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Report: Strong 1H 2022 for the Customer Data Platform Industry, slowdown in funding and acquisitions

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MILFORD, CT, United States, 25-Jul-2022 — /EPR INTERNET NEWS/ — The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute’s latest Industry Update report. Total employment grew by 2,494, the largest increase on record. However, a slowdown in funding and acquisitions may indicate investors are becoming more cautious about the industry.

The semi-annual report found that growth was strongest among the industry’s largest vendors, with the top 25% expanding employment by 13%. Remaining vendors grew an average of 4%. New entrants were also concentrated among large firms, with five of the eleven having more than 1,000 employees. These are established firms that have added CDP capabilities to existing campaign and delivery products.

The addition of new vendors with campaign and delivery capabilities reflects the continued preponderance of this group. Campaign and delivery CDPs now account for 68% of vendors (up 1% vs the previous report), 75% of employees (up 3%) and 75% of funding (up 8%).

Investment fell compared to previous periods, which may represent a market adjustment following strong acceleration early in the pandemic. The number of events over $50 million in particular dropped from five in the second half of 2021 to just one in the first half of 2022. Apart from the one large event, there were six other fundings that totaled $38 million. The only acquisition this period was BlueConic selling a majority stake to Vista Equity Partners.

“This report shows an intriguing divergence between strong user demand for CDPs, as evidenced by employment growth and new entrants, and emerging caution among investors,” commented report author David Raab. “Fortunately, major industry vendors have assembled ample financial reserves during previous periods, so we expect the funding slowdown will not limit their ability to finance future growth.”

About the Report
The CDP Industry Update Report provides detailed information on CDP vendors, employment, and funding broken by CDP type, location, founding year, and more. It includes five years of historical data collected at six-month intervals. The report can be downloaded for free at https://www.cdpinstitute.org/resources/industry-update-july-2022/.

About the Customer Data Platform Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and technologists about customer data management. The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.

Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.” They are the only types of packaged software specifically designed to create and share a complete view of each customer.
For more information, visit www.cdpinstitute.org.

SOURCE: EuropaWire

Advertising, Apps, B2b, Database, eCommerce, Internet, Online, Services, Web, Web Marketing

David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute, een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa

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AMSTERDAM, 15-Nov-2018 — /EPR INTERNET NEWS/ — Marketeers hebben vandaag de dag meer data tot hun beschikking dan ooit, maar worstelen om ze te combineren tot een bruikbare vorm. Customer Data Platform (CDP) technologie belooft dit probleem op te lossen in de vorm van makkelijk te implementeren systemen, die alle klantdata combineren en delen. Maar de vraag die marketeers, IT’ers en executives zich terecht stellen is: kan een CDP echt die beloften waarmaken?

Op 23 januari 2019 hosten het Customer Data Platform Institute (CDPI) en Squadra Group de intensieve marketing workshop, “Making the Most of Customer Data Platforms,” om die vraag te beantwoorden en deelnemers mee te nemen in een deep dive in deze, zich zeer snel ontwikkelende, martech sector, die begin 2019 naar verwachting de €200 miljoen omzet in Europa zal overtreffen.

De workshop zal plaatsvinden in Seats to Meet Utrecht CS (Hoog Catharijne) van 12.00 uur tot 18.00 uur en zal geleid worden door David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute. De dag erna zal hij ook een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa.

SOURCE: EuropaWire

Advertising, Apps, B2b, Database, eCommerce, Internet, Online, Services, Web, Web Marketing

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

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AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire