Tag Archives: CDP

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire

First-ever study of the European CDP industry analyzes 21 vendors employing more than 1,500 people and generating at least €130 million revenue in 2018

Philadelphia, USA, 11-Jul-2018 — /EPR INTERNET NEWS/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe.

The first-ever study of the European CDP industry analyzes 21 vendors employing more than 1,500 people and generating at least €130 million revenue in 2018. European firms account for one-quarter of worldwide CDP employment. Vendors covered in the report are: BlueConic, BlueVenn, Boxever, Camp de Bases, Celebrus/D4T4, CommandersAct, ContactLab, CrossEngage, Eulerian Technologies, Fospha, IntentHQ, Invicta, Jahia, LeadBoxer, NGDATA, Nominow, Piwik Pro, PRDCT, RedEye, Splio, and Ysance.

While most of the industry outside Europe sells products limited to database creation and analytics, the majority of European CDP vendors include these functions plus integrated applications such as Web site personalization or email message selection. Systems with these applications have generated nearly all industry growth worldwide in the past year, according to the CDP Institute’s recent analysis of the global industry.

“European marketers have special needs, such as compliance with GDPR, that are often best understood by local vendors,” said CDP Institute Europe CEO David Raab. “Development of a European CDP industry will help more marketers take advantage of CDP’s ability to make full use of their customer data.”

Customer Data Platforms are specialized software that creates a unified, persistent customer database. The world-wide industry has grown 76% in the past year and is expected to exceed $1 billion by 2019. Gartner recently called CDP one of six top marketing technologies to watch in 2018.

SOURCE: EuropaWire