Tag Archives: Tracesmart

First Electoral Roll Update of the New Year

Tracesmart, providers of online Electoral Roll search tools, have announced the release of the first Rolling Register u p d a t e s of 2010. The company hold the edited Electoral Rolls f r o m 2003 onwards, with their most recent addition being 2010 Electoral Roll data, which was released in December. The new data will ensure that individuals using Tracesmart’s people search facilities will have access to the latest Electoral Roll information available.

The use of online Electoral Roll searches to find long lost friends and relatives has grown increasingly popular during the past few years. For providers of such services it is essential that they u p d a t e their Electoral Roll data at the earliest possible opportunity to ensure their customer’s searches are successful; Rolling Register data allows providers to do just that.

Historically, those eligible to vote could only add their details to the Electoral Roll once a year. However, since the introduction of the Rolling Register, people whose personal circumstances have changed during the year – for example they move home – are now able to register their new details onto the electoral database throughout the year. Tracesmart u p d a t e their Electoral Roll records with this information and in doing so, ensure those that use their people and name searchtools, get the results they need.

The Rolling Register u p d a t e s follow on f r o m last month’s loading of the Electoral Roll 2010 – an achievement of which the company are proud as they made 2010 electoral data available before their competitors. Paul Weathersby, Technical Director at Tracesmart, highlighted how this accomplishment benefited Tracesmart users,

“This year new Electoral Roll data was loaded into our systems in record time, providing our customers with access to some of the latest information available at the earliest possible opportunity. Loading new data swiftly significantly improves our customer’s tracing success rates, as it allows our address search and people search tools to provide the most up-to-date results available.”

In addition to loading new data regularly, Tracesmart also work hard to fill in any data ‘gaps’. The Electoral Roll opt-out rate has risen to 46% of eligible voters in the UK, a gap which could hinder tracing efforts – however Tracesmart minimises any impact by providing their customers with additional datasets to search.

“Our unique Tracesmart Register database is compiled f r o m various data protection compliant sources and currently holds 38 million records, which helps us to bridge the opt-out gap. We continue to source new data all of the time; our monthly Electoral Roll amendments via the Rolling Register is just one of the data acquisition projects which highlight Tracesmart’s commitment to providing customers with access to the most up-to-date information available.” Weathersby remarked.

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Tracesmart launches the 2010 Electoral Register

The end of the calendar year is the period when local authorities make available their amassed edited Electoral Registers, and again Tracesmart is at the forefront following the announcement that they have already started incorporating the newly released 2010 data into their extensive catalogue of consumer information. As one of the UK’s leading data specialists, Tracesmart maintains its position and reputation by ensuring the data they hold is the most up-to-date possible, providing their clients with access to the latest information obtainable.

The UK electorate populate two registers which are collated by local authorities. The first is the full Electoral Register, which is utilised to facilitate local and national elections and is also employed by credit reference agencies. The second is the edited Electoral Register which holds the data of those individuals who did not ‘opt-out’ whilst completing their registration form. This list is held in the public domain and is commercially available. Tracesmart utilises this information, along with previously accumulated data, to provide identity checks, data cleansing and tracing solutions to the nation’s businesses and industries.

Tracesmart Corporate has a diverse and constantly growing legion of companies employing their online facilities to trace people, and verify individuals as part of fraud prevention procedures. Edited Electoral Register records provide indispensable information for both identity checks and tracing exercises, as they contain names and addresses of UK citizens; key information needed to identify or locate an individual.

Commenting on the release of the newly uploaded Electoral Register data, Paul Weathersby, Tracesmart’s Technical Director, remarked, “Once again, Tracesmart leads the way in delivering Electoral Register information. We have uploaded millions of new records to our system in a very short period and they are already fully searchable. We pride ourselves on this rapid integration which guarantees our customers early access to the best data available.”

Loading of the 2010 edited Electoral Register data into Tracesmart’s systems will continue throughout December and January; it is anticipated that the edited register will be fully integrated by the end of January 2010.

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2010 Electoral Roll now available at Tracesmart

In addition to the Christmas festivities, the end of the year brings with it a period when local authorities make new Electoral Roll data available. As in previous years, Tracesmart lead the way, as they have already started incorporating the newly released 2010 data into their people search facility.

As the most up-to-date yearly snapshot of the UK’s adult population, the Electoral Roll is at the core of Tracesmart‘s people search service. There are two versions of the electoral database produced each year, the full Electoral Roll and the edited. Tracesmart utilises the edited version, together with a variety of other datasets such as directory enquiries and birth, death and marriage indexes, to make it as easy as possible for individuals to find relatives and friends.

Ensuring their customers have access to the most up-to-date data available has always been one of Tracesmart’s fundamental principles and loading Electoral Roll data at the earliest possible time is a key part of this ethos. Paul Weathersby, Technical Director at Tracesmart, explained further,

“Every year since Tracesmart formed, we have aimed to load the new edited Electoral Roll records earlier than the previous year, and ahead of our competitors. This year is no different and I am pleased to say that we have loaded new Electoral Roll records earlier than ever before, ensuring our customers have access to this important data at the earliest possible juncture.”

Now is the perfect time for Tracesmart customers to utilise the new 2010 electoral data within their searches as it can be used in an address search to update contact details in readiness for posting Christmas cards, gifts and party invites. Alternatively it can be used to locate relatives in time for a Christmas family reunion.

Commenting on the release of the newly uploaded Electoral Roll data, Owen Roberts, Tracesmart’s Communications Manager, remarked, “We hope the newly added Electoral Roll data will help make more reunions possible. Our researchers are already using it to great success and I am confident that the new data will benefit those gearing up for Christmas, who are looking to be reunited with loved ones.”

Tracesmart has added millions of edited Electoral Roll 2010 records onto their system and will continue to do so throughout December and January. It is anticipated that all of the edited Electoral Roll records for 2010 will be loaded by the end of January.

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Rise In Online People Searches In Time For Holiday Season

With Christmas fast approaching, many people start thinking about absent family members, and will look to the internet for help. Indeed, the rush to reunite with family and friends has already begun, with online people search providers, Tracesmart, reporting a marked rise in visitor numbers to their site.

Tracesmart celebrated their tenth year of tracing earlier this year, and with over 10,000 searches performed daily on their website the service goes from strength to strength.

The popularity of online self search websites has grown rapidly since the introduction of the edited electoral roll, and the growing trend in online searching has empowered people to independently locate individuals without the need to pay for a private investigator.

Even with limited information, it is now possible to use an address to locate a lead as part of a search as Tracesmart provides an address search facility. This is particularly helpful if someone already has a street and house number, but isn’t sure if the person still lives there. Additionally the free postcode search function is especially useful for this time of year as it can be used to update old address details, so that items aren’t unnecessarily delayed at the postal sorting office.

Tracesmart has an experienced customer service team, available all day and late into the evening to offer support and advice to novice tracers. Commenting on this surge in demand, Sarah Lawrence, Tracesmart’s Customer Services Manager, noted, “We are receiving lots more enquires this month, which is not unusual for this time of year. As always my team and I are fully prepared to deal with the amount of searches and transactions that are being carried out on the site. We hope and aim to be able to assist in reuniting as many friends and families as possible this month, to make their Christmas even more special this year.”

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Tracesmart Bolster Their Database

Tracesmart, the online people search providers, have announced the addition of 100,000 rolling register updates for their tracing website. The new records will further assist customers when performing their online searches, delivering added accuracy to the Tracesmart facility. The new electoral roll data consists of individuals who have moved home or changed other details during the past month and have contacted their local authority to register their change of circumstance. The annual canvas of the UK population is undertaken during October every year, offering households the choice to opt out of the electoral roll if they wish. The option has given people the freedom to decide if their information is to be kept in the public domain, or only made available to those within local authority or credit reference agencies.

The number of people choosing to opt-out has risen since the opportunity was introduced in 2003, however the electoral roll continues to document millions of people and in 2009 the total amassed was 25 million records. Paul Weathersby, Tracesmart’s Technical Director, explains that although this number is lower than previous years, he is confident that the company’s unique Tracesmart Register fills in the gaps, strengthening the database. Weathersby commented, “We were the first website to publish the monthly updates, and we know from listening to customers that this has benefited them greatly. The fresh data we upload monthly is in addition to the Tracesmart Register, which is a database of data compliant sources.”

The Tracesmart Register has 250,000 new record uploads every month, and the extra rolling register monthly additions bolster the websites positioning as the premium name search facility.

“We pride ourselves on the information we hold, and invest in the most current data available to us. This provides our customers with the best possible chance of a successful address search to find relatives or friends,” said Owen Roberts, Tracesmart’s Communications Manager.

Anyone who moves or changes their details is encouraged to contact their local authority or visit the website About My Vote to register or update their details.

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Tracesmart Won The South Wales Chamber Of Commerce Excellence In eBusiness Award For 2009

The Cardiff based people search specialists, Tracesmart, have won the South Wales Chamber of Commerce Excellence in eBusiness award for 2009. The award was presented to Tracesmart by the distinguished journalist and television personality, John Sergeant at a glittering ceremony and dinner to honour the best in Welsh business. The event was the culmination of the Chamber’s Business Week in Wales.

Following 10 years of growth, investment and continued technical advancement, Tracesmart has developed one of the UK’s leading people tracing facilities. Utilising a range of consumer datasets, including the continuously updated electoral roll, the online resource delivers an intuitive tracing service to the general public.

The web based facility offers, amongst a multitude of functions, an address search feature, affording consumers an easy to use resource to find relatives and friends. The facility has, over the years, helped reunite thousands of families and friends, whose stories have often attracted media attention.

Mike Trezise, Tracesmart’s Managing Director commented, “We are delighted to have won the Chamber of Commerce Excellence in eBusiness award, it’s a notable mark of distinction and a tribute to the work we do at Tracesmart. We constantly strive to develop and improve our online services, and it’s great that our work has been recognised.”

Tracesmart’s Communications Manager, Owen Roberts added, “The South Wales Chamber has built up an excellent reputation within Wales and has firmly established itself as the nation’s most prominent business support organisation. We are proud to be associated with the Chamber and are extremely pleased to have won the award. The company has changed and grown significantly over recent times and we are now reaping the benefits of our hard work.”

Tracesmart will now receive automatic entry to the British Chambers of Commerce national awards.

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Identity Verification Experts Reach Half-Million GRO Mortality Records

Tracesmart, the data and fraud prevention specialists, this week reached a landmark half million mortality records received from the General Register Office (GRO) as part of the Disclosure of Death Registration Information (DDRI) scheme. The UK Death Registration Information (DRI) was first released in September 2008 and Tracesmart Corporate were the first organisation to be approved by the GRO to receive the weekly update of the DRI following rigorous examination. The DRI is only accessible for the purposes prescribed by law and is stored within Tracesmart’s secure data facility.

Identity Verification Experts Reach Half-Million GRO Mortality Records

The Home Office estimate that identity fraud costs the UK economy over £1.2 billion a year and the half million death records accumulated since the beginning of the scheme less than a year ago, supplemented by Tracesmart’s additional and vast database, will significantly help combat today’s ever increasing and resourceful fraudster. Mortality data is a key tool in the battle to beat identity fraud, especially its derivatives – impersonation of the deceased (IOD) and the lesser known concealment fraud.

Although both IOD and concealment fraud involve deceiving organisations into the belief that a deceased person is still alive and dishonestly claiming and receiving lines of credit and other beneficial services, the perpetrators differ greatly.

IOD fraud is often committed by professional fraudsters who utilise previous occupant’s mail or obituaries to assume an individual’s identity and obtain credit or benefits illegally. In contrast, concealment fraud is often committed by the deceased’s spouse or dependents, who deliberately neglect to notify the correct parties of the deceased’s passing in order to receive illicit funds.

Tracesmart is one of the UKs leading providers of identity fraud prevention tools, and its clients benefit significantly from the DDRI scheme as electronic identity checks and mortality screening searches are conducted utilising the weekly feed of the DRI. In addition to its identity verification facility, Tracesmart also provides a data cleansing service and an online resource to trace people for positive or negative intentions.

Highlighting the benefits of the DRI to Tracesmart and its clients, Mike Trezise, the company’s Managing Director commented, “Regularly updated mortality information has become crucial in our fight against fraud. Obviously, the more information we hold, better the chance we have of highlighting discrepancies within client databases and possible cases of fraud. The half million records of new mortality data received since the inception of the DDRI scheme is certainly a landmark and has already significantly helped Tracesmart, and our service users, expose fraudulent activity.”

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Consumer Data Specialists Tracesmart Partners With NeuStar To Employ Their UltraDNS Service

Utilizing UltraDNS will greatly improve connection reliability from their Tracesmart Corporate and consumer services to their datacentres. The move forms part of the company’s disaster recovery program and their continued commitment to service quality and dependability.

Well regarded worldwide, NeuStar currently works with the likes of Tesco, SalesForce, Forbes, Oracle and My Space. With a reputation for technical superiority and service reliability, NeuStar’s UltraDNS service was the ideal choice for Tracesmart as it employs an external domain name system spanning continents and housed in 6 data centres, ensuring continuous availability and speed. Using UltraDNS, Tracesmart will now be able to interchange between their datacentres much faster – a benefit that is of great importance for disaster recovery planning.

As part of the company’s larger business continuity plan, the UltraDNS implementation means that in the highly unlikely event that Tracesmart’s core data centre fails due to a natural or human-induced disaster, the company can quickly switch to their backup datacentre. Discussing how their new approach will negate the impact of external physical catastrophes, Tracesmart’s Technical Director, Paul Weathersby, commented,

“The new UltraDNS service will enable us to have a standby response to any possible disaster that impacts upon our primary datacentre. The new service will divert service traffic to our reserve datacentre; which means our consumer and business clients should experience as little service degradation as possible.”

The new implementation also adds further reliability to Tracesmart’s services, such as their identity checks service, AML, which is used for anti-money laundering purposes. Additionally, the employment of the UltraDNS service will benefit Tracesmart’s internal functions, as it means their corporate specialist staff will still have access to the various datasets needed for manual tracing and data cleansing in the event of the company’s core datacentre failing. From a customer standpoint¬ this will further benefit Tracesmart’s corporate clients as it means their projects would have little or no additional delay in turnaround.

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People Search Website Receives Traffic Surge

Following the first episode of the new series of ‘Who Do You Think You Are?’, Tracesmart, leading providers of online people search tools, experienced a significant surge in visitors to their site. It would appear the programme has inspired viewers to research their family tree, in which Tracesmart can play an important role.

Over 10,000 people searches are conducted daily on the Tracesmart website, which helps people to find relatives and friends.The site provides people tracing and research tools, such as their address search tool, which are driven by a multitude of databases which cover recent history. Whilst users cannot research historical data such as census records, which are a useful resource for genealogists, they do provide a link to some of the most powerful resources for family tree research – living relatives.

Many people in the UK have lost touch with family members or have distant relatives who may hold the key to unlocking their family history, and Tracesmart has long been used to aid amateur genealogists in their quest for knowledge. Providing access to information such as current and historic Electoral Roll records and Birth, Death and Marriage Indexes, Tracesmart can be utilised to locate relatives that could provide vital links to the past.

The BBC’s ‘Who Do you Think You Are?’ series has raised the profile of genealogy. The first episode of this new series aired on Wednesday 15th July at 9pm and featured Davina McCall, who traced her French and English roots. It was following this broadcast that the Tracesmart website received an influx of visitors. Owen Roberts, Communications Manager at Tracesmart, comments on the role the company has to play in family research,

“Living relatives can often provide gems of information about a family’s history but, unfortunately, family members can often lose touch with one another. It is at this point that the genealogist will turn to us to help them locate those relatives they have lost contact with.

In addition to our online search facilities, we also have an experienced team of researchers who can offer advice to those who have lost contact with a family member – my advice to anyone who is searching for a relative is get in touch with us!”

This series of ‘Who Do You Think You Are?’ continues for another 5 episodes, with the forthcoming episode featuring Radio 1’s Chris Moyles.

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Tracesmart application usage swells on Facebook

Tracesmart’s new Names Directory has seen a dramatic increase in users, predominantly within social network site Facebook where the directory is accessed via the “My Name application. The facility, which was launched in December, enables users to discover statistical and geographical information relating to their name. The database contains 1.5 billion names from the electoral roll 2000-2009 and the application is free to use within Facebook or via the Tracesmart website.

Tracesmart are extremely pleased with the response to their new online search tool, We have been very encouraged by the feedback from individuals who have used the Names Directory, says Owen Roberts, Communications Manager for Tracesmart. We believe a third of our consumer traffic is directly attributed to this new search function, it’s great that the application has become such a popular tool.

tracesmart

The United Kingdom has a wide range of different and unusual names from all over the world, and these will inevitably appear on the lectoral roll. An increase in the popularity of genealogy has resulted in many new researchers getting familiarised with the diverse spelling of similar sounding names. Commenting on this, Sarah Lawrence – Tracesmart’s Customer Service Manager noted, “This new database seems to fascinate many people. It offers help for those trying to find relatives and friends as it can assist with the spelling of names essential to get the spelling right when conducting a people search“. Tracesmart’s Names Directory also lists alternative spellings, helping researchers with often difficult names.

However, the most common reason for using the Names Directory is to explore how popular an individual’s name is. The database ranks the names in order of popularity; it will also predict how many other people in the UK have the same name and display their possible location.

Tracesmart is currently developing additional systems that will improve the visitor experience, and increase the profile of family research to a wider audience.

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Electoral Register Is Updated With 1m Changes

Over the last six months Tracesmart, one of the UK’s leading providers of consumer data services, has made over 1,000,000 amendments to their Electoral Register 2009 data. Conducted over the period January ’09 to June ’09, the changes were made possible through the Rolling Register updates which the company receives on a monthly basis – ensuring Tracesmart holds the most accurate data available.

Both the full and edited Electoral Registers play a key role in the company’s Tracesmart Corporate suite of services. Edited Electoral Register data is utilised in the business’s data cleansing, existence check and debtor tracing systems. Whilst Tracesmart’s electronic identity verification service, AML, draws upon full Electoral Register data.

Tracesmart’s Electoral Register records were refreshed using monthly Rolling Register updates. The Rolling Register is a monthly update which provides individuals whose personal circumstances change during the electoral year – for example a home move or marriage – with the opportunity to re-register on the Electoral Register with their new details. Prior to the inception of the Rolling Register this was only possible once a year.

These updates allow Tracesmart to refresh their records on a monthly basis – ensuring their clients can access the most up-to-date consumer information available. It is essential that the company’s d a t a s e t s are constantly updated, as many of their services are relied upon for legal compliance. For example their AML service which facilitates electronic identity checks, helps Tracesmart clients to ensure they comply with UK anti-money laundering legislation, making it imperative that data provided is as current and accurate as possible.

Commenting on the company’s continued commitment to data quality, Paul Weathersby, Technical Director for Tracesmart, noted, “All of our services, whether for corporate or consumer use, draw upon the most recent data available. We conduct updates on an annual, monthly, weekly and even daily basis to ensure accuracy. In addition to regular updates, the company conducts its own data collation projects; some of which involve extensive digitisation of data held in hard copy format. This commitment to data quality and diversity allows for constant service augmentation and innovation, which in turn allows us to retain our market leading position.”

About Tracesmart: Tracesmart Ltd was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and tracing tools to a wide variety of industries. Their client base ranges f r o m SME to blue chip companies; all recipients of bespoke solutions, built around their specific needs.

Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.

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Cutting Edge Data Cleansing Company Expands Premises

Following the acquisition of the adjoining waterfront office accommodation in Cardiff Bay, Tracesmart – one of the UK’s leading suppliers of consumer data services – are transferring their tracing, customer service, sales and marketing teams to their new high-tech residence on completion of an extensive refurbishment project. The company has in-effect doubled their workforce over the past 18 months and the office expansion will more than adequately service their growth.

Counting the prominent and prestigious St David’s Hotel and Spa as a neighbour, Tracesmart’s waterside position is in one of the most sought after areas within Cardiff Bay’s newly developed and highly acclaimed business and recreation quarter. In-line with the original design of their headquarters, the ultra-modern theme continues; reflecting the company’s values and persona whilst providing a first-rate environment for their workforce.

Tracesmart Corporate, the company’s commercial division, has been the key driver in the organisation’s development, delivering a wide range of services from identity checks for anti-money laundering purposes, to mortality screening for fraud prevention. Bucking the current economic trend, Tracesmart is experiencing continued growth across all areas. Demand for their data cleansing and tracing services has grown dramatically as the need to trace people continues to increase.

To effectively serve their ever-growing client portfolio, Tracesmart continues to recruit specialist staff and the refurbishment project will afford much needed scope to accommodate their future staffing requirements. Whilst the extended offices have served the company well until now, the reconfiguration and restructuring will allow for space to be utilised much more ergonomically. This frees up a greater working area which can be used to house future employees.

Mike Trezise, Tracesmart’s Managing Director commented, “We believe this area of Cardiff is the perfect location for our company. When we were searching for new premises we had no need to look further than next door. The initial move allowed us to expand our team, and this redesign will allow us to expand even further. When completed, the refurbishment will solve our accommodation needs in line with projected future business and staffing requirements.”

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People search company offer Father’s Day gift

Tracesmart, the online people search providers, will be joining in the Father’s Day celebrations on 21st June this year, by helping families to find relatives. Tracesmart are offering visitors the chance to win a £100 Marks & Spencer gift card to put towards a reunion party, if they find their missing family member using the Tracesmart database.

Last year, the company ran a hugely successful ‘Missing Person’ campaign, and researchers at Tracesmart were able to reunite more than one hundred individuals. A number of those who contacted Tracesmart for assistance are now in contact with their fathers or children. They will be looking forward to Father’s Day this year, and spending the day together for the first time. Tracesmart’s campaign will aim to raise the profile of online searches and demonstrate how simple people searches can be, as Owen Roberts, Tracesmart’s Communications Manager commented,

“Here at Tracesmart, we realise that some people will need extra encouragement to kick start their search. So we want to offer our full support and assistance to those people who are constantly putting off this important trace, which could change their lives.”

One of the families Tracesmart recently reunited after 30 years apart was Debra and her father Daniel. Debra’s parents were young when they had her and her brother, and must have found it difficult as the marriage dissolved and Debra’s mother took her young family to Scotland. After years of wondering how to find her father, Debra found Tracesmart online. Debra contacted the Missing Person campaign team and asked for help to find her father, who she had not had contact with since she was two years old. She filled out a form, and included all the information she knew about him. The initial people search found no definite results, as her father’s name is not unusual. The researcher decided to find Daniel’s siblings, so a birth search was conducted and a sister, Lucy, was found. It was necessary to perform a further search, using marriage records to find Lucy’s married name. The contact details for Debra’s aunt were then located via an electoral roll search. Debra subsequently wrote a letter to her aunt, and within days she heard a response.

The family have now been reunited and Debra says “I love being able to talk to my Dad now, and he is glad that I found him, so thank you Tracesmart, as I couldn’t have done it without you.”

The Father’s Day campaign kicks off on Thursday 21st of May, with the winner of the £100 Marks and Spencer gift card being chosen on Wednesday 17th June and the result being announced the following day.

Please be aware that the names of the people mentioned in this story have been changed at their request.

About Tracesmart

  • Owen Roberts – has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises public awareness of the company through various media driven PR campaigns.
  • Tracesmart Limited – Since the launch of its website in 2004, Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.

Online People Search Company Sending Out the Right Message

Tracesmart private customers will receive a new look newsletter from the online people search website this month, as a result of a revamped email marketing campaign. The online tracing facility has enjoyed continued growth since the website launched in 2004, with approximately 10,000 trace and address search requests performed every day.

The company has helped to reunite thousands of families and friends, many of whom may not have had contact for several decades; a large proportion are found instantly through a simple electoral roll search. Tracesmart has simplified the tracing process, taking the hassle away from family researching, which can quite often be daunting for new users.

“The customer service team here at Tracesmart assist visitors with different enquires ranging from an in-depth trace to a straightforward postcode search,” Sarah Lawrence, Tracesmart’s Customer Service Manager explained. “We hope this new look newsletter will stimulate many customers who may have abandoned their people search, to come back and try again, after all, our database is updated every day.”

The new look email, which will be distributed to all subscribers, includes news stories and tracing tips to help individuals conduct a successful people search. The ever changing facets of marketing practices have seen a shift in the way companies communicate with their customers. Tracesmart has implemented many of the industry standards with the aim of attracting new visitors and increasing the popularity of family tracing.

Tracesmart historically corresponded with customers both through the post and via email, but are reducing the use of surface mail wherever possible. The people search specialists are eager to meet green guidelines and reduce their carbon footprint in line with government targets. “Tracesmart are working closely with ‘E-shot’, an email marketing company, ensuring correct procedures are implemented and employed,’ commented Owen Roberts, Tracesmart’s Communications Manager. “They have over ten years e-marketing experience, and we are confident that Tracesmart will benefit enormously from this new campaign.”

    About Tracesmart

  • Sarah Lawrence boasts over 17 years experience in the field of customer services and satisfaction. In her role at Tracesmart Consumer she ensures the smooth day to day running of the customer services team.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises public awareness of the company through various media driven PR campaigns.
  • Tracesmart Ltd – Since the launch of its website in 2004, Tracesmart Ltd has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.

Tracesmart Share Their Success On BBC Daytime Show

Following the conclusion of the second ‘Missing Live’ series, Tracesmart can look back on a job well done as they once again volunteered their services to the production company, offering their people search facility and further providing case study examples for the program.

The BBC 1 early morning broadcast raised awareness of the nation’s missing people, making live appeals for individuals to come forward with information. Tracesmart were more than happy to assist and the online people search company made two separate live appearances during the series, which was viewed by over 1 million people daily.

The programme makers, Leopard Films, work closely with the police and the charity Missing People, to report on cases that require the help of the general public. Some cases have been open for many years; others that were featured involve people who have vanished very recently. Viewers are urged to contact the helpline with any information that may help find those that have disappeared.

Last year, the program introduced heart-warming stories involving families that have been reunited after a considerable time apart. As specialists in this field, Tracesmart were invited back for the second year running to discuss how to find relatives and friends. As Tracesmart’s lead family researcher, Louise Hewlett was interviewed by the BBC’s Rav Wilding on the subject of people tracing, further adding a brief introduction to online family searching using the electoral roll.

This year, a reunion transpired that involved a viewer of the first series – Julie Cook wrote to Missing Live, asking for help to find her cousin, Clement Jackson. The letter she wrote was given to Hewlett live on air, with the hope that Tracesmart could help trace Clement. When Louise returned to the office and performed a name search on the Tracesmart system, she located him immediately. Ms Cooke was ecstatic and also relieved to hear that Clement had been located, after searching for him for nearly 40 years.

Louise commented, “It was lovely to meet Clem and Julie in the studio. It’s rare for me to meet the families we are able to help through our online people search facility, so I was delighted to be able to share the experience with them. They were both very grateful toTracesmart for reuniting them, and could not believe the trace was completed after a single name search.”

Owen Roberts, Tracesmart’s Communications Manager added, “There is no doubting the importance of this series, it’s vital to highlight the plight of the missing, and it’s great that we at Tracesmart can help as much as possible. We do hope the BBC will re-commission another series.”

About Tracesmart
Tracesmart Ltd – Since the launch of its website in 2004 Tracesmart has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.ukcombines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.

Louise Hewlett is a driving force in Tracesmart’s Missing Person’s campaign and has been tracing people for 3 years. Louise has previously appeared on BBC1’s Missing Live programme to discuss tracing and various successful reunions.

Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.

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UK’s Leading Online People Search Facility Establishes A New Affiliate Marketing Campaig

Tracesmart, the UK’s leading online people search facility continues to go from strength to strength despite the economic conditions, as the company sees year on year growth approaching 25%. Tracesmart provides a quick and easy way to search the electoral roll to conduct an address search or people search and thousands of their customers have been able to find relatives or long lost friends using the service.

This week Tracesmart will launch its new affiliate program whereby partners or affiliates will promote the company’s service by way of banner advertising on their respective websites and receive commission based on sales attributed to their banner link. The aim is to attract as many websites as possible to sign up to the program to increase the company’s brand awareness and drive traffic. It will, in addition, generate income for our affiliate members, as leads are converted into sales.

Matthew Hopkins, Tracesmart’s Internet Marketing Executive and Affiliate Manager commented, This affiliate program is an important development for our people search, address search and electoral roll search facilities. This project will help deliver my key objectives over the next twelve months and we are hopeful of witnessing further sales growth from our online people search service.”

Hopkins added, “Following exhaustive research, online marketing company, Deal Group Media or ‘DGM’ were chosen to deliver and administer the project on our behalf. DGM is probably the UK’s most experienced affiliate network, specialising in affiliate and search engine marketing. It’s important to get the right partnership in place to manage such a key program as this.”

The internet has become a far bigger proposition nowadays, becoming a key consumer authority, a means of discovery, research, reference, discussion and help. For many, the internet is now the first port of call for many activities including people searching and genealogy and Tracesmart are proactively tapping into it.

Affiliate marketing has become an essential channel for driving customer growth. As broadband penetration and consumer online spending continues to rise, so does the importance of a successful affiliate program. The online sector is changing dramatically as traditional TV and radio revenue declines. The online medium is taking the lead as a new generation of consumer is emerging, influencing the significance of affiliate marketing.

Owen Roberts, Tracesmart’s Communications Manager stated, “We are confident that the affiliate program will significantly add value, to help promote our services, generate brand awareness, and increase traffic to our online people search facility, and ultimately boost sales. It’s an exciting period for us at the moment.”

  • Tracesmart Ltd – Since the launch of its website in 2004, Cardiff based Tracesmart has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.
  • Matthew Hopkins has been working within the field of Internet Marketing since 2002. He is currently responsible for driving high volumes of traffic to the Tracesmart website through SEO, PPC and Social Networking. Matthew has now taken on further responsibility as the Tracesmart Affiliate Manager.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.

Tracesmart have launched their new ‘Success Stories’ campaign

Tracesmart have launched their new ‘Success Stories’ campaign which appeals to users of their tracing services to provide the company with tales of successful reunions. The stories will be published on Tracesmart for visitors to read and be inspired by – it is hoped that by reading other people’s experiences, those looking to find relatives or friends will be encouraged to conduct the search. Individuals whose stories are s e l e c t e d to appear on the site will be provided with a prize for allowing Tracesmart to publish their story.

Success Stories is the second Tracesmart campaign which aims to raise awareness of how simple it can be to locate lost friends and relatives. Last month, Tracesmart concluded their ‘Missing Person’ campaign, which ran for a year and climaxed with a reunion between two sisters after more than 40 years apart. However, whilst the two campaigns share common objectives, they utilise different means to achieve their goals; the Missing Person campaign saw Tracesmart researchers locate missing loved ones; the Success Stories campaign will be driven by successful reunions supplied by members of the general public, who used Tracesmart people search tools to trace their lost loved one. Louise Hewlett, Communications Executive at Tracesmart, explained how the campaign will work,

“When people log on to the Tracesmart website they have access to an abundance of useful information such as current and historicElectoral Roll records, and birth, death and marriage indexes, which, coupled with our intuitive tracing tools such as the address search, allow users to find relatives and friends quickly and simply.

By publishing reunion stories which were facilitated by Tracesmart, but ultimately achieved by a Tracesmart user, we will highlight how easy it can be to locate someone you have lost contact with.”

Tracesmart have a lot of confidence in Success Stories, due to the success of the Missing Persons campaign. As well as being received well by the general public, the media also embraced the idea. In addition to being featured in a variety of newspapers up and down the country, reunions that were made possible by the campaign also featured on the BBC’s ‘Missing Live’ programme and ITV’s ‘Alan Titchmarsh Show’. Owen Roberts, Communications Manager, commented on how this historic success bodes well for the Success Stories campaign,

“The Missing Person campaign really struck a chord with both the general public and media alike; this helped us considerably in our mission to raise awareness of how easy it is to trace a missing loved one.

I believe that the Success Stories campaign will be even more popular, as it will highlight how simple it is for real people to locate lost loved ones themselves.”

    About Tracesmart  

  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.
  • Louise Hewlett is the driving force behind Tracesmart’s Success Story campaign and has been working in the field of tracing and communications for 3 years. Louise has previously appeared on BBC 1’s Missing Live programme to discuss tracing and successful reunions.
  • Tracesmart Limited – Since the launch of its website in 2004, Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people

Via EPR Network
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Tracesmart now associate member of the BBA

Cardiff based Tracesmart, leading supplier of asset reunification and identity verification services, has announced it is now a professional associate member of the British Bankers’ Association (BBA). Tracesmart has joined the BBA to gain a deeper insight into the financial sector and share its expert knowledge with the banking community.

Tracesmart currently supplies a wide range of services to the financial sector which are used for a variety of purposes – from specialist tracing and data cleansing services which drive asset reunification campaigns, to electronic identity checks which are used in anti-money laundering and know your customer exercises. Becoming a professional associate member of the BBA will ensure Tracesmart is fully aware of challenges the industry faces and allow the company to share its extensive specialist knowledge. Mike Trezise, Managing Director at Tracesmart, highlighted the company’s long tradition of working with professional organisations,

“We are already members of, and work with, numerous professional bodies to the benefit of both parties – we now hope that in working with the BBA we can continue this practice and expand our knowledge of the banking industry. A better understanding of the sector inevitably allows us to further tailor our service offerings and can only lead to better service provision for our clients.”

In addition to information sharing, the company aims to raise the awareness of the Tracesmart brand in the banking community – the BBA has members all over the globe and its member banks together form the biggest international banking centre on the planet. On welcoming Tracesmart as a professional associate member, Jason Cole, Commercial Director of the BBA, noted the diverse array of companies that support the BBA,

“The BBA is the leading UK banking and financial services trade association and acts on behalf of over 200 members from 60 different countries. We are pleased to welcome Tracesmart as a professional associate member of the BBA. This membership consists of a variety of firms including companies from the legal, accounting, consultancy and technology sectors. All have one thing in common – a desire to participate and share information amongst their peers from the banking community.”

About Tracesmart

Tracesmart Limited was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and people tracing tools to a wide variety of industries. The company’s client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions, built around their specific needs.

About BBA

The BBA is the leading association for the UK banking and financial services sector, speaking for 223 banking members from 60 countries on the full range of UK or international banking issues and engaging with 37 associated professional firms.

About Mike Trezise

Mike Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience his unrivalled knowledge provides the company with a distinct competitive advantage.

About Jason Cole

Jason Cole is the Commercial Director for the BBA and is responsible for the management of BBA’s commercial services, including marketing, publications, qualifications & training, venue hire and developing and running over 100 conference and seminar programmes annually.

Via EPR Network
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Popular ITV chat show uses one of Tracesmart’s many success stories as a feature on their Xmas show

Once again Tracesmart has helped to reunite a brother and sister. They were, until now, apart for more than forty years and the story is made even more special as ITV picked up on the successful trace, and helped organise a special surprise reunion for The Alan Titchmarsh Christmas Show. Tracesmart are a formidable force in the people search arena and have assisted numerous media channels with heart warming reunion stories similar to this. The show is to be broadcast at 6.30pm on Sunday 21st December.

Originally, Dave Bower from Australia contacted Tracesmart asking for help to find his sister, who was sadly separated from the rest of the family nearly forty years ago. Linda, his sister was found to be living in Eastbourne, which meant that Dave and his wife and sons had a very long way to travel. The reunion was made possible by ITV who were themselves looking for families to reunite and surprise for The Alan Titchmarsh Christmas special.

Tracesmart has helped thousands of families to find relatives and assisted the public in their people searches. Visitors to the website can search people using the current 2009 electoral roll. Many of those who subscribe to the website will be looking to find relatives who they may not have seen for a decade or more. A simple address search can sometimes result in a match being found instantly, other searches may take a little longer, for instance, if the subject has moved out of the area or has changed name. Tracesmart has a dedicated customer service team and an online instant messenger support, which is free to use, both helping to make the search to find relatives less stressful.

Louise Hewlett, who assisted with the surprise reunion said, “We were delighted that ITV wanted to help reunite one of our success stories. Without their help the reunion between the siblings may have taken a lot longer, when considering the cost of flying and the distance between them.”

A great deal of interest has arisen from various stories that Tracesmart has helped orchestrate, and this has further raised public awareness of how easy it is to perform a people search and ultimately find relatives or friends. Owen Roberts, Tracesmart’s Communications Manager was keen to comment on the good publicity, “The main purpose behind the campaign is to help people find relatives and share their story with different media agencies. This has resulted in many more people finding the special person in their life, and possibly being able to spend their first Christmas together in many years.”

Contact Details:

  • Louise Hewlett is the driving force in Tracesmart’s Missing Person’s campaign and has been tracing people for over 2 years. Louise has previously appeared on BBC 1’s Missing Live programme to discuss tracing and one of her previous successful reunions.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.
  • Tracesmart Limited – Since the launch of its website in 2004 Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people

Tracesmart visitors will be first to access new Electoral Roll Search 2009

Cardiff based company Tracesmart, is the first online people search facility to make the 2009 edited Electoral Roll available to the general public. To ensure their customers have access to the most up-to-date records available, Tracesmart has uploaded the new electoral data in record time this year, easily out-manoeuvring the competition and significantly benefiting their loyal customer base.

 

The Electoral Roll plays a pivotal part in assisting people who are looking to find relatives or friends that they have lost contact with. As the most accurate annual snapshot of the UK adult population available, the Electoral Roll is one of the foundations on which Tracesmart’s people search facility is built.

When a trace is conducted using one of the Tracesmart websites many tools, such as the address search or friend finder, the results provided are collated from various sources, now including Electoral Rolls from 2003 to 2009 and the company’s unique Tracesmart Register. Visitors to the site can choose which datasets they query during their trace, or alternatively they may choose to search through all available records. The new Electoral Roll data sits alongside the previous years and Tracesmart customers can choose to only search the most current electoral roll search if they so wish.

Paul Weathersby, Technical Director, commented “Being the first online tracing facility to provide 2009 electoral information reinforces our commitment to provide the most up-to-date and accurate data. We continually strive to ensure that our customers experience high positive result rates when attempting to locate someone, the accuracy of data an individual has access to when tracing can make all of the difference”

To maintain the accuracy of the new electoral data, Tracesmart will be refreshing it on a monthly basis from January 2009 with Rolling Register updates. Amendments made through Rolling Register updates amount to almost 150,000 records per month and ensure that electoral information supplied by Tracesmart is as accurate as possible.

Highlighting the importance of the Electoral Roll in tracing, Tracesmart’s Managing Director, Michael Trezise noted, “Tracesmart’s main priority is customer satisfaction and that means we have to acquire and provide the highest quality of data. This provides our customers with the confidence that the results they obtain are current and correct. My roots are in tracing and I appreciate the provision of accurate data is key – this is the reason why we want to be the first to offer the new records.”

  • Tracesmart Limited – Since the launch of its website in 2004 Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.
  • Uploaded Records – An initial 5 million edited 2009 Electoral Roll records have been uploaded. Millions of additional edited Electoral Roll records are due to be added on a weekly basis with full coverage envisaged by the end of January 2009. Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.
  • Michael Trezise – is the founder and Managing Director of Tracesmart. With over 25 years tracing experience his unrivalled knowledge provides the company with a distinct competitive advantage.