Category Archives: Web Marketing

MS. WEST COAST 2019 CROWNED!

Laguna Beach, CA, USA, 2019-Aug-17 — /EPR INTERNET NEWS/ — Joanna Hairabedian of Laguna Beach, CA, has recently been awarded the Ms. West Coast 2019 title by the Ms. America® Pageant.

The Mission of the pageant is to celebrate the accomplishments of women, encourage them to be involved in community service, as well as use the “Crown for a Purpose” to make a difference.

The pageant is open to women 26 years of age and up who are single, divorced or married. The selection process for receiving a title was done by submitting an application, photo and followed up by an interview over the phone. Finalists from across the United States will compete in Interview, Sportswear, Evening Gown and On-Stage Interview and 4 national titles will be awarded at this year’s pageant including Ms. America®, Ms. America® International, Ms. America® Elite and Ms. International™. “Joanna Hairabedian really left a positive impression on our judges and we are thrilled to have her representing California at the 2019 Ms. America Pageant finals this August,” said Susan Jeske, Pageant CEO.

A successful career with NASA endorsed technology increasing blood flow, co-owner of (the zorb.com) providing EMF protection products; Joanna helps others with their mental, physical and spiritual journey. As a singer, songwriter and author, she loves inspiring others with her music.

Founder of the Princess Crowning Program, helping instill inner confidence to reflect outer radiance, Joanna says, “Knowing who you are on the inside can change your life on the outside and the course of your destiny.”

The Ms. America Pageant will be held on August 24, 2019 on the historic ship the Queen Mary that is permanently docked in Long Beach, California.

Red Carpet starts at 6:30 pm and the pageant starts at 7:30 pm.

Tickets will go on sale in June of 2019 and you can go to the pageant website to purchase:
MsAmericaPageant.com

There will also be free LiveStreaming to watch the pageant on AlertTheGlobe.com

For appearances, email Joanna directly at: mswestcoast2019@gmail.com.

For more information about the Ms. America® Pageant visit the website at: MsAmericaPageant.com or Contact the CEO – Susan Jeske at 949 679-8888.

The Ms. America ® Pageant is a registered federal trademark with the USPTO in Washington DC since February 2000 and ranks as one of the top pageant trademarks in the United States.

CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire

Mono Solutions acquired by Bauer Media Group

COPENHAGEN / HAMBURG, 22-Jul-2019 — /EPR INTERNET NEWS/ — Leading white label small business Software-as-a-Service (SaaS) platform provider Mono Solutions joins Bauer Media Group. Bauer Media Group is a leading multi-business portfolio company with a strong focus on media and online services. The deal closed on Thursday, July 18th.

Together, Mono and Bauer will put more muscle and acceleration behind a shared product vision of data-driven and intelligent marketing solutions to drive SME success.

Mono has been looking for a way to accelerate product delivery and overall growth based on a strong conviction of the potential of the Mono platform to significantly help SMEs succeed online. SME marketing and sales services are an essential part of Bauer Media Group’s new business growth strategy. Bauer’s specific interest and belief in Mono’s current channel partner strategy is seen as an ideal head start.

Bauer Media’s COO Veit Dengler comments, “Mono’s strength in the market is driven by the perfect combination of leading technology with excellent service expertise to deliver best-in-class marketing solutions for SMEs at scale. Our newly established business area in SME marketing and sales services will strongly benefit from Mono’s expertise and position in the market. We are looking forward to working together and learning from each other.”

Both companies are clearly aligned on the vision, allowing Mono to continue to innovate together with Bauer’s ability to enable growth and provide a strong network. Louise Lachmann, co-founder and CEO of Mono Solutions underlines, “We found the perfect match with Bauer. Our visions are completely aligned and this transaction will significantly benefit our partners and the SMEs they serve by driving innovation to the market faster than ever before.”

Mono’s company name, branding, management and entire team structure remain as they were pre-acquisition, keeping the momentum and agility to support Mono’s and Bauer’s shared dedication to product innovation.

About Mono Solutions

Mono Solutions delivers the ultimate SaaS-based digital marketing platform for empowering small businesses across the digital landscape, making it easier for them to connect and drive business with their customers online. As a fully-white label solution, Mono empowers 70+ digital service providers across the globe with a true do-it-with-me (DIWM) approach to offering digital marketing solutions to increase engagement and deliver real ROI to their SME clients.

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SME. Family-owned in the 6th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 11,500 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

SOURCE: EuropaWire

CDP Institute Global Member Survey 2019: CDP users have higher satisfaction than non-users among both business and consumer marketers

SWARTHMORE, PA, 30-May-2019 — /EPR INTERNET NEWS/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute.

The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business. But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.

Other survey finding suggest the change is coming just in time:

  • Business marketers are more likely than consumer marketers to rely on CRM or marketing automation systems to unify their customer data (22% vs 8%).
  • Business marketers using CRM or marketing automation in this way have below-average satisfaction with their martech investments.
  • CDP users have higher satisfaction than non-users among both business and consumer marketers.

Other survey findings include:

  • consumer marketers have more fragmented data than B2B marketers, with 62% reporting many disconnected systems compared with 48% of B2B marketers.
  • inability to assemble unified customer data is the most-cited obstacle to using customer data well, listed by 63% of respondents compared with incapable delivery systems (54%) or inaccessible source data (47%).
  • a unified customer view is the most important CDP benefit, listed by 86% of respondents. Many fewer cited applications such as predictive modeling (59%), message selection (49%) or cross-channel orchestration (49%).
  • companies with a specialized martech manager or staff are more satisfied with their marketing technology results than firms where marketing technology is run by a central IT department or left to individual groups within marketing.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2066-CDPI-Industry-Survey-2019

SOURCE: EuropaWire

The Wing Opens in Los Angeles; 42West Founder and CO-CEO Leslee Dart Helps Found a Members-Only, Female-Focused Networking Space

NEW YORK, NY, 2019-Apr-25 — /EPR INTERNET NEWS/ — The Wing, a networking space for women, opened its first California location in West Hollywood. Leslee Dart, a founding member understands the importance of having a female focused networking space that provides women and non-binary individuals in Los Angeles a place to work and a build a supportive community.

The Wing location in Los Angeles is an 11,000 square foot space that includes a full service café with offerings from several female owned restaurants, a Ladies Library, the Little Wing childcare center, an outdoor space, a quiet room, phone booths and conference rooms, showers and lockers, a beauty room and a pump room for breastfeeding mothers. The Wing also has multiple locations in New York City, and singular locations in Georgetown, San Francisco, Chicago, Boston, and one international location in London.

Leslee Dart a long time entertainment publicist for top Hollywood talent, is one of founding members of this female based work and networking space. Other big name founding members of the WeHo location include entertainers, Jessica Alba, Gia Coppola, Katy Perry, Shonda Rhimes, Margaret Cho, Maya Rudolph, Marisa Tomei ,Lucy Liu, Amandla Stenberg, Busy Philipps, Laverne Cox, Mindy Kaling, Lucy Hale, Sharon Stone, Susan Kelechi Watson, Sarah Silverman, Roxane Gay, Gabourey Sidibe, Hari Nef, and Liz Goldwyn. Other founding members include Rodarte founders Kate and Laura Mulleavy, Hollywood stylists Karla Welch and Jamie Mizrahi and Chefs Nancy Silverton and Samin Nosrat.

Via EPR Network
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InfoClutch Announces The Launch Of Email ROI Calculator For Its High-end Customers

Edison, New Jersey, United States, 2019-Apr-05 — /EPR INTERNET NEWS/ — InfoClutch as a leading database service provider launches its highly accurate email ROI calculator tool, useful for calculating the return on investment on the email marketing services. The professionals at InfoClutch developed this solution after extensive research on different metrics and scenarios for the ROI calculation.

The announcement is a significant boost for the email marketing service of the top-notch marketing companies across the world. “As a leading email marketing service provider, we understand the importance of ROI. The constraints faced by the marketers prompted us to develop a solution which will be helpful for businesses to measure the ROI for each of their email marketing efforts.” Says Robert Jordan, Media Relations Manager at InfoClutch.

The team at InfoClutch derived the best solution by including the necessary metrics required for generating the accurate output by the email ROI calculator. The tool is precisely developed to guide the user with the right data so that they can make the best decision; it is convenient and can make assumptions at a faster rate.

The experts made the best usage of the rightful resources to develop the email ROI calculator tool so that they can provide the customers with the best reference data for planning their next marketing strategy and budget. At InfoClutch the team is committed to provide quality service to the customers so that they can spend their time, money and effort in the right direction.

InfoClutch offers end-to-end email marketing solutions, and provide customers with the right solution which can help in their email marketing effort. Necessary metrics, high-end data, can help the users in planning and targeting the accurate customer.

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RealCDP aims at reducing the confusion plaguing the Customer Data Platform industry

SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components:

  • RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database.
  • CDPFinder templates and vendor information to help buyers find the right CDP for their needs

“The CDP industry faces two challenges,” said CDP Institute Founder David Raab. “First, many firms offering a CDP or CDP alternative fail to build the complete, shareable customer database that is the heart of the CDP concept.  Second, legitimate CDPs vary hugely in the additional features they provide, leaving buyers confused by the range of options.  These two programs address each challenge separately and, taken together, we hope they will make it easier for buyers to find the products they truly need – and avoid alternatives that will leave them disappointed.”

SOURCE: EuropaWire

Xverify opens an office in Dublin, Ireland

DUBLIN, 19-Mar-2019 — /EPR INTERNET NEWS/ — Xverify, a TowerData company, is addressing the needs of European email marketers for data quality, GDPR compliance and superior support by processing data within the European Union and opening an office in Dublin. Xverify is a leader in Email Verification services, and has verified more than 11 billion emails since 2011.

All data submitted to Xverify for Email Verification by European-based clients will now be processed on servers located within the EU, giving clients more oversight of their customers’ data. Xverify is fully compliant with European data security regulations including GDPR, and has been processing European data for more than 7 years.

Xverify has also opened a local office in Dublin with dedicated staff covering accounts based in the European Union.

“Email Verification is a vital tool for marketers around the world to ensure data cleanliness, improve deliverability and prevent fraud.” said Rob Huey, Xverify CEO. “We know that keeping the customer data of our clients within the European Union gives them peace of mind, and opening a Dublin office ensures they have a trusted representative they can call on their time.”

Xverify’s Email Verification allows marketers to identify undeliverable or risky emails on their marketing list or on their webforms in real-time thanks to a flexible API. By maintaining clean, accurate data, marketers are able to better reach their customers, avoid fraud and boost their sender reputation. Hundreds of companies around the world trust Xverify with their data verification needs everyday.

Xverify is an industry leader in email verification that helps digital marketers improve email deliverability by eliminating hard bounces, reducing spam complaints, and minimizing fraud in milliseconds. Validation can occur directly on your site in real time, or you can upload a list and get results. Make your email marketing more effective and improve delivery and response today.

SOURCE: EuropaWire

New Streaming and Radio Aggregator Social Platform to Launch at 2019 SXSW Tradeshow

Houston, Texas U.S.A., 2019-Mar-02 — /EPR INTERNET NEWS/ — Dousic Media Group (DMG), a Houston based Company with affiliated offices in Punjab and soon to be registered in Singapore, is set to launch its new Dousic Social Platform at the South by Southwest (SXSW) Music Festival in Austin, Texas between March 10th thru 13th, 2019, located at Booth No. 1239, Halls 2-5 in the Austin Convention, where the newly upgraded Dousic website and App will be unveiled.

Dousic is an interactive social media platform that engages users with a diverse discovery experience. In the Dousic community the public can personalize their content and creators can monetize their products.

“With Dousic we wanted to create a social media platform for people like photographers, models, authors and musicians, so that they have total control of their destiny by owning their brands and products via the website and the App. In addition, Dousic is a fully functioning social media platform giving users a wide variety of connectivity such as chat, audio or video calls, all in one convenient location”, said Michael Ferguson, DMG Executive Vice President/Founder.

DMG Founder and CEO, Brian Moore, emphasized that “the Indie Music Industry has been trying to find its footing for some time and from where I sit there is still a clear lack of understanding of how to ensure that Indie Creators get an even playing field and are being properly compensated. Accordingly, we have designed Dousic to give them back brand control and content ownership.”

Following on from SXSW, our future website and App enhancements will ensure Dousic is a place where Creators maintain full ownership and control, giving them stronger leverage when in negotiations with Record Labels.

Dousic’s Mission is to provide a global hub for an interactive and personalized entertainment experience. We are committed to helping Indie Creators reach their full potential.

Contact-Details:

Michael Dickens
Dousic Media Group
118 Vintage Park Blvd, Houston, TX 77070
832-318-6077
contactus@dousic.com

 

Mono Solutions’ new platform interface for easier and more efficient website production will enable a true do-it-with-me (DIWM) experience

COPENHAGEN, 14-Feb-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to launch a completely new platform interface that will dramatically improve the overall user experience for even faster, easier and more efficient website production, as well as enable a true do-it-with-me (DIWM) experience for small businesses and their trusted service providers. As part of the new interface launch, Mono also announces the official launch of Mono Scheduling.

Watch our video to learn more about the new era of Mono.

THE ULTIMATE DIWM SOLUTION

The new Mono interface makes the platform ideal for SMBs and their digital service providers to work better together. Adaptable to different user skills and roles, the new interface will make it twice as fast for service providers to make advanced and unique website designs. At the same time, it is intuitive enough that business owners can easily update and manage their online presence themselves, offering greater flexibility and control.

“I am very proud of the new Mono interface – it is not just an interface improvement, it is a game changer. We see a growing need in the market for DIWM offerings where digital service providers and small businesses work more closely to ensure online success. Mono’s mission is to provide our partners with best in class technology and we truly look forward to working with our partners to embrace all the opportunities this new interface brings.”

– Louise Lachmann, CEO of Mono Solutions

INTRODUCING MONO SCHEDULING

With the launch of the new interface, Mono is also proud to announce the launch of Mono Scheduling, a native online appointment booking solution for small businesses.

“We see online appointment booking as a significant business driver for small businesses in many industries to meet consumer expectations. With Mono Scheduling our partners can offer their SMB clients the best online booking solution that matches their need for convenience and ideal budget. It was our vision to create a product tailored to these needs and I am very proud of the result”.

– Svenn Andersen, COO of Mono Solutions

Mono Scheduling features easy booking management, calendar synchronization, email and SMS reminders, and support for multiple languages, time zones and currencies. The solution drives an online wizard for seamless on-site appointment scheduling for website visitors, a dashboard with relevant statistics and unlimited access to all features including number of staff members, services and bookings. Learn more about Mono Scheduling.

EXPERIENCE THE NEW ERA OF MONO

Mono’s new interface offers digital service providers the ability to service small business owners at any level. It gives SMBs one single platform to work with to drive their business online and provides service providers with more products that enable recurring revenue beyond the website.

Mono will be exhibiting the new interface and Mono Scheduling at several conferences this spring, including LSA19 in Dana Point and SIINDA Localcomm in Dubai and London. It is also possible to book a demo with the Mono team.

SOURCE: EuropaWire

bfound will use Mono Platform to offer digital marketing solutions like email marketing, simple personalization and SMB-friendly customer management in UAE

COPENHAGEN, 31-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce our partnership with bfound, a provider of digital marketing solutions for small- and medium-sized businesses (SMBs) in the Middle East.

The partnership provides bfound with the technology to provide small businesses in the United Arab Emirates (UAE) with a professional digital presence, and extends Mono’s global partner base to the Middle East. The Mono Platform has enabled bfound with the opportunity to offer a wide variety of digital marketing solutions, including email marketing, simple personalization and SMB-friendly customer management.

With an established base of customers, bfound was searching for an SMB-friendly platform to help them build and manage websites at scale. In addition, bfound was focused on finding an established technology partner that was experienced within the small business segment, and already trusted by other local digital marketing providers around the world.

“From top notch performance to ease-of-use, the Mono Platform fulfilled all our needs in a digital marketing platform for small businesses in our market. In combination with their partner-first approach and helping us go-to-market with a website offering so quickly, we feel very confident that we will continue to have success in driving more business for small businesses across the Middle East .” says Erik Bjerlestam, CEO of bfound

With a strong partner-first approach, Mono is dedicated to empowering our partners with the best technology for a strong digital presence offering. To support bfound’s existing customer base in the Middle East, the Mono Platform was updated with Arabic language support as well as the ability for right-to-left writing. The addition of these critical features helped bfound to quickly go-to-market with competitive digital presence offering, including a professional website, Mono On-Site Engagements and Mono Email Marketing.

“Working with the bfound to begin offering digital presence offerings to small businesses in the Middle East has been a great experience. Their passion for helping their small business customers make the most out of their investment into digital marketing is truly admirable, and we look forward to support them in their expansion across the UAE and beyond. ” says Matt Matergia, Director of Business Development at Mono Solutions

Bfound launched on the Mono Platform in February 2018, and serves hundred of businesses across all verticals.

SOURCE: EuropaWire

Fonecta to use Mono Platform to expand its digital presence services

COPENHAGEN, 16-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce our newest partnership with Fonecta, the largest digital marketing service provider in Finland.

Fonecta was searching for an advanced Software-as-a-Service (SaaS) platform to strengthen and renew their suite of digital offerings for their SMB customers. With the addition of offerings from the Mono Platform, Fonecta will be able to expand their digital presence services to add customer engagement solutions, including native email marketing and simple on-site personalization, to help drive a real return-on-investment for their small business customers across Finland.

The Mono Platform came highly recommended by Fonecta’s sister companies, Herold and DTG, that are already operating on the Mono Platform in Austria and the Netherlands respectively. Previously using multiple platforms for websites, the Mono Platform will also allow Fonecta to streamline the fulfillment of digital presence services.

With the Mono Platform, we are able to even better help our customers to create credibility among their own customers and to extend their visibility and presence online. Finally we have also found a platform that makes it possible to migrate websites from many different platforms into one.”  says Mika Salminen, Head of Product Development from Fonecta.

Designed to manage website and digital offerings at scale, Mono was chosen as Fonecta’s platform-of-choice for it’s intuitive user interface. The multi-site management tools built-in to the Mono Platform will also empower Fonecta to more efficiently and cost-effectively deliver a professional online presence for their small business customers.

“We’re honored to partner with Fonecta and help them bring the technology platform behind their digital presence offerings to the next level. Fonecta already serves thousand of small businesses across Finland, and with the adoption of the data-driven Mono Platform they can rest assured that they have an easy-to-use platform in place that will help their small business customers to succeed online.” says Tricia Score, Global Head of Sales.

Fonecta officially launched on the Mono Platform in November 2018, and will expand their digital portfolio throughout 2019 to focus on encouraging more engagement from business owners in managing their online presence. With Fonecta launching on the Mono Platform, the entire European Directories Group (EDSA) is now partnered with Mono Solutions.

SOURCE: EuropaWire

Code18 Interactive Launches Ecommerce Redesign for C.O. Bigelow Apothecaries

NEW YORK, NY, 2019-Jan-11 — /EPR INTERNET NEWS/ — New York digital agency Code18 Interactive gives America’s oldest apothecary, C.O. Bigelow, a website redesign that celebrates the legendary Greenwich Village pharmacy and its unique and unusual personal care remedies. The new site is fully responsive and built on the Magento 2 platform.

Code18 Interactive, a boutique digital agency based in New York City, announces the launch of a newly redesigned website for C.O. Bigelow Apothecaries (http://www.bigelowchemists.com). The highly customized and fully responsive Magento 2 website is a well-known ecommerce destination in the luxury beauty, skincare and personal health sector.

“Shopping at C.O. Bigelow’s retail store in New York City is a unique experience, and we wanted to reflect that authenticity in the online shopping experience,” says Code18 Interactive’s Creative Director Steve Pilon. “That’s why it was so important for the site to embrace and express the company’s rich history and heritage, while also offering customers a modern, user-friendly and engaging shopping experience.”

As the oldest apothecary in America, C.O. Bigelow produces their own world-famous line of products under the C.O. Bigelow brand. They also offer an artfully hand-picked selection of the best emerging brands and time-tested favorites in Beauty, Skin Care, Bath & Body, Hair Care, Fragrance, and more. “The C.O. Bigelow catalog is a treasure trove of thousands of the best and most effective beauty and skincare products from around the world,” says Steve Pilon. “In an age where the web is full of cookie-cutter websites, Bigelow’s distinct personality and flawless taste make them a standout above the rest.”

Among the 200+ brands that are showcased at C.O. Bigelow, you will find: Proraso, Marvis, Gülsha, GLAMGLOW, Jane Iredale, Deborah Lippman, Sol de Janeiro, Cannuka, Graffitti Collective, and more. The site also features a wide selection of popular natural and homeopathic remedies from companies such as Strepsils, Hylands, Badger Balm, Boiron, and Banale.

Code18 Interactive is a New York Digital Agency that caters to national Consumer and Media brands. The agency specializes in the design and development of enterprise-level WordPress and Magento 2 websites. They have the pleasure of working with many wonderful brands, including: GoGo squeeZ, Boursin Cheese, Public Radio International, Grove Atlantic Publishing, and others. The C.O. Bigelow ecommerce project was developed in partnership with Ecommerce Partners (http://ecommercepartners.net), an ecommerce agency also headquartered in New York.

For more information, please visit http://www.code18.com

Contact-Details: Steve Pilon
Code18 Interactive
175 Varick Street, 8th Floor
New York, NY 10014
404-585-2725

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Marketing workshop on Customer Data Platforms in Brussels on January 22nd 2019

BRUSSELS, 21-Dec-2018 — /EPR INTERNET NEWS/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 22nd 2019, the Customer Data Platform Institute (CDPI) and partners NGDATA and Business & Decision, will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

The workshop will be held at Tech.Lounge in Brussels from 10:00 to 15:00, followed by a panel debate and networking event sponsored by NGDATA and Business & Decision. The workshop will be led by David Raab, founder of the international Customer Data Platform Institute.

This workshop in Belgium is part of in a series of programs that are being hosted in Europe and UK during 2019 by the CDP Institute and its partners. The workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:

  • how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends.
  • how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success.
  • selecting the right CDP, including requirements definition, key differentiators, specific features to look for and running an effective selection process.
  • CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a checklist of marketing technology functions needed to benefit from CDP
  • mapping CDP use cases to CDP system requirements
  • 27 key CDP features and how to know which you need
  • toolkit of vendor selection techniques

Attendees who complete the CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. To register and to learn more about customer data platform technology and related news, visit: www.ngdata.com/company/events/.

David Raab is founder and CEO of the CDP Institute. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges.

SOURCE: EuropaWire

CDPI / b.telligent: Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“ am 29. Januar einen

MÜNCHEN, 17-Dec-2018 — /EPR INTERNET NEWS/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, um schnell auf neue Herausforderungen reagieren zu können. Die Technologie der Customer Data Platform (CDP) verspricht, dieses Problem durch den Einsatz leicht zu verteilender Systeme zur Konsolidierung und gemeinsamen Nutzung von Daten und Ausspielung von Kampagnen in Echtzeit zu lösen. Marketer, IT-Experten und Manager fragen sich jedoch zu Recht: Kann CDP dieses Versprechen auch halten?

Um diese Frage zu beantworten, veranstaltet das Customer Data Platform Institute (CDPI) gemeinsam mit b.telligent am 29. Januar einen Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“. Die Veranstaltung gewährt einen fundierten Einblick in einen sich rapide entwickelnden Sektor mit einem prognostizierten Umsatz von über 200 Mio. Euro in Europa in 2019.

Der Workshop wird von 12:30 Uhr bis 18 Uhr im Rilano Hotel München unter der Leitung von David M. Raab, Gründer des internationalen Customer Data Platform Institute, stattfinden.

Sebastian Amtage, Gründer und CEO von b.telligent erklärt: „Das CDP Institute (CDPI) ist ein Vorreiter in der Entwicklung sogenannter Customer Data Platforms. Kampagnen der Zukunft sind real-time auf das Verhalten Ihrer Kunden abgestimmt, dabei kommt es umso mehr auf die Integration in die Systemlandschaft an. b.telligent freut sich darauf, diesen Wandel an der Seite des CDPI mit der größtmöglichen Expertise zu begleiten“.

Das Event in München ist Teil einer Veranstaltungsreihe, die im Laufe von 2019 vom CDPI und seinen Partnern in Europa und Großbritannien ausgerichtet wird und der einzige in Deutschland. Der gemeinsam mit b.telligent veranstaltete Workshop richtet sich an Senior Professionals aus den Bereichen Marketing, E-Commerce, CRM und CX und wird sich mit folgenden Themen befassen:

  • Wie sich eine Customer Data Platform (CDP) in die allgemeine Marketing-Datenarchitektur einfügt, die Hauptnutzen von CDPs und ein Überblick über die CDP-Branche und aktuelle Trends
  • Wie sich eine CDP in die Geschäfts- und Marketingstrategie einfügt, die Entwicklung von CDP-Anwendungsfällen sowie eine Darstellung der Anforderungen für den CDP-Erfolg.
  • Die Auswahl der passenden CDP, einschließlich von Anforderungsdefinition, Hauptunterscheidungsmerkmalen, speziellen Funktionen, auf die es ankommt, sowie dem Ablauf eines effektiven Auswahlprozesses.
  • CDP-Einführungsplanung, einschließlich einer Bereitschafts-Checkliste, die Überwindung organisatorischer Hürden, Projektplanung sowie Festlegung der richtigen Deployment-Sequenz.

Das nehmen Teilnehmer aus dem Workshop mit:

  • Checkliste von Marketingtechnologiefunktionen für die bestmögliche Ausnutzung von CDP
  • Zuordnung von CDP-Anwendungsfällen zu CDP-Systemanforderungen
  • 27 Schlüsselfunktionen von CDP und wie man erkennt, welche man benötigt
  • Toolkit für die Anbieterbewertung und -auswahl

Teilnehmer, die den CDPI-Workshop in München absolvieren, bekommen eine Teilnahmebescheinigung vom Customer Data Platform Institute ausgestellt. Der Workshop wird in englischer Sprache stattfinden. Deutschsprachige Berater von b.telligent stehen jedoch bei Bedarf für die Übersetzung zur Verfügung. Für die Anmeldung und weitere Informationen zur Technologie der Customer Data Platform sowie relevante Neuigkeiten besuchen Sie die Website von b.telligent.

David Raab ist Gründer und CEO des CDP Institute. Er hat den Begriff Customer Data Platform 2013 geprägt und gehört seitdem zu den führenden Experten, die erforschen und erklären, wie Marketer durch den Einsatz von CDPs die wichtigsten Herausforderungen im Marketing lösen können.

SOURCE: EuropaWire

Base Element, Cognigy partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands

LONDON, 16-Nov-2018 — /EPR INTERNET NEWS/ — Base Element, a European digital agency, and Cognigy, a leading conversational AI platform software provider have entered to a strategic partnership agreement. This partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands. The teaming up of Base Element and Cognigy will provide marketers with valuable tools to drive customer engagement and increase conversions, while maintaining meaningful relationships with their audiences through conversational AI interfaces.

“Brands are dynamic and living organisations. Conversing with their clients and prospects needs to be an organic process rather than just an engagement metric on a dashboard. It is a vital part of the customer experience,” Antonis Neocleous, Co-Founder and Director of Base Element, pointed out. “We have been deeply committed to enabling our clients to provide a consistent brand experience across touch points. Partnering with Cognigy, a pioneer in conversational AI technology, significantly supports this commitment.”

Cognigy’s partner ecosystem is at the heart of value creation for clients. They operate as a trusted advisor to both enable and guide clients to realize their potential and to assist them in implementing solutions to seize new opportunities. According to Cognigy’s spokesperson, “This includes understanding what it means to build a conversational practice, as well as how to configure, extend and maintain successful conversational AI projects. The team at Base Element know both the data and experience management space very well. We have a lot of confidence in what they can develop, execute and deliver.”

SOURCE: EuropaWire

David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute, een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa

AMSTERDAM, 15-Nov-2018 — /EPR INTERNET NEWS/ — Marketeers hebben vandaag de dag meer data tot hun beschikking dan ooit, maar worstelen om ze te combineren tot een bruikbare vorm. Customer Data Platform (CDP) technologie belooft dit probleem op te lossen in de vorm van makkelijk te implementeren systemen, die alle klantdata combineren en delen. Maar de vraag die marketeers, IT’ers en executives zich terecht stellen is: kan een CDP echt die beloften waarmaken?

Op 23 januari 2019 hosten het Customer Data Platform Institute (CDPI) en Squadra Group de intensieve marketing workshop, “Making the Most of Customer Data Platforms,” om die vraag te beantwoorden en deelnemers mee te nemen in een deep dive in deze, zich zeer snel ontwikkelende, martech sector, die begin 2019 naar verwachting de €200 miljoen omzet in Europa zal overtreffen.

De workshop zal plaatsvinden in Seats to Meet Utrecht CS (Hoog Catharijne) van 12.00 uur tot 18.00 uur en zal geleid worden door David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute. De dag erna zal hij ook een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa.

SOURCE: EuropaWire

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire

PA DIGITAL selects the Mono Platform to deliver modern websites and additional digital marketing services to SMBs in Spain

COPENHAGEN, 01-Aug-2018 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce a new partnership with the leading provider of digital services for small businesses in Spain, PA DIGITAL.

The partnership allows PA Digital to deliver modern websites and additional digital marketing services to small- and medium-sized businesses (SMBs) across all of Spain. PA DIGITAL has chosen the Mono Platform for its superior technology in building high-quality websites as well as its commitment to partner success.

With more than fifty years of experience in serving small businesses, PA DIGITAL’s strategic focus is to provide simple and efficient solutions to help Spanish SMBs successfully digitize their business. With existing offerings of website creation and maintenance, PA DIGITAL was on the search for a new technology platform to help them deliver more modern digital services in the most efficient and cost-effective manner.

“As we were looking for a new platform to support our website business, it was important to us to find a platform that allowed us to build at scale, offer best-in-class technical performance on our SMB customers’ websites and help us expand the digital offering to our clients with additional functionality over time. After engaging with Mono and testing their Software-as-a-Service platform, we were thrilled to see that they not only offered superior technology, meeting our requirements, but also confirmed that they will be a true partner in growing our business” says Paul Geldart, COO of PA DIGITAL.

Designed for large-scale website fulfillment, the Mono Platform meets the highest technical standards, including W3C compliance, lightning-fast performance and meticulous optimization for traditional, local and voice search with schema.org-friendly structured data. In addition, PA Digital will also benefit from Mono’s integration with Yext’s leading digital knowledge management solution for even faster go-to-market. The integration drives powerful automatic initial website production and keeps small business’ data consistent across the web.

New, more modern websites are not the only way to prevent churn. It was important to PA Digital to find a platform that would enable them to offer increased value to their customers. With fully-native e-commerce, CRM and customer engagement features, the Mono Platform enables PA DIGITAL to offer true ROI-driven services to their SMB customers.

“With a focus on selling websites to their established base of SMB customers, combined with their vision for providing additional digital services around the website, PA DIGITAL is a perfect partner for Mono. PA DIGITAL is our first partner in Spain and we look forward to helping them leverage our technology platform to deliver modern digital presence solutions to thousands of small businesses across Spain.” says Louise Lachmann, CEO at Mono Solutions.

SOURCE: EuropaWire

First-ever study of the European CDP industry analyzes 21 vendors employing more than 1,500 people and generating at least €130 million revenue in 2018

Philadelphia, USA, 11-Jul-2018 — /EPR INTERNET NEWS/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe.

The first-ever study of the European CDP industry analyzes 21 vendors employing more than 1,500 people and generating at least €130 million revenue in 2018. European firms account for one-quarter of worldwide CDP employment. Vendors covered in the report are: BlueConic, BlueVenn, Boxever, Camp de Bases, Celebrus/D4T4, CommandersAct, ContactLab, CrossEngage, Eulerian Technologies, Fospha, IntentHQ, Invicta, Jahia, LeadBoxer, NGDATA, Nominow, Piwik Pro, PRDCT, RedEye, Splio, and Ysance.

While most of the industry outside Europe sells products limited to database creation and analytics, the majority of European CDP vendors include these functions plus integrated applications such as Web site personalization or email message selection. Systems with these applications have generated nearly all industry growth worldwide in the past year, according to the CDP Institute’s recent analysis of the global industry.

“European marketers have special needs, such as compliance with GDPR, that are often best understood by local vendors,” said CDP Institute Europe CEO David Raab. “Development of a European CDP industry will help more marketers take advantage of CDP’s ability to make full use of their customer data.”

Customer Data Platforms are specialized software that creates a unified, persistent customer database. The world-wide industry has grown 76% in the past year and is expected to exceed $1 billion by 2019. Gartner recently called CDP one of six top marketing technologies to watch in 2018.

SOURCE: EuropaWire