Tag Archives: racebook

PayPerHead Agents Expect 2021 Triple Crown Revenue Bounce Back

San Jose, Costa Rica, 2021-Apr-28 — /EPR INTERNET NEWS/ — Because of the pandemic, the handle on the 2020 Kentucky Derby dropped significantly from the previous year. Handle on America’s signature horse race fell 49.8% from 2019. Churchill Downs didn’t run the race until September 5, four months after Derby’s traditional race day on the first Saturday in May.

PayPerHead agents are hopeful the 2021 Triple Crown results in a racebook revenue bounce back. The 2019 Kentucky Derby set a record handle of $165.5 million. 2019’s handle was 10% higher than 2018’s $149.9 million, which had been the previous record.

This year’s race lost star power after winter book favorite Life Is Good became injured. But Essential Quality is undefeated, owned by Godolphin, and trained by Brad Cox, who has ranked in the top ten in wins and earnings in the past four years.

The 2020 Breeders’ Cup Juvenile winner won’t be the only undefeated horse in the race. Rock Your World, who won the Grade 1 Santa Anita Derby, has victories over grass and dirt. Known Agenda, the Florida Derby winner, and Hot Rod Charlie, who won the Louisiana Derby, will also enter.

Although three races comprise the Triple Crown, for agents, the Kentucky Derby is the most important. Per Nate Johnson, PayPerHead’s product development manager, the Derby attracts more betting action than any other thoroughbred event.

“The Kentucky Derby may be the most popular horse race in the world. In 2019, Japan saw $4.1 million wagered on the Derby. It’s also the one race that should produce action for almost all of our agents,” Johnson said.

PayPerHead agents see most revenue from the sportsbook, live in-game betting platform, and products like the digital casino and live dealer. Johnson said few agents rely on horse racing revenue but that all see horse racing action on the Kentucky Derby and Preakness Stakes.

When asked about betting action on the Belmont, Johnson said it was hit or miss. “Everyone wants to see if the Derby winner can take the Preakness. If there’s a Triple Crown at stake, the same horse won both the Kentucky Derby and Preakness, the Belmont could attract more action for our agents than the Derby.”

Johnson added, “Our agents count on the Kentucky Derby for racebook revenue followed by the Preakness. If different horses win the Derby and Preakness, the Belmont becomes just another horse race.”

Via EPR Network
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Bookies are Ready for NCAA March Madness to Return

San Jose, Costa Rica, 2021-Feb-10 — /EPR INTERNET NEWS/ — Sportsbook software companies like PayPerHead are gearing up for what should be an exciting NCAA Men’s College Basketball Tournament. Called March Madness, the three-week event starts on Thursday, March 18, and finishes on Monday, April 5, with the 2021 NCAA Men’s College Basketball National Championship.

The NCAA canceled the 2020 tournament due to the coronavirus pandemic. Although the pandemic remains, the body that governs college sports says there are no plans to cancel this year’s event. Instead, in early January, the NCAA declared that all games would take place in Indiana, with the majority of the sixty-seven NCAA Tournament games happening in Indianapolis.

Traditionally, the March Madness Tournament produces the second most sports betting action of the year. Historically, the Super Bowl drives the most wagering action. The NCAA Men’s Basketball Tournament is a close second. With no tournament in 2020, bookie software agents relied on other gambling, like live dealer casino betting, to replace lost revenue. This year, per head agents are excited about the return of March Madness and expect pent up demand from customers.

Pay-per-head companies, the organizations that provide bookmakers’ software to run their businesses, are also excited. PPH sportsbook provider PayPerHead.com will run a promotion starting on February 8 to the college hoops title game on April 5. During the promotion, new customers only pay $4 per head for the company’s Prime Package. Per product manager Nate Johnson, the low price encourages non-customers to discover how PayPerHead is different.

“We’ll never be the low-cost leader,” Johnson said, “because our digital platforms provide player stickiness. The stickiness means players stay on our platforms longer, which means that with our platforms, agents make more money.” Johnson also added that the $4 per head promotional rate includes Live+, the company’s updated in-game betting platform. Johnson said Live+ includes game trackers and video streams. “Players have access to game stats that help them make informed live bets. They can also view games through video streams.”

After the $4 March Madness promotion ends, the company believes most customers will stay. “Our software is the best,” Johnson said. “We also provide things that other organizations in the per head industry don’t. Agents can pay and collect online, offer two separate live dealer casinos, provide their players a props platform, and offer 3D casino games. We’ll even help you create a branded website, and if you’re a master agent, we just developed reseller tools.”

Via EPR Network
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