Tag Archives: digital marketing

Mono Websites added to the leadhub platform

COPENHAGEN, 23-Sep-2020 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce a partnership with Lokale Internetwerbung GmbH & Co. KG, an expert in delivering a SaaS marketing solution to local businesses in more than 40 markets. This partnership brings the addition of Mono Websites to their proprietary toolbox offering, the leadhub platform.

As an established marketing provider with a focus on digital, leadhub is a spinoff from long-time Mono Partner, advantago. The leadhub platform was launched in 2012, and the addition of Mono Websites to the platform has been the perfect expansion alongside leadhub’s existing multi-channel, local marketing capabilities, including search engine advertising (SEA), display ads and Facebook ads.

“The launch of Mono in the leadhub platform is truly a testament to our long standing relationship and confidence in Mono’s technology. Throughout our partnership, Mono has always worked with us hand-in-hand to find solutions for new market developments and business opportunities – and it has therefore been a natural progression for us to involve them in our leadhub platform.” says Jens Unger, Executive Vice President at Lokale Internetwerbung, “We appreciate the openness and truly helpful nature of the Mono Team – and look forward to more exciting projects in the future.”

The leadhub platform focuses on providing marketing automation, as well as facilitating and optimizing the efforts of small businesses to reach more customers through the use of multi-channel online campaigns. With websites as a foundational element of any business’ digital presence, the addition of Mono Websites to leadhub was a central digital element to ensure that leadhubs’ small businesses clients can easily carry out- and effectively measure their digital advertising and marketing efforts.

“The leadhub project is very exciting, and we’re thrilled that Lokale Internetwerbung has included us on this exciting new journey to help small businesses. As a digital service provider with a proven track record, the leadhub platform is well positioned to bring more marketing automation to the digital efforts of small businesses. This aligns closely with our own vision of empowering small businesses to succeed online, and we’re thrilled to see our long-time partners, like Lokale Internetwerbung, forging innovative new concepts and ideas to bring professional websites to market”, says Svenn Andersen, COO at Mono Solutions.

Mono Websites were launched in the leadhub platform in August 2020.

S0URCE: EuropaWire

Mono Solutions, part of Bauer Media Group’s SME Services, welcomes Jeppe Gammelby as its new CFO

COPENHAGEN, 10-Aug-2020 — /EPR INTERNET NEWS/ — Mono Solutions, part of Bauer Media Group’s SME Services, welcomes Jeppe Gammelby in the role as Chief Financial Officer (CFO) starting August 1, 2020.

The Management team is delighted to onboard a new Chief Financial Officer who can continue to manage the financial growth of Mono’s global and partner-driven Software-as-a-Service (SaaS) business. In his role as CFO, Jeppe will be responsible for ensuring a sustainable financial strategy that supports Mono’s growth strategy. Jeppe replaces Kasper Boel Rousøe, who has decided to pursue new career opportunities outside Bauer Media Group.

“With a proven track record within SaaS and fintech, I’m thrilled to welcome Jeppe Gammelby as our new Chief Financial Officer. As we accelerate the growth of our business, strong financial management is vital and we warmly welcome Jeppe’s experience,” says Louise Lachmann, CEO & Co-founder of Mono Solutions.With a strong financial background, Jeppe brings more than 10 years of experience in financial controlling, planning and management. In his prior role as Finance Director at Verifone, Jeppe was responsible for leading the development and implementation of key financial strategies and initiatives, as well as the overall financial analysis to support and optimize strategic decisions. Jeppe holds a Master’s Degree in Business Economics and Auditing from Copenhagen Business School in Denmark.

New CFO for Bauer SME Services

At the same time, Thomas Loft was appointed Chief Financial Officer (CFO) for the Business Area SME Services, leading innovator and supplier of highly automated digital marketing services for small and mid-size companies. Thomas joins from the Danish company TimeExtender, where he was COO and CFO. Prior to that he had served for eBay in various senior Finance roles. Mono’s CFO Jeppe Gammelby will report directly to Thomas, as well as Louise Lachmann.

SOURCE: EuropaWire

Brandify to launch with Mono Scheduling in Q3 2020

COPENHAGEN, 10-Jul-2020 — /EPR INTERNET NEWS/ — Mono Solutions announces their partnership with Brandify, the leader in local presence for multi-location brands, to bring appointment booking to local businesses across North America.

With more than 20 years of experience providing businesses with comprehensive digital marketing solutions, Brandify was looking for a provider to deliver a scheduling solution to meet a wide variety of business use cases, and serve as a new digital presence opportunity for their more than 300 multi-location brand clients, as well as the 4.5 million brick-and-mortar locations that they serve.

“We needed a partner who could provide appointment booking functionality at the scale required by brand customers with hundreds or thousands of locations.” says Manish Patel, CEO at Brandify. “Mono Scheduling will help us build the next level of engagement between brand clients and customers.”

Mono Scheduling is a truly flexible solution that can be embedded on any platform to enable bookings on local store pages, online business listings, social media profiles such as Google My Business and Facebook, and elsewhere. With a simple booking flow, Mono Scheduling allows brick-and-mortar locations to focus on running their day-to-day business, and still accept new bookings from clients 24/7.

“We’re happy to announce our partnership with Brandify, and look forward to bringing our appointment booking solution to multi-location brands. It’s great to be partnered with an established brand, like Brandify, that has a truly impressive footprint in providing powerful software and services to local businesses, as well as delivering excellence in local digital presence.” says Matt Matergia, Vice President of Sales & General Manager of the Americas at Mono Solutions.

Brandify is launching with Mono Scheduling in Q3 2020 to enable online appointment booking for their professionals.

SOURCE: EuropaWire

Olivier Gerey-Bak joins Mono Solutions as Chief Product Officer (CPO)

COPENHAGEN, 4-May-2020 — /EPR INTERNET NEWS/ — Mono Solutions has recruited Olivier Gerey-Bak as Chief Product Officer (CPO) and welcomes him as the newest member of the Executive Management team effective as of May 1, 2020.

As part of Mono’s vision to deliver the ultimate platform for small businesses to drive their business online, the onboarding of a CPO will help strengthen the continued delivery of best-in-class technology to Mono’s worldwide network of partners. Olivier’s role will focus on Mono’s product vision and strategy, as well as managing the roadmap of for all Mono services and offerings.

With my background in digital products, I’m delighted to be joining Mono Solutions to continue to bring innovation, knowledge and structure to our product development. As a leader, I hope to bring an agile and cross-functional approach to Mono’s Product Team and deliver solutions that translate the needs of small businesses and our partners into our platform” says Olivier Gerey-Bak, CPO at Mono Solutions

Olivier is an experienced leader of global product management teams with recent management positions at Planday and Endomondo, as well as a background working for other B2B software solutions including BMC Software and Symantec. He also brings experience from companies with white-label solutions, 24i and Xstream, where he delivered online media applications and services for leading brands like Tennis Channel, FuboTV and Canal Digital – a part of Telenor.

We’re thrilled to welcome Olivier to the Mono Team. As a technology company, we’ve always prided ourselves on delivering the best solution to our partners – and the addition of Olivier as Mono’s CPO is a testament to our continued dedication to providing the SMB market with the ultimate digital solutions for succeeding online.” says Louise Lachmann, CEO & Co-founder at Mono Solutions

Olivier holds a Masters Degree in Electronic Engineering & Telecommunications from the University of Nantes in France. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

SaaS expert Kim Mortensen appointed CCO of Mono Solutions

COPENHAGEN, 31-Mar-2020 — /EPR INTERNET NEWS/ — Mono Solutions announces that Kim Mortensen has joined the Executive Management team as Chief Commercial Officer (CCO) effective March 16, 2020.

The Executive Management team is excited to onboard a Chief Commercial Officer that can help support Mono’s growing partner channel. Kim’s role will focus on strengthening the commercial and partner-facing departments to accelerate overall growth. In addition, he will also continue to expand Mono’s global partner network to leverage the full potential for growth in select markets and verticals.

“It’s great to welcome Kim Mortensen as the newest member of our Executive Management team. When we joined Bauer Media Group, we made a promise to our partners to strengthen our partnerships and offerings to help our partners grow successfully by helping small businesses to succeed online. Kim brings a wealth of relevant experience that will help drive more business for Mono, our partners and their small business clients.”, says Louise Lachmann, CEO at Mono Solutions.

With extensive leadership experience from software-as-a-service (SaaS) scale-ups within the digital marketing industry, Kim will work closely with the Executive Management team at Mono to continue to accelerate the growth of the business.

“I am truly excited to join Mono Solutions, a company that has shown outstanding performance in the past and with a significant growth potential for the future. With the new ownership and a fantastic team, I see a great opportunity for Mono to help our partners serve even more small businesses. In addition, I hope that my experience from scaling SaaS companies will contribute to the continued success of Mono Solutions.” says Kim Mortensen, CCO at Mono Solutions

Kim comes from a position as CEO at BIM Object, the world’s leading building information modeling (BIM) content platform. He also brings more than 10 years executive experience from various SaaS companies – most notably APSIS, a leading Nordic marketing platform, where he worked in various roles including CPO, COO and CEO – for nearly eight years.

Kim holds a Graduate Diploma in Business Administration from Copenhagen Business School (CBS) in Denmark. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

Mono Solutions acquired by Bauer Media Group

COPENHAGEN / HAMBURG, 22-Jul-2019 — /EPR INTERNET NEWS/ — Leading white label small business Software-as-a-Service (SaaS) platform provider Mono Solutions joins Bauer Media Group. Bauer Media Group is a leading multi-business portfolio company with a strong focus on media and online services. The deal closed on Thursday, July 18th.

Together, Mono and Bauer will put more muscle and acceleration behind a shared product vision of data-driven and intelligent marketing solutions to drive SME success.

Mono has been looking for a way to accelerate product delivery and overall growth based on a strong conviction of the potential of the Mono platform to significantly help SMEs succeed online. SME marketing and sales services are an essential part of Bauer Media Group’s new business growth strategy. Bauer’s specific interest and belief in Mono’s current channel partner strategy is seen as an ideal head start.

Bauer Media’s COO Veit Dengler comments, “Mono’s strength in the market is driven by the perfect combination of leading technology with excellent service expertise to deliver best-in-class marketing solutions for SMEs at scale. Our newly established business area in SME marketing and sales services will strongly benefit from Mono’s expertise and position in the market. We are looking forward to working together and learning from each other.”

Both companies are clearly aligned on the vision, allowing Mono to continue to innovate together with Bauer’s ability to enable growth and provide a strong network. Louise Lachmann, co-founder and CEO of Mono Solutions underlines, “We found the perfect match with Bauer. Our visions are completely aligned and this transaction will significantly benefit our partners and the SMEs they serve by driving innovation to the market faster than ever before.”

Mono’s company name, branding, management and entire team structure remain as they were pre-acquisition, keeping the momentum and agility to support Mono’s and Bauer’s shared dedication to product innovation.

About Mono Solutions

Mono Solutions delivers the ultimate SaaS-based digital marketing platform for empowering small businesses across the digital landscape, making it easier for them to connect and drive business with their customers online. As a fully-white label solution, Mono empowers 70+ digital service providers across the globe with a true do-it-with-me (DIWM) approach to offering digital marketing solutions to increase engagement and deliver real ROI to their SME clients.

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SME. Family-owned in the 6th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 11,500 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

SOURCE: EuropaWire

Mono Solutions’ new platform interface for easier and more efficient website production will enable a true do-it-with-me (DIWM) experience

COPENHAGEN, 14-Feb-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to launch a completely new platform interface that will dramatically improve the overall user experience for even faster, easier and more efficient website production, as well as enable a true do-it-with-me (DIWM) experience for small businesses and their trusted service providers. As part of the new interface launch, Mono also announces the official launch of Mono Scheduling.

Watch our video to learn more about the new era of Mono.

THE ULTIMATE DIWM SOLUTION

The new Mono interface makes the platform ideal for SMBs and their digital service providers to work better together. Adaptable to different user skills and roles, the new interface will make it twice as fast for service providers to make advanced and unique website designs. At the same time, it is intuitive enough that business owners can easily update and manage their online presence themselves, offering greater flexibility and control.

“I am very proud of the new Mono interface – it is not just an interface improvement, it is a game changer. We see a growing need in the market for DIWM offerings where digital service providers and small businesses work more closely to ensure online success. Mono’s mission is to provide our partners with best in class technology and we truly look forward to working with our partners to embrace all the opportunities this new interface brings.”

– Louise Lachmann, CEO of Mono Solutions

INTRODUCING MONO SCHEDULING

With the launch of the new interface, Mono is also proud to announce the launch of Mono Scheduling, a native online appointment booking solution for small businesses.

“We see online appointment booking as a significant business driver for small businesses in many industries to meet consumer expectations. With Mono Scheduling our partners can offer their SMB clients the best online booking solution that matches their need for convenience and ideal budget. It was our vision to create a product tailored to these needs and I am very proud of the result”.

– Svenn Andersen, COO of Mono Solutions

Mono Scheduling features easy booking management, calendar synchronization, email and SMS reminders, and support for multiple languages, time zones and currencies. The solution drives an online wizard for seamless on-site appointment scheduling for website visitors, a dashboard with relevant statistics and unlimited access to all features including number of staff members, services and bookings. Learn more about Mono Scheduling.

EXPERIENCE THE NEW ERA OF MONO

Mono’s new interface offers digital service providers the ability to service small business owners at any level. It gives SMBs one single platform to work with to drive their business online and provides service providers with more products that enable recurring revenue beyond the website.

Mono will be exhibiting the new interface and Mono Scheduling at several conferences this spring, including LSA19 in Dana Point and SIINDA Localcomm in Dubai and London. It is also possible to book a demo with the Mono team.

SOURCE: EuropaWire

bfound will use Mono Platform to offer digital marketing solutions like email marketing, simple personalization and SMB-friendly customer management in UAE

COPENHAGEN, 31-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce our partnership with bfound, a provider of digital marketing solutions for small- and medium-sized businesses (SMBs) in the Middle East.

The partnership provides bfound with the technology to provide small businesses in the United Arab Emirates (UAE) with a professional digital presence, and extends Mono’s global partner base to the Middle East. The Mono Platform has enabled bfound with the opportunity to offer a wide variety of digital marketing solutions, including email marketing, simple personalization and SMB-friendly customer management.

With an established base of customers, bfound was searching for an SMB-friendly platform to help them build and manage websites at scale. In addition, bfound was focused on finding an established technology partner that was experienced within the small business segment, and already trusted by other local digital marketing providers around the world.

“From top notch performance to ease-of-use, the Mono Platform fulfilled all our needs in a digital marketing platform for small businesses in our market. In combination with their partner-first approach and helping us go-to-market with a website offering so quickly, we feel very confident that we will continue to have success in driving more business for small businesses across the Middle East .” says Erik Bjerlestam, CEO of bfound

With a strong partner-first approach, Mono is dedicated to empowering our partners with the best technology for a strong digital presence offering. To support bfound’s existing customer base in the Middle East, the Mono Platform was updated with Arabic language support as well as the ability for right-to-left writing. The addition of these critical features helped bfound to quickly go-to-market with competitive digital presence offering, including a professional website, Mono On-Site Engagements and Mono Email Marketing.

“Working with the bfound to begin offering digital presence offerings to small businesses in the Middle East has been a great experience. Their passion for helping their small business customers make the most out of their investment into digital marketing is truly admirable, and we look forward to support them in their expansion across the UAE and beyond. ” says Matt Matergia, Director of Business Development at Mono Solutions

Bfound launched on the Mono Platform in February 2018, and serves hundred of businesses across all verticals.

SOURCE: EuropaWire

Fonecta to use Mono Platform to expand its digital presence services

COPENHAGEN, 16-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce our newest partnership with Fonecta, the largest digital marketing service provider in Finland.

Fonecta was searching for an advanced Software-as-a-Service (SaaS) platform to strengthen and renew their suite of digital offerings for their SMB customers. With the addition of offerings from the Mono Platform, Fonecta will be able to expand their digital presence services to add customer engagement solutions, including native email marketing and simple on-site personalization, to help drive a real return-on-investment for their small business customers across Finland.

The Mono Platform came highly recommended by Fonecta’s sister companies, Herold and DTG, that are already operating on the Mono Platform in Austria and the Netherlands respectively. Previously using multiple platforms for websites, the Mono Platform will also allow Fonecta to streamline the fulfillment of digital presence services.

With the Mono Platform, we are able to even better help our customers to create credibility among their own customers and to extend their visibility and presence online. Finally we have also found a platform that makes it possible to migrate websites from many different platforms into one.”  says Mika Salminen, Head of Product Development from Fonecta.

Designed to manage website and digital offerings at scale, Mono was chosen as Fonecta’s platform-of-choice for it’s intuitive user interface. The multi-site management tools built-in to the Mono Platform will also empower Fonecta to more efficiently and cost-effectively deliver a professional online presence for their small business customers.

“We’re honored to partner with Fonecta and help them bring the technology platform behind their digital presence offerings to the next level. Fonecta already serves thousand of small businesses across Finland, and with the adoption of the data-driven Mono Platform they can rest assured that they have an easy-to-use platform in place that will help their small business customers to succeed online.” says Tricia Score, Global Head of Sales.

Fonecta officially launched on the Mono Platform in November 2018, and will expand their digital portfolio throughout 2019 to focus on encouraging more engagement from business owners in managing their online presence. With Fonecta launching on the Mono Platform, the entire European Directories Group (EDSA) is now partnered with Mono Solutions.

SOURCE: EuropaWire

Base Element, Cognigy partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands

LONDON, 16-Nov-2018 — /EPR INTERNET NEWS/ — Base Element, a European digital agency, and Cognigy, a leading conversational AI platform software provider have entered to a strategic partnership agreement. This partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands. The teaming up of Base Element and Cognigy will provide marketers with valuable tools to drive customer engagement and increase conversions, while maintaining meaningful relationships with their audiences through conversational AI interfaces.

“Brands are dynamic and living organisations. Conversing with their clients and prospects needs to be an organic process rather than just an engagement metric on a dashboard. It is a vital part of the customer experience,” Antonis Neocleous, Co-Founder and Director of Base Element, pointed out. “We have been deeply committed to enabling our clients to provide a consistent brand experience across touch points. Partnering with Cognigy, a pioneer in conversational AI technology, significantly supports this commitment.”

Cognigy’s partner ecosystem is at the heart of value creation for clients. They operate as a trusted advisor to both enable and guide clients to realize their potential and to assist them in implementing solutions to seize new opportunities. According to Cognigy’s spokesperson, “This includes understanding what it means to build a conversational practice, as well as how to configure, extend and maintain successful conversational AI projects. The team at Base Element know both the data and experience management space very well. We have a lot of confidence in what they can develop, execute and deliver.”

SOURCE: EuropaWire

BigDayBliss gets ready for launch in 2013, engage with a new generation of Brides and Grooms

BigDayBliss is set to be the first service of its kind, offering a free social gateway for Brides and Grooms to share, plan and connect with local, national and worldwide network of wedding companies.

Unlike anything else on the market, BigDayBliss will incorporate an award-winning Website and App, providing companies selling wedding products free and instant access to their ideal target market. The service offers a perfect platform for a business to engage with consumers and promote individual products by making a profile for  brides, bloggers, celebrities, grooms and industry experts to explore and share.

Businesses build their online profile at Bigdaybliss.com and create an interactive, user-friendly catalogue of every product they have to offer. Brides and Grooms to-be can then construct their complete wedding by searching the endless database of products, connecting with other users to gain inspiration. They can “bliss” their favourite items, in order to build a wish list.

Although the website and App do not launch until next year, businesses and wedding service providers will have the opportunity to sign up for this one-of-a-kind service, free of charge. By registering early, companies beat their competitors to the market and can build an extensive portfolio which, when the service is launched, will appear to potential customers from day one.

As well as offering instant access to a niche audience, BigDayBliss provides an interactive showcase for a portfolio of products, in the setting of real weddings. After their big day, newlyweds publish their own photos to create a professional online album. This efficient interactive catalogue is an unmissable opportunity for any business in the wedding industry. Bridal recommendations and albums showing specific products in action will provide a boost to P.R.

Coming in early 2013, companies can be among the first to register by visiting BigDayBliss in order to take full advantage of its free gateway to the people who matter.

Via EPR Network
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Bigmouthmedia Wins Best Search Engine Agency Award at the Interactiva Awards

Global digital marketing agency, bigmouthmedia, has been announced as winning a prestigious award in the ‘best search engine agency’ category at the Interactiva Awards in Madrid. The digital agency, which is the media arm of LBi, managed to achieve bronze medal status behind major technology and search companies Google and T2O.

The awards, which were created and hosted by the prominent Spanish marketing magazine Interactiva, are now in their 10th edition and recognise the very best work delivered by companies in communication, advertising, digital marketing, e-commerce and new technologies. Covering 14 categories including best support, best agency, best tool, best campaign and best SEO Project, the awards are judged by a panel of industry experts and are widely considered to be the ultimate industry accolade.

Lyndsay Menzies, CEO of bigmouthmedia, said: “After only two years in the Spanish market it is a huge achievement to be up there with companies such as Google and T2O. Our unique business culture and blended cross digital approach means that we are able to draw on a much wider digital skill set and blend this to create international campaigns that pull together social media, CRM, SEO, technology and creative ideas.”

Manuel Jurado Gras, general manager of bigmouthmedia Spain, added: “We will continue to provide our clients with this differentiated service and in particular I would like to thank our talented team for all the hard work, commitment and motivation which has ultimately underpinned our growth and success as a company.”

Via EPR Network
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Bigmouthmedia Has Responded To Google’s Decision To Open Up Its Adsense System To Third Party Networks By Stating That If Successful, The Move Will Change The Shape Of The Online Display Advertising Industry Forever

Under the terms of the policy change, advertising networks that have traditionally focused activity on big brand sites will now have access to Google’s extensive network of blogs, forums and websites. Opening up a potential new revenue stream for thousands of site operators worldwide, the move underlines the search giant’s determination to extend its reach beyond text advertising and into the world of display.

“This is an event that should make all intelligent publishers and advertisers think hard about their activities. Google is clearly determined to make a serious impact upon the display sector and if this move works, their dominance over online advertising will be extended,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Traditional ad buyers will face a new world if Google manage to make this work. They’ll be looking at an environment where site owners can block entire networks if they don’t perform or can block specific advertisers. Display will be less about big deals and negotiating with decision makers and will become much more like search marketing in terms of its scientific and performance led nature.”

Welcoming Google’s insistence that only networks that meet their privacy, speed and quality guidelines will be included in the expanded AdSense, bigmouthmedia believes that the move will require significant changes to the thought process behind a display campaign. Micro-management will become more important as individual publishers are given the opportunity to opt out of entire ad networks or ban ads from certain sites.

“This is a very interesting move which will work if the thousands of AdSense publishers out there support the move. If there’s enough demand from the AdSense publisher community then ad networks will certainly not want to pass on the opportunity,” said Andrew Girdwood, Bigmouthmedia’s Head of Search.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Via EPR Network
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Proposed European Legal Move Planned To Regulate The Use Of Cookies Could Have A Profound Negative Impact Upon Some Of The World’s Biggest Businesses

Bigmouthmedia has warned that a proposed European legal move to regulate the use of cookies could have a profound negative impact upon the some of the world’s biggest businesses.

In a move that threatens affiliate marketing, bid management and web analytics, proposed amendments to the 2002 European Communities Directive on Privacy and Electronic Communications would mean that in future, websites would only be able to place cookies on visitors’ computers if they give their express consent.

“This is a proposal that would strike at the very heart of what the digital economy is all about. The ability to measure, track and improve the site experience for visitors is key to the success of e-commerce, and given the potentially damaging effect this could have on a multi-billion pound business channel, suggests legislators don’t quite appreciate the havoc they could cause,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“This isn’t really a privacy issue. More often than not, cookies only contain data to measure the success of keywords or affiliates. We support attempts to raise awareness of privacy issues and provide internet users with more control but believe these functions would be better provided by the browser than the website. This would give users even greater flexibility and more consistency.”

Many areas of the digital marketing business could be seriously affected if the proposed legislative changes come into effect, with big names from Amazon to Google likely to be hit. Services dependent on using user data to track sales such as affiliate marketing would suffer significantly, while pay-per-click advertising services would be forced to ask permission to place a cookie every time a user attempted to follow a link.

If the amendments go through, commercial web sites may be forced to run multi million pound search campaigns without having a detailed understanding of how well the strategy is performing. Most modern forms of web analytics, meanwhile, would also be threatened by the European proposal.

The experience of visiting commercial websites could also be badly affected. Sites may be forced to display a pop-up message – commonly associated with invasive advertising – in order to seek the visitor’s permission before any tracking could be used. Over all, the loss in transactions combined with the cost of implementation would stretch to many millions of Euros in lost revenue each month for online retailers, travel and finance sites.

Full details of the proposed legislative change and its possible ramifications are available through bigmouthmedia’s digital news service.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for SEO and PPC in the 2009 NMA Marketing Services Guide. Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate Marketing, Display Advertising, Online PR and Copywriting. Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar. Bigmouthmedia also provides up to date daily digital marketing news.

Via EPR Network
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Bigmouthmedia Unveils British Business Top Social Networking Executives

A new bigmouthmedia survey has identified the UK market’s biggest business users of online social networking tools.

Following extensive research, Carnival Cruises’ John Heald and On Holiday Group CEO Steve Endacott have been revealed as the business leaders trading in Britain that have most readily adopted services like LinkedIn, Facebook and twitter as part of their essential marketing tool kit.

“Social networking may have become one of the most talked about trends in the online world, but until now there has been little hard evidence showing to what extent the business community has embraced these tools. Our research shows that while many leading executives are now deriving measurable benefits f r o m this rapidly developing channel, some of the UK’s most prominent organisations have failed to get to grips with this important trend,” said Lyndsay Menzies, bigmouthmedia Chief Operations Officer.

While the social media has been one of 2009’s most hyped phenomena, little evidence exists as to what extent businesses are deriving benefits f r o m the plethora of available services. In order to gauge real-world attitudes to the tools, bigmouthmedia assessed the online networking performance of 50 CEO’s & senior marketing executives selected f r o m the FTSE100 and the Sunday Times Fast Track 100.

Carnival’s Senior Director John Heald emerged as the clear winner in the FTSE100 category. He uses a combination of Facebook and blogging to reach out to past, present and future customers.

“The internet has changed the way that people want to communicate with companies, and even the FTSE100 has to come to terms with that. Customers have become accustomed to a certain level of transparency and informality in their dealings with business and even large-scale enterprises need to adjust their marketing strategies accordingly.”

Heald’s use of social media proved to be a relative rarity amongst the FTSE100 executives sampled. Only 25% of them engage in any form of online networking, compared to 80% of senior players f r o m Fast Track companies.

Topping the table f r o m the fast growth companies listed in the Fast Track 100 is On Holiday Group CEO and founder Steve Endacott. The former MyTravel chief employs a range of tools including Facebook, LinkedIn, twitter, Plaxo and Xing to promote his travel company and believes that they are an essential part of the modern business toolkit. “I believe that these are tools every business has to get to grips with. There’s a generation of consumers growing up with social media, and unless you truly understand the culture there’s a real danger of losing touch with them,” he said.

LinkedIn emerged as the senior executive’s networking tool of choice. Half of those surveyed use the service, while 80% of the FTSE100 managers that engage in online networking use it as their only application.

“Social media is simply about listening and interacting with your customers, using channels that many staff will already be familiar with, such as Facebook, Twitter, Youtube and Digg. It is common sense, and it’s perhaps unsurprising that the majority of the FastTrack companies are ahead of the curve in this respect,” commented Econsultancy’s Chris Lake.

“What’s needed is a shift in mindset. Firms should embrace customer feedback and act on it. By engaging with customers you increase satisfaction, which is a proven way of generating repeat business and referrals. Why wouldn’t you want to do that? “

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. The bigmouthmedia on Twitterbigmouthmedia on Mobile Twitter and bigmouthmedia on friendfeed services provide constant up to date digital marketing news to ensure subscribers are fully informed and aware of all industry developments.

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Bigmouthmedia has announced the appointment of Lyndsay Menzies as its new Chief Operations Officer

Bigmouthmedia, Europe’s largest independent digital marketing agency, has announced the appointment of Lyndsay Menzies to Chief Operations Officer (COO).

Stepping into a key group role, Menzies takes top-level operational control across the agency’s ten international territories. Responsible for driving the continued integration of bigmouthmedia, she will also oversee an anticipated expansion of operations following bigmouthmedia’s planned 2009 growth programme.

“As the company continues to grow, ensuring that each new acquisition successfully dovetails with the existing offices requires a dynamic leader capable of implementing best practice across the group, driving synergies and maximising the benefits of our international footprint,” said Steve Leach, Group CEO.

Having indentified the requirement for a COO, bigmouthmedia’s board initially ran a pan-European search for potential recruits, but quickly indentified Menzies as the outstanding candidate.

“It pays to keep a winning team together and, having worked with Lyndsay for over ten years, I have first-hand experience of her tenacious attention to detail and refusal to rest before a job is done. Under her management, bigmouthmedia UK has consistently outperformed expectations, and I am delighted that she will now be bringing her unique mix of passion and expertise to this important international role,” added Leach.

The promotion to COO follows Menzies successful tenure as Managing Director ofbigmouthmedia UK, during which she has driven four consecutive years of exponential growth and seen the company named Britain’s fifth most rapidly growing firm in Deloitte’s Fast 50 Awards. Prior to taking up the role in 2004 she was the agency’s Operation Director, having joined in 1998.

“I’m looking forward to this challenge, particularly at a time when the economic situation is throwing up a whole new set of opportunities and obstacles. I’ll be working hard to ensure that the group’s international footprint and increasing cultural diversity are fully exploited, and am delighted that I will be taking a senior role in the company’s aggressive plans for acquisitions and growth,” said Menzies.

“As bigmouthmedia expands into new territories the heads of our international offices will be coping with many of the same issues we once faced in the UK, and that experience should allow me to provide them the support they need to progress,” said Menzies.

About bigmouthmedia:
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Cdiscount Has Appointed Bigmouthmedia To Lead Its Search Marketing Strategy For The Launch Of Its UK Operation

Cdiscount, the French online retailer which opens for business in the UK this month, selected bigmouthmedia, Europe’s largest digital marketing agency, to run its search engine optimisation (SEO) campaign following a competitive pitch.

Cdiscount is launching with a range of aggressive offers it claims undercut the competition by up to 50% and the company intends to challenge the dominance of the British market’s biggest e-commerce brands.

“The credit crunch has created a real opportunity for online retailers. Value for money is what really matters to consumers right now, and our launch campaign will be led by a series of very strong offers designed to challenge the established UK players on price, service and quality,” said Arfan Sabir, Online Marketing Manager at Cdiscount UK.

Bigmouthmedia‘s international reputation, together with their proven track record in the retail space, made them the natural choice of partner for the crucial opening phase of our launch in the UK.”

Three times bigger than Amazon in its native France, Cdiscount has a ten year European sales history with a product range spanning fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and more.

“We’re delighted to be working with Cdiscount at this critical stage of their development. If anything, the current economic climate has given fresh impetus to the online retail sector, and this promises to be an exciting campaign,” said Finlay Clark, Senior Retail Strategist at bigmouthmedia UK.

About Cdiscount:
Cdiscount is the one stop multi-specialist discount superstore selling top quality brands up to 50% cheaper than the rest (Retail Week June 2008). The Cdiscount range includes fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and leisure, quality wines and much more. The company prides itself on quality, product range, price, service, delivery, after sales support and offers customers interest free finance options on orders over £75.

Cdiscount was established in 1998 and is part of the Casino Group. With more than 10,000 stores, the Casino group is one of the largest global retail and distribution organisations. As a group, it consists of companies such as Géant, Casino Supermarkets, Casino Cafeteria, Monoprix and Franprix/Leaderprice.

About bigmouthmedia:
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Has Predicted That 2009 Will Be A Critical Year For The Digital Marketing Industry

Bigmouthmedia, Europe’s largest independent digital marketing agency, has revealed that the next twelve months will have a pivotal role in shaping the digital marketing sector, with analysts citing factors ranging from challenging trading conditions to advanced technology combining to make 2009 a landmark year in the industry’s development.

While the economic downturn will continue to have an impact on every sector, digital marketing businesses will focus on digital’s cost benefits and demonstrable ROI (Return on Investment) in an effort to buck the trend. Trading conditions will seriously impact upon vulnerable agencies however, and a period of industry consolidation seems inevitable.

“Digital marketing has several key advantages when it comes to trading through a recession, but the downturn will wipe some of the smaller players off the map. Agencies reliant on one or two key clients will be particularly vulnerable, and I expect to see a rash of acquisitions and company failures radically reshape the industry over the course of 2009,” said Steve Leach, CEO of bigmouthmedia.

“In the UK, Google’s decision to end BPF (best practice funding) will also have a big impact. The loss of the commissions paid to agencies who recommend their clients spend with the search giant will badly hurt companies who have built their business model around this income stream.

“There are still plenty of opportunities out there, but this isn’t a back bedroom sector anymore. Major clients increasingly require partners with international scale and, as the downwards pressure on costs continues, small scale agencies are going to struggle to cope.”

However, set against a backdrop of steadily increasing corporate use of social media, video and online PR, bigmouthmedia predicts that 2009 will also see increased investment in digital marketing as cost conscious companies seek to improve the quality of commercial content and access new channels, such as mobile marketing.

In search, 2009 is also expected to be a defining year. With the free PPC (Pay Per Click) management tools provided by the major engines expected to continue improving, commercial, third party technologies could be under threat.

“This will be a Beta Max year for the technology underpinning search marketing,” said Leach.

“Until now, while search engines have provided technology to run the PPC marketplace, it has often made a lot of sense to go to a third party for a technical solution to enable automated PPC bidding and management. Will that continue to be the case in 2009? It’ll be a hard year to sign long term search contracts on this issue as it increasingly looks like the search engines are giving better automated solutions away for free.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Appoints Phil Stelter To The New Position Of Head Of Client Strategy

Bigmouthmedia has appointed Phil Stelter to the new position of Head of Client Strategy.

A leading search marketing professional with over a decade of experience, Stelter will play a key role in the company’s continuing expansion strategy. Charged with heading up the strategy team and driving initiatives to increase campaign integration and reduce client costs, the Californian expert will operate out of bigmouthmedia‘s London offices.

“The internet marketing business is rapidly maturing. As the sector continues to develop clients will increasingly demand greater integration between the various strands of their digital campaigns, not to mention even greater return on their investment, and agencies must be ready to meet the greater challenge,” said Stelter.

He continued, “They will need a blend of industry-leading techniques and international perspective that very few companies actually offer, and I believe bigmouthmedia is perfectly positioned to provide it.”

Formerly Director of Business Development for Texas-based Range Online Media, Stelter is a recognised digital marketing expert and regular conference speaker in the US, where he developed new service offerings and innovative online strategies for several Fortune 1000 companies.

In addition to experience with agency search engine optimisation campaigns across the travel, government, health care and retail sectors, he managed a variety of site and product developments at BizRate.com (now Shopzilla) for over four years and has been a representative on various IAB committees and the DoubleClick Client Advisory Board.

We’re delighted to have Phil on board. In the current economic climate the focus is on getting clients more bang for their buck, and by leveraging his experience of cross-channel strategies we expect him to lead integrated digital campaigns that deliver even greater levels of ROI,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

“As the digital marketing sector’s nature becomes increasingly international Phil’s experience in the US will also be telling. He is a well-known industry figure in America and will spearhead the expansion of our activities there.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Appoints David Hardy As The Search Marketing Group’s International Sales And Marketing Director

David Hardy has joined bigmouthmedia as the search marketing group’s International Sales and Marketing Director.

Stepping into a key strategic and operational post, Hardy will play a lead role in the delivery of the group’s growth and expansion programme. Charged with strengthening the company’s sales and marketing operations across 13 international offices, Marks & Spencer Money’s former Head of Online Marketing and Ecommerce expects to hit the ground running.

“It’s a tremendously exciting time to be joining bigmouthmedia. This is an industry-leading company that operates in a constantly shifting marketplace, and every day brings a fresh set of challenges,” said Hardy. “That generates the kind of pace and atmosphere it’s impossible to avoid getting caught up in.”

Prior to his stint driving Marks & Spencer Money’s highly successful ecommerce strategy, Hardy served as Online Retailing and Marketing Director at Hilton Hotels International. A highly experienced marketing professional, he previously occupied senior roles at American Airlines and HSBC.

“After over 13 years client side this is my first role with an agency – I was convinced to cross the line because of the strengths of the bigmouthmedia operation and its plans for the future,” added Hardy.

“After several years working with bigmouthmedia as a client I’m in a good position to know this. Whilst the view is slightly different on the agency side, it’s an exciting and dynamic time to be in e-commerce irrespective of whether you’re an agency or client, and I’m fortunate to be in a position to see both perspectives.”

Bigmouthmedia Group CEO Steve Leach added: “We’re delighted to be working with David. He brings a wealth of international business experience to the senior management team that I’m confident will deliver real benefits as we continue to drive the group forward.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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