Tag Archives: Google

Masterseek Emerges As A Top B2B Search Engine

Masterseek, the global B2B search engine, has become a successful brand among the business portals in Europe. This successful search engine covers information on 82 million active companies and their products all over the world. According to Alexa, Masterseek has outperformed the many business portals in Europe and emerging successfully as one of the strongest brands.

Alexa ranked Masterseek as the number one business portal because of some outstanding statistics. The site witnesses visit of more than 3.000,000 business people every month from all around the world. It has more than 1,000,000 pages on Google and more than 1,800,000 people makes their business decisions every month by using the business platform of Masterseek to find new business, suppliers, manufacturers, products and services. Masterseek is also ranked top as an international business search tool by Google and Yahoo.

In terms of online presence, Masterseek has outperformed its competitors. It has got top rankings from Alexa Traffic and the major search engines, which proves its success in the online arena of business portals. It has a huge number of indexed pages in Google in comparison to the competitor websites. Indexed pages stand for the number of pages that are included in the result of the search engine. Higher number of indexed pages indicates that the number of visitors of the website is also high. Presently, Masterseek has three million and above Google indexed pages and the number is increasing rapidly. In comparison to that, the indexed pages by Google for the competitor websites like Kompass.com are around 2.8 million, Kellysearch.com around 1.7 million and Europages around 1.8 million.

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UK SEO Experts QueryClick.com Welcome Google’s Bid To Build A Case Against Internet Censorship Acting As A Barrier For Global Trade

SEO experts Queryclick.com support Google’s attempt to argue against internet censorship as being detrimental to e-commerce and world trade.

UK SEO Experts QueryClick.com Welcome Google's Bid To Build A Case Against Internet Censorship Acting As A Barrier For Global Trade

Following a year of intense speculation surrounding the current state of online security and privacy concerns, Google is attempting to build a case against internet censorship as a barrier to global trade and an infringement of human rights.

Google recently called time on its mainland Chinese language search engine at the start of 2010 due to censorship issues and a cyber attack which was believed to have originated from China.

Now the global search giant has begun working with a number of US government departments to build a case to take to the World Trade Organisation; a move that UK SEO company QueryClick said is long overdue. A spokesperson from QueryClick said:

“Google’s attempt to build a case against internet censorship is highly topical and comes on the back of increasing public and political interest into how personal information is protected as well as the kind of sites global internet users can access.

“Whatever the outcome of the report, it’s encouraging to see Google taking a proactive stance by investigating the effects of internet censorship more closely and through the lens of highly important issues such as human rights.”

Robert Boorstin – Google’s director of corporate and policy communications – said that Google wants to show that censorship causes fewer search results to be returned which has the potential to stunt trade as well as restricting Google itself from competing with China’s other search giant, Baidu.

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Yahoo!’s Nokia Partnership Could Change Mobile Web Playing Field For Google And Apple Claims Seo Company Queryclick.com

The last few years have seen Yahoo! scrabbling to prove it’s still a relevant, and powerful company in the face of Google’s exponential growth, and SEO experts Queryclick.com think that the company’s new partnership with Nokia is a good step in the right direction.

Yahoo!'s Nokia Partnership Could Change Mobile Web Playing Field For Google And Apple Claims Seo Company Queryclick.com

While Yahoo! has lost a lot of ground when it comes to search, the internet company is quick to point out that it has its fingers in many pies. In fact, CEO Carol Bartz recently claimed that Google needed to up its plans for diversification if it wanted to continue to flourish in the future. Now, Yahoo! has revealed a new partnership with Nokia, a timely move when the growing number of mobile web users is taken into consideration.

The deal aims to prove expanded services for those accessing the internet on their mobile phones and will focus primarily on improving maps, navigation and location based functions. Email will also receive the benefit of the mind share and it is thought that the partnership will help both companies keep costs down.

Search engine optimisation company Queryclick.com SEO company Queryclick.com believes that the deal is a smart move for the internet company. A spokesperson explained: “This is a good choice for both Yahoo! and Nokia and we’re glad to see Yahoo! continuing to keep itself afloat by diversifying and keeping an eye on current trends.

“In our view, it’s good to see team ups that will help drive innovation towards the mobile web. This is a quickly growing market that is still open to innovation and if deals like this can shake up market leaders such as Google and Apple, then the benefits will appear for the users – in the form of better systems and functions.

The deal should also provide dividends for Nokia, which is the leading handset provider in a number of markets but languishes when it comes to America.

Yahoo! has been subject to some criticism about the amount of time its taking to turn around and recover but considering the death knell cries that surrounded the company only a year ago, Ms Bartz is fiercely defensive of what they have achieved. A recent, hard fought, deal with Microsoft has left the company with far more autonomy than was originally anticipated by industry authorities and SEO experts Queryclick.com say that smart partnerships will be the way forward for the company.

“Yahoo! can’t beat rivals such as Google when it comes to search, but the company has plenty more to offer.

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Google Wise To Look To Move Further Into Voip Technology, Claims UK SEO Company Queryclick.com

With an ever-expanding empire in the world of search and online communication, some believed that Google was missing a string to its bow when it came to VoIP software. Recent news that the company is in negotiations to buy publically traded Norwegian company Global IP Solutions suggests that Google is planning to complete its arsenal with a new solution.

Google Wise To Look To Move Further Into Voip Technology, Claims UK SEO Company Queryclick.com

While the deal is still surrounded in mystery, it’s no surprise that Google has sought to takeover a company it has long been a customer of. What is more unsure is how existing customers, such as search engine and online rivals Yahoo! and AOL, will fit into the picture if Google gains control of Global IP Solutions.

SEO company Queryclick.com commend Google for its ability to spot opportunities. Queryclick explained: “As Google has continued to grow, it’s suffered from the same problems that face any rapidly and massively expanding business – the fact that the bigger you get, the harder you fall.

“However, the company has continued to make smart purchases and spot holes in the market, as well as showing its not afraid to take risks or write a project off as a failure if it doesn’t come to fruition, We think that the acquisition of a company like Global IP Solutions is a very smart move for the search engine – especially as it tries to move further into the mobile market.”

Google also bought VoIP provider Gizmo5 in November of last year, and this latest attempted acquisition suggests the search company hasn’t found its ideal solution yet. The new deal with Global IP Solutions is still awaiting approval from stockholders, although both businesses appear confident that approval will be granted.

“Companies now need to make sure search engine optimisation, advertising and PPC campaigns are able to interact successfully with the desires of users who are expecting more and more from their online services – whether it means added functionality, or sites that are easy to browse from mobile devices.”

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BT Business And Google Today Announced An Agreement To Offer Digital Marketing Services To Small Businesses

The alliance will involve BT Business becoming a Google AdWordsâ„¢ Authorised Reseller. Small businesses can now access Google’s base of millions of UK users and receive professional, full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimisation, through BT Business.

More than one million businesses already served by BT Business, including the 350,000 members of BT Tradespace, will benefit from the agreement.

“Small businesses are looking to the internet to compete and grow in these tough economic times,” said Bill Murphy, managing director at BT Business. “Our own research across 700,000 small business websites shows that the majority need help to optimise search and effectively use search engine marketing. They don’t often have the skills internally to manage this and need affordable services and support. Working with Google AdWords will enable us to help smaller companies promote themselves and engage with customers, partners and suppliers online as well as larger businesses.”

The addition of the Google AdWords online advertising platform means BT Business can now offer customers a complete range of digital marketing services to help them promote their businesses effectively on the Web. From setting up a website and managing an online marketing campaign to ensuring they can effectively extend their business relationships through customer management tools and business social networking profiles such as BT Tradespace and other business applications.

Matt Brittin, Managing Director at Google UK & Ireland said: “Many businesses already use Google AdWords to reach new customers locally, across the UK and across the world. BT Business can now offer targeted, accountable and cost effective AdWords advertising to more than a million small businesses in the UK. We look forward to working with BT to help more small businesses get the most out of the online opportunity.”

About BT Business
BT Business understands the challenges that businesses face in the current climate, and supports cost control, improved productivity and winning business with technology including business broadband & internet, domain names and web hosting packages, IT support and mobile services including BlackBerry.

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Bigmouthmedia Has Responded To Google’s Decision To Open Up Its Adsense System To Third Party Networks By Stating That If Successful, The Move Will Change The Shape Of The Online Display Advertising Industry Forever

Under the terms of the policy change, advertising networks that have traditionally focused activity on big brand sites will now have access to Google’s extensive network of blogs, forums and websites. Opening up a potential new revenue stream for thousands of site operators worldwide, the move underlines the search giant’s determination to extend its reach beyond text advertising and into the world of display.

“This is an event that should make all intelligent publishers and advertisers think hard about their activities. Google is clearly determined to make a serious impact upon the display sector and if this move works, their dominance over online advertising will be extended,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Traditional ad buyers will face a new world if Google manage to make this work. They’ll be looking at an environment where site owners can block entire networks if they don’t perform or can block specific advertisers. Display will be less about big deals and negotiating with decision makers and will become much more like search marketing in terms of its scientific and performance led nature.”

Welcoming Google’s insistence that only networks that meet their privacy, speed and quality guidelines will be included in the expanded AdSense, bigmouthmedia believes that the move will require significant changes to the thought process behind a display campaign. Micro-management will become more important as individual publishers are given the opportunity to opt out of entire ad networks or ban ads from certain sites.

“This is a very interesting move which will work if the thousands of AdSense publishers out there support the move. If there’s enough demand from the AdSense publisher community then ad networks will certainly not want to pass on the opportunity,” said Andrew Girdwood, Bigmouthmedia’s Head of Search.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

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Bigmouthmedia Reports That Further Changes Unveiled By Google To Its International Trademark Policy Could Cost The World’s Major Companies Millions In The Short Term As They Struggle To Protect Their Brands Online

While not unexpected, Google’s decision to allow anyone to bid for trademarked keywords in a total of 194 countries including Saudi Arabia, South Africa and Russia is widely predicted to lead to price rises in the markets affected. However, evidence from the UK – where the policy change was first rolled out in 2008 – indicates that while bidding on some brand terms could increase by as much as 500% in the short term, the impact is unlikely to be permanent.

“While dropping trademark protection didn’t send costs skyrocketing to the extent many feared in the UK, during the initial scramble to bid on competitor brand terms we saw cost-per-click (CPC) prices rise by an average of 400-500%. Those levels proved unsustainable in the long term however, and we would expect any spike in keyword prices to normalise within a matter of weeks, “said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Our international offices have been working with such a system in the US and UK for years and we know how to deal with it, but the news is likely to precipitate changes in some international markets as brands move budgets about within digital channels to maximise return.”

Bringing the new territories into line with its North American and UK businesses, Google will now allow open keyword bidding on all terms in 194 countries worldwide. This means it is now possible for more than one advertiser to appear in the list of sponsored links that appears after a user has typed in a search query using a trademarked term.

Experience from the UK indicates that successful legal challenges to the rule changes seem unlikely, although commentators will note that Google has yet to relax restrictions in France, Italy or Germany, where copyright laws are particularly robust.

While bad news for major brands, the move is likely to be good news for smaller competitors looking to close the gap. The announcement is also likely to have a profound effect on all affiliate partners, with the ability to bid on competitor keywords greatly increasing the scope and range of their operations.

“While brands might be tempted to bid on competitor keywords in the newly opened markets, Google’s rules mean that while they are allowed to bid on brand terms they can’t use them in their advert copy, something that frequently results in a low quality score and a high average CPC. They are also likely to experience poor conversion rates, because the fact of the matter is that if a customer searches for a particular brand name, that’s the one they’re interesting in buying,” said Robin Richmond, bigmouthmedia’s Head of Pay Per Click (PPC).

“Google’s revised rules will add new layers of complexity to the search landscape though. Look at affiliate marketing and PPC: many brands restrict their affiliates from brand bidding but these policies may now need to be reviewed if they wish to protect their real estate from direct competitors.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and search engine optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Air Berlin, Barclays, Sky, British Telecom and Wall Street Institute.

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