Tag Archives: GDPR

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire

Advanced Data Classification now available for DB CyberTech’s #Predictive Data Loss Prevention and #GDPR solutions

SAN DIEGO, CA, United States, 27-Aug-2018 — /EPR INTERNET NEWS/ — DB CyberTech, a pioneer in machine learning based predictive data loss prevention, today announced advanced data classification for structured data as a new capability of their security and privacy platform. This new capability supports compliance with EU’s General Data Protection Regulation (GDPR).

DB CyberTech’s advanced data classification utilizes natural language processing to continuously and accurately identify high value sensitive data such as personal data, intellectual property, and financial information. With this capability, privacy professionals and Data Protection Officers are now able to focus more of their attention on a set of databases that store sensitive data and therefore pose the greatest risk to the organization.

Advanced Data Classification is available now for DB CyberTech’s Predictive Data Loss Prevention and GDPR solutions. Data classification operates completely non-intrusively by analyzing database conversations. No database login credentials are necessary and there’s no impact on database performance.

“To defend against today’s security threats to structured data, DB CyberTech offers database asset discovery, automatic data classification, and continuous monitoring to identify where sensitive data is stored along with which clients and applications process sensitive information,” said Brett Helm, CEO of DB CyberTech. “We then apply machine learning and behavioral analytics to pinpoint rogue activities including insider threats.”

SOURCE: EuropaWire

First-ever study of the European CDP industry analyzes 21 vendors employing more than 1,500 people and generating at least €130 million revenue in 2018

Philadelphia, USA, 11-Jul-2018 — /EPR INTERNET NEWS/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe.

The first-ever study of the European CDP industry analyzes 21 vendors employing more than 1,500 people and generating at least €130 million revenue in 2018. European firms account for one-quarter of worldwide CDP employment. Vendors covered in the report are: BlueConic, BlueVenn, Boxever, Camp de Bases, Celebrus/D4T4, CommandersAct, ContactLab, CrossEngage, Eulerian Technologies, Fospha, IntentHQ, Invicta, Jahia, LeadBoxer, NGDATA, Nominow, Piwik Pro, PRDCT, RedEye, Splio, and Ysance.

While most of the industry outside Europe sells products limited to database creation and analytics, the majority of European CDP vendors include these functions plus integrated applications such as Web site personalization or email message selection. Systems with these applications have generated nearly all industry growth worldwide in the past year, according to the CDP Institute’s recent analysis of the global industry.

“European marketers have special needs, such as compliance with GDPR, that are often best understood by local vendors,” said CDP Institute Europe CEO David Raab. “Development of a European CDP industry will help more marketers take advantage of CDP’s ability to make full use of their customer data.”

Customer Data Platforms are specialized software that creates a unified, persistent customer database. The world-wide industry has grown 76% in the past year and is expected to exceed $1 billion by 2019. Gartner recently called CDP one of six top marketing technologies to watch in 2018.

SOURCE: EuropaWire

Former Gartner executive Richard Stiennon on GDPR: organizations have to comply with the most intrusive technology regulation ever

PRAGUE, Czech Republic, May-1-2018 — /EuropaWire/ — ZOOM International, a leader in call recording, workforce optimization, and compliance software for the omnichannel contact center, today announced support for the European Union’s General Data Protection Regulation (GDPR). By making simplicity, speed, and cost-effectiveness the goals of the release, ZOOM has created a new industry standard—companies who need to support GDPR in any region of the world don’t have to purchase and implement more software. GDPR support is a standard part of the ZOOM 6.3 Suite.

Former Gartner executive and Chief Research Analyst at IT-Harvest, Richard Stiennon, explained the scenario in a November 2017 article on Forbes, “The looming imposition of a new data protection regulation in the EU is already sending tremors through the legal and IT worlds as organizations wake up to the fact that by May 25, 2018, they have to comply with the most intrusive technology regulation ever. Law firms and consulting firms are starting to use phrases like ‘this is Y2K all over again.’”

Companies in and outside the EU are taking immediate action to make applications compliant while also planning for larger, cross-department initiatives in parallel. For any company (in any country) managing EU citizen data, fines can be as much as €20 million or 4% of global annual revenues. To add to the pressure, many WFO vendors force additional software purchases of complicated “compliance suites.” Unlike ZOOM, these companies add a burden, creating additional friction for their customers—forcing longer timelines for decisions, approval, and implementation.

“GDPR is a monster of a regulation for companies to tackle,” explained Brian Shore, CEO of ZOOM International, “So, we designed ZOOM 6.3 to simplify and streamline the effort it takes to achieve GDPR compliance. It also gives customers enough flexibility to evolve over time without becoming a beastly, bloated, and outrageously expensive application—like we see from many of our competitors. In addition, GDPR truly puts the ownership of data completely in the consumers’ hands, even allowing them to have all their data erased. To address this, companies really need quality management software more than ever. Perhaps they could afford to have upset customers in the past, but now it is much more expensive. GDPR will enable a different type of attrition than we have ever seen in the history of the world.”

Full news release…