Tag Archives: marketing automation

Xrysos Odigos to use Mono Solutions platform to help small businesses in Greece

COPENHAGEN, 12-Apr-2021 — /EPR INTERNET NEWS/ — Mono Solutions and Xrysos Odigos have partnered to bring websites and online business models to thousands of small businesses across Greece.

Xrysos Odigos provides turnkey digital marketing services to help small businesses thrive online, being a one-stop-shop for all digital marketing needs.

Xrysos Odigos needed a platform and a partner that could keep up with the newest technology trends and market demands while ensuring their team’s effectiveness to create the best digital experiences for their clients.

We decided to go with the Mono Platform, as the platform is strong within the customer experience. It´s build to please online search engines, thus getting higher rankings for our websites. It’s cost-effective and easy-to-use for small business owners. We are thrilled to have a strong technology partner like Mono Solutions to help us achieve the vision of providing the right digital marketing tools designed specifically for small businesses”, says Maria Spyropoulou, Head of Digital Services at Xrysos Odigos. 

By combining digital marketing services, with best-in-class technology, XO Greece helps small businesses establish themselves online.

We´re thrilled to be the platform of choice for Xrysos Odigos. Mono Solutions is here to empower small businesses with best-in-class marketing technology like website, eCommerce, and other services, this ambition we achieve through a strong partnership with local digital service providers like Xrysos Odigos. With a partnership with Xrysos Odigos, we can serve the needs of small businesses in Greece.”, says Henrik Stampe, CEO at Mono Solutions.

SOURCE: EuropaWire

Henrik Stampe joins Mono Solutions as the Company’s new CEO

COPENHAGEN, 15-Feb-2021 — /EPR INTERNET NEWS/ — Mono Solutions, part of Bauer Media Group, strengthens its leadership team with the appointment of Henrik Stampe as CEO, effective 15th February 2021.

Henrik will report to Natasha Zharinova, President of Bauer Media Group’s Business Area SME Services. Besides his responsibility for Mono Solutions’s daily operations he will have an additional focus on the commercial teams.

“Henrik has an extensive background in sales and a great understanding for the dynamics of digitally-driven markets. He is a seasoned leader and manager with a results-driven, hands-on attitude and a passion for bringing the best out of people“, says Natasha Zharinova. “I am delighted to welcome him to the team.”

Henrik brings more than 25 years of experience in senior sales and commercial roles in a digital and technology-driven environment, having worked for companies such as the Danish app development agency Nodes, tech giants like Microsoft and IBM and the anti-food-waste start-up Too Good To Go.

“I am honoured and excited to be joining the Mono Solutions team, at a time when marketing technology is the lifeline for most businesses. I look forward to building on the team’s fantastic work so far by continuing to provide our reselling partners and SMEs around the world with outstanding services and a future-proof technology,” says Henrik Stampe.

SOURCE: EuropaWire

Mono Websites added to the leadhub platform

COPENHAGEN, 23-Sep-2020 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce a partnership with Lokale Internetwerbung GmbH & Co. KG, an expert in delivering a SaaS marketing solution to local businesses in more than 40 markets. This partnership brings the addition of Mono Websites to their proprietary toolbox offering, the leadhub platform.

As an established marketing provider with a focus on digital, leadhub is a spinoff from long-time Mono Partner, advantago. The leadhub platform was launched in 2012, and the addition of Mono Websites to the platform has been the perfect expansion alongside leadhub’s existing multi-channel, local marketing capabilities, including search engine advertising (SEA), display ads and Facebook ads.

“The launch of Mono in the leadhub platform is truly a testament to our long standing relationship and confidence in Mono’s technology. Throughout our partnership, Mono has always worked with us hand-in-hand to find solutions for new market developments and business opportunities – and it has therefore been a natural progression for us to involve them in our leadhub platform.” says Jens Unger, Executive Vice President at Lokale Internetwerbung, “We appreciate the openness and truly helpful nature of the Mono Team – and look forward to more exciting projects in the future.”

The leadhub platform focuses on providing marketing automation, as well as facilitating and optimizing the efforts of small businesses to reach more customers through the use of multi-channel online campaigns. With websites as a foundational element of any business’ digital presence, the addition of Mono Websites to leadhub was a central digital element to ensure that leadhubs’ small businesses clients can easily carry out- and effectively measure their digital advertising and marketing efforts.

“The leadhub project is very exciting, and we’re thrilled that Lokale Internetwerbung has included us on this exciting new journey to help small businesses. As a digital service provider with a proven track record, the leadhub platform is well positioned to bring more marketing automation to the digital efforts of small businesses. This aligns closely with our own vision of empowering small businesses to succeed online, and we’re thrilled to see our long-time partners, like Lokale Internetwerbung, forging innovative new concepts and ideas to bring professional websites to market”, says Svenn Andersen, COO at Mono Solutions.

Mono Websites were launched in the leadhub platform in August 2020.

S0URCE: EuropaWire

CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire