services to help ensure the businesses page on Facebook complies with these changes and keeps the client up to date with changes that are coming. Noncompliance can result in the page being rejected or removed from Facebook.

Via EPR Network
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SEO Agency Generates New Visitors For Luxury Hotel Resort

Online marketing agency QueryClick has helped a luxury hotel resort dramatically improve its Natural Search returns by driving over 30,000 new unique visitors to its website between 2011-2012.

One of the specialities of the search marketing firm is to help businesses get better results online through Search Engine Optimisation (SEO), which ensures that their clients’ websites appear higher and perform better when Internet users make searches on Google.

The Edinburgh-based agency also helped generate 33,824 organic visits to the Rockliffe Hall website – an increase of 50% compared with the previous year. Of those visits, 3,883 came through on non-brand terms compared with 1,999 during the same period of the previous year. This represents a 94% increase in traffic from non-brand, organic keyphrases.

Chris Liversidge, founder of Queryclick, said: “We’re delighted with the success of our work with Rockliffe Hall since we started working on the search engine optimisation of their website in August last year.

“We helped with the design and launch of their new site at the beginning of December and since then it’s gone from strength to strength.

“The site has already reported a significant rise in total and organic traffic and in January the site achieved the highest level of traffic in 12 months with a total of over 48,500 hits with over 20,000 new visitors which is a massive achievement.”

Rockliffe Hall is the newest and most exciting 5-star luxury hotel resort to open in North East England and is set on a magnificent restored 18th century estate on the banks of River Tees. With there being strong competition in the hospitality industry success is increasingly linked to online performance.

Over the course of the campaign Queryclick ensured that Rockliffe Hall achieved a total of 82,926 organic SEO visits between January and March this year which is an increase of 23,008 during the same period in 2011.

Chris Liversidge added: “The results speak for themselves here and when you consider that since the new website went live in December there has been over 97,000 organic visits compared to 73,000 in the three months prior to launch, the value our expertise has brought the business is invaluable.”

“Going forward we’re eager to further improve website functionality and help increase traffic levels and conversion rates by implementing E-Commerce tracking, as well as completing outstanding page title and meta description updates.”

Via EPR Network
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Google To Move Underwater And Take Internet Surfers For A Dive, Says SEO Company SachaMango

From September, the Catlin Seaview Survey, run by the University of Queensland in conjunction with insurers the Caitlin Group, will take to the water to conduct 360 degree panoramic filming of the greatest reef on earth, with Google making all 50,000 images available on Google Results, Google Earth and Google Maps through a new feature in Panaramio. There will also be a dedicated YouTube channel and live streams of the expedition team at work.

Professor Hoegh-Guldberg, Director of the Global Chane Institute and Chief Scientist on the project, said “The Catlin Seaview Survey comprises a series of studies which will reveal to the public one of the last frontiers on Earth: the oceans.

“For the first time in history, we have the technology to broadcast the findings and expedition through Google. Millions of people will be able to experience the life, the science and the magic that exists under the surface of our oceans. This project is very exciting.”

The survey will take place in three stages; a shallow reef survey of 20 sites across the2300km of the reef, a deep water survey using robots to depths of 30-100 metres, and finally a mega-fauna survey that will explore how green turtles, tiger sharks and manta rays migrate in response to ocean temperatures.

A spokesperson for SEO Company SachaMango Media, said: “This is a great example of how technology can be used to not only to help make ground-breaking research a reality, but also to educate and inspire the public to learn more about the underwater world around us. It forms an important link between scientific knowledge and public awareness, and gives people an opportunity to see rare sites that they might never get to see unless they actually visited Australia and went underwater themselves. The project will allow us all to go for a virtual dive without ever leaving the comfort of our own armchairs!

The survey is set to begin in September, although the project’s website already has some images from initial equipment testing and a demo of how the panaramio images will be viewed. However, there are already plans underway to document some of the most important oceans in the rest of the world.

“It’s no surprise that Google has got involved,” said the spokesperson.” As the biggest occupier of search space in the UK – some 93% – and with the features like Google Results, Earth and Maps already popular with the public, it makes sense they should be the partner of choice to develop the applications needed on its advanced platforms to view the incredible images that will come from the project.”

Via EPR Network
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