Category Archives: Web 2.0

idott Choose Clickwork Media to Boost Online Visibility

idott, a leading IT support company based in Manchester, has today announced that it has tasked Clickwork Media, an SEO agency based in Manchester specialising in link building services and Search Engine Optimisation Training, with its visibility in search.

idott specialises in providing a range of IT support services to clients based in Manchester– these services includes the provision of small business servers, cloud services and security services. Idott has set itself aside in a crowded marketplace by always putting the customer at the heart of IT support, and crafting it solutions according to customer demands and needs. It has tasked Clickwork Media with cultivating and expanding its already powerful offline reputation into the online space.

“The decision to choose Clickwork Media was a simple one – we have seen the results Gareth and the team has achieved for their clients, and we want to share in that success”, said Lee Wrall, CEO of idott.co.uk. “We know that our industry is a very crowded marketplace online, and more than anything else we were drawn by Gareth’s sensible and sales-focussed approach of targeting the granular level of search”.

idott.co.uk is a relatively new web presence but has been set-up with everything in place to maximise the potential of an SEO Campaign. “We are delighted to have Lee on-board. Above all else we appreciate the vision he has for idott.co.uk online, and we know that with the right strategy in place, he and the rest of the team at idott.co.uk can achieve the visibility they deserve from their web presence” Said Gareth Mailer, an SEO professional at Clickwork Media.

“It’s never easy starting with a brand new website in such a congested marketplace, however with Lee’s standard of service and his enthusiasm for developing the visibility of idott.co.uk online, we are really looking forward to making the campaign a massive success and developing a long-term relationship with the idott.co.uk team”.

Via EPR Network
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Warren Phillips Web Design Chooses Clickwork Media to Manage Online Visibility

Warren Phillips Web Design, a leading web design company in Manchester, has announced today that it has chosen Clickwork Media, an SEO training and link building Company based in Chorlton, Manchester, to manage its visibility in search.

WarrenPhillipsWebDesign.co.uk has already established some visibility around some of its main target terms in search e.g. “web design Manchester”, however the decision to choose Clickwork Media was borne out of a desire to build upon this and really ramp up the effort to increase visibility around a wider range of terms.

“We decided to choose Clickwork Media for a number of reasons – we have worked with other SEO Companies in the past, but in this instance the decision was made not just on the quality of the link building packages, but also on the training element”, said Warren Phillips, CEO of WarrenPhillipsWebDesign.co.uk.

“We had seen Gareth and the team at Clickwork Media before, they came up for quite a few search terms when we were last in the market for an SEO Company – the decision was made after we got in touch, and we’re looking forward to starting what we’re sure will be a successful and mutually profitable SEO Campaign”.

WarrenPhillipsWebDesign.co.uk has undergone redevelopment over the last few weeks, and in particular the marketing strategy has been expanded with a revised focus on both Search Engine Optimisation and Social Media.

“We were delighted to hear from Warren and the team at Warren Phillips Web Design. One of the main things which made Warren stand out is that he got the “process” from the very beginning and he understands what needs to be done to launch and maintain a successful SEO Campaign”, said Gareth Mailer, Head of SEO at Clickwork Media.

“We are really enthusiastic about getting the campaign up and running and watching as the results unfold over the coming months of the campaign”.

Via EPR Network
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Facebook Could Soon Have a ‘Dislike’ Button

Following recent speculation in the online industry, QueryClick comment on the news that Facebook have made a few changes to their Open Graph that could let users have the much wanted, ‘Dislike Button’.

At the recent F8 conference in September, a lot of publicity surrounded the announcements of some of Facebook’s biggest changes to date, such as Facebook’s new Timeline feature. However, this was not the only change to that users could experience, as developments have led to as a change in the Open Graph has opened up a whole lot of opportunities for users to express their opinions one their friends’ posts, say QueryClick.

Christopher Liversidge, QueryClick‘s Managing Director comments: “For a very long time, Facebook users have been able to ‘like’ their Facebook friends’ posts – this means that they could show their appreciation for something that a friend had posted on Facebook by hitting a ‘like’ button. But for as long as the like button has existed, users have been asking for a ‘dislike’ button, where they can show their disapproval or simply their negative feelings towards something they’ve posted. These recent changes to Facebook’s Open Graph have actually made it more possible for users to do this, thanks to Facebook’s new ‘Gestures’ feature, which follows their popular ‘verb any noun’ feature.

The ‘verb any noun’ feature gives users the chance to create their own actions, such as saying that they have ‘watched’ a particular movie, ‘listened’ to a song or alum or even ‘read’ a specific article online. While this may seem very different from ‘like’ and even ‘dislike’, this where ‘Gestures’ comes in because it gives the developers the power to create their own actions, such as ‘challenge’ and ‘cheer’, which means that a ‘dislike’ button may not seem that far away after all, say QueryClick.

Chris continues: “The ‘Gestures’ feature could really transform Facebook for users and developers, as it could open up so many possibilities for communicating with loved ones on the site. It would seem pretty logical that if developers can create buttons for specific actions, that a ‘dislike’ button could be within reach. While Facebook have yet to confirm that the ‘dislike’ button is to be added to the site, the ‘Gestures’ feature could lead to a new and different way of sharing information online, which is just fantastic.”

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Google AdWords Express Arrives in the UK and Germany

After a long wait, Google’s latest addition to the Adwords family is now available in the UK and Germany, and could make advertising online even simpler for companies in Britain and Europe, say QueryClick.

This month it was announced that Google would be launching AdWords Express, a new service that they promise is a faster and simpler way for smaller and more specifically, local businesses to kick start and run a paid online advertising campaign. The service, which was launched in the US in Autumn last year, and was originally named Boost is a great addition to Google’s existing AdWords services, and will help inexperienced and smaller businesses gain a better online presence, say QueryClick.

Christopher Liversidge, QueryClick‘s Managing Director comments: “AdWords Express has been designed and created for businesses that don’t already use AdWords to help them become more visible online, and therefore attract more customers. Because Google is aware that using a new product like AdWords can be quite intimidating the very first time, they have specially created AdWords Express to be not only very easy to use but also very simple and quick to set up for the first time too.”

When a new user uses AdWords Express for the very first time, all they have to do is provide some very basic information, then create their ad using their own words, and their campaign will be finished and ready to go when the user is. AdWords Express will then work out what searches would trigger that ad to appear, and then the ad will only be shown to people who have been looking for the kind of products that that business has to offer. Also, the ad will be shown in Google Maps, using a blue pin, which means that users can see where a business is before they click on the website.

Christopher continues: “What’s really good about AdWords Express is that it allows people to create really specific ads, such as product specific and location specific, which means people in a certain area of the UK and Germany will be able to find you quicker and more easily. So, for instance, if a webmaster of a toy shop in Manchester signs up to AdWords Express, they will appear whenever a user searches for “toy shops in Manchester” or if they’re already in Manchester, then if they search for “toys” that ad will then appear, which means that search becomes easier for both the consumer and the webmaster.”

Via EPR Network
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The Latest on the Proposed Yahoo Buyout

According to recent reports, both Google and Microsoft are currently engaged in a bidding war over just who will buy Yahoo, which could lead to new possibilities for Yahoo and the online community, say QueryClick.

Recently, a number of articles and blogs have revealed that Google and Microsoft, two of the biggest names in the online world, are reportedly exploring the possibility of buying another internet search engine, Yahoo. This news comes following a very dramatic and tumultuous year for Yahoo which saw it experience a number of high profile and negative events, such as the dismissal of Carol Bartz and this rumoured acquisition could not only signal the start of a new era for Yahoo, but also for internet users worldwide.

Christopher Liversidge, QueryClick’s Managing Director comments: “While these reports of Microsoft and Google are yet to be officially confirmed by either company, industry professionals and insiders have already been commenting on what acquiring Yahoo would mean for both companies. However, 2011 has proved to be a somewhat difficult year for Yahoo, with the sudden departure of their CEO, Carol Bartz earlier this year showed us that there is a lot going on behind the scenes at Yahoo.”

While Yahoo was once seen as one of the leaders of the online boom in the late 90s and early 00s, they have struggled to build and maintain a profitable business that rivals both Google and Microsoft. Over the last few years, Yahoo has shrunk considerably, and although it is still the second-largest search engine in the world, their interim CEO, Tim Morse, declined to answer any questions regarding Yahoo’s third-quarter earnings and operations report. Which means that this buyout could be a very good thing for Yahoo and its users, say QueryClick,

Chris continues: “Right now, it appears that Yahoo is at a crossroads of sorts, and with two of the biggest and best online companies allegedly considering making offers to buy it, this buyout could open new doors to Yahoo and reveal new opportunities that weren’t available to the company before, which could have a very positive effect on the people that this takeover affects the most: the user.

Via EPR Network
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AsaDrive offers a wide range of online storage plans and free trials to choose from

AsaDrive offers a wide range of online storage plans and free trials to choose from. There you will find some useful information which will help you choose the best one to suit your needs.

There are basically five online storage plans AsaDrive provides: two dedicated Online Backup plans, two Online Backup and Online Drive plans and one Business plan.

All of these plans are designed to fit different sets of demands and standards, according to the motivation and purpose of using AsaDrive Desktop software and the data storage service. You do not need to worry if you have not decided yet, as the online backup plans are available as free trials. This means the system will not charge you for fourteen consecutive days, during which you will be able to test AsaDrive Desktop software and maybe even drop a line to tell us how it felt!

The Online Backup plans make it available an unlimited storage amount for you to safely back up very large amounts of data. Unlimited bandwidth and access to the web portal are included, however the Online Drive and file sharing features are not included.

Of all the five backup plans offered by AsaDrive, the Online Backup and Online Drive is the most popular choice among users. This pricing plan consists of 2 TB storage space, a 0.5 TB to use with the Online Drive feature and also unlimited bandwidth for you to benefit from while taking advantage of your access to the web portal and file sharing. Unlike Drive, the improved Drive+ plan provides unlimited storage, a total amount of 2 TB to use with Online Drive, apart from web portal and file sharing. You should go with this option if you wish to mount your back up, online drive just like any other regular virtual drive and access it straight from your computer.

Last, but not least, the Business plan offers ultimate backup and storage experience, as it includes all features offered by AsaDrive. However, the included storage amount for Online Backup and Online Drive are yet to be determined. The most powerful of all five backup plans is recommended for computer clusters or large amounts of data resulting from the activity of a business corporation.

All five backup plans offer the best AsaDrive experience and are meant to meet any types of expectations from this software. So start thinking about which one best suits your needs, and if it happens for you to still remain undecided, you can download the free trial. You are strongly encouraged to feel how it is like to use this software and experience, for fourteen days, the true AsaDrive quality and care for your files and online safety.

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New Research Reveals Gmail is Growing in Popularity

New analytics reveal that just five years after its launch Gmail for business is poised to be more popular than Microsoft Outlook, say QueryClick.

Recent research from leading analysts at Gartner, the information technology and research company has revealed that Google’s cloud-based Gmail email for business has become a ‘viable’ alternative to Microsoft’s Outlook. While Microsoft’s Outlook service has traditionally been the email provider of choice for many companies, Gmail’s growing influence within the business sector means that the gap between these two providers is getting smaller, say Queryclick.

Christopher Liversidge, QueryClick’s Managing Director says: “The research from Gartner is really very interesting because it reveals that Gmail is not only a good service for personal emails but also a well-respected email service in what is still a relatively small market. Web-hosted email services account for around 3-4% of the enterprise email market, Gmail’s overall market share currently stands at 1%, which sounds minimal, but is actually quite a large section of the existing market.”

The cloud-based email system that Gmail uses is seen to be much more secure than traditional email systems, and much easier to access remotely, ie from home, work or even on holiday than any other system that’s currently available to users. While Microsoft have recently launched their own cloud-based email, Office 365, a new version of it’s well-known Exchange email server, the gap between these two technical giants could be getting smaller, as the cloud-based technology becomes more popular, say QueryClick.

Chris continues: “While both Microsoft Outlook and Gmail are considered to be very reliable email systems for both personal and commercial use, it is predicted that email services are going to grow over the nest few years, with email services expected to make up 20% of the total market in 2016, and grow to a 55% share by December 2020. This is obviously a prediction, but it’s true that businesses are becoming more reliant on emails as a method of communication, and they will obviously need an excellent email system to help them do that. So, with so much riding on email, both Microsoft and Google are bound to be making more and more updates to their existing systems, which can only be a good thing.”

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Facebook’s Smart Lists to Improve User Experience

Facebook have decided auto-generate relevant content for users, which could help improve the overall user experience, say QueryClick.

Earlier this month, Facebook announced that it was going to improve its lists feature by introducing so-called ‘smart lists’, a new feature which auto-generates lists of updates and contents for users. The update which is already in operation was designed to group together associated pieces of information such as status updates, photographs and links into the correct list, or category, and could help make finding specific information much easier on the site, say QueryClick.

Christopher Liversidge, QueryClick’s Managing Director comments: “The new ‘Smart list’ feature was designed with user comfort in mind because it helps Facebook users in creating special categories or lists on their news feed, based on their information. For example, if a user has put down what school or University they attended, and some of their Facebook friends who went to the same school or University do too, then a Smart List for that very establishment will be created. So , if a user says that they went to Oxford University, and then their friends Bill and Ben also confirm that they studied there, then a smart list called ‘Oxford University’ will be created, with the original user, Bill and Ben all on it.”

All in all, there will be four categories that make up the auto-generated smart lists, namely: Work, School, Family and City, which means that users will be able to streamline their news feed and be able to concentrate on the people and the subjects that mean the most to them on any given day. So if a user wants to try to find an old school friend, all they have to do is go their school’s smart list and scroll through what’s there, which will save time and effort, according to QueryClick.

Chris continues: “The addition of these smart lists will really make it so much easier to find relevant information in Facebook, as everything associated with a certain place, such as a school or a place of work have been handily put together, which means that users will find what they’re searching for quite quickly, when compared to searching for it manually through the site. Users can also choose to add their Facebook friends as either a close friend or an acquaintance to filter content further, and Facebook can even suggest users to add to lists, which not only makes using the site much easier than before, but also a lot more fun.”

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Google Confirm Testing of New Search Options and Results, say QueryClick

The search engine giant is currently testing out a number of new features on the search results page that could soon change the way the site identifies the most relevant results.

After months of speculation, Google has finally confirmed that it is indeed trying out a new user interface test on their search results page. The changes, which show the left side search filters are in a scrollable filter, are just part of their move towards testing a form of infinite scroll web search, which is when users don’t have to click a button to take them to the next page, as scrolling down will load more search results instantly, which will give users more and more results for their query.

Christopher Liversidge, QueryClick’s Managing Director comments: “Google’s decision to test infinite scroll web results comes less than a year after they were forced to deny that they were doing exactly that, when a report surfaced in November 2010 that they were already working towards creating these results. While these reports were found to be based on search results caused by a Chrome extension called FasterChrome, the potential for these kinds of results obviously interested Google.”

The news that Google is experimenting with new features on their search results page shows that the search engine is keen to give the user as many results in possible, and also means that they won’t have to continually click through to other pages in order to find what they’re looking for, say QueryClick.

Chris continues: “Over the past year it’s become clear that Google has made a number of tweaks and changes to the way they display their results, in order to make them more accessible to the user. For example, in July 2010, it was revealed that they were making big changes to their image search and Image Search Ads, including larger thumbnail previews, a hover pane, a new landing page, and of course, instant scrolling. So, if these trials are successful, instant scrolling and a whole host of other features could soon be the latest additions to Google’s search results, which can only be good news for Google’s users.”

Via EPR Network
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Bing’s Streetside Feature Now Available in the UK

Following the recent announcement by Microsoft that Bing’s mapping feature, Streetside was coming to Europe, the first images of the project are beginning to appear, say QueryClick.

In April, Microsoft announced that Streetside, Bing’s visual mapping feature was going to appear in Europe in the coming months, its first images of London have already begun to appear online. The appearance of these images mark the first time that people outside of the US are able to use Streetside, and London is the first city to experience this new service, say QueryClick.

Christopher Liversidge, QueryClick’s Managing Director comments: “There was a lot of excitement earlier this year when it was revealed that the URL microsoftstreetside.co.uk has been registered, and following on from the official announcement it has emerged that the first images of London are now available online for all to see, which is great news for Bing users in the UK.”

Microsoft has previously said that it wasn’t going to be focusing on capturing every street or road in the capital, with the emphasis going on ‘urban and more heavily trafficked areas’, so not every single street in London will be available to view online. However, users can still use Streetside to view some of the busiest streets in London, and in either traditional 360 views seen in Google Streetview or as a basic panorama, which gives users a choice in how they view their maps, say QueryClick.

Chris continues: “If user want to view the images in 360, then they will have to have access to Silverlight, an alternative to Flash Player, which will enable them to see the streets in clear and high-quality image of the street in question. But if they don’t have Silverlight, then they can still view the images in what’s known as “Bing Maps Classic”, which is the official name for a panoramic image on Bing. While Bing has only been concentrating on London so far, they hope to expand their UK Streetside project to a number of other cities and towns in Britain in the future, which will give Bing users more options for when they want to use Bing’s maps.”

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CRM on Android With CRM Gadget 2 Go

Fellow Consulting AG, leading CRM solution provider and first Accelerate Partner for CRM On Demand in Germany, today announced that the CRM On Demand offline client CRM Gadget 2 Go is now also available for Android.

CRM Gadget 2 Go is an offline client for Oracle CRM On Demand that allows usage of CRM data online, mobile and offline. As a result, users can access all their CRM information while travelling or in customer meetings, and can also maintain CRM data offline and synchronize it with Oracle CRM On Demand when they are back online again. It enables the quick and easy input of data from customer meetings, sales and service operations, regardless of whether they are online or offline.

Now CRM Gadget 2 Go is also available as Android, IPhone and IPad App. It supports a wide range of devices and operating systems, from Windows over Mac and Linux to WeTab, Galaxy Tab and last but not least iPhone and iPad. This enables companies to have their mobile users connected on each device.

Latest features of CRM Gadget 2 Go include for example capturing of customer signatures on touchscreen or signature pad, integration of barcode scanner, and many more.

Increase your sales effectiveness, combine the cost advantages of a Software-as-a-Service (Saas) application with the availability for mobile and offline usage, and maximize your return on investment.

For more information, please visit http://www.crm-gadget.com.

About CRM Gadget 2 Go
CRM Gadget 2 Go, the mobile client for Oracle CRM On Demand, is a product of Fellow Consulting AG.

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Valued Opinions Reveals People Are Unsure About Facebook Tag Suggestions Facial Recognition

Valued Opinions has revealed that the majority of people don’t like or don’t mind the Facebook’s new facial recognition feature.

Market research surveys carried out by Valued Opinions show the new Facebook feature, called ‘Tag Suggestions’ has proved a controversial topic.

Valued Opinions ran an online poll which was designed to find out how current Facebook users view facial recognition with results showing 35% of American respondents don’t like the feature, 35% don’t mind it and only 16.5% of the respondents admitted to liking the new feature.

This new system allows Facebook to recognise someone the user knows, or the user themselves, in a photograph and ‘tag’ them automatically.

Users do have the option to deactivate this feature but complaints have arisen because members feel they were not sufficiently notified about the global launch. The face tagging feature was introduced in the US during December 2010 and launched globally in June 2011. The facial recognition feature means that Facebook is now embroiled in a privacy controversy as many privacy groups have filed complaints with the US Federal Trade Commission over Facebook’s automated facial recognition technology.

The feature was originally launched on the US only version of Facebook, but it has been recently rolled out to most of the social networks remaining 600 million users without prior notification. While the feature only applies itself to newly uploaded photos, all users are automatically opted in to the feature, and therefore have to turn it off if they wish to opt out.

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Web Perspectives Reveals 80% of Canadians Still Use Facebook

Web Perspectives has revealed that 80% of Canadian respondents said they use Facebook at the same level of high than they did a year ago.

Despite Facebook ‘losing’ 1.5 million users in Canada over the past 2 months, speculation is rife that this social networking empire is on the decline.

With almost 700 million users worldwide, Facebook has revolutionised online social networking.

However, the Inside Facebook Gold Data Service reports that growth has slowed down in some of the biggest markets in the world for two consecutive months. Over the past year, the company gained an average 20 million new users each month but in April and May, the figures were significantly lower (13.9 million and 11.8 million respectively). Despite sharp growth in countries such as Brazil, Mexico and India, some of Facebook’s biggest markets are actually losing active users. The United States lost almost 6 million users during May, and Canada lost 1.5 million in the same month. The UK, Norway and Russia also posted losses of at least 100,000. Facebook stated that its aim was to reach 1 billion users worldwide*.

This headline news has sparked speculation that Facebook’s reign as the King of the Social Network may be drawing to a close. High visitor numbers are important for the company to attract advertisers, but if its growth rate continues to fall, Facebook has cause for concern**.

However, Facebook’s critics should not rejoice too soon. In a recent statement, Facebook stated that it was ‘very pleased’ with its growth, and questioned the accuracy of the IFG figures.

Toronto was the first city to pass the million user mark, and in some Canadian cities non-Facebook users are in the minority. Canada’s 15 million active Facebook users represent half the population, and ironically, this high penetration may explain why Facebook usage appears to be flagging here. According to the IFG, developed countries where Facebook users represent around 50% of the population reach a ‘saturation point’ after which usage inevitably slows down to a halt***

Despite the 1.5 million users that have shut down their Facebook profile over the past couple of months, over 9 million Canadian users still log on to Facebook every day. 41% of Canadian respondents to the Web Perspectives’ survey questions still use Facebook as much (or as little) as they did a year ago and some 39% of Canadian respondents actually say they now use Facebook more often compared to their usage of the site this time last year. A very small 2% of Canadians surveyed said they used the social network in the past and have since stopped using it.

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Skype brings video calling to Android phones

Skype has announced an updated version of its Skype for Android app – Skype for Android 2.0, bringing Skype Video Calling to the currently fastest growing mobile OS.

With the new version, users will be able to make and receive free 1-to-1 video calls over Skype between their Android phone and other Skype contacts on the iPhone, Mac, Windows PCs and even TVs. The Android video call app works over Wi-Fi or 3G data connections and can be downloaded for free from the Android Market or the Skype website using any phone browser.

“We are committed to bring Skype Video Calling to as many platforms as possible and are delighted to deliver on this with our new updated Android video chat app,” said Neil Stevens, Skype’s vice president and general manager for product and marketing.

“With approximately 30 million concurrent users logging into Skype at any given time and making up to half a million simultaneous video calls, the Skype video chat on Android app makes it even easier for users to share moments with their contacts wherever they are.”

In addition to video chat, users can also make calls to landlines and mobiles around the world, as well as send SMS’s to friends and family anywhere in the world at great Skype rates. All this comes with a complete redesign of the Skype for Android user interface. There’s a new main menu on the Skype app for Android where users can navigate easily through their contacts, access their Skype profile to change personal details or see the balance of their Skype Credit. Finally a new mood message box at the top of the Skype app menu makes it easier than ever for users to share how they are feeling, what they’ve seen, or what they’re up to.

For this first phase of launch, handsets that support video calling include the HTC Desire S, Sony Ericsson Xperia neo, Sony Ericsson Xperia pro and the Google Nexus S.

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Intranet Connections has announced the latest release of their social intranet software

Intranet Connections has announced the latest release of their social intranet software. Intranet Connections v11 builds on employee participation and engagement via your intranet by giving users the power to embrace and share company culture with innovative tools that are out of the box.

“Our intranet software helps to connect employees by information and knowledge sharing, online collaboration and the enhancement of your company culture,” says Carolyn Douglas, CEO of Intranet Connections. “We added dynamic tools such as our new Application Builder, allowing you to easily create any type of application you need for your intranet. We want to provide tools that help improve your business, through your employees and the intranet.”

Application Builder gives you the power to be creative when building applications. You have complete control over input forms, fields, and layout screens. Intranet Connections has harnessed AJAX drag and drop, creating an easy to use and dynamic application-building experience, with collaborative social elements such as employee tagging, comments, ratings and widgets.

This release also offers several new interactive widgets that engage with employees, including quick polls to measure employee opinions; a weather widget; widgets that cycle content such as snippets of customer feedback, tip of the day, or inspirational quotes; upcoming birthdays and anniversaries; and features employees with their photo, what they do in the company, and how to reach them or launch an intranet live chat.

Intranet Connections v11 offers extensive theme options along with fixed width layouts to provide modern intranet designs that are out of the box. With their easy to use theme builder, you can build themes that incorporate your company brand, which fosters culture because employees recognize the importance of your brand in the workplace.

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“Data Dynamite” Published; How Liberating Information Will Transform Our World

Innovative, cheap ways to use real-time data plus removing restrictions to it will help companies make better decisions, streamline and improve government, and empower the public, according to “Data Dynamite,” published today.

datadynamite.jpg (288×419)

The book, subtitled “how data will transform our world,” was written by “data dude” W. David Stephenson, and published by Data4All Press. It is available in e-book and print versions.

The book draws parallels between a potential explosion in uses for data if it becomes accessible to everyone and if new tools make it easy to share and understand, and how publishing of new works bloomed after Luther translated the Bible into German so ordinary people could understand it and printed it rather than having monks copy it. Stephenson says legitimate reasons made it hard for government and companies to gather, process, and disseminate data in the past. Technology removed the barriers, but the old “data scarcity” mentality prevails on the part of management and must be ended.

The book calls for a 4-step process to liberate data:

  • apply “tags” to it the first time it is entered, giving data meaning and context
  • distribute it automatically and in real time, when it will be of most use
  • make it available to everyone in an organization – and often outside it – who needs the data (rather than to just a few elites)
  • provide new Web 2.0 tools letting non-technical users analyze and act on data collaboratively.

The book is aimed at senior managers in business and government and at the general public.

“Data Dynamite” details a wide range of pioneering examples of liberating data, including:

  • online medical records
  • an “Internet of Things” prescription jar that notifies your doctor when you take a pill
  • a Mexican concrete company gaining competitive advantage by operating with real-time data,
  • and an online patient community which shares information on their conditions to help drug companies find cures.

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Facebook Founder Calls For Lifting Of Age Restrictions, A Smart Move Says SEO Company Queryclick.com

Following news that Mark Zuckerberg thinks children 13 years and younger should be allowed access to social networks, SEO experts Queryclick.com suggest he’s taking a logical stance.

Star of the social networking field Facebook has been at the centre of controversy recently, thanks to the suggestion from the CEO that age restrictions should be removed.

Founder of Facebook, Mark Zuckerberg, has said he believes children ages 13 and younger should be allowed to access the social networking site for the benefit of their education.

Speaking during the New Schools Venture Fund’s Summit in California, Zuckerberg said he expected education to become more social in the future, in the same way already seen in health, retail and finance sectors.

At the summit, which explored innovation in education, the Facebook founder explained he was passionate about education reform. Zuckerberg was relaxed as he spoke about the subject with interviewer, and venture capitalist, John Doerr.

He claimed that letting younger children interact with social sites could prove beneficial for them in the long term. SEO experts Queryclick.com said the young star of the social scene has a valid point, although he may find it difficult to win over his dissenters. “Social media has really exploded in the last few years, making it obvious to any doubters that the medium is here to stay,” said a spokesperson.

“Many young children are already very savvy when it comes to social networking, but many retain massive security concerns, which were born in an earlier era of the internet.”

As it currently stands, the Children’s Online Privacy Protection Act (COPPA) mandates that websites that collect information about users (like Facebook does) aren’t allowed to sign on anyone under the age of 13.

Via EPR Network
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Wordle, The Word Play Anagram Game, Now Available for Android

GeniusWave announces Wordle for Android. The word play anagram game, is now available in over 10 Android App Stores Worldwide. The highly popular iTunes app brings the exciting and fast pace game that you can play solo or with a team, in three or thirty minutes to Android devices. The new version also enhances the 3500 puzzles and built in dictionary, making it even easier to pickup, play and learn. A great family game for both kids and adults, this anagram game comes with different levels and is quick to learn and play. Kids and adults alike build vocabulary, improve spelling and have some competitive fun along the way. Watch out, the challenge can be so addictive. Simply combine six letters on a shelf to make as many words as a player can build in three minutes.

“With the growth in popular of Android devices, we have had a lot of requests to bring the popular app to Android,” says Greg Dierickse, Founder and CMO at GeniusWave. Greg also adds, “We love the early reaction from our Android users, especially ones where Moms and kids have commented that is a much better use of time, than playing games where you destroy zombies, bunnies or birds. “Not only did we bring it Android we want to put the app in multiple stores, including stores worldwide. A worldwide availability also helps kids and adults learning English as a second language have access to a fun way to improve their vocabulary”, says Erwin Chiong, Founder and CTO at GeniusWave.

The key features of the game that users have fallen in love with:

Building a vocabulary is fun:
• Play 3500 puzzles and tens of thousands of words to help you build your vocabulary
• View definitions of words you are not familiar with
• Play for 3 minutes, 30 minutes or whenever a player has a spare moment. Games are saved automatically upon exiting or receiving a call

Instant family game or high score competition:
• Team up and play a fast round where ever players are: in the car, at a restaurant, or waiting in line
• Compete against online high scores, or share scores with Facebook friends
• Mix it up – play games that exercises the brain, not just destroying things.
Wordplay gives a mental workout, builds vocabulary and helps achieve learning goals. Kids can work on spelling lists or those learning English as a second language, can enhance their studies.

Via EPR Network
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