Tag Archives: marketing technology

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire

Sluggish Economy, Brave New Markets Continues Growth with Three New Major Clients

Brave New Markets (Brave New Markets.com), the only U.S. marketing firm with a fanatical focus on results, announced today the addition of three new clients and the launch of their Internet marketing results programs, in spite of the slow economic environment. An unmatched reputation for innovation and achieving tangible marketing results were the primary factors motivating the selection of Brave New Markets by the three new clients.

ezStorage Corporation is the largest self-storage company serving Maryland, Virginia and the District of Columbia. With more than 41,000 units, they are also one of the largest self-storage companies in the U.S. Their new Internet marketing program includes a website (http://ezstorage.com/) with interactive location and availability search and online reservations and payments. Traffic to the website is supplied by comprehensive search engine optimization (SEO), e-mail marketing and online advertising program. A recently completed summer storage promotion, which targeted college students, integrated social media (Facebook, Twitter) and text messaging with the website. The three month promotion increased student rentals more than 100%.

MKS&H (McLean, Koehler, Sparks & Hammond), is one of the mid-Atlantic’s top business advisory firms to private firms and family enterprises. Brave New Markets was retained for the development and ongoing management of Internet marketing to support client acquisition and retention for Tandem Partners, MKS&H’s organizational development group. The new site (http://people.mksh.com/) uses rich content and media management to make their vast content library available to visitors. Integrated e-mail marketing, search engine marketing (SEM) and social media marketing (SMM) are already driving traffic to the site.

Via EPR Network
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