Tag Archives: platform

David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute, een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa

AMSTERDAM, 15-Nov-2018 — /EPR INTERNET NEWS/ — Marketeers hebben vandaag de dag meer data tot hun beschikking dan ooit, maar worstelen om ze te combineren tot een bruikbare vorm. Customer Data Platform (CDP) technologie belooft dit probleem op te lossen in de vorm van makkelijk te implementeren systemen, die alle klantdata combineren en delen. Maar de vraag die marketeers, IT’ers en executives zich terecht stellen is: kan een CDP echt die beloften waarmaken?

Op 23 januari 2019 hosten het Customer Data Platform Institute (CDPI) en Squadra Group de intensieve marketing workshop, “Making the Most of Customer Data Platforms,” om die vraag te beantwoorden en deelnemers mee te nemen in een deep dive in deze, zich zeer snel ontwikkelende, martech sector, die begin 2019 naar verwachting de €200 miljoen omzet in Europa zal overtreffen.

De workshop zal plaatsvinden in Seats to Meet Utrecht CS (Hoog Catharijne) van 12.00 uur tot 18.00 uur en zal geleid worden door David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute. De dag erna zal hij ook een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa.

SOURCE: EuropaWire

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire

The Blockchain Ecosystem is Entering Maturity: RedCab and WishKnish Collaborate to Scale the “Uber of Egypt”

Washington, DC, USA, 2018-Jun-13 — /EPR Internet News/ — The 1990’s saw an internet boom where anything that had a “dot com” at the end was golden. Soon enough though, people began to wake up and realize that unless the “dot coms” became easy to use and universally applicable, all those fever dreams of internet enthusiasts would forever remain just that – dreams. Eventually, email communication matured, America Online begat many long-distance romances (and even a famous rom-com), and MySpace became a worldwide phenomenon.

Now, in 2018, we are finding ourselves in the midst of a similar era – complete with blazing-fast growth and unprecedented opportunities. And once more, the blockchain enthusiasts’ dreams are crashing against real-world usability and adaptability challenges.

And that’s exactly why the newly-announced partnership between Cairo-based RedCab and Washington DC-bredWishKnish stands to bring decentralized commerce another step (or leap) closer to full retailization, putting a friendly, human face on a set of often-complicated technologies and making them accessible to… well, literally anyone.

Whether it’s a couple on a romantic date searching for a cab, or a grandmother with a bad back looking for someone to deliver her groceries and medicine, or even a tourist hoping to use their home currency to make a local purchase, the process needs to be quick, simple, and coupled with a coin-agnostic settlement solution to match.

“In the current climate of technology, sellers and customers alike, they want efficiency”, shares Alisa Gus, CEO of WishKnish Corp. “They want to be able to transact seamlessly and transparently with transactions being approved in a timely fashion – and with fees that don’t hinder the use of crypto currencies. ​T​hat’s why our partnership with Red Cab makes so much sense – we both seek to bring blockchain to the everyday consumer who wants a timely and safe fulfillment of their order.”

The latest statistics shows a drastic reduction in patience for customers expecting deliveries of any goods and services ordered online, and while the blockchain-powered businesses seek specifically to reduce the inefficiencies inherent in legacy infrastructures, the way to onboard customers and get them comfortable with a new paradigm is a rarely-explored concept.

“We are bringing the use of blockchain to the masses, so all can participate. WishKnish is a platform to deploy and scale your business rapidly across the US and globally”, explains WishKnish COO, Michael Kapoor. “Simply put, we make it easy.”

RedCab CEO, Mohamed Mousa, agrees. “The partnership between RedCab and WishKnish opens infinite opportunities of collaboration in marketing using machine learning, payment solutions and platform development.”

With exciting marketing and P2P options opening for the companies entering this partnership, the future of retailized blockchain settlement and commerce is now looking a lot brighter.

 

Via EPR Network
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