Tag Archives: Website Localization

B2b, B2C, Internet, Online, Services, Website Localization

Translator Network tolingo Launches English Language Website

The translator network tolingo (www.tolingo.de) has launched an international version of its translation portal. The website (www.tolingo.com) is in English and the aim is to ensure that the company’s services will also be used increasingly by customers from outside Germany.

“After a very promising start, we see the international site as the logical next step. We have a worldwide network of over 2500 qualified translators available. Why then shouldn’t customers around the globe benefit from it too? Besides the fast and uncomplicated processing of the submitted texts, the 24 hour global availability is one of the great benefits of offering translation services online,” says tolingo Managing Director Hanno von der Decken.

tolingo provides customers with quotations in real time, while this usually takes several hours or even days elsewhere in the industry. Automatic selection of the best available translators within the network for each document means that tolingo delivers translations of consistently high quality while keeping translation times to a minimum. In this way, the processing times that usually stretch to days in the industry can be shortened to just a few hours. Yet the prices for the translations are markedly lower than those of a conventional translation office.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Translation Services Firm Increases Sales By Providing Free Content

According to Ken Zwerdling, CEO of Foreign Translations, Inc., a global translation services firm, “Today’s savvy Internet user leaves little room to be directed by companies to take a particular course of action. The consumer has become the expert and is in control.” We have seen this change of power especially within the real estate industry. Consumers are on-line analyzing local markets and exploring homes via virtual tours with no help from a live individual, all the while making decisions without involving professionals. This trend has overflowed into many industries around the world. What does this mean for professional service companies that want to earn business? Be the first to offer consumers educational information about your services and give it away for free.

Be Known As The Expert In Your Industry

For companies that almost never achieve a face-to-face meeting with customers or potential customers, its on-line presence is the only means for consumers to validate its expertise and knowledge. This validation goes beyond graphics, ease of navigation, and client lists. It is found in the quality of the information that company provides. Some visitors know exactly what is wanted: price estimate, quote request, or contact information. Other visitors want to learn more about the different service offerings, while still others seek valuable free information to better understand the industry and guide the decision on who is contracted for service. By fulfilling the information needs of consumers via tutorials, instructional content and free tools a company will become the recognized expert in that field.

Keep the Consumer Coming Back

Free instructional articles are a valuable tool that directly serves the needs of many website visitors. The average number of page views a website visitor sees is only three. Offering instructional content will result in visitors who stay longer, view more pages, learn more about your company and become more educated. The key is to think like a customer and freely give away what is wanted. A company needs to ask itself, “What kind of information would I research if I wanted to learn more?” To stay ahead on consumer desires, a company should publish new articles periodically to accommodate ever-changing consumer interest. At Foreign Translations, Inc., the company offers a vast array of valuable instructional content. It provides white papers on topics such as How to Prepare for Globalization, Laws of Quality Translations, How to Find Growth in Non-Traditional Markets, Language Translation and Social Media, Marketing to Hispanics and Selling your Products and Services in Other Markets. In addition, there are informational articles on business etiquette in major countries such as China, Germany, and South Korea, the history of the world’s major languages, and what to expect when traveling to specific countries across the globe.

Some customers are simply looking for information. They want to complete due diligence and research the service needed before finalizing a purchase. You want to be the company that offers these consumers more than is expected, more than what can be gained from your competitors. Service companies must understand that instructional content can take many forms such as whitepapers, industry research, tips and free tools. Use this content effectively to make your website indispensable. Encourage your visitors to return again and again.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Foreign Translations, Inc. Unveils Its New French Language Website foreigntranslations.fr

This week Foreign Translations, Inc. unveils its new French language website (www.foreigntranslations.fr). The Company has created this new website specifically to offer French translation services for companies throughout Europe. As English slowly becomes less common as the primary business language of the Internet, Foreign Translations, Inc. is keenly aware of consumer interest in conducting business in the native language. In response to this ever increasing demand, Foreign Translations, Inc. is launching this French website on the heels of its Spanish language website.

Website Adapted For French Culture

This newly designed website provides a richer, more informative experience for the French community which is proud of its French language and culture and places great value in the French translation of content into its native language. With research indicating that French is the sixth most popular language on-line and the most widely used in Europe, Foreign Translations, Inc. decided that creating a French language website would allow the French speaking community an easy and verifiable way of connecting with this highly qualified company that assists in international communications and global ventures into new markets. Like its English counterpart, the French website delivers an array of helpful resources. Through the new French language website, Foreign Translations, Inc.’s French clients are given information on its quality assurance and guarantees, the ability to request quotes, and information about its translators, processes, and pricing.

Focus is on Targeting French Companies in Europe

As with all of Foreign Translations, Inc.’s ventures, the company completed its due diligence in analyzing the French culture and adapting its French website – www.foreigntranslations.fr, to include services and procedures that complement this target market, research and application of culturally appropriate color schemes as well as Multilingual Search Engine Optimization strategies. According to CEO, Ken Zwerdling, “The roll out of our French language website provides us direct access to French businesses in France, Germany, Spain and Italy as well as the French speaking population located in other regions around the world. French companies now have a more cost effective means of acquiring English to French and French to English Translations. It is another step in the process to expand the Foreign Translations brand worldwide.”

The continuing development of the Foreign Translations, Inc. multilingual website network is part of the company’s strategy to remain at the cutting edge of the highest quality translation services offered to its valued clients.

About Foreign Translations, Inc.

Foreign Translations, Inc. (www.foreigntranslations.com) is an 11- year old foreign language translation, interpreting and website translation firm headquartered in Greenville, SC.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Foreign Translations, Inc. Launches Spanish Language Version of Website

Foreign Translations, Inc. has announced the launch of its new Spanish website, http://espanol.foreigntranslations.com. The new layout is specifically targeting Spanish speakers who have a need for translation services. The website will facilitate Foreign Translations, Inc.’s desire to reach the Hispanic market in the United States, Mexico, South America and other Spanish speaking countries of the world. Foreign Translations, Inc. values its multilingual customer base and appreciates the fact that they would like to conduct business in their own native language. This website works to accommodate them.

With the Hispanic population growing to 42 million in the United States, Foreign Translations, Inc. http://espanol.foreigntranslations.com believed that it was the right moment to provide those who are not native English speakers the opportunity to navigate its website as easily as those that do speak English. Visitors to the website will be able to read about Foreign Translations, Inc. quality assurance and guarantees, request quotes, and read about its translators, and processes and pricing. As with every project completed by Foreign Translations, Inc., it makes certain that it surpasses the standard requisite. With this, Foreign Translations, Inc. ensured that all of its company material, f r o m brochures to proposals, is translated into Spanish. As a result, its Hispanic clients are guaranteed to receive all company information in their native language. They will also have a native Spanish speaker available by phone if they need to speak with a live person. According to CEO, Ken Zwerdling, “We have developed a business model where the entire customer experience (keyword search, website, colors, navigation, checkout, company brochures, proposals and even customer service) is in the native language of the requestor.” Zwerdling says, “We are excited to have the opportunity to work with the entire Hispanic population of the world.”

When creating the new website, http://espanol.foreigntranslations.com, Foreign Translations, Inc. determined to develop a new and unique site, rather then just translate its current English website. A great amount of time was devoted to researching preferences in the Spanish market, and customizing it for the Hispanic market. Everything f r o m the color schemes to the images were selected based on how well the Hispanic market would receive them and connect with the company. Other key features of the new site are the ease of navigation so that visitors can quickly download the web pages, and the research behind identifying a hosting provider that would ensure fast connectivity. Foreign Translations, Inc. also extensively researched cutting edge Search Engine Optimization and Multilingual Search Engine Optimization techniques and practices to ascertain that the Spanish language website will be identified by the global Spanish search engines, including research regarding commonly misspelled Spanish words. According to Internet Marketing Director Daryl Woods, “The success of the website starts with the research and paying attention to every little detail. Researching, developing, and implementing the rules of persuasive architecture, copywriting and calls to action combined with search engine marketing and optimization, give our website the groundwork for success.”

About Foreign Translations, Inc.
Foreign Translations, Inc. (www.foreigntranslations.com) is an 11- year old foreign language translation, interpreting and website translation firm headquartered in Greenville, SC. We offer translation services for a wide range of projects: f r o m technical manuals, legal contracts and marketing collateral to financial statements, training manuals, e-learning courses, websites, medical journals, software, policy and procedure handbooks, and newsletters. With more than 1,500 native translators located in over 30 countries, we frequently translate documents ranging f r o m 1,000 words to over several million words in all the major languages of the world. In addition, we provide interpreters for depositions, trials, and conferences. We also offer a full range of Multilingual Desktop Publishing Services in any format and of any size. The company holds General Services Administration Contract (“GSA”) with the Federal Government.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Foreign Translations, Inc. Presenting Sponsor for Japan America Association of S.C. Annual Gala

Foreign Translations, Inc.(www.foreigntranslations.com) is the Presenting Sponsor for the Japan America Association of South Carolina (JAASC) Annual Gala on February 28, 2009 at the Westin Poinsett Hotel in downtown Greenville, South Carolina. The JAASC Annual Gala provides an opportunity to the leaders of the region’s Japanese and American business community to gather and network. The commitment of the JAASC organization is to promote cultural awareness and understanding between the United States and Japan. Foreign Translations, Inc. recognizes this cause as an important factor in facilitating the growth of international business in this region, as well as around the world, and is proud to be the presenting sponsor of this event.

Members of the JAASC attending the Annual Gala are leaders of local international companies including FUJI Film Manufacturing USA, Inc., AFL Telecommunications, Kyocera Mita South Carolina, Inc., Mitsubishi Chemical, and more. Nonmember attendees include local Japanese suppliers and consumers, as well as international companies from the Atlanta and Charlotte areas. JAASC is a statewide, non-profit organization established in 1988 in response to the increase of Japanese-owned businesses in South Carolina. Its membership base includes individuals, corporations, and public sector representatives focused on improving and building international relationships. The JAASC has seen great success in fostering these connections through the organization’s Japanese Saturday School, numerous social activities, and international events in conjunction with the International Center of the Upstate.

The JAASC Annual Gala is independently funded and made possible due in part to the support of sponsors such as Foreign Translations, Inc. Ken Zwerdling, CEO of Foreign Translations, Inc., will be available during the evening to discuss the local international community and how this company participates in its advancement. Foreign Translations, Inc. feels privileged to take part in this event, and many similar events, which encourage the development of the international community in Greenville and surrounding areas. For the past 11 years, Foreign Translations has been providing Japanese translations for companies such a Fuji, Lehman Brothers, Rockwell Automation, Juniper Networks, ePrize, and Estee Lauder.

About Foreign Translations, Inc.
Foreign Translations, Inc. (www.foreigntranslations.com) is an 11- year old foreign language translation, interpreting and website localization firm headquartered in Greenville, SC. The company offers Japanese translation services as well as other languages for a wide range of projects; from technical manuals, legal contracts and marketing collateral to financial statements, training manuals, e-learning courses, websites, medical journals, software, policy and procedure handbooks, newsletters and much more. With more than 1,000 native translators located in over 30 countries, we frequently translate documents from 1,000 words to over several million words in all the major languages of the world. In addition, we provide interpreters for depositions, trials, sales meetings and conferences in every major city in the United States as well as every major country in the world. We also offer a full range of Multilingual Desktop Publishing Services in any format and any size.

Via EPR Network
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