Tag Archives: Privacy

Advanced Data Classification now available for DB CyberTech’s #Predictive Data Loss Prevention and #GDPR solutions

SAN DIEGO, CA, United States, 27-Aug-2018 — /EPR INTERNET NEWS/ — DB CyberTech, a pioneer in machine learning based predictive data loss prevention, today announced advanced data classification for structured data as a new capability of their security and privacy platform. This new capability supports compliance with EU’s General Data Protection Regulation (GDPR).

DB CyberTech’s advanced data classification utilizes natural language processing to continuously and accurately identify high value sensitive data such as personal data, intellectual property, and financial information. With this capability, privacy professionals and Data Protection Officers are now able to focus more of their attention on a set of databases that store sensitive data and therefore pose the greatest risk to the organization.

Advanced Data Classification is available now for DB CyberTech’s Predictive Data Loss Prevention and GDPR solutions. Data classification operates completely non-intrusively by analyzing database conversations. No database login credentials are necessary and there’s no impact on database performance.

“To defend against today’s security threats to structured data, DB CyberTech offers database asset discovery, automatic data classification, and continuous monitoring to identify where sensitive data is stored along with which clients and applications process sensitive information,” said Brett Helm, CEO of DB CyberTech. “We then apply machine learning and behavioral analytics to pinpoint rogue activities including insider threats.”

SOURCE: EuropaWire

Proposed European Legal Move Planned To Regulate The Use Of Cookies Could Have A Profound Negative Impact Upon Some Of The World’s Biggest Businesses

Bigmouthmedia has warned that a proposed European legal move to regulate the use of cookies could have a profound negative impact upon the some of the world’s biggest businesses.

In a move that threatens affiliate marketing, bid management and web analytics, proposed amendments to the 2002 European Communities Directive on Privacy and Electronic Communications would mean that in future, websites would only be able to place cookies on visitors’ computers if they give their express consent.

“This is a proposal that would strike at the very heart of what the digital economy is all about. The ability to measure, track and improve the site experience for visitors is key to the success of e-commerce, and given the potentially damaging effect this could have on a multi-billion pound business channel, suggests legislators don’t quite appreciate the havoc they could cause,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“This isn’t really a privacy issue. More often than not, cookies only contain data to measure the success of keywords or affiliates. We support attempts to raise awareness of privacy issues and provide internet users with more control but believe these functions would be better provided by the browser than the website. This would give users even greater flexibility and more consistency.”

Many areas of the digital marketing business could be seriously affected if the proposed legislative changes come into effect, with big names from Amazon to Google likely to be hit. Services dependent on using user data to track sales such as affiliate marketing would suffer significantly, while pay-per-click advertising services would be forced to ask permission to place a cookie every time a user attempted to follow a link.

If the amendments go through, commercial web sites may be forced to run multi million pound search campaigns without having a detailed understanding of how well the strategy is performing. Most modern forms of web analytics, meanwhile, would also be threatened by the European proposal.

The experience of visiting commercial websites could also be badly affected. Sites may be forced to display a pop-up message – commonly associated with invasive advertising – in order to seek the visitor’s permission before any tracking could be used. Over all, the loss in transactions combined with the cost of implementation would stretch to many millions of Euros in lost revenue each month for online retailers, travel and finance sites.

Full details of the proposed legislative change and its possible ramifications are available through bigmouthmedia’s digital news service.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for SEO and PPC in the 2009 NMA Marketing Services Guide. Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate Marketing, Display Advertising, Online PR and Copywriting. Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar. Bigmouthmedia also provides up to date daily digital marketing news.

Via EPR Network
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