Tag Archives: marketing

CDP Industry Update July 2020: revenue for 2020 estimated at $1.3 billion, 30% up YoY

SWARTHMORE, PA, U.S.A., 28-Jul-2020 — /EPR INTERNET NEWS/ — The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.

The CDP Institute estimates industry revenue for the 2020 at $1.3 billion, a respectable 30% increase of $1 billion in 2020. Enterprise software vendors listed for the first time include Adobe, Microsoft, Oracle, and SAS. These firms were added because they now offer products that meet the CDP Institute’s RealCDPTM standard. Estimated 2020 sales for these vendors are modest but are expected to grow rapidly in future years.

In all, a record twenty-two vendors were added to the report. More than half were U.S.-based and the majority offered campaign management and message delivery in addition to the core CDP function of building and sharing unified customer profiles. Most of these were large, established companies that were adding CDP to existing products. A minority were small, new companies that with products designed as CDPs from the start.  These were more likely to be based outside the U.S., with particular growth in Europe.

The period also saw a sharp slowdown in investment activity, with only one major acquisition (Evergage purchased by Salesforce) and one large funding round ($45 million for mParticle). There were no significant acquisitions made by CDP vendors and no CDP vendors left the industry. The preceding six month period saw six major funding events, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four CDP vendors ceasing to exist.

“The CDP industry was entering a transitional phase even before the pandemic, with increased competition from CDP capabilities embedded in larger systems,” said CDP Institute CEO David Raab. “The pandemic has accelerated this development and put increasing pressure on small CDP developers. But the need for CDP capabilities remains strong and many firms are prioritizing CDP investments as they prepare for the post-pandemic world. We expect that industry growth will accelerate as economic activity picks up and buyers have a chance to assess the new options that are now becoming available.”

A free copy of the complete report is available here.

SOURCE: EuropaWire

CDP Industry in Europe 2020 report: number of vendors grew by 73%; employment by 80% in 2019

SWARTHMORE, PA, U.S.A., 9-Mar-2020 — /EPR INTERNET NEWS/ — Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors grew by 73% and employment grew by 80% during the year. Estimated revenue for Europe-based firms reached €260 million.

Europe-based Customer Data Platform Industry growth

The high growth came despite a near-total lack of outside funding for new CDP ventures. Only one Europe-based CDP announcing funding during 2019, for €10 million, compared with €450 million for eleven non-European vendors. One result is that European industry growth came primarily from established firms adding a CDP product, rather than new CDP start-ups. Another is that most European vendors are substantially smaller than their external counterparts and are more likely to serve a single national market.

The European industry remains highly fragmented, no single vendor exceeding 10% market share and the top five vendors combined accounting for one-third of total employment. A dozen European countries have at least one native CDP although the United Kingdom, France, and The Netherlands are home to half of all European CDP vendors and 60% of employment.

The report also lists non-European vendors with a presence in the European market. The CDP Institute estimates these firms earned €100 million in Europe in 2019 and will reach €135 in 2020. It expects that 2020 revenue for Europe-based CDP vendors will reach at least €350 million. Revenue may grow even more quickly as global software firms including Salesforce, Adobe, Oracle, Microsoft, and SAP start selling their own CDP products in Europe.

The new study also includes market-by-market analyses from local vendors. Their consensus is that buyers now have a clearer understanding of the value provided by CDPs. But vendors say that buyers are still cautious, with longer purchase cycles in Europe than other markets and relatively few completed implementations. They expect that sales to accelerate in 2020 as CDPs become increasingly familiar and global software vendors further educate the market.

A free copy of the complete CDP Industry in Europe 2020 report is available here. The CDP Institute’s latest global CDP Industry Update is available here.

SOURCE: EuropaWire

The CDP Institute expects Customer Data Platform Industry revenue to be at least $1.3 billion in 2020

SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added fourteen vendors and $236 million in new capital during the period while employment was up 64% over the previous year.

The CDP Institute estimates industry revenue for the 2019 at $1 billion and expects at least $1.3 billion in 2020. Growth will be driven by expansion outside the U.S. and entry of enterprise marketing vendors. Adobe, Microsoft, and Oracle all released RealCDPTM-compliant products during the period and Salesforce is expected to release one in mid-2020. RealCDP is the CDP Institute’s standard for capabilities required to provide expected CDP functions.

The dominant theme of the period was change. The period saw three acquisitions of CDP vendors by larger firms, four acquisitions of other firms by CDP vendors, seven major funding events, and the exits of nine firms through asset sales or repositioning. The trend continued in early 2020 with Salesforce’s February 3 acquisition of CDP Evergage. These developments show vendors positioning themselves to succeed in a crowded marketplace where no company has yet established a dominant position. The transactions were notably concentrated in the second tier of CDP vendors: eleven of the fourteen non-exit events involved firms ranking between 13th and 30th in the 101-company industry.

Significant CDP Industry Events, June 2019 – January 2020

Vendor Categories

The CDP Institute assigns CDP vendors to four categories based on the functions provided by their systems. Categories are:

  • These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts.  What distinguishes them from segmentation is they also specify the message to be delivered.
  • These systems provide data assembly, analytics, customer treatments, and message delivery. Delivery is typically through email, Web site, CRM, or several of these. Products in this category often started as delivery systems and added CDP functions later.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2129-CDPI-Industry-Update-January-2020

CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire

CDP Institute Global Member Survey 2019: CDP users have higher satisfaction than non-users among both business and consumer marketers

SWARTHMORE, PA, 30-May-2019 — /EPR INTERNET NEWS/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute.

The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business. But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.

Other survey finding suggest the change is coming just in time:

  • Business marketers are more likely than consumer marketers to rely on CRM or marketing automation systems to unify their customer data (22% vs 8%).
  • Business marketers using CRM or marketing automation in this way have below-average satisfaction with their martech investments.
  • CDP users have higher satisfaction than non-users among both business and consumer marketers.

Other survey findings include:

  • consumer marketers have more fragmented data than B2B marketers, with 62% reporting many disconnected systems compared with 48% of B2B marketers.
  • inability to assemble unified customer data is the most-cited obstacle to using customer data well, listed by 63% of respondents compared with incapable delivery systems (54%) or inaccessible source data (47%).
  • a unified customer view is the most important CDP benefit, listed by 86% of respondents. Many fewer cited applications such as predictive modeling (59%), message selection (49%) or cross-channel orchestration (49%).
  • companies with a specialized martech manager or staff are more satisfied with their marketing technology results than firms where marketing technology is run by a central IT department or left to individual groups within marketing.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2066-CDPI-Industry-Survey-2019

SOURCE: EuropaWire

RealCDP aims at reducing the confusion plaguing the Customer Data Platform industry

SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components:

  • RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database.
  • CDPFinder templates and vendor information to help buyers find the right CDP for their needs

“The CDP industry faces two challenges,” said CDP Institute Founder David Raab. “First, many firms offering a CDP or CDP alternative fail to build the complete, shareable customer database that is the heart of the CDP concept.  Second, legitimate CDPs vary hugely in the additional features they provide, leaving buyers confused by the range of options.  These two programs address each challenge separately and, taken together, we hope they will make it easier for buyers to find the products they truly need – and avoid alternatives that will leave them disappointed.”

SOURCE: EuropaWire

Xverify opens an office in Dublin, Ireland

DUBLIN, 19-Mar-2019 — /EPR INTERNET NEWS/ — Xverify, a TowerData company, is addressing the needs of European email marketers for data quality, GDPR compliance and superior support by processing data within the European Union and opening an office in Dublin. Xverify is a leader in Email Verification services, and has verified more than 11 billion emails since 2011.

All data submitted to Xverify for Email Verification by European-based clients will now be processed on servers located within the EU, giving clients more oversight of their customers’ data. Xverify is fully compliant with European data security regulations including GDPR, and has been processing European data for more than 7 years.

Xverify has also opened a local office in Dublin with dedicated staff covering accounts based in the European Union.

“Email Verification is a vital tool for marketers around the world to ensure data cleanliness, improve deliverability and prevent fraud.” said Rob Huey, Xverify CEO. “We know that keeping the customer data of our clients within the European Union gives them peace of mind, and opening a Dublin office ensures they have a trusted representative they can call on their time.”

Xverify’s Email Verification allows marketers to identify undeliverable or risky emails on their marketing list or on their webforms in real-time thanks to a flexible API. By maintaining clean, accurate data, marketers are able to better reach their customers, avoid fraud and boost their sender reputation. Hundreds of companies around the world trust Xverify with their data verification needs everyday.

Xverify is an industry leader in email verification that helps digital marketers improve email deliverability by eliminating hard bounces, reducing spam complaints, and minimizing fraud in milliseconds. Validation can occur directly on your site in real time, or you can upload a list and get results. Make your email marketing more effective and improve delivery and response today.

SOURCE: EuropaWire

Marketing workshop on Customer Data Platforms in Brussels on January 22nd 2019

BRUSSELS, 21-Dec-2018 — /EPR INTERNET NEWS/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 22nd 2019, the Customer Data Platform Institute (CDPI) and partners NGDATA and Business & Decision, will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

The workshop will be held at Tech.Lounge in Brussels from 10:00 to 15:00, followed by a panel debate and networking event sponsored by NGDATA and Business & Decision. The workshop will be led by David Raab, founder of the international Customer Data Platform Institute.

This workshop in Belgium is part of in a series of programs that are being hosted in Europe and UK during 2019 by the CDP Institute and its partners. The workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:

  • how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends.
  • how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success.
  • selecting the right CDP, including requirements definition, key differentiators, specific features to look for and running an effective selection process.
  • CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a checklist of marketing technology functions needed to benefit from CDP
  • mapping CDP use cases to CDP system requirements
  • 27 key CDP features and how to know which you need
  • toolkit of vendor selection techniques

Attendees who complete the CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. To register and to learn more about customer data platform technology and related news, visit: www.ngdata.com/company/events/.

David Raab is founder and CEO of the CDP Institute. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges.

SOURCE: EuropaWire

CDPI / b.telligent: Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“ am 29. Januar einen

MÜNCHEN, 17-Dec-2018 — /EPR INTERNET NEWS/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, um schnell auf neue Herausforderungen reagieren zu können. Die Technologie der Customer Data Platform (CDP) verspricht, dieses Problem durch den Einsatz leicht zu verteilender Systeme zur Konsolidierung und gemeinsamen Nutzung von Daten und Ausspielung von Kampagnen in Echtzeit zu lösen. Marketer, IT-Experten und Manager fragen sich jedoch zu Recht: Kann CDP dieses Versprechen auch halten?

Um diese Frage zu beantworten, veranstaltet das Customer Data Platform Institute (CDPI) gemeinsam mit b.telligent am 29. Januar einen Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“. Die Veranstaltung gewährt einen fundierten Einblick in einen sich rapide entwickelnden Sektor mit einem prognostizierten Umsatz von über 200 Mio. Euro in Europa in 2019.

Der Workshop wird von 12:30 Uhr bis 18 Uhr im Rilano Hotel München unter der Leitung von David M. Raab, Gründer des internationalen Customer Data Platform Institute, stattfinden.

Sebastian Amtage, Gründer und CEO von b.telligent erklärt: „Das CDP Institute (CDPI) ist ein Vorreiter in der Entwicklung sogenannter Customer Data Platforms. Kampagnen der Zukunft sind real-time auf das Verhalten Ihrer Kunden abgestimmt, dabei kommt es umso mehr auf die Integration in die Systemlandschaft an. b.telligent freut sich darauf, diesen Wandel an der Seite des CDPI mit der größtmöglichen Expertise zu begleiten“.

Das Event in München ist Teil einer Veranstaltungsreihe, die im Laufe von 2019 vom CDPI und seinen Partnern in Europa und Großbritannien ausgerichtet wird und der einzige in Deutschland. Der gemeinsam mit b.telligent veranstaltete Workshop richtet sich an Senior Professionals aus den Bereichen Marketing, E-Commerce, CRM und CX und wird sich mit folgenden Themen befassen:

  • Wie sich eine Customer Data Platform (CDP) in die allgemeine Marketing-Datenarchitektur einfügt, die Hauptnutzen von CDPs und ein Überblick über die CDP-Branche und aktuelle Trends
  • Wie sich eine CDP in die Geschäfts- und Marketingstrategie einfügt, die Entwicklung von CDP-Anwendungsfällen sowie eine Darstellung der Anforderungen für den CDP-Erfolg.
  • Die Auswahl der passenden CDP, einschließlich von Anforderungsdefinition, Hauptunterscheidungsmerkmalen, speziellen Funktionen, auf die es ankommt, sowie dem Ablauf eines effektiven Auswahlprozesses.
  • CDP-Einführungsplanung, einschließlich einer Bereitschafts-Checkliste, die Überwindung organisatorischer Hürden, Projektplanung sowie Festlegung der richtigen Deployment-Sequenz.

Das nehmen Teilnehmer aus dem Workshop mit:

  • Checkliste von Marketingtechnologiefunktionen für die bestmögliche Ausnutzung von CDP
  • Zuordnung von CDP-Anwendungsfällen zu CDP-Systemanforderungen
  • 27 Schlüsselfunktionen von CDP und wie man erkennt, welche man benötigt
  • Toolkit für die Anbieterbewertung und -auswahl

Teilnehmer, die den CDPI-Workshop in München absolvieren, bekommen eine Teilnahmebescheinigung vom Customer Data Platform Institute ausgestellt. Der Workshop wird in englischer Sprache stattfinden. Deutschsprachige Berater von b.telligent stehen jedoch bei Bedarf für die Übersetzung zur Verfügung. Für die Anmeldung und weitere Informationen zur Technologie der Customer Data Platform sowie relevante Neuigkeiten besuchen Sie die Website von b.telligent.

David Raab ist Gründer und CEO des CDP Institute. Er hat den Begriff Customer Data Platform 2013 geprägt und gehört seitdem zu den führenden Experten, die erforschen und erklären, wie Marketer durch den Einsatz von CDPs die wichtigsten Herausforderungen im Marketing lösen können.

SOURCE: EuropaWire

Base Element, Cognigy partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands

LONDON, 16-Nov-2018 — /EPR INTERNET NEWS/ — Base Element, a European digital agency, and Cognigy, a leading conversational AI platform software provider have entered to a strategic partnership agreement. This partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands. The teaming up of Base Element and Cognigy will provide marketers with valuable tools to drive customer engagement and increase conversions, while maintaining meaningful relationships with their audiences through conversational AI interfaces.

“Brands are dynamic and living organisations. Conversing with their clients and prospects needs to be an organic process rather than just an engagement metric on a dashboard. It is a vital part of the customer experience,” Antonis Neocleous, Co-Founder and Director of Base Element, pointed out. “We have been deeply committed to enabling our clients to provide a consistent brand experience across touch points. Partnering with Cognigy, a pioneer in conversational AI technology, significantly supports this commitment.”

Cognigy’s partner ecosystem is at the heart of value creation for clients. They operate as a trusted advisor to both enable and guide clients to realize their potential and to assist them in implementing solutions to seize new opportunities. According to Cognigy’s spokesperson, “This includes understanding what it means to build a conversational practice, as well as how to configure, extend and maintain successful conversational AI projects. The team at Base Element know both the data and experience management space very well. We have a lot of confidence in what they can develop, execute and deliver.”

SOURCE: EuropaWire

David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute, een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa

AMSTERDAM, 15-Nov-2018 — /EPR INTERNET NEWS/ — Marketeers hebben vandaag de dag meer data tot hun beschikking dan ooit, maar worstelen om ze te combineren tot een bruikbare vorm. Customer Data Platform (CDP) technologie belooft dit probleem op te lossen in de vorm van makkelijk te implementeren systemen, die alle klantdata combineren en delen. Maar de vraag die marketeers, IT’ers en executives zich terecht stellen is: kan een CDP echt die beloften waarmaken?

Op 23 januari 2019 hosten het Customer Data Platform Institute (CDPI) en Squadra Group de intensieve marketing workshop, “Making the Most of Customer Data Platforms,” om die vraag te beantwoorden en deelnemers mee te nemen in een deep dive in deze, zich zeer snel ontwikkelende, martech sector, die begin 2019 naar verwachting de €200 miljoen omzet in Europa zal overtreffen.

De workshop zal plaatsvinden in Seats to Meet Utrecht CS (Hoog Catharijne) van 12.00 uur tot 18.00 uur en zal geleid worden door David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute. De dag erna zal hij ook een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa.

SOURCE: EuropaWire

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire

BigDayBliss gets ready for launch in 2013, engage with a new generation of Brides and Grooms

BigDayBliss is set to be the first service of its kind, offering a free social gateway for Brides and Grooms to share, plan and connect with local, national and worldwide network of wedding companies.

Unlike anything else on the market, BigDayBliss will incorporate an award-winning Website and App, providing companies selling wedding products free and instant access to their ideal target market. The service offers a perfect platform for a business to engage with consumers and promote individual products by making a profile for  brides, bloggers, celebrities, grooms and industry experts to explore and share.

Businesses build their online profile at Bigdaybliss.com and create an interactive, user-friendly catalogue of every product they have to offer. Brides and Grooms to-be can then construct their complete wedding by searching the endless database of products, connecting with other users to gain inspiration. They can “bliss” their favourite items, in order to build a wish list.

Although the website and App do not launch until next year, businesses and wedding service providers will have the opportunity to sign up for this one-of-a-kind service, free of charge. By registering early, companies beat their competitors to the market and can build an extensive portfolio which, when the service is launched, will appear to potential customers from day one.

As well as offering instant access to a niche audience, BigDayBliss provides an interactive showcase for a portfolio of products, in the setting of real weddings. After their big day, newlyweds publish their own photos to create a professional online album. This efficient interactive catalogue is an unmissable opportunity for any business in the wedding industry. Bridal recommendations and albums showing specific products in action will provide a boost to P.R.

Coming in early 2013, companies can be among the first to register by visiting BigDayBliss in order to take full advantage of its free gateway to the people who matter.

Via EPR Network
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Business customers, asset management and fashion style domains added to the leading web-based business group

Advising the UK public on a range of important topics, ASAP Ventures Ltd has added to its network of information and advice sites. The new domains which were acquired are Catwalk.co.uk, AssetManagement.org.uk and Clients.co.uk, each one bolstering the company’s standing as the leading web-based group in the UK.

Fashion gurus around the UK can now find out the latest catwalk items from major designer labels such as Marc Jacobs, Miu Miu or Gucci, with ASAP’s new Catwalk.co.uk site. Information from top fashion houses and products are now based under one site.

AssetManagement.org.uk, is the new financial site from ASAP Ventures, designed to help people look after their money via asset management tips. The site will grow into a great resource for people to go to when needing financial advice.

In business, looking after clients and managing customers is paramount to staying on top, and ASAP Ventures Ltd’s new Clients.co.uk does just that. The new site is another great addition to the ever-growing network.

Derek Paulson, spokesperson for ASAP Ventures Ltd, commented on the latest sites:
“We are really proud of acquiring these domain names and are looking forward to making them grow into the number one resourceful sites in their respective fields. Business skills, finances and fashion are hot topics right now, and we are looking to add to our group further over the next few months.”

Via EPR Network
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Info Media Consultancy Helps United Arab Emirates Companies Grow Using the Power of the Internet

A new company called Info Media Consultancy is transforming the way businesses in the United Arab Emirates market themselves, according to Managing Director Hani Masgidi. “After the world financial crisis, businesses need to find new ways to attract and retain customers if they are to remain competitive. The good news is that with proper guidance, this form of marketing is both cost-efficient and highly effective.”

Info Media Consultancy offers a variety of services to their clients. In most cases, Mr. Masgidi recommends that a company start with a customized strategic marketing plan. This plan focuses on optimizing your online presence for both user experience and search engine optimization. “Many companies don’t realize the impact your website has on your bottom line,” says Mr. Masgidi. “Make the necessary changes and you will see an immediate increase in both leads and revenue.” Some of the components of the strategic marketing plan include search engine optimization (SEO), email management, video marketing, user interface analysis and internet advertising.

Info Media Consultancy has several advantages that make them stand out over the competition for UAE marketing consultancies. For one thing, they are on the cutting edge when it comes to online marketing practices. “There are innovations in internet marketing every day,” explains Mr. Masgidi. “What worked a month ago may no longer be effective today, so you need to choose a consultant that monitors trends constantly.”

Via EPR Network
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Internet Marketing Services Examines Googles Testing

Internet marketing services includes features which influence the victory of a website and since Google search is and has been the leader within the internet world for a long time controlling over 75% of the internet traffic and any changes made by google affects all websites which is the foundation of marketing for webmasters, google then becomes a target of interest for any changes they now implement.

Internet marketing services includes features which influence the victory of a website. The internet is a uncertain and evolving entity with a life of it’s own or so it seems. Many of the strategies used successfully nine or ten years ago have now become either totally out-of-date in usefulness or simply not able to provide the website owner with the tools to successfully compete with other website owners.

Internet marketing services studies and uses all the latest and newest techniques due to successful quality results of the tests that are conducted upon detection of a system or software.

Since research is consistently conducted, many times new information is discovered and either eliminated from it’s knowledge base due to inferior information or features and also Internet Marketing Services will disclose new trends or information that is being used by various search engines or marketing gurus that is utmost valuable for webmasters to learn about.

One of the most recent interesting discoveries involved a report from various parties about Google’s change to it’s systems which was reported as being implemented now. This change discovered by Internet Marketing Services was reported not as planned change but as an actual change being implemented. As a result, since Internet Marketing Services main goal is to research and gather various information together in order to report its discoveries, this was began.

The alteration expected was that paid listings will no longer show in a different background color on the side and top of google. The party disclosing this change was extremely excited especially over the listings on the top of google above the natural listings.

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Top Web Design Internet Marketing Company Introduces Its New Vice President of Sales

Leading New York web design and website marketing firm says that Milosh J. Cerevka brings experience and an impressive work history which makes him so valuable to the company.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York web development and website Marketing company with clients throughout the United States, the firm has named Milosh J. Cerevka, former Associate Director of Development Counsellors International (DCI), as the company’s new Vice President of Sales.

“We’re happy to have Milosh join the dzine it team, says Crisafi. “We are confident that he will be an asset to the growth and expansion of the dzine it brand.”

Cerevka has an impressive track record in sales and marketing, including holding top positions at firms such as California-based UserTrends, Inc., WebTel Wireless, Inc., and New York-based ICS Inc. Most recently, Cerevka worked at a top level position at DCI, a 50-year-old global economic development firm that specializes in marketing, public relations, social media, website enhancement, trade promotion, tourism, and business attraction services for countries, states, cities and regions.

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Proposed European Legal Move Planned To Regulate The Use Of Cookies Could Have A Profound Negative Impact Upon Some Of The World’s Biggest Businesses

Bigmouthmedia has warned that a proposed European legal move to regulate the use of cookies could have a profound negative impact upon the some of the world’s biggest businesses.

In a move that threatens affiliate marketing, bid management and web analytics, proposed amendments to the 2002 European Communities Directive on Privacy and Electronic Communications would mean that in future, websites would only be able to place cookies on visitors’ computers if they give their express consent.

“This is a proposal that would strike at the very heart of what the digital economy is all about. The ability to measure, track and improve the site experience for visitors is key to the success of e-commerce, and given the potentially damaging effect this could have on a multi-billion pound business channel, suggests legislators don’t quite appreciate the havoc they could cause,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“This isn’t really a privacy issue. More often than not, cookies only contain data to measure the success of keywords or affiliates. We support attempts to raise awareness of privacy issues and provide internet users with more control but believe these functions would be better provided by the browser than the website. This would give users even greater flexibility and more consistency.”

Many areas of the digital marketing business could be seriously affected if the proposed legislative changes come into effect, with big names from Amazon to Google likely to be hit. Services dependent on using user data to track sales such as affiliate marketing would suffer significantly, while pay-per-click advertising services would be forced to ask permission to place a cookie every time a user attempted to follow a link.

If the amendments go through, commercial web sites may be forced to run multi million pound search campaigns without having a detailed understanding of how well the strategy is performing. Most modern forms of web analytics, meanwhile, would also be threatened by the European proposal.

The experience of visiting commercial websites could also be badly affected. Sites may be forced to display a pop-up message – commonly associated with invasive advertising – in order to seek the visitor’s permission before any tracking could be used. Over all, the loss in transactions combined with the cost of implementation would stretch to many millions of Euros in lost revenue each month for online retailers, travel and finance sites.

Full details of the proposed legislative change and its possible ramifications are available through bigmouthmedia’s digital news service.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for SEO and PPC in the 2009 NMA Marketing Services Guide. Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate Marketing, Display Advertising, Online PR and Copywriting. Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar. Bigmouthmedia also provides up to date daily digital marketing news.

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Bigmouthmedia has announced the appointment of Lyndsay Menzies as its new Chief Operations Officer

Bigmouthmedia, Europe’s largest independent digital marketing agency, has announced the appointment of Lyndsay Menzies to Chief Operations Officer (COO).

Stepping into a key group role, Menzies takes top-level operational control across the agency’s ten international territories. Responsible for driving the continued integration of bigmouthmedia, she will also oversee an anticipated expansion of operations following bigmouthmedia’s planned 2009 growth programme.

“As the company continues to grow, ensuring that each new acquisition successfully dovetails with the existing offices requires a dynamic leader capable of implementing best practice across the group, driving synergies and maximising the benefits of our international footprint,” said Steve Leach, Group CEO.

Having indentified the requirement for a COO, bigmouthmedia’s board initially ran a pan-European search for potential recruits, but quickly indentified Menzies as the outstanding candidate.

“It pays to keep a winning team together and, having worked with Lyndsay for over ten years, I have first-hand experience of her tenacious attention to detail and refusal to rest before a job is done. Under her management, bigmouthmedia UK has consistently outperformed expectations, and I am delighted that she will now be bringing her unique mix of passion and expertise to this important international role,” added Leach.

The promotion to COO follows Menzies successful tenure as Managing Director ofbigmouthmedia UK, during which she has driven four consecutive years of exponential growth and seen the company named Britain’s fifth most rapidly growing firm in Deloitte’s Fast 50 Awards. Prior to taking up the role in 2004 she was the agency’s Operation Director, having joined in 1998.

“I’m looking forward to this challenge, particularly at a time when the economic situation is throwing up a whole new set of opportunities and obstacles. I’ll be working hard to ensure that the group’s international footprint and increasing cultural diversity are fully exploited, and am delighted that I will be taking a senior role in the company’s aggressive plans for acquisitions and growth,” said Menzies.

“As bigmouthmedia expands into new territories the heads of our international offices will be coping with many of the same issues we once faced in the UK, and that experience should allow me to provide them the support they need to progress,” said Menzies.

About bigmouthmedia:
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Cdiscount Has Appointed Bigmouthmedia To Lead Its Search Marketing Strategy For The Launch Of Its UK Operation

Cdiscount, the French online retailer which opens for business in the UK this month, selected bigmouthmedia, Europe’s largest digital marketing agency, to run its search engine optimisation (SEO) campaign following a competitive pitch.

Cdiscount is launching with a range of aggressive offers it claims undercut the competition by up to 50% and the company intends to challenge the dominance of the British market’s biggest e-commerce brands.

“The credit crunch has created a real opportunity for online retailers. Value for money is what really matters to consumers right now, and our launch campaign will be led by a series of very strong offers designed to challenge the established UK players on price, service and quality,” said Arfan Sabir, Online Marketing Manager at Cdiscount UK.

Bigmouthmedia‘s international reputation, together with their proven track record in the retail space, made them the natural choice of partner for the crucial opening phase of our launch in the UK.”

Three times bigger than Amazon in its native France, Cdiscount has a ten year European sales history with a product range spanning fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and more.

“We’re delighted to be working with Cdiscount at this critical stage of their development. If anything, the current economic climate has given fresh impetus to the online retail sector, and this promises to be an exciting campaign,” said Finlay Clark, Senior Retail Strategist at bigmouthmedia UK.

About Cdiscount:
Cdiscount is the one stop multi-specialist discount superstore selling top quality brands up to 50% cheaper than the rest (Retail Week June 2008). The Cdiscount range includes fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and leisure, quality wines and much more. The company prides itself on quality, product range, price, service, delivery, after sales support and offers customers interest free finance options on orders over £75.

Cdiscount was established in 1998 and is part of the Casino Group. With more than 10,000 stores, the Casino group is one of the largest global retail and distribution organisations. As a group, it consists of companies such as Géant, Casino Supermarkets, Casino Cafeteria, Monoprix and Franprix/Leaderprice.

About bigmouthmedia:
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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