Tag Archives: CRM

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire

PA DIGITAL selects the Mono Platform to deliver modern websites and additional digital marketing services to SMBs in Spain

COPENHAGEN, 01-Aug-2018 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce a new partnership with the leading provider of digital services for small businesses in Spain, PA DIGITAL.

The partnership allows PA Digital to deliver modern websites and additional digital marketing services to small- and medium-sized businesses (SMBs) across all of Spain. PA DIGITAL has chosen the Mono Platform for its superior technology in building high-quality websites as well as its commitment to partner success.

With more than fifty years of experience in serving small businesses, PA DIGITAL’s strategic focus is to provide simple and efficient solutions to help Spanish SMBs successfully digitize their business. With existing offerings of website creation and maintenance, PA DIGITAL was on the search for a new technology platform to help them deliver more modern digital services in the most efficient and cost-effective manner.

“As we were looking for a new platform to support our website business, it was important to us to find a platform that allowed us to build at scale, offer best-in-class technical performance on our SMB customers’ websites and help us expand the digital offering to our clients with additional functionality over time. After engaging with Mono and testing their Software-as-a-Service platform, we were thrilled to see that they not only offered superior technology, meeting our requirements, but also confirmed that they will be a true partner in growing our business” says Paul Geldart, COO of PA DIGITAL.

Designed for large-scale website fulfillment, the Mono Platform meets the highest technical standards, including W3C compliance, lightning-fast performance and meticulous optimization for traditional, local and voice search with schema.org-friendly structured data. In addition, PA Digital will also benefit from Mono’s integration with Yext’s leading digital knowledge management solution for even faster go-to-market. The integration drives powerful automatic initial website production and keeps small business’ data consistent across the web.

New, more modern websites are not the only way to prevent churn. It was important to PA Digital to find a platform that would enable them to offer increased value to their customers. With fully-native e-commerce, CRM and customer engagement features, the Mono Platform enables PA DIGITAL to offer true ROI-driven services to their SMB customers.

“With a focus on selling websites to their established base of SMB customers, combined with their vision for providing additional digital services around the website, PA DIGITAL is a perfect partner for Mono. PA DIGITAL is our first partner in Spain and we look forward to helping them leverage our technology platform to deliver modern digital presence solutions to thousands of small businesses across Spain.” says Louise Lachmann, CEO at Mono Solutions.

SOURCE: EuropaWire

First-ever study of the European CDP industry analyzes 21 vendors employing more than 1,500 people and generating at least €130 million revenue in 2018

Philadelphia, USA, 11-Jul-2018 — /EPR INTERNET NEWS/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe.

The first-ever study of the European CDP industry analyzes 21 vendors employing more than 1,500 people and generating at least €130 million revenue in 2018. European firms account for one-quarter of worldwide CDP employment. Vendors covered in the report are: BlueConic, BlueVenn, Boxever, Camp de Bases, Celebrus/D4T4, CommandersAct, ContactLab, CrossEngage, Eulerian Technologies, Fospha, IntentHQ, Invicta, Jahia, LeadBoxer, NGDATA, Nominow, Piwik Pro, PRDCT, RedEye, Splio, and Ysance.

While most of the industry outside Europe sells products limited to database creation and analytics, the majority of European CDP vendors include these functions plus integrated applications such as Web site personalization or email message selection. Systems with these applications have generated nearly all industry growth worldwide in the past year, according to the CDP Institute’s recent analysis of the global industry.

“European marketers have special needs, such as compliance with GDPR, that are often best understood by local vendors,” said CDP Institute Europe CEO David Raab. “Development of a European CDP industry will help more marketers take advantage of CDP’s ability to make full use of their customer data.”

Customer Data Platforms are specialized software that creates a unified, persistent customer database. The world-wide industry has grown 76% in the past year and is expected to exceed $1 billion by 2019. Gartner recently called CDP one of six top marketing technologies to watch in 2018.

SOURCE: EuropaWire

CRM on Android With CRM Gadget 2 Go

Fellow Consulting AG, leading CRM solution provider and first Accelerate Partner for CRM On Demand in Germany, today announced that the CRM On Demand offline client CRM Gadget 2 Go is now also available for Android.

CRM Gadget 2 Go is an offline client for Oracle CRM On Demand that allows usage of CRM data online, mobile and offline. As a result, users can access all their CRM information while travelling or in customer meetings, and can also maintain CRM data offline and synchronize it with Oracle CRM On Demand when they are back online again. It enables the quick and easy input of data from customer meetings, sales and service operations, regardless of whether they are online or offline.

Now CRM Gadget 2 Go is also available as Android, IPhone and IPad App. It supports a wide range of devices and operating systems, from Windows over Mac and Linux to WeTab, Galaxy Tab and last but not least iPhone and iPad. This enables companies to have their mobile users connected on each device.

Latest features of CRM Gadget 2 Go include for example capturing of customer signatures on touchscreen or signature pad, integration of barcode scanner, and many more.

Increase your sales effectiveness, combine the cost advantages of a Software-as-a-Service (Saas) application with the availability for mobile and offline usage, and maximize your return on investment.

For more information, please visit http://www.crm-gadget.com.

About CRM Gadget 2 Go
CRM Gadget 2 Go, the mobile client for Oracle CRM On Demand, is a product of Fellow Consulting AG.

Via EPR Network
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