Tag Archives: Salesforce

CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire

CRM on Android With CRM Gadget 2 Go

Fellow Consulting AG, leading CRM solution provider and first Accelerate Partner for CRM On Demand in Germany, today announced that the CRM On Demand offline client CRM Gadget 2 Go is now also available for Android.

CRM Gadget 2 Go is an offline client for Oracle CRM On Demand that allows usage of CRM data online, mobile and offline. As a result, users can access all their CRM information while travelling or in customer meetings, and can also maintain CRM data offline and synchronize it with Oracle CRM On Demand when they are back online again. It enables the quick and easy input of data from customer meetings, sales and service operations, regardless of whether they are online or offline.

Now CRM Gadget 2 Go is also available as Android, IPhone and IPad App. It supports a wide range of devices and operating systems, from Windows over Mac and Linux to WeTab, Galaxy Tab and last but not least iPhone and iPad. This enables companies to have their mobile users connected on each device.

Latest features of CRM Gadget 2 Go include for example capturing of customer signatures on touchscreen or signature pad, integration of barcode scanner, and many more.

Increase your sales effectiveness, combine the cost advantages of a Software-as-a-Service (Saas) application with the availability for mobile and offline usage, and maximize your return on investment.

For more information, please visit http://www.crm-gadget.com.

About CRM Gadget 2 Go
CRM Gadget 2 Go, the mobile client for Oracle CRM On Demand, is a product of Fellow Consulting AG.

Via EPR Network
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