Innovative tech company Luevo is pushing the boundaries of e-commerce by taking the phrase “Shop the Runway” literally. For the first time in Baltimore, fashionistas can now reserve looks from their favourite designers straight from the runway.
Luevo, an online platform that creates a direct channel between emerging designers and shoppers has just announced a new partnership with the Fashion Umbrella Foundation on behalf of the annual fundraiser, Baltimore Fashion Week.
After the fashion week events take place, the designers load their runway shots onto their Luevo profiles, and fashionistas can reserve the designs they love. It’s an idea that supports both sides of the equation: fashion lovers have access to emerging designers and next-season looks while designers receive the support of cash flow to produce their collections.
“Creating an alliance with Luevo on behalf of the designers that are a part of the organization and who participate in Baltimore Fashion week will be phenomenal in marketing those designers that are ready to take their career to the next level. With Luevo’s experience and fashion colleagues we are excited about the overall outcome.” says Sharan Nixon, President of the Fashion Umbrella Foundation, and Executive Producer of Baltimore Fashion Week.
Luevo knows that fashion weeks are an amazing marketing opportunity for emerging designers, but the admiration should not stop there. The question is, “What happens after their runway debut?”
“We looked at crowdfunding websites and thought a similar idea would work in fashion, to support designers in a critical period of their collections and their careers. Working with an organization such as the Fashion Umbrella Foundation that supports emerging fashion talent was the perfect fit for us” says Ana Caracaleanu, one of Luevo’s founders.
If you want to support emerging talent in Baltimore and are passionate about fashion and latest trends, Baltimore Fashion Week events are not to be missed. And now, for the first time ever, you can also shop the runway exclusively with Luevo!
Luevo is a new way to discover emerging fashion designers. A secured payment system allows shoppers to reserve their favourite item as soon as it hits the runway. Shoppers only make a purchase when the product reaches its reserve goal which allows the designer to go into production. All designers on Luevo are the original creators of their work and have been carefully selected by a team of fashion stylists.
About Baltimore Fashion Week
Entering into its 7th production season, Baltimore Fashion Week is an annual fundraiser and designer-focused fashion showcase providing individuals who wish to leave a mark on the fashion industry an elevated platform to display their work, love, and passion.
For more information please contact:
Ana Caracaleanu, Luevo, founder and CEO