Tag Archives: matchmaking

FriendMatch hopes to help thousands of Americans, Canadians who are creating classified advertisements to find new friends

With hundreds of thousands of classified ads posted on popular buy-and-sell websites like Craigslist and Kijiji by people who are trying to make platonic friends, a new concept was born- using the Internet to find and make friends.

Twenty-four-year-old Katie Hartle noticed this trend, and saw an entire market being ignored- online matchmaking for friends. Hartle created FriendMatch in hopes of making it easier for Americans and Canadians to make friends online, for free.

“This is just one more way that technology can improve our lives, in this case, our social lives,” says Hartle, “We have dating sites, lots of them, but this concept is long overdue.”

FriendMatch is designed so that visitors can look up potential new friends by city. Users can also browse or post an ad for friendship without signing up in one of several categories, including:

• New parents
• Seniors
• Couple Friends
• New in Town
• Exercise buddies
• Professional and Networking
• Room mates
• Weird Friend Requests

“As our lives change, we need friends to support us, whether we are newly sober, newly married, or even newly divorced,” says Hartle, “Friendships can enrich our lives, but the trouble is, it’s not always easy to find friends.”

The website can be found at www.friendmatch.us in the United States, and www.friendmatch.ca in Canada.

Via EPR Network
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Innovative Lifetime Membership Pricing Strategy to Online Daters By Lovetropolis.com

Lovetropolis.com, the groundbreaking internet dating site, is once again offering innovation to online singles looking to meet and find love with the launch of Lifetime Membership pricing. Starting today, millions of singles interested in dating online won’t have to stretch their budgets to do so. Singles joining Lovetropolis.com will pay only a one-time profile approval fee. Besides this nominal amount, which is less than the cost of going to the movies, members will pay absolutely nothing for the lifetime membership to Lovetropolis.com. “With the new Lifetime Membership offer, we are letting people connect with one another much more affordably,” said Michael Lombard, CEO of Lovetropolis.com. “With our Lifetime Membership pricing, we intend to change the scene of internet dating. We have eliminated the monthly recurring fees by giving members who take advantage of the offer lifetime access to the entire Lovetropolis.com network.”

lovetropolis

With Lovetropolis.com’s new pricing strategy, millions more singles will actually be able to afford to find love online and enjoy the inventive blend of technology that can only be found on Lovetropolis.com. After members have paid the one-time profile approval fee of less than twenty dollars, they will pay nothing again…ever.

“Imagine what Lifetime Membership pricing will do for average singles who are trying to balance their budgets and enjoy a productive social life,” said Michael Lombard. “They are thinking that the prices charged by sites like eHarmony and Match.com are cost-prohibitive; and suddenly they receive an affordable offer from Lovetropolis.com that guarantees them a lifetime of cutting edge dating services for less than the cost of one date. It will make online dating accessible to so many more singles and will revolutionize the industry.”

Current members simply upgrade to the Lifetime Membership from their Lovetropolis.com online account at http://www.lovetropolis.com/. And singles new to Lovetropolis.com can subscribe as lifetime members by visiting the site’s home page. According to Shandale Tucker, another operations executive at Lovetropolis.com, the Lifetime Membership pricing limited time offer is available worldwide beginning today.

For more information, visit http://www.lovetropolis.com/, email Shandale Tucker, Executive Vice President of Operations, at s.tucker@lovetropolis.com, or call The Lombard Company, Inc. at 800-760-6011.

About Lovetropolis.com
Lovetropolis.com, love’s premier hot spot, is a new, upscale dating agency designed to make certain that members enjoy a VIP experience in a dynamic, well-appointed environment. Lovetropolis.com caters to singles who are savvy and embrace the idea that everyone deserves to find love.

Lovetropolis.com is one of the major online dating sites, according to Online Dating Magazine and is “The Next Great Dating Service ” according to ALoveLinksPlus.Lovetropolis.com modernizes the online dating experience by providing a fusion of exceptional features that assist members in making a lasting match. Lovetropolis.com already has members from 23 countries worldwide.

The energy and atmosphere of Lovetropolis.com is vibrant and unrivaled, setting an ideal mood for matchmaking and social connectivity. Singles subscribing to Lovetropolis.com will enjoy their leisure social time, affordably fulfill their recreational and romantic needs, and appreciate the indulgent customer service afforded them each time they log in. See why we are the premier online dating site at http://www.lovetropolis.com.

Via EPR Network
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match.com has announced the appointment of Karl Gregory as UK Marketing Director

match.com, the company that helps millions of people find love, has announced the appointment of Karl Gregory as UK Marketing Director. In 2008 match.com achieved a brand awareness of double its nearest competitor* and Karl is charged with extending this lead throughout 2009.

Bringing extensive brand experience from his time in senior marketing roles for Yahoo UK Search and AltaVista, Karl joins the team as the online dating site celebrates its most successful January on record with a 26% increase in memberships on this time last year and eight of the ten busiest sign-up days of all time.

In his new remit, he will take immediate responsibility for building and implementing strategies to drive acquisition, revenue growth and brand development for the UK market as well as taking control ofmatch.com’s multi-million pound marketing budget. Karl will also head up business development and continue to build strategic partnerships working alongside match.com‘s new Business Development Manager, Carlie Sillett.

Karl Gregory, Marketing Director, match.com commented:

“match.com is an innovative company with a strong, instantly recognisable brand that has successfully made online dating synonymous with finding love. Taking the brand forward at such an exciting time for the category is a very attractive opportunity for me.”

Prior to joining match.com, Karl was the Marketing Director at iProfile where he developed and executed the go-to-market strategy to launch iProfile as the online CV of choice. He was also Head of Marketing at Yahoo UK Search and successfully grew its Search division in his four years with the business as well as leading the re-brand and re-launch of AltaVista across Europe as Marketing Director.

Jason Stockwood, International MD match.com said:

“Karl brings with him a wealth of online brand experience which makes him well placed to further develop match.com’s customer base through new and engaging marketing. As the leading global dating brand, we are committed to growing our business by delivering customer-focused innovation, and Karl’s strong leadership will be absolutely key.”

In addition to his experience at iProfile and Yahoo, Karl has over 12 years of practice in traditional and digital marketing across B2B and B2C businesses. Karl spearheaded the launch of start-up brands such as TouchLocal and iProfile and during his time with Mindshare and Ogilvy & Mather, he gained extensive offline branding and online marketing experience.

match.com recently launched brand new Personality Test ‘match insights’. Designed by Dr Helen Fisher the test brings science to the art of matchmaking on the site and has been completed by over 135,000 people.

About match.com
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and find loveand is credited with more marriages than any other site.

Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. match.com operates leading subscription-basedonline dating sites in 40 countries, in 15 languages, spanning six continents. match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ:IACI).

Via EPR Network
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