Tag Archives: e-commerce

Marketing workshop on Customer Data Platforms in Brussels on January 22nd 2019

BRUSSELS, 21-Dec-2018 — /EPR INTERNET NEWS/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 22nd 2019, the Customer Data Platform Institute (CDPI) and partners NGDATA and Business & Decision, will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

The workshop will be held at Tech.Lounge in Brussels from 10:00 to 15:00, followed by a panel debate and networking event sponsored by NGDATA and Business & Decision. The workshop will be led by David Raab, founder of the international Customer Data Platform Institute.

This workshop in Belgium is part of in a series of programs that are being hosted in Europe and UK during 2019 by the CDP Institute and its partners. The workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:

  • how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends.
  • how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success.
  • selecting the right CDP, including requirements definition, key differentiators, specific features to look for and running an effective selection process.
  • CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a checklist of marketing technology functions needed to benefit from CDP
  • mapping CDP use cases to CDP system requirements
  • 27 key CDP features and how to know which you need
  • toolkit of vendor selection techniques

Attendees who complete the CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. To register and to learn more about customer data platform technology and related news, visit: www.ngdata.com/company/events/.

David Raab is founder and CEO of the CDP Institute. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges.

SOURCE: EuropaWire

CDPI / b.telligent: Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“ am 29. Januar einen

MÜNCHEN, 17-Dec-2018 — /EPR INTERNET NEWS/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, um schnell auf neue Herausforderungen reagieren zu können. Die Technologie der Customer Data Platform (CDP) verspricht, dieses Problem durch den Einsatz leicht zu verteilender Systeme zur Konsolidierung und gemeinsamen Nutzung von Daten und Ausspielung von Kampagnen in Echtzeit zu lösen. Marketer, IT-Experten und Manager fragen sich jedoch zu Recht: Kann CDP dieses Versprechen auch halten?

Um diese Frage zu beantworten, veranstaltet das Customer Data Platform Institute (CDPI) gemeinsam mit b.telligent am 29. Januar einen Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“. Die Veranstaltung gewährt einen fundierten Einblick in einen sich rapide entwickelnden Sektor mit einem prognostizierten Umsatz von über 200 Mio. Euro in Europa in 2019.

Der Workshop wird von 12:30 Uhr bis 18 Uhr im Rilano Hotel München unter der Leitung von David M. Raab, Gründer des internationalen Customer Data Platform Institute, stattfinden.

Sebastian Amtage, Gründer und CEO von b.telligent erklärt: „Das CDP Institute (CDPI) ist ein Vorreiter in der Entwicklung sogenannter Customer Data Platforms. Kampagnen der Zukunft sind real-time auf das Verhalten Ihrer Kunden abgestimmt, dabei kommt es umso mehr auf die Integration in die Systemlandschaft an. b.telligent freut sich darauf, diesen Wandel an der Seite des CDPI mit der größtmöglichen Expertise zu begleiten“.

Das Event in München ist Teil einer Veranstaltungsreihe, die im Laufe von 2019 vom CDPI und seinen Partnern in Europa und Großbritannien ausgerichtet wird und der einzige in Deutschland. Der gemeinsam mit b.telligent veranstaltete Workshop richtet sich an Senior Professionals aus den Bereichen Marketing, E-Commerce, CRM und CX und wird sich mit folgenden Themen befassen:

  • Wie sich eine Customer Data Platform (CDP) in die allgemeine Marketing-Datenarchitektur einfügt, die Hauptnutzen von CDPs und ein Überblick über die CDP-Branche und aktuelle Trends
  • Wie sich eine CDP in die Geschäfts- und Marketingstrategie einfügt, die Entwicklung von CDP-Anwendungsfällen sowie eine Darstellung der Anforderungen für den CDP-Erfolg.
  • Die Auswahl der passenden CDP, einschließlich von Anforderungsdefinition, Hauptunterscheidungsmerkmalen, speziellen Funktionen, auf die es ankommt, sowie dem Ablauf eines effektiven Auswahlprozesses.
  • CDP-Einführungsplanung, einschließlich einer Bereitschafts-Checkliste, die Überwindung organisatorischer Hürden, Projektplanung sowie Festlegung der richtigen Deployment-Sequenz.

Das nehmen Teilnehmer aus dem Workshop mit:

  • Checkliste von Marketingtechnologiefunktionen für die bestmögliche Ausnutzung von CDP
  • Zuordnung von CDP-Anwendungsfällen zu CDP-Systemanforderungen
  • 27 Schlüsselfunktionen von CDP und wie man erkennt, welche man benötigt
  • Toolkit für die Anbieterbewertung und -auswahl

Teilnehmer, die den CDPI-Workshop in München absolvieren, bekommen eine Teilnahmebescheinigung vom Customer Data Platform Institute ausgestellt. Der Workshop wird in englischer Sprache stattfinden. Deutschsprachige Berater von b.telligent stehen jedoch bei Bedarf für die Übersetzung zur Verfügung. Für die Anmeldung und weitere Informationen zur Technologie der Customer Data Platform sowie relevante Neuigkeiten besuchen Sie die Website von b.telligent.

David Raab ist Gründer und CEO des CDP Institute. Er hat den Begriff Customer Data Platform 2013 geprägt und gehört seitdem zu den führenden Experten, die erforschen und erklären, wie Marketer durch den Einsatz von CDPs die wichtigsten Herausforderungen im Marketing lösen können.

SOURCE: EuropaWire

Fashion followers in Baltimore can now shop the runway with Baltimore Fashion Week and Luevo

Innovative tech company Luevo is pushing the boundaries of e-commerce by taking the phrase “Shop the Runway” literally. For the first time in Baltimore, fashionistas can now reserve looks from their favourite designers straight from the runway.

Luevo, an online platform that creates a direct channel between emerging designers and shoppers has just announced a new partnership with the Fashion Umbrella Foundation on behalf of the annual fundraiser, Baltimore Fashion Week.

After the fashion week events take place, the designers load their runway shots onto their Luevo profiles, and fashionistas can reserve the designs they love. It’s an idea that supports both sides of the equation: fashion lovers have access to emerging designers and next-season looks while designers receive the support of cash flow to produce their collections.

“Creating an alliance with Luevo on behalf of the designers that are a part of the organization and who participate in Baltimore Fashion week will be phenomenal in marketing those designers that are ready to take their career to the next level. With Luevo’s experience and fashion colleagues we are excited about the overall outcome.” says Sharan Nixon, President of the Fashion Umbrella Foundation, and Executive Producer of Baltimore Fashion Week.

Luevo knows that fashion weeks are an amazing marketing opportunity for emerging designers, but the admiration should not stop there. The question is, “What happens after their runway debut?”

“We looked at crowdfunding websites and thought a similar idea would work in fashion, to support designers in a critical period of their collections and their careers. Working with an organization such as the Fashion Umbrella Foundation that supports emerging fashion talent was the perfect fit for us” says Ana Caracaleanu, one of Luevo’s founders.

If you want to support emerging talent in Baltimore and are passionate about fashion and latest trends, Baltimore Fashion Week events are not to be missed. And now, for the first time ever, you can also shop the runway exclusively with Luevo!

About Luevo
Luevo is a new way to discover emerging fashion designers. A secured payment system allows shoppers to reserve their favourite item as soon as it hits the runway. Shoppers only make a purchase when the product reaches its reserve goal which allows the designer to go into production. All designers on Luevo are the original creators of their work and have been carefully selected by a team of fashion stylists.

About Baltimore Fashion Week
Entering into its 7th production season, Baltimore Fashion Week is an annual fundraiser and designer-focused fashion showcase providing individuals who wish to leave a mark on the fashion industry an elevated platform to display their work, love, and passion.

For more information please contact:
Ana Caracaleanu, Luevo, founder and CEO
ana@luevo.com
4167326608

Via EPR Network
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SEO Experts QueryClick Welcome News That Britain Leads the Way In Online Shopping

In a report carried out by the US consultancy group Boston Consulting, it has been revealed that the UK is a global leader in the field of e-commerce, with the highest online spend per capita in the world. The internet has contributed approximately £100bn – 7.2% of GDP– to the British economy in 2009, and represents the second largest online advertising spend after the USA.

According to search engine optimisation experts QueryClick, the dominance of the UK in the e-commerce sector has been borne out of a growing tendency of the British public to utilise online shopping services due to a marked desire to receive value for money.

“Many people in the UK feel they are able to get a better deal online, and often this is the case. The atmosphere of economy in Britain drives many to seek out better value for money via online shopping. The rise in dominance of the world of e-commerce has resulted in a greater level of competition which, for us, equates to a greater opportunity to offer our services in a region in which we are market leaders.”

The internet as an independent sector would be classed as the fifth largest industry in Britain, just behind the financial services, which accounted for 9% of GDP in 2009. The BCG study, aptly entitled The Connected Kingdom, discovered that internet companies in the UK employ over 250,000 staff, with many of these positions made available by various SMEs.

Co-author of the report and partner at BCG, Paul Zwillenberg, provided an insight into the report’s findings:

“Everyone thinks the global Silicon-Valley-based companies are driving growth, but this report makes clear that in the UK it is coming from the ‘mom and pop’ businesses. They now have global footprints, they are selling to the ‘long tail’ and they are making their businesses more efficient.”

The driving force behind the lead status of the UK for e-commerce stems from the notable amounts of money spent by Brits online. Research by eMarketer tells us that some 28.5 million Britons make online purchases, whilst around 40% partake in online shopping at least once a month, spending on average £71 monthly.

All this has come despite the relatively slow broadband speeds experienced within the UK, as well as the recent recession, in which, as SEO company QueryClick points out, online advertising spend continued to grow YOY despite the overall contraction in advertising expenditure.

Via EPR Network
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