Tag Archives: search engines

Wikipedia Is The Site To Beat According To SEO Experts QueryClick.com

“Wikipedia (WIK-i-PEE-dee-ə) is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 17 million articles (over 3.5 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. Wikipedia was launched in 2001 by Jimmy Wales and Larry Sanger and has become the largest and most popular general reference work on the Internet, ranking eighth among all websites on Alexa and having 365 million readers.”

Based on the wisdom of crowds, nothing summarises a concept better than Wikipedia. The reference site has came a long way in its ten years in existence. From a heavily criticised agglomeration of unreliable information, and the bane of the teaching profession, to the most widely used point of reference on the internet.

Its credibility derives largely from the very aspect of its being which was the cause of such negativity in the early days; the indiscriminate access to the article editing process. By not only affording everyone the chance to modify, update and add to existing articles, but to encourage this strategy, the site attracted many sceptics.

However, following some extensive Wiki-vandalism, in which users would deliberately and cynically alter information, it seems that the joke has worn off. Prevailing attitudes have demonstrated the overwhelming success of the open approach to knowledge sharing, in which it has been proven that those who actively edit and submit articles are the people who care enough about a particular subject to do so.

According to SEO company QueryClick.com, such an approach has unquestionably paid off, a fact powerfully demonstrated by the strength of Wikipedia’s performance with search engines. A spokesperson from QueryClick said:

“From personal experience, we are all aware of the unrivalled visibility of the online encyclopedia in search engine results pages. It is often we find that all that stands between our clients and the top spot is a Wikipedia entry on that particular subject.”

Speaking of a venture which has paid off, the relative success of Wikipedia seems all the more impressive given its non-commercial status. It is entirely free to use, and is funded by the Wikipedia Foundation which in turn relies on public contributions and grants.

Via EPR Network
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Search Engine Optimisation Experts QueryClick.com Don’t Subscribe to the Growing Sense that Google Instant Signifies the Death of SEO

The launch of Google’s latest search enhancing tool, Google Instant, will change the way we search and are searched for via the internet. The latest development in auto-complete functionality has enabled the user to view SERPs (Search Engine Results Pages) before finishing the query, and without the need to press enter or the search button.

This is a clever, tidy piece of design on the search engine’s part, offering quicker and more efficient access to the end result. Pre-Instant searches were thought to have lasted, on average, some 25 seconds. With the advent of the new feature, it is believed that 2-5 seconds will be saved per query as a result.

Whilst performing a Google search was quick previously, it is now almost… instantaneous.

This is all very well, but how will the latest evolution of search affect SEOs (search engine optimisers) whose task of utilising search term usage in the process of driving sites up the rankings – amongst many other things – may be negatively affected at the expense of quicker search results. Search engine optimisation company QueryClick Ltd do not adhere to such pessimism.

With the SEO industry embroiled in a state of panic, QueryClick Ltd are not clamouring for the nearest industry exit, far from it:

“A similar epidemic of paranoia swept across the industry when personalised search first came to prominence, an feeling which has turned out to have been unjustified. The development of Google Instant may be a slight game-changer, but it does not signify the death of SEO.”

Certainly, this seems to be the dominant opinion emanating from the Google camp as well, with vice president of search products and user experience, Marissa Mayer reassuring SEO practitioners that there will be only a “small change for the SEO community.”

Via EPR Network
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Online Business Detective – Australia’s Newest Business Directory

Agent Local is Australia’s newest online business directory – providing an all-in-one solution for Australian businesses to advertise their website, special offers, events, articles and press releases.

In the month of June, 2010, Google announced a groundbreaking change to their search infrastructure called Google Caffeine. Google Caffeine is all about providing real time information. This is Google as you have never seen it before. And the way you market online has to change along with it.

Search engines are moving into real-time. What this means for Australian businesses is that social media, blogs and press releases are going to play a greater and more important role in how a website is marketed.

Most Australian businesses do not have the time to focus and develop their internet and social media marketing campaigns. This is where Agent Local steps in. Our local business detective connects customers searching for a product and businesses that provide these services. Our website is your one-stop shop where you can advertise your website, your latest events and special offers.

Our aim is to bridge the gap between what consumers know is available and what the local Australian business community has on offer. Agent Local believes in Australian consumers finding what they are looking for. Agent Local believes in being a partner in the success of Australian businesses and making online marketing easy.

All business listings on Agent Local are optimised to appear within the search engine results of Google, Bing and Yahoo. The benefit is two-fold. Australian business owners now have another channel that they can use to advertise what is happening in their company, promote their products and services as well as generate a quality backlink to their website.

Agent Local is an Australian business directory established in 2010, with the goal of connecting customers with business owners. Our website is a one-stop shop that allows business owners to easily promote their business which is syndicated to local Australian search engines.

To add your business, go to:
http://www.agentlocal.com.au/add-business

Via EPR Network
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