Online marketing agency QueryClick has helped a luxury hotel resort dramatically improve its Natural Search returns by driving over 30,000 new unique visitors to its website between 2011-2012.
One of the specialities of the search marketing firm is to help businesses get better results online through Search Engine Optimisation (SEO), which ensures that their clients’ websites appear higher and perform better when Internet users make searches on Google.
The Edinburgh-based agency also helped generate 33,824 organic visits to the Rockliffe Hall website – an increase of 50% compared with the previous year. Of those visits, 3,883 came through on non-brand terms compared with 1,999 during the same period of the previous year. This represents a 94% increase in traffic from non-brand, organic keyphrases.
Chris Liversidge, founder of Queryclick, said: “We’re delighted with the success of our work with Rockliffe Hall since we started working on the search engine optimisation of their website in August last year.
“We helped with the design and launch of their new site at the beginning of December and since then it’s gone from strength to strength.
“The site has already reported a significant rise in total and organic traffic and in January the site achieved the highest level of traffic in 12 months with a total of over 48,500 hits with over 20,000 new visitors which is a massive achievement.”
Rockliffe Hall is the newest and most exciting 5-star luxury hotel resort to open in North East England and is set on a magnificent restored 18th century estate on the banks of River Tees. With there being strong competition in the hospitality industry success is increasingly linked to online performance.
Over the course of the campaign Queryclick ensured that Rockliffe Hall achieved a total of 82,926 organic SEO visits between January and March this year which is an increase of 23,008 during the same period in 2011.
Chris Liversidge added: “The results speak for themselves here and when you consider that since the new website went live in December there has been over 97,000 organic visits compared to 73,000 in the three months prior to launch, the value our expertise has brought the business is invaluable.”
“Going forward we’re eager to further improve website functionality and help increase traffic levels and conversion rates by implementing E-Commerce tracking, as well as completing outstanding page title and meta description updates.”