Tag Archives: marketing automation

Mono Websites added to the leadhub platform

COPENHAGEN, 23-Sep-2020 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce a partnership with Lokale Internetwerbung GmbH & Co. KG, an expert in delivering a SaaS marketing solution to local businesses in more than 40 markets. This partnership brings the addition of Mono Websites to their proprietary toolbox offering, the leadhub platform.

As an established marketing provider with a focus on digital, leadhub is a spinoff from long-time Mono Partner, advantago. The leadhub platform was launched in 2012, and the addition of Mono Websites to the platform has been the perfect expansion alongside leadhub’s existing multi-channel, local marketing capabilities, including search engine advertising (SEA), display ads and Facebook ads.

“The launch of Mono in the leadhub platform is truly a testament to our long standing relationship and confidence in Mono’s technology. Throughout our partnership, Mono has always worked with us hand-in-hand to find solutions for new market developments and business opportunities – and it has therefore been a natural progression for us to involve them in our leadhub platform.” says Jens Unger, Executive Vice President at Lokale Internetwerbung, “We appreciate the openness and truly helpful nature of the Mono Team – and look forward to more exciting projects in the future.”

The leadhub platform focuses on providing marketing automation, as well as facilitating and optimizing the efforts of small businesses to reach more customers through the use of multi-channel online campaigns. With websites as a foundational element of any business’ digital presence, the addition of Mono Websites to leadhub was a central digital element to ensure that leadhubs’ small businesses clients can easily carry out- and effectively measure their digital advertising and marketing efforts.

“The leadhub project is very exciting, and we’re thrilled that Lokale Internetwerbung has included us on this exciting new journey to help small businesses. As a digital service provider with a proven track record, the leadhub platform is well positioned to bring more marketing automation to the digital efforts of small businesses. This aligns closely with our own vision of empowering small businesses to succeed online, and we’re thrilled to see our long-time partners, like Lokale Internetwerbung, forging innovative new concepts and ideas to bring professional websites to market”, says Svenn Andersen, COO at Mono Solutions.

Mono Websites were launched in the leadhub platform in August 2020.

S0URCE: EuropaWire

CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire