Category Archives: Web

CDP Institute Global Member Survey 2019: CDP users have higher satisfaction than non-users among both business and consumer marketers

SWARTHMORE, PA, 30-May-2019 — /EPR INTERNET NEWS/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute.

The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business. But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.

Other survey finding suggest the change is coming just in time:

  • Business marketers are more likely than consumer marketers to rely on CRM or marketing automation systems to unify their customer data (22% vs 8%).
  • Business marketers using CRM or marketing automation in this way have below-average satisfaction with their martech investments.
  • CDP users have higher satisfaction than non-users among both business and consumer marketers.

Other survey findings include:

  • consumer marketers have more fragmented data than B2B marketers, with 62% reporting many disconnected systems compared with 48% of B2B marketers.
  • inability to assemble unified customer data is the most-cited obstacle to using customer data well, listed by 63% of respondents compared with incapable delivery systems (54%) or inaccessible source data (47%).
  • a unified customer view is the most important CDP benefit, listed by 86% of respondents. Many fewer cited applications such as predictive modeling (59%), message selection (49%) or cross-channel orchestration (49%).
  • companies with a specialized martech manager or staff are more satisfied with their marketing technology results than firms where marketing technology is run by a central IT department or left to individual groups within marketing.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2066-CDPI-Industry-Survey-2019

SOURCE: EuropaWire

DIGI Hungary unveils two free 4G features: VoLTE (4G/LTE Voice) and VoWiFi (voice over WiFi)

BUCHAREST, Romania, 27-May-2019 — /EPR INTERNET NEWS/ — The Company (Digi Communications N.V.) would like to inform its shareholders and the market that on 27 May 2019, DIGI Kft., the Company’s Hungarian subsidiary (“DIGI HU”), launches mobile telephony services through its own network. The launch comes after a four-year process of investment, planning and implementation.

Following the launch, the services portfolio of DIGI HU will include fixed telecommunications services (cable television, fixed internet and telephony) and mobile telecommunications services (mobile telephony and data), as well as satellite television (direct to home – DTH).

DIGI HU’s network will use the 4G standard (but will allow use of the 2G standard for voice services, exclusively for existing compatible phones). DIGI HU also introduces two free 4G features, which will bring great quality for voice service on compatible terminals: VoLTE (4G/LTE Voice) and VoWiFi (voice over WiFi) (available to Romanian DIGI Mobil clients since 2017).

DIGI HU is planning to further develop its mobile communications network and services in Hungary, with coverage expanding in several stages. In accordance with the Company’s declared strategy, DIGI HU also intends to develop 5G offerings in the future.

For details regarding the reports, please access the official websites designated of Digi: www.digi-communications.ro (Investor Relations Section).

SOURCE: EuropaWire

Zyxel to showcase its LTE / 5G product portfolio at the MVNO World Congress in Amsterdam

COPENHAGEN, 21-May-2019 — /EPR INTERNET NEWS/ — In tight cooperation with leading module technology vendor Quectel, we have committed to a very aggressive launch schedule, having outdoor 5G C-Band sample units ready for customer sampling during August 2019. This is Zyxel’s phase one 5G rollout, with C-Band Sub 6GHz frequency support. Next 5G phase two rollout will include both indoor and outdoor 5G products supporting C-band and mmWave support.

The benefits of 5G
5G is an extremely hot topic as it is predicted to replace fixed line internet with powerful mobile connections – but at the core of all the fuzz; 5G is all about speed and improved latency. Strong mobile connections with rapid data transfers and much shorter latency. Where 4G connections have a 50-100 millisecond latency, 5G will take us all below 1 millisecond in ideal conditions.

With the great improvement in performance, spectrum efficiency and latency compared to current LTE standards, Zyxel 5G products have the potential to provide a vastly improved and responsive connectivity experience between outdoor devices and the 5G network, opening up the possibilities of an entirely new generation of high-speed Fixed Wireless Access.

5G technology partners
Zyxel’s 5G products are built on Qualcomm’s leading Snapdragon x55 chipset in conjunction with Quectel module technology. We start releasing our 5G product portfolio with weather hardened outdoor units, ready to be easily mounted on the outside of buildings or poles, yielding the best possible conditions for 5G FWA connectivity.

Fixed Wireless Access – 5G’s first real world application
Fixed Wireless – using wireless to replace wired DSL/Fiber internet – is one of the first use cases most Mobile Carriers, MVNO’s and Service Providers are attempting with 5G. To achieve the full benefits of 5G speeds and latency, an outdoor 5G unit is the best way to achieve this, which is Zyxel’s 5G launch strategy, as the mid-band 5G frequencies does not penetrate houses and windows as efficiently as low-band LTE frequencies.

Phase one of Zyxel’s 5G rollout will support the C-band spectrum and will begin during summer 2019. Phase two will take advantage of the high-band mmWave spectrum estimated to be ready in late 2020, early 2021, producing blazing speeds comparable to 10G fixed fiber connections.

Come see us at the MVNO World Congress in Amsterdam
Visit Zyxel at MVNOs World Congress in Amsterdam to get a first-hand look at our impressive LTE / 5G product portfolio. We will be in booth 52 between May 21-24 and hope to see you there! You can also contact your local partner or send an e-mail to isp@zyxel.eu.

Quectel Wireless Solutions
Quectel is the leading global supplier of 5G, LTE-A, LTE, LPWA, AI based Smart Module, GSM/GPRS, UMTS/HSPA(+) and GNSS modules. As a professional IoT technology developer and cellular module supplier, Quectel is able to provide one-stop service for IoT cellular modules. Quectel products have been widely applied in IoT/M2M fields including smart payment, telematics and transport, smart energy, smart city, security, wireless gateway, industry, healthcare, agriculture and environment monitoring. Quectel estimates that globally more than 100 million devices have at least one Quectel module inside and as called, have been Accelerated by Quectel. For more information, please visit www.quectel.com

Zyxel Communications
Through powerful know-how, future-ready products and cutting-edge technology within xDSL, fibre, ethernet, LTE, Wi-Fi and COE, we’re helping Service Providers deliver ultimate customer experience. Read more on www.zyxel.eu, subscribe to our newsletter specifically dedicated for Service Providers or follow our Zyxel for Service Providers LinkedIn page.

SOURCE: EuropaWire

Producer Andre K. Jefferson Latest Film ‘Brother’s Keeper’ Premiered To A Packed Audience!

HOLLYWOOD, California, 2019-May-14 — /EPR INTERNET NEWS/ — The film premiere for ‘Brother’s Keeper’ produced by Andre K. Jefferson was a huge success as the cast of the film walked the red carpet along with local celebrities at YES Studio in Hollywood. The line waiting to enter the building was so long, many guests had to be turned down, in spite it being on a working day. The film got the audience interested and intrigued about the storyline of two adopted brothers who battle different mental illnesses, accidentally commits murder and in the process of hiding their crimes, they find their true identity. “The film is a story of power, control, love and hate, sometimes the only options become deadly,” said Jefferson.

The premiere began with a glamourous reception while the cast and celebrities posed for pictures. The cast included Andre K. Jefferson (Writer, Executive Producer), Delila Outlaw (Associate Producer), Olando Graves (as “Devin”), Angela O’Leary (as “Char”), Ursa Gifted Major (as “Trey”), Dominique Marsell (as “Det. O’Neal”), Shelley Meche’tte (as “Mama Eva”), Andrew Davis II (as “Skillz”), Delmiko Blair (as “Luke”), Terrell Sahale (as “Det. Kirkpatrick”), Megan Orth (as “Det. Marshall”), Jamie Lynn Franklin (as “Sonja”), Irina Aylyarova (as “Sidney”), Oscar “Ofoesho” Roberts (as “Nate”), Parenthysis Gardner (as “Naomi”), Janine R. Lancaster (as “Regina”), and Terrell Finister (as “Darnell”). Celebrities who supported the film included Chante’ Bowser (STX Film “The Best of Enemies”), Loren Lott (CBS “The Young and The Restless”), Cierra Brooks (BET “The Grand Hustle”), Julie Dell Phillips (ID “Murder Among Friends”), Taaha Shah (AMZONOV “Made In Heaven”), Travanti Quinn Waller (Studio City), Nikita Francois (Issa Rae’s Dumped), and Travanti Quinn Waller (HBO’s TBS), and many others.

The film received a positive response from the cheering audience and the cast received a thunderous applause as they walked to the front and introduced themselves for a short Q&A session moderated by Conisha Dorsey and Derek Reed.

The film is now preparing to do the rounds of several film festivals in the US and abroad in the months to come.

Special thanks to Carol Spears (Keller Williams Realty South Bay), Kimberly Fomby Jefferson (Sucre Couture), Anthony Keith Jefferson Jr., John Spears, June Stone, and Donna Lipscomb for sponsoring this event. For more about the film, visit www.brotherskeeperthefilm.com. Official Social Media Hashtag: #brotherskeeperfilm

Check out all the photos from the red carpet here: https://bit.ly/2XmZiPk – Photo credit: Vladimir Yazev.

Via EPR Network
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RealCDP aims at reducing the confusion plaguing the Customer Data Platform industry

SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components:

  • RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database.
  • CDPFinder templates and vendor information to help buyers find the right CDP for their needs

“The CDP industry faces two challenges,” said CDP Institute Founder David Raab. “First, many firms offering a CDP or CDP alternative fail to build the complete, shareable customer database that is the heart of the CDP concept.  Second, legitimate CDPs vary hugely in the additional features they provide, leaving buyers confused by the range of options.  These two programs address each challenge separately and, taken together, we hope they will make it easier for buyers to find the products they truly need – and avoid alternatives that will leave them disappointed.”

SOURCE: EuropaWire

Xverify opens an office in Dublin, Ireland

DUBLIN, 19-Mar-2019 — /EPR INTERNET NEWS/ — Xverify, a TowerData company, is addressing the needs of European email marketers for data quality, GDPR compliance and superior support by processing data within the European Union and opening an office in Dublin. Xverify is a leader in Email Verification services, and has verified more than 11 billion emails since 2011.

All data submitted to Xverify for Email Verification by European-based clients will now be processed on servers located within the EU, giving clients more oversight of their customers’ data. Xverify is fully compliant with European data security regulations including GDPR, and has been processing European data for more than 7 years.

Xverify has also opened a local office in Dublin with dedicated staff covering accounts based in the European Union.

“Email Verification is a vital tool for marketers around the world to ensure data cleanliness, improve deliverability and prevent fraud.” said Rob Huey, Xverify CEO. “We know that keeping the customer data of our clients within the European Union gives them peace of mind, and opening a Dublin office ensures they have a trusted representative they can call on their time.”

Xverify’s Email Verification allows marketers to identify undeliverable or risky emails on their marketing list or on their webforms in real-time thanks to a flexible API. By maintaining clean, accurate data, marketers are able to better reach their customers, avoid fraud and boost their sender reputation. Hundreds of companies around the world trust Xverify with their data verification needs everyday.

Xverify is an industry leader in email verification that helps digital marketers improve email deliverability by eliminating hard bounces, reducing spam complaints, and minimizing fraud in milliseconds. Validation can occur directly on your site in real time, or you can upload a list and get results. Make your email marketing more effective and improve delivery and response today.

SOURCE: EuropaWire

New Streaming and Radio Aggregator Social Platform to Launch at 2019 SXSW Tradeshow

Houston, Texas U.S.A., 2019-Mar-02 — /EPR INTERNET NEWS/ — Dousic Media Group (DMG), a Houston based Company with affiliated offices in Punjab and soon to be registered in Singapore, is set to launch its new Dousic Social Platform at the South by Southwest (SXSW) Music Festival in Austin, Texas between March 10th thru 13th, 2019, located at Booth No. 1239, Halls 2-5 in the Austin Convention, where the newly upgraded Dousic website and App will be unveiled.

Dousic is an interactive social media platform that engages users with a diverse discovery experience. In the Dousic community the public can personalize their content and creators can monetize their products.

“With Dousic we wanted to create a social media platform for people like photographers, models, authors and musicians, so that they have total control of their destiny by owning their brands and products via the website and the App. In addition, Dousic is a fully functioning social media platform giving users a wide variety of connectivity such as chat, audio or video calls, all in one convenient location”, said Michael Ferguson, DMG Executive Vice President/Founder.

DMG Founder and CEO, Brian Moore, emphasized that “the Indie Music Industry has been trying to find its footing for some time and from where I sit there is still a clear lack of understanding of how to ensure that Indie Creators get an even playing field and are being properly compensated. Accordingly, we have designed Dousic to give them back brand control and content ownership.”

Following on from SXSW, our future website and App enhancements will ensure Dousic is a place where Creators maintain full ownership and control, giving them stronger leverage when in negotiations with Record Labels.

Dousic’s Mission is to provide a global hub for an interactive and personalized entertainment experience. We are committed to helping Indie Creators reach their full potential.

Contact-Details:

Michael Dickens
Dousic Media Group
118 Vintage Park Blvd, Houston, TX 77070
832-318-6077
contactus@dousic.com

 

Mono Solutions’ new platform interface for easier and more efficient website production will enable a true do-it-with-me (DIWM) experience

COPENHAGEN, 14-Feb-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to launch a completely new platform interface that will dramatically improve the overall user experience for even faster, easier and more efficient website production, as well as enable a true do-it-with-me (DIWM) experience for small businesses and their trusted service providers. As part of the new interface launch, Mono also announces the official launch of Mono Scheduling.

Watch our video to learn more about the new era of Mono.

THE ULTIMATE DIWM SOLUTION

The new Mono interface makes the platform ideal for SMBs and their digital service providers to work better together. Adaptable to different user skills and roles, the new interface will make it twice as fast for service providers to make advanced and unique website designs. At the same time, it is intuitive enough that business owners can easily update and manage their online presence themselves, offering greater flexibility and control.

“I am very proud of the new Mono interface – it is not just an interface improvement, it is a game changer. We see a growing need in the market for DIWM offerings where digital service providers and small businesses work more closely to ensure online success. Mono’s mission is to provide our partners with best in class technology and we truly look forward to working with our partners to embrace all the opportunities this new interface brings.”

– Louise Lachmann, CEO of Mono Solutions

INTRODUCING MONO SCHEDULING

With the launch of the new interface, Mono is also proud to announce the launch of Mono Scheduling, a native online appointment booking solution for small businesses.

“We see online appointment booking as a significant business driver for small businesses in many industries to meet consumer expectations. With Mono Scheduling our partners can offer their SMB clients the best online booking solution that matches their need for convenience and ideal budget. It was our vision to create a product tailored to these needs and I am very proud of the result”.

– Svenn Andersen, COO of Mono Solutions

Mono Scheduling features easy booking management, calendar synchronization, email and SMS reminders, and support for multiple languages, time zones and currencies. The solution drives an online wizard for seamless on-site appointment scheduling for website visitors, a dashboard with relevant statistics and unlimited access to all features including number of staff members, services and bookings. Learn more about Mono Scheduling.

EXPERIENCE THE NEW ERA OF MONO

Mono’s new interface offers digital service providers the ability to service small business owners at any level. It gives SMBs one single platform to work with to drive their business online and provides service providers with more products that enable recurring revenue beyond the website.

Mono will be exhibiting the new interface and Mono Scheduling at several conferences this spring, including LSA19 in Dana Point and SIINDA Localcomm in Dubai and London. It is also possible to book a demo with the Mono team.

SOURCE: EuropaWire

bfound will use Mono Platform to offer digital marketing solutions like email marketing, simple personalization and SMB-friendly customer management in UAE

COPENHAGEN, 31-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce our partnership with bfound, a provider of digital marketing solutions for small- and medium-sized businesses (SMBs) in the Middle East.

The partnership provides bfound with the technology to provide small businesses in the United Arab Emirates (UAE) with a professional digital presence, and extends Mono’s global partner base to the Middle East. The Mono Platform has enabled bfound with the opportunity to offer a wide variety of digital marketing solutions, including email marketing, simple personalization and SMB-friendly customer management.

With an established base of customers, bfound was searching for an SMB-friendly platform to help them build and manage websites at scale. In addition, bfound was focused on finding an established technology partner that was experienced within the small business segment, and already trusted by other local digital marketing providers around the world.

“From top notch performance to ease-of-use, the Mono Platform fulfilled all our needs in a digital marketing platform for small businesses in our market. In combination with their partner-first approach and helping us go-to-market with a website offering so quickly, we feel very confident that we will continue to have success in driving more business for small businesses across the Middle East .” says Erik Bjerlestam, CEO of bfound

With a strong partner-first approach, Mono is dedicated to empowering our partners with the best technology for a strong digital presence offering. To support bfound’s existing customer base in the Middle East, the Mono Platform was updated with Arabic language support as well as the ability for right-to-left writing. The addition of these critical features helped bfound to quickly go-to-market with competitive digital presence offering, including a professional website, Mono On-Site Engagements and Mono Email Marketing.

“Working with the bfound to begin offering digital presence offerings to small businesses in the Middle East has been a great experience. Their passion for helping their small business customers make the most out of their investment into digital marketing is truly admirable, and we look forward to support them in their expansion across the UAE and beyond. ” says Matt Matergia, Director of Business Development at Mono Solutions

Bfound launched on the Mono Platform in February 2018, and serves hundred of businesses across all verticals.

SOURCE: EuropaWire

Fonecta to use Mono Platform to expand its digital presence services

COPENHAGEN, 16-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce our newest partnership with Fonecta, the largest digital marketing service provider in Finland.

Fonecta was searching for an advanced Software-as-a-Service (SaaS) platform to strengthen and renew their suite of digital offerings for their SMB customers. With the addition of offerings from the Mono Platform, Fonecta will be able to expand their digital presence services to add customer engagement solutions, including native email marketing and simple on-site personalization, to help drive a real return-on-investment for their small business customers across Finland.

The Mono Platform came highly recommended by Fonecta’s sister companies, Herold and DTG, that are already operating on the Mono Platform in Austria and the Netherlands respectively. Previously using multiple platforms for websites, the Mono Platform will also allow Fonecta to streamline the fulfillment of digital presence services.

With the Mono Platform, we are able to even better help our customers to create credibility among their own customers and to extend their visibility and presence online. Finally we have also found a platform that makes it possible to migrate websites from many different platforms into one.”  says Mika Salminen, Head of Product Development from Fonecta.

Designed to manage website and digital offerings at scale, Mono was chosen as Fonecta’s platform-of-choice for it’s intuitive user interface. The multi-site management tools built-in to the Mono Platform will also empower Fonecta to more efficiently and cost-effectively deliver a professional online presence for their small business customers.

“We’re honored to partner with Fonecta and help them bring the technology platform behind their digital presence offerings to the next level. Fonecta already serves thousand of small businesses across Finland, and with the adoption of the data-driven Mono Platform they can rest assured that they have an easy-to-use platform in place that will help their small business customers to succeed online.” says Tricia Score, Global Head of Sales.

Fonecta officially launched on the Mono Platform in November 2018, and will expand their digital portfolio throughout 2019 to focus on encouraging more engagement from business owners in managing their online presence. With Fonecta launching on the Mono Platform, the entire European Directories Group (EDSA) is now partnered with Mono Solutions.

SOURCE: EuropaWire

Code18 Interactive Launches Ecommerce Redesign for C.O. Bigelow Apothecaries

NEW YORK, NY, 2019-Jan-11 — /EPR INTERNET NEWS/ — New York digital agency Code18 Interactive gives America’s oldest apothecary, C.O. Bigelow, a website redesign that celebrates the legendary Greenwich Village pharmacy and its unique and unusual personal care remedies. The new site is fully responsive and built on the Magento 2 platform.

Code18 Interactive, a boutique digital agency based in New York City, announces the launch of a newly redesigned website for C.O. Bigelow Apothecaries (http://www.bigelowchemists.com). The highly customized and fully responsive Magento 2 website is a well-known ecommerce destination in the luxury beauty, skincare and personal health sector.

“Shopping at C.O. Bigelow’s retail store in New York City is a unique experience, and we wanted to reflect that authenticity in the online shopping experience,” says Code18 Interactive’s Creative Director Steve Pilon. “That’s why it was so important for the site to embrace and express the company’s rich history and heritage, while also offering customers a modern, user-friendly and engaging shopping experience.”

As the oldest apothecary in America, C.O. Bigelow produces their own world-famous line of products under the C.O. Bigelow brand. They also offer an artfully hand-picked selection of the best emerging brands and time-tested favorites in Beauty, Skin Care, Bath & Body, Hair Care, Fragrance, and more. “The C.O. Bigelow catalog is a treasure trove of thousands of the best and most effective beauty and skincare products from around the world,” says Steve Pilon. “In an age where the web is full of cookie-cutter websites, Bigelow’s distinct personality and flawless taste make them a standout above the rest.”

Among the 200+ brands that are showcased at C.O. Bigelow, you will find: Proraso, Marvis, Gülsha, GLAMGLOW, Jane Iredale, Deborah Lippman, Sol de Janeiro, Cannuka, Graffitti Collective, and more. The site also features a wide selection of popular natural and homeopathic remedies from companies such as Strepsils, Hylands, Badger Balm, Boiron, and Banale.

Code18 Interactive is a New York Digital Agency that caters to national Consumer and Media brands. The agency specializes in the design and development of enterprise-level WordPress and Magento 2 websites. They have the pleasure of working with many wonderful brands, including: GoGo squeeZ, Boursin Cheese, Public Radio International, Grove Atlantic Publishing, and others. The C.O. Bigelow ecommerce project was developed in partnership with Ecommerce Partners (http://ecommercepartners.net), an ecommerce agency also headquartered in New York.

For more information, please visit http://www.code18.com

Contact-Details: Steve Pilon
Code18 Interactive
175 Varick Street, 8th Floor
New York, NY 10014
404-585-2725

Via EPR Network
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Marketing workshop on Customer Data Platforms in Brussels on January 22nd 2019

BRUSSELS, 21-Dec-2018 — /EPR INTERNET NEWS/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 22nd 2019, the Customer Data Platform Institute (CDPI) and partners NGDATA and Business & Decision, will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

The workshop will be held at Tech.Lounge in Brussels from 10:00 to 15:00, followed by a panel debate and networking event sponsored by NGDATA and Business & Decision. The workshop will be led by David Raab, founder of the international Customer Data Platform Institute.

This workshop in Belgium is part of in a series of programs that are being hosted in Europe and UK during 2019 by the CDP Institute and its partners. The workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:

  • how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends.
  • how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success.
  • selecting the right CDP, including requirements definition, key differentiators, specific features to look for and running an effective selection process.
  • CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a checklist of marketing technology functions needed to benefit from CDP
  • mapping CDP use cases to CDP system requirements
  • 27 key CDP features and how to know which you need
  • toolkit of vendor selection techniques

Attendees who complete the CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. To register and to learn more about customer data platform technology and related news, visit: www.ngdata.com/company/events/.

David Raab is founder and CEO of the CDP Institute. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges.

SOURCE: EuropaWire

CDPI / b.telligent: Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“ am 29. Januar einen

MÜNCHEN, 17-Dec-2018 — /EPR INTERNET NEWS/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, um schnell auf neue Herausforderungen reagieren zu können. Die Technologie der Customer Data Platform (CDP) verspricht, dieses Problem durch den Einsatz leicht zu verteilender Systeme zur Konsolidierung und gemeinsamen Nutzung von Daten und Ausspielung von Kampagnen in Echtzeit zu lösen. Marketer, IT-Experten und Manager fragen sich jedoch zu Recht: Kann CDP dieses Versprechen auch halten?

Um diese Frage zu beantworten, veranstaltet das Customer Data Platform Institute (CDPI) gemeinsam mit b.telligent am 29. Januar einen Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“. Die Veranstaltung gewährt einen fundierten Einblick in einen sich rapide entwickelnden Sektor mit einem prognostizierten Umsatz von über 200 Mio. Euro in Europa in 2019.

Der Workshop wird von 12:30 Uhr bis 18 Uhr im Rilano Hotel München unter der Leitung von David M. Raab, Gründer des internationalen Customer Data Platform Institute, stattfinden.

Sebastian Amtage, Gründer und CEO von b.telligent erklärt: „Das CDP Institute (CDPI) ist ein Vorreiter in der Entwicklung sogenannter Customer Data Platforms. Kampagnen der Zukunft sind real-time auf das Verhalten Ihrer Kunden abgestimmt, dabei kommt es umso mehr auf die Integration in die Systemlandschaft an. b.telligent freut sich darauf, diesen Wandel an der Seite des CDPI mit der größtmöglichen Expertise zu begleiten“.

Das Event in München ist Teil einer Veranstaltungsreihe, die im Laufe von 2019 vom CDPI und seinen Partnern in Europa und Großbritannien ausgerichtet wird und der einzige in Deutschland. Der gemeinsam mit b.telligent veranstaltete Workshop richtet sich an Senior Professionals aus den Bereichen Marketing, E-Commerce, CRM und CX und wird sich mit folgenden Themen befassen:

  • Wie sich eine Customer Data Platform (CDP) in die allgemeine Marketing-Datenarchitektur einfügt, die Hauptnutzen von CDPs und ein Überblick über die CDP-Branche und aktuelle Trends
  • Wie sich eine CDP in die Geschäfts- und Marketingstrategie einfügt, die Entwicklung von CDP-Anwendungsfällen sowie eine Darstellung der Anforderungen für den CDP-Erfolg.
  • Die Auswahl der passenden CDP, einschließlich von Anforderungsdefinition, Hauptunterscheidungsmerkmalen, speziellen Funktionen, auf die es ankommt, sowie dem Ablauf eines effektiven Auswahlprozesses.
  • CDP-Einführungsplanung, einschließlich einer Bereitschafts-Checkliste, die Überwindung organisatorischer Hürden, Projektplanung sowie Festlegung der richtigen Deployment-Sequenz.

Das nehmen Teilnehmer aus dem Workshop mit:

  • Checkliste von Marketingtechnologiefunktionen für die bestmögliche Ausnutzung von CDP
  • Zuordnung von CDP-Anwendungsfällen zu CDP-Systemanforderungen
  • 27 Schlüsselfunktionen von CDP und wie man erkennt, welche man benötigt
  • Toolkit für die Anbieterbewertung und -auswahl

Teilnehmer, die den CDPI-Workshop in München absolvieren, bekommen eine Teilnahmebescheinigung vom Customer Data Platform Institute ausgestellt. Der Workshop wird in englischer Sprache stattfinden. Deutschsprachige Berater von b.telligent stehen jedoch bei Bedarf für die Übersetzung zur Verfügung. Für die Anmeldung und weitere Informationen zur Technologie der Customer Data Platform sowie relevante Neuigkeiten besuchen Sie die Website von b.telligent.

David Raab ist Gründer und CEO des CDP Institute. Er hat den Begriff Customer Data Platform 2013 geprägt und gehört seitdem zu den führenden Experten, die erforschen und erklären, wie Marketer durch den Einsatz von CDPs die wichtigsten Herausforderungen im Marketing lösen können.

SOURCE: EuropaWire

Base Element, Cognigy partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands

LONDON, 16-Nov-2018 — /EPR INTERNET NEWS/ — Base Element, a European digital agency, and Cognigy, a leading conversational AI platform software provider have entered to a strategic partnership agreement. This partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands. The teaming up of Base Element and Cognigy will provide marketers with valuable tools to drive customer engagement and increase conversions, while maintaining meaningful relationships with their audiences through conversational AI interfaces.

“Brands are dynamic and living organisations. Conversing with their clients and prospects needs to be an organic process rather than just an engagement metric on a dashboard. It is a vital part of the customer experience,” Antonis Neocleous, Co-Founder and Director of Base Element, pointed out. “We have been deeply committed to enabling our clients to provide a consistent brand experience across touch points. Partnering with Cognigy, a pioneer in conversational AI technology, significantly supports this commitment.”

Cognigy’s partner ecosystem is at the heart of value creation for clients. They operate as a trusted advisor to both enable and guide clients to realize their potential and to assist them in implementing solutions to seize new opportunities. According to Cognigy’s spokesperson, “This includes understanding what it means to build a conversational practice, as well as how to configure, extend and maintain successful conversational AI projects. The team at Base Element know both the data and experience management space very well. We have a lot of confidence in what they can develop, execute and deliver.”

SOURCE: EuropaWire

David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute, een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa

AMSTERDAM, 15-Nov-2018 — /EPR INTERNET NEWS/ — Marketeers hebben vandaag de dag meer data tot hun beschikking dan ooit, maar worstelen om ze te combineren tot een bruikbare vorm. Customer Data Platform (CDP) technologie belooft dit probleem op te lossen in de vorm van makkelijk te implementeren systemen, die alle klantdata combineren en delen. Maar de vraag die marketeers, IT’ers en executives zich terecht stellen is: kan een CDP echt die beloften waarmaken?

Op 23 januari 2019 hosten het Customer Data Platform Institute (CDPI) en Squadra Group de intensieve marketing workshop, “Making the Most of Customer Data Platforms,” om die vraag te beantwoorden en deelnemers mee te nemen in een deep dive in deze, zich zeer snel ontwikkelende, martech sector, die begin 2019 naar verwachting de €200 miljoen omzet in Europa zal overtreffen.

De workshop zal plaatsvinden in Seats to Meet Utrecht CS (Hoog Catharijne) van 12.00 uur tot 18.00 uur en zal geleid worden door David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute. De dag erna zal hij ook een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa.

SOURCE: EuropaWire

Sqribble-Eye-Popping eBooks Creator That Command Top Dollar With Authority

LONDON, UK, 2018-Nov-14 — /EPR INTERNET NEWS/ — Adeel Chowdhry a highly sought  after online entrepreneur and speaker with over ten years of experience in the digital industry has announced the launch of a new eBook creator called Sqribble.

Sqribble is powerful eBook creator that allows anyone to instantly create stunning eBooks and reports and fill it with awesome content at the push of a button.

More information can be found at https://trendfunnels.com/sqribble

The tool offers a collection of 60 professionally eye-grabbing designs across 15 profitable niche categories.

They are so well designed that each template comes with table of contents and professional page layouts that convert readers into loyal customer.

A list of examples is provided on the URL above so Business owners, Site owners, Authors, Writers, Publishers and Bloggers can see how they can just enter a URL from their website and watch Sqribble automatically fill pages with fresh, ready made content.

eBooks hit record high as 50% of Americans say they own a tablet or reader.

eBooks are taking over and are the best way to kick start your digital business today.

Sales for eBooks are growing, but have leveled off over the past couple of years. They are believed to comprise 25 to 30 percent of the general trade market with commercial fiction especially popular for eBooks.

“The proportion of Americans and British who reads eBooks is growing, but have completely replaced print books for electronic versions” said Mark.

The percentage of adults who read an eBook in the past has risen to 28% up from 23% at the end of the year.

Sqribble allows business owners and marketing professionals to quickly and easily create eBooks that can improve their lead generation and sales.

According to the latest research, eBooks can increase sales by up to 80%, which means business not harnessing its power are missing out.

eBooks can also be used with email marketing as a way to increase leads and get more visitors clicking through to the company website.

Even just using the word “eBook” in a email subject line can increase open rates.

Via EPR Network
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Global SAP Cloud Platform Services Market: Competition Matrix

DUBLIN 2, Ireland, 06-Nov-2018 — /EPR INTERNET NEWS/ — Increasing number of solutions in the entire cloud ecosystem has resulted in creation of a complex cloud environment. Shifting toward cloud platforms being a major focus, cloud customers are facing challenges in managing applications, integrating, workload management and other facets in the cloud computing space. In a bid to resolve cloud challenges, vendors such as SAP SE have created advanced cloud platform services that offer simplified process control and enhanced workload management using various services under the SAP cloud platform services portfolio.

A Sample of this Report is Available at https://www.factmr.com/connectus/sample?flag=S&rep_id=2265

Fact.MR foresees that the sales of SAP cloud platform services are estimated to jump by 1.2x in 2018 over 2017, with the overall SAP cloud platform services market crossing a valuation of over US$ 160 Mn in the year. Fact.MR report envisages that the SAP cloud platform services market is likely to stay bullish on back of remarkable growth prospects in the following years, with growing small and large scale enterprises venturing into SAP cloud platform services to enhance business performance.

“To enhance global footprint and improve sales of SAP cloud platform services, participants such as SAP SE are entering into strategic collaborations and partnerships across major countries worldwide. Considering the present scenario of increasing partnerships it has been possible to develop new sales funnels for SAP cloud platform services, which in turn is expected to fuel the market valuation of SAP cloud platform services in the forthcoming years.” – Lead Analyst, Fact.MR IoT and Cloud Computing, ICT Domain

Few Takeaways Highlighted in the Report

  • End users of SAP cloud platform services continue to showcase higher preference for strategy and consulting services; POC (Proof of Concept) service likely to gain high traction
  • Small and medium enterprises to pave potential growth avenues for SAP cloud platform services vendors worldwide; large enterprises showcase a steadily growing inclination towards cloud services
  • IT and telecom industry account for a higher share of the SAP cloud platform services market in 2017 followed by BFSI sector
  • Consumer goods & retail and manufacturing sectors to showcase increasing preference in SAP cloud platform services in 2018
  • United States to remain an attractive market for SAP cloud platform services accounting for over 30% revenue share of the overall market in 2017

Small and Medium Enterprises (SMEs) Emerge as an Attractive End User

Small and medium scale enterprises are emerging as lucrative end users with respect to SAP cloud platform services adoption, says the report. Small and medium businesses are largely focusing on cloud computing services owing to relatively low cost associated with cloud computing as compared to on-premise deployment and SAP cloud platform services are no exception. The report estimates that the SAP cloud platform services market revenue generated from small and medium enterprises is likely to cross US$ 100 Mn by end of 2018.

Request Methodology of this Report at https://www.factmr.com/connectus/sample?flag=RM&rep_id=2265

On the other hand, relatively lower revenue generation has been observed across large enterprises on account of early adoption of on-premise deployment that is pre-planned. Moreover, affordability quotient of on-premise deployment services by large enterprises is high as compared to SMEs. However, SAP cloud platform services are likely to gain higher traction across large enterprises in the future, according to the report.

Preeminence of Americas Region to Prevail in the SAP Cloud Platform Services Marketplace

Sales of SAP cloud platform services are likely to remain concentrated across Americas, particularly the United States. Macroeconomic factors such as significant economic growth and high GDP coupled with growing cloud computing infrastructure and presence of key SAP cloud platform services vendors have influenced sales in the country.

Countries in the Asia Pacific, particularly Japan, are likely to showcase increasing inclination toward use of SAP cloud platform services. The report projects that the demand for SAP cloud platform services across Japan, India, China and Australia is expected to grow at a stellar pace. Of these countries, albeit at a lower base apropos of revenue generation, India is likely to project potential growth prospects for SAP cloud platform services, according to Fact.MR report.

Overall, the outlook for SAP cloud platform services market remains bullish in the forthcoming years, with the market expanding at a value CAGR of 29.5% throughout the period of assessment, 2018-2028.

SOURCE: EuropaWire

Just For Diabetics Website Offers Hope for Pre-diabetics, Type 2 diabetics, and the Overweight

Research shows that the best time to take action to reverse pre-diabetes and type 2 diabetes is when you are at the stage of managing these conditions.

Vancouver, BC, Canada, 2018-Nov-06 — /EPR INTERNET NEWS/ — November is world diabetes month. When people are diagnosed type 2 diabetic, the first line of defense is the use of prescription drugs in order to manage the diabetes. But what victims of pre-diabetes and type 2 diabetes are not aware of is that research performed by Just For Diabetics website founder, Ernest Quansah, shows that when patients are managing their pre-diabetes or type 2 diabetes, it is the best opportunity for them to reverse it and be weaned off the prescription drugs. The research results are evidence based. Many doctors and institutions now agree that this is the case. Recently, the University of British Columbia, in conjunction with Pharmasave, a drugstore chain, began offering obese people and type 2 diabetics a diet plan aimed at reversal of pre-diabetes and type 2 diabetes. The cost of their plan is $500 a month. The diet plan calls for no consumption of refined sugar, potatoes, fruit, fruit juices, sweet drinks of any kind, rice, bread, and consumption of cooked vegetables for lunch, cooked chicken breast for dinner and so on. Many of the participants are seniors, the overweight, or obese. After several thousand of dollars spent, many participants lose weight and their doctors take them off their diabetes drugs.

Quansah’s program includes a specialized diabetes exercise regime along with vitamin therapy and a carefully designed tasty menu cycle. He himself completely reversed his severe case of type 2 diabetes after compiling this program, which was the culmination of thorough research. This research included the advice of several physicians. Quansah, founder of Just For Diabetics and the author of Diabetics Journey says: “For several years, I have been educating people about how type 2 diabetes and pre-diabetes can be reversed through the program offered on my website. Now we see that one of Canada’s finest Universities and a drug store chain are doing the same.”

The website, justfordiabetics.com offers a free weight-loss program, a free diabetes reversal program, as well as an inexpensive paid program. The extensive program includes a full menu regime, exercise videos, tutorials, in addition to a cooking video demonstration, all for less than $180. Quansah wisely suggests that those on the program be monitored by their doctors.

Quansah’s research and findings have been published in the WebMD Diabetes magazine in the article “Secret recipe: How a Chef Cured His Type 2 Diabetes”, as well as on the WebMD website. There is hope for reversing pre-diabetes, type 2 diabetes (the type that does not require insulin injections,) and for overcoming being overweight.

“Misinformation about type 2 diabetes is rampant. For diabetics to heal, they need a complete change of attitude and way of thinking. This means, they should not just accept managing their condition, but rather, understand that they can be healed. Further, complacency about pre-diabetes leads to full-blown diabetes, which can lead to heart disease, blindness, liver failure, impotence, limb amputations and early death,” cautions Quansah.

Quansah has been asked to be guest speaker at the Diabetes and Healthcare Conference being held in Helsinki, Norway, in November 2018 and to be keynote speaker at the Diabetes Care Conference being held in Malaysia in May of 2019. His speech topic will include how to help diabetics heal and resultantly reduce healthcare costs.

Via EPR Network
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Budapest-based Green Fox Academy starts its first coding bootcamp in Prague

BUDAPEST, Hungary, 29-Oct-2018 — /EPR INTERNET NEWS/ — By 2020 almost 500,000 ICT jobs may remain unfilled in Europe according to European Commission’s estimate. Coding bootcamps offer one way in which this issue can be addressed, by reeducating career changers looking to move into the IT industry. Budapest-based Green Fox Academy, who run Hungary’s first 4-month-long coding bootcamp course, has just started its first course in Prague, with 16 students. The teaching methods and course structure are the same as the courses which take place in Budapest.

While the unemployment rate in the Czech Republic is the lowest in Europe, it is notable that the labor market has a shortfall of 20,000 IT professionals. Coding bootcamps offer one way in which this shortage of developers can be addressed, and is one reason why Hungary’s first 4-month-long coding bootcamp, Budapest-based Green Fox Academy, has opened a new bootcamp in Prague primarily for career changers looking to move into the IT industry. “The lack of IT professionals is not a local but a regional tendency,” says Kristóf Bárdos, co-founder of Green Fox Academy. “Digital technologies are having a wide impact on all industries, entire professions are disappearing or being re-defined, and new jobs are being created. Digital skills are becoming vital in every industry.” Bootcamps can plug this gap by reeducating career changers.

Green Fox Academy started its first course in Budapest in 2015 with 21 students, and since then 380 students have graduated from the bootcamp. Green Fox Academy’s 10th cohort, with more than 80 students, begin their studies in Budapest this October, while in Prague the first course has just begun with 16 participants.

Green Fox Academy entered the Czech market with a local partner, Czechitas. This non-profit corporation organizes courses in programing, web development, graphic design or data analytics for girls and women. They have more than 4,000 graduates per year.

SOURCE: EuropaWire

Study: Contemporary forms of racism and bigotry on social media platforms

SOUTHAMPTON, 20-Sep-2018 — /EPR Internet News/ — As social media has experienced considerable exponential growth-rate over the past decade, sadly the same has occurred with online hate speech. Clear evidence of this picture is the fact that different international organisations, including the United Nations Human Rights Council, the European Commission against Racism and Intolerance, and national governments across Europe; namely the UK, Germany, France and Italy, have demanded that the large corporations behind the major social media platforms do more to address this issue. In fact, recent sociological research reveals that, while more needs to be done at the corporate level, there is also other actions that could be taken by national governments and educational bodies towards changing this picture in the near future.

To this end, Dr Luiz Valerio P. Trindade, has undertaken a four-year qualitative study addressing the social impacts of hate speech, racism and bigotry on social media platforms. Based on that, he has developed key recommendations that could stem the practice and help to prevent this phenomenon taking place and laying the foundations for reducing their occurrence in the years to come. With research revealing that even individual Facebook posts with racist and hate content can continue to engage users for up to 3 years after the initial publication, far from being just one moment of instant communication, hateful posts have a life spam that surprisingly extends over a long period. Perhaps more worryingly, the research evidences that social media is held to be a ‘No Man’s Land’ by the proponents of hate and bigotry, suggesting that these people feel at ease to convey their ideologies believing that authorities cannot reach them.

Dr Trindade has developed clear public policy recommendations that could make a difference towards promoting change in users’ behaviour on social media, such as:

  • Discussing the consequences of online hate speech with secondary school pupils and helping them to develop a clear understanding of the real life’s impacts and consequences of this practice. This is critical because social media is widely used by the 13-17 years-old age group, with over 1.8 million users of this age in the UK alone and 172 million globally.
  • Educational campaigns at national level to highlight the fact that online life is not detached from offline and that, in fact, they are intertwined.
  • Working to ensure that the large corporations behind the major social media platforms have effective and faster processes to remove inappropriate content that’s been flagged up by their users or spotted by their powerful algorithms.
  • Calling for these corporations to clearly highlight to their users that their platforms are not a safe paradise for them to convey racist views or promote bigotry exempt of consequences. Instead, these corporations need to set out clearly that identification data could be disclosed to the authorities, who could then hold them to accountable for their online attitudes.

Dr Trindade, PhD in Sociology by the University of Southampton says, “The increasing trend of construction and dissemination of hate speech, bigotry, misogyny and racism are apparently becoming the ‘new normal’ in the digital landscape across several European countries and also in the UK. Moreover, rather than fading away soon after publication, derogatory posts oftentimes become powerful magnets attracting several new users for the same conversation for up to three years, what can potentially increase the initial harm caused to the victim of the verbal abuse”.

SOURCE: EuropaWire